Bpl Ekdum Final Word Doc

7/27/2019 Bpl Ekdum Final Word Doc

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Group :8

Nikita Bhinde

Kirk Coutinho

Syalee Deore

Pratik Panchal

Mausumi Sen


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Acknowledgement

The success and the final outcome of this project required a lot ofguidance and many assistance from many people and we are extremely

fortunate that we got it all along to complete our project. Whatever we have

done is only due to such guidance and assistance of the people and we are

thankful to them.

We respect and thank our Prof. Sameer charania for giving us the

opportunity to do this project work for providing support and guidance which

made us complete the project on time. We are grateful to him to provide such a

support and guidance though he had busy schedule.

We would also like to thank our friends and family who helped us

through the process with their support and guidance.


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BPL History:

British Physical Laboratories Group (BPL) is

an Indian electronics company that deals with consumerappliances such as refrigerators and washing machines, home

entertainment products and health care devices

In 1963, BPL founder and Group Chairman TPG Nambiarbegan manufacturing hermetically sealed precision panelmeters in Palakkad, Kerala, under the name ofBritishPhysical Laboratories. Having worked in the UK and USA,

when he came back to India armed with a vision of pioneeringthe manufacture of superior quality electronic products, hedreamed of making BPL a household name.

Over the years, BPL's growth has been subject to constantchallenges. The company was started at a time when thegovernment had reserved many areas of business for thepublic sector. It had also virtually barred most entrepreneursfrom entering other fields through reservations on licensing.

BPL TELEVISION:

As its tagline says, BELIEVE IN THE BEST it truly will mean by the

range of the TVs we have brought in.

BPL was established in 1963 by Mr. TPJ Nambiar. Since ourinception,BPL has consistently met high quality standards driven by

our manufacturing process. Our emphasis has been always in

providing customers with products that would give them a truly

great experience and as well reassuring them that we will always

stand by them.


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BPL range of televisions will not only give them an awesome

experience of watching television but a lot more. With the latest

technologies and innovations, BPL Televisions will give its customers

the best.

Range Of BPL TVs:

BPL is going to introduce six brand new ranges of Televisions.

They are as follows:

1) BPL Halo

2) BPL Celestial3) BPL Insight

4) BPL Unique

5) BPL Kitchen TV

6) BPL Battery TV

We decided to have 6 different ranges of Television sets

because we need to meet our entire customers needs &

customer satisfaction helps us achieve the companys goals.

BPL Halo, The Angel for Your Eyes, is the LCD range. BPL

Celestial, Heaven in Your Home, is the LED range. BPL

Insight, Experience 3D within reach, is our first 3D TV range &

we hope that the cutting edge technology we have used in

manufacturing it, increases customer satisfaction to the

maximum. BPL Unique, Its All About U, is our customizable

TV range. BPL Kitchen TV is our TV range that is made

specially to be installed in the kitchen area. BPL Battery TV,

Zinda hoon main! is our specially made TV range that runs on

batteries.


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BPL Halo:The Angel for Your Eyes

BPL Halo is our LCD range of Televisions, specially made

to suit the average Indian household. The size range is

from 21 inches to 40 inches & the pricing starts from

Rs.20,000 onwards.

Features:

BPL Halo has the best sound quality because ofthe Bose Speakers fitted in the TV.

It also has great picture clarity & various picture

modes like Sports, Animation & Movie Modes.

Additionally, it has a USB Slot, so one can viewpictures & movies on BPL Halo.

Target Audience:

Lower Middle Class & Middle Class. We are targeting the lowermiddle class & middle class section because we think

customers in this section would like to have an LCD TV with

these features for a reasonably low price.


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BPL Celestial:Heaven in Your Home

BPL Celestial is our LED range of Televisions. The size

range is from 21 inches to 51 inches & the pricing starts

from Rs.30,000 onwards.

Features:

BPL Celestial has the best sound quality because ofthe Bose Speakers fitted in the TV.

Great picture quality with HD experience.

It has a USB Slot, so one can view pictures & movies

on BPL Celestial.

The BPL Celestial is fitted with a CD Drive, where

one can use DVDs, VCDs & Audio CDs.

It also has Bluetooth v3.0, so one can transfer audiofiles, pictures etc. straight from the mobile devices or

PCs.

Sensor Remote Control, a unique feature BPL is

proud to introduce. The channel & volume buttons

are on a touch-screen panel.

Target Audience:

Upper Middle Class. We are targeting upper middle class

section because we think that customers belonging to that

section will like to buy an LED TV with so many features & for

such a reasonable price.


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BPL Insight:

Experience 3D within reach

BPL Insight is our brand new 3D range of Televisions. The size

range is from 40 inches to 59 inches & the pricing starts from

Rs. 2,00,000 onwards.

Features:

BPL Insight has the best sound quality because of the

Bose Speakers fitted in the TV. Now sound is much more

crisp & clear than ever.

Great picture clarity with 3D experience. See your

favourite programmes, music videos, pictures & movies

with our cutting edge 3D technology.

It has a USB Slot, so one can view pictures & movies on

BPL Insight.

The BPL Insight is fitted with a CD Drive, where one can

use DVDs, VCDs & Audio CDs.

It also has Bluetooth v3.0, so one can transfer audio files,

pictures etc. straight from the mobile devices or PCs.

Sensor Remote Control, a unique feature BPL is proud to

introduce. The channel & volume buttons are on a touch-

screen panel.

BPL Insight has Wi-Fi connectivity, so you can surf the

internet through the TV.

With BPL Insight, get instant access to a world of apps,

like Facebook, Twitter, Skype, YouTube, ESPN

Scorecenter etc. which are already pre-installed.

Now, control your BPL Insight with your hands.

Introducing Air Gestures. Change the channel with a


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swipe, increase the volume by raising your hands & turn

the TV on with a clap! (Must be within the sensor range)

BPL Insight also has a brand new feature calledSmartStay. The TV switches off, if the sensor doesnt

detect physical presence in its range after a certain time

limit that can be set according to the customer.

Target Audience:

High class. We are targeting the high income group becausepeople in this category will be able to afford a 3D TV. With such

great features, even the high income group will feel its a

reasonable price.

BPL Unique:

Its All About U

BPL Unique is the worlds first customizable TV range. A

customer can design and customize the TV to fit his/her

personal taste and interior. We enable the customer to easily

customize the TV including the colour of the TV frame, its

screen size, its stand or wall mount and its accompanying

remote control. The minimum size of the BPL Unique is 25inches & pricing starts from Rs.50,000.


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BPL Kitchen TV:

Kitchen TV is our innovative product which we will be providing

to our customers. Not many people have room for a big screenTV in their cooking area. Smaller-sized kitchen TVs can fit on

your countertop and allow you to keep up on your favourite

shows when cooking, eating or even cleaning. The size of the

TV will be 18 inches & the price for the BPL Kitchen TV will be

Rs.15,000.

Promotional Schemes:

Exchange schemes:

Exchange any old TV for a 40% discount on a new BPL TV of

the same range (LCD, LED, 3D)

Contests: During major sports events, BPL will be having

contests to win TVs.

Festive Season Discounts: During various festive seasons like

Diwali, Ganesh Chaturthi, Gudi Padwa etc. BPL will have

various discounts for all their TVs.

Discounts: A discount starting from 10% up to 20% can be

given on full payment of BPL TVs.


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Scratch Card Offers (seasonal): Scratch Card offers will be

available during the Diwali season.

Free installation: We will provide free installation for all TV sets.

Event sponsorship: We plan to sponsor various sporting

tournaments, reality & lifestyle shows.

Online Shopping Discounts: BPL plans to have discounts for

various online shopping sites like Flipkart, HomeShop18,

Snapdeal etc.

Delivery Of BPL TV to Rural Areas in our BPL Van: We will be

delivering our BPL Halo range to a few rural areas as a CSR

initiative.

Foursquare Discount: Whenever a customer checks-in to an

electronic shopping outlet & buys a BPL TV, a 15% discount

will be given.


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Advertising:

BPL will aggressive marketing and advertising of the

product to develop the attitudes, create awareness, andtransmit information to gain a response from the target

market Their main advertising channels include media such

as news papers (local, national, free, trade), magazines

and journals, television (local and national), cinema

,outdoor advertising (such as posters, bus sides).

Online marketing on FACEBOOK and TWITTER

BPL logo:

The in the new logo implies that

there is nothing after bpl. Bpl is the

ultimate choice.


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Battery TV:

Battery powered television, which will enable the users to

watch the television as desired and also up to 2 hours during

power cuts.

The television switches to the battery mode once the power

goes off.

Battery TV must give another output point for the power to the

digital setup box. Otherwise an inbuilt universal setup box must

be provided.

Memory can be added in the TV so that it can record the

program whenever there is a power cut.

The basic features of the TV should be provided

Approximate price of the TV will be 30000-40000 for 21 to 24

TV sets

Target of battery TV:

Urban: tier2 and tier 3 cities. Like: West Bengal, Assam, Bihar

Etc..

Rural: villages near cities and national highways

Positioning:

No waiting,

Only watching


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Promotion strategy of battery TV:

Advertisement strategy:

Traditional media like impactful ads on t vans news paper

Tie up with DTH companies

Completion/lucky draws at distributors point of sales

Advertisements on shops

Sponsorship to sports events and other activities

Personal selling with the potential buyers by showroom

activities, salesman, exhibitions, trade fairs etc.

Home delivery should be free up to the installation

1. Product awareness: the consumer should be aware of about the

product through different traditional media

2. USP retention in the minds of the consumers: putting the image of

the USP at the time of consideration . it will influence the consumersthat there is no de-satisfier

3. Push strategy: this is done at the final stage of buying. Through the

dealer/salesman or enforcement through heavy campaign and

availability of the product this product must be in the choice set of the


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Innovative approach:

Zinda hoon main

(all others are dead)it will brand the USP in the market and it will show the the

advantage of the product

it will create a retention of the image of the product in the minds

of the consumers.

It will a point of gossip among the consumers


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Completion handling:

EMI/loan with less interest for rural and semi urban areas

After sales servicesExtended warranty system for battery

Battery exchange after a considerable time at nominal cost

24*7 regional helpline for repairs and guidance

Exchange program for old TV at the time of launching


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Survey analysis

No. Of TV sets:

Type of TV:

40%

35%

20%

5%

1

2

34

55%36%

4% 5%

LCD

LED

3D

PLASMA


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Desired Size of new TV:

Things that influence to buy a TV:

6%

56%

31%

7%

21'-29'

30'-39'

40'-49'

50' and above

18%

14%

64%

0%4%

offers

advertisments

features

banners

others


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Competitors:

Features used:

46%

29%

25%

0%

Sales

sony

samsung

LG

others

2%

31%

4%

33%

30%

video conferencing

watching tv

youtube

movies-DVD

USB connection


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Bpl Ekdum Final Word Doc

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