Slide 1

BPA Audits A Closer look at the Numbers Source: June 2012 Statements

Slide 2

A Closer Look at the Numbers Jobson Optical Group fully discloses all information used to certify the net circulations of our publications All numbers are completely verifiable via each publications own BPA statement Our readership is the most proven and established in the industry. Our circulation is the most efficient in the optical trade media landscape

Slide 3

20/20 Full Disclosure Unit Audit & Individual Audit Purchased Names NONE Unspecified - NONE Net Circulation & Total Qualified Circulation the SAME 49,509

Slide 4

Vision Monday Full Disclosure Purchased Names NONE Unspecified - NONE Net Circulation & Total Qualified Circulation the SAME 20,021

Slide 5

EyeCare Business NET Circulation 37,039 (25% Less than 20/20) Qualified Circulation by Issues- No Disclosure (BPA Chart #2) Type of Practice Unspecified: 3,992 (BPA Chart #3a) Purchased Names 2,071 (BPA Chart #3b)

Slide 6

Purchased Names 7,614 (BPA Chart #3b) 2004: 2,436 purchased names 2012: purchased names now 20.5% of total circulation Vision Care Product News Minimal Disclosure on professions (BPA Chart #3a) Actual NET Circulation 29,466 (40% Less than 20/20)

Slide 7

BPA Audited Circulation June 2012 Reports Source: Business Publishers Audit June 2012, subject to BPA pending audits. BPA is a third party auditor for trade publications

Slide 8

Outperforming the Competition EyeCare Business NET circulation is 25% less than 20/20 Magazine Vision Care Product News NET circulation is 40% less than 20/20 Magazine Our competitors audits prove a lack of investment in their publications Competitors are having a more difficult time getting existing readers to renew their subscriptions: Direct request numbers have decreased each year Competitors resort to buying lists to offset declining requested circulation