www.christmasbowl.orgwww.christmasbowl.org

The Christmas Bowl™ is a newly proposed postThe Christmas Bowl™ is a newly proposed post--season college football bowl game, season college football bowl game, located in Los Angeles, CA. The Christmas Bowl™ location lends itself to some of located in Los Angeles, CA. The Christmas Bowl™ location lends itself to some of the largest college football conference followings, as well as one of the nations the largest college football conference followings, as well as one of the nations largest tourist destinations. largest tourist destinations.

The Christmas Bowl™ anticipates NCAA approval by April of 2010, and will play the The Christmas Bowl™ anticipates NCAA approval by April of 2010, and will play the inaugural game inaugural game the week of Christmas 2010 the week of Christmas 2010 in one of the most historical in one of the most historical stadiums stadiums in in the world, The Los Angeles Memorial Coliseum. the world, The Los Angeles Memorial Coliseum.

A Brand New Bowl Game! A Brand New Bowl Game!

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the world, The Los Angeles Memorial Coliseum. the world, The Los Angeles Memorial Coliseum.

Bringing a new bowl game to the Los Angeles Memorial Coliseum has been a vision of Bringing a new bowl game to the Los Angeles Memorial Coliseum has been a vision of Christmas Bowl™ CEO, Derek Dearwater, for almost 10 years. The Christmas Bowl™ Christmas Bowl™ CEO, Derek Dearwater, for almost 10 years. The Christmas Bowl™ name was adopted in recognition of the first postseason bowl game ever played in name was adopted in recognition of the first postseason bowl game ever played in the Los Angeles Memorial Coliseum the Los Angeles Memorial Coliseum ---- the 1924 Los Angeles Christmas Festival. the 1924 Los Angeles Christmas Festival.

While the defunct bowl game was only played in 1924, it’s meaningful to the PACWhile the defunct bowl game was only played in 1924, it’s meaningful to the PAC--10, 10, as it showcased USC defeating a competitive University of Missouri team 20as it showcased USC defeating a competitive University of Missouri team 20--7, finishing 7, finishing the season with a record of 9the season with a record of 9--2. The 1924 Trojan’s were coached by Elmer Henderson, 2. The 1924 Trojan’s were coached by Elmer Henderson, the winningest coach in USC’s history, with a record of 45the winningest coach in USC’s history, with a record of 45--7 (.865). Also present on the 7 (.865). Also present on the

A New Game Based on Tradition! A New Game Based on Tradition!

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the winningest coach in USC’s history, with a record of 45the winningest coach in USC’s history, with a record of 45--7 (.865). Also present on the 7 (.865). Also present on the field the day of the LA Christmas Festival, was Brice Taylor, USC’s first Allfield the day of the LA Christmas Festival, was Brice Taylor, USC’s first All--American.American.

Scenes from the 1924 Los Angeles Christmas Festival:Scenes from the 1924 Los Angeles Christmas Festival:

USC Head CoachUSC Head CoachElmer "Gloomy Gus" HendersonElmer "Gloomy Gus" Henderson

USC AllUSC All--AmericanAmericanBrice TaylorBrice Taylor

The Los Angeles Memorial ColiseumThe Los Angeles Memorial Coliseumin its first year!in its first year!

Completed in 1923, Los Angeles Memorial Coliseum is located in the University Park Completed in 1923, Los Angeles Memorial Coliseum is located in the University Park neighborhood of Los Angeles at Exposition Park. neighborhood of Los Angeles at Exposition Park. With With a seating capacity of 93,607, a seating capacity of 93,607, the Coliseum has played host to the USC Trojans (11 time NCAA Champions) since the Coliseum has played host to the USC Trojans (11 time NCAA Champions) since 1923.1923.

In addition, The Coliseum has the distinction of being the only stadium in the world In addition, The Coliseum has the distinction of being the only stadium in the world to host the Olympic Games twice, in 1932 and 1984. to host the Olympic Games twice, in 1932 and 1984. It It is also the only Olympic is also the only Olympic stadium to have hosted the Super Bowl, twice in 1967 and 1973, as well as the World stadium to have hosted the Super Bowl, twice in 1967 and 1973, as well as the World

The Los Angeles Memorial Coliseum The Los Angeles Memorial Coliseum

stadium to have hosted the Super Bowl, twice in 1967 and 1973, as well as the World stadium to have hosted the Super Bowl, twice in 1967 and 1973, as well as the World Series in 1959. More recently, it was the selected stadium for the U.S. bid to host the Series in 1959. More recently, it was the selected stadium for the U.S. bid to host the FIFA World Cup 2018/2022FIFA World Cup 2018/2022. .

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Los Angeles Memorial ColiseumLos Angeles Memorial Coliseum

December 23, 2009

6

To: Derek Dearwater, Christmas BowlFrom: Jon Lee, Los Angeles Memorial Coliseum

Please accept this letter as confirmation that the Los Angeles Memorial Coliseum has placed December 21st through 24th, 2010 - 2013 on hold for the Christmas Bowl.

We would very much like to see the Christmas Bowl take place at the Coliseum and look forward to working with you on your event.

Sincerely,

Jonathan LeeDirector of Marketing and EventsLos Angeles Memorial Coliseum and Sports Arena

More Than Just Another Football Game More Than Just Another Football Game

The Christmas Bowl™ committee estimates the new bowl game will generate more The Christmas Bowl™ committee estimates the new bowl game will generate more than $than $17 17 million annually for the local economy, much of which comes from outmillion annually for the local economy, much of which comes from out--ofof--town fans spending on local hotels, restaurants, entertainment, retail stores, town fans spending on local hotels, restaurants, entertainment, retail stores, local local services and beyond.services and beyond.

Much more than just another football game, Much more than just another football game, the the Christmas Bowl™ represents an Christmas Bowl™ represents an opportunity to become the second largest economic impact of an annual oneopportunity to become the second largest economic impact of an annual one--day day event during the holiday period in Los Angeles behind the Rose Bowl. event during the holiday period in Los Angeles behind the Rose Bowl.

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event during the holiday period in Los Angeles behind the Rose Bowl. event during the holiday period in Los Angeles behind the Rose Bowl.

"The Christmas Bowl™ is not only an "The Christmas Bowl™ is not only an enjoyable entertainment option for enjoyable entertainment option for Southern California residents and tourists Southern California residents and tourists alike, but it is also a critically important alike, but it is also a critically important economic boost to the local economy, " economic boost to the local economy, " said Mayor Antonio said Mayor Antonio VillaraigosaVillaraigosa, "I’m , "I’m pleased with the efforts of the Christmas pleased with the efforts of the Christmas Bowl™ committee to bring a new Holiday Bowl™ committee to bring a new Holiday tradition for the City of Los Angeles.tradition for the City of Los Angeles.

Los Angeles Mayor Los Angeles Mayor Antonio Antonio VillaraigosaVillaraigosa

No Better Place Than LANo Better Place Than LA

�� LA has a large population with a huge college football followingLA has a large population with a huge college football following

�� LA is home to 176 colleges and universitiesLA is home to 176 colleges and universities

�� The Los Angeles Memorial Coliseum is a historic PACThe Los Angeles Memorial Coliseum is a historic PAC--10 venue10 venue

�� LA is an important tourist destination LA is an important tourist destination ---- ranked in the top 4 in the USAranked in the top 4 in the USA

Universal Studios & Disney Park alone have 20 million visitors per year! Universal Studios & Disney Park alone have 20 million visitors per year!

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�� Universal Studios & Disney Park alone have 20 million visitors per year! Universal Studios & Disney Park alone have 20 million visitors per year!

�� Moderate climate, # 1 in sunny days per yearModerate climate, # 1 in sunny days per year

�� LA’s climate is moderate, averaging a temperature of 58 degrees in DecemberLA’s climate is moderate, averaging a temperature of 58 degrees in December

�� LAX is home to all major airlines, providing easy access for all PACLAX is home to all major airlines, providing easy access for all PAC--10 & WAC fans10 & WAC fans

�� LA is a safe place LA is a safe place -- crime rate was second lowest of the ten U.S. cities with a crime rate was second lowest of the ten U.S. cities with a population over 1 millionpopulation over 1 million

�� 60% of PAC60% of PAC--10 teams and 33% of WAC teams can travel to LA by bus under 10 teams and 33% of WAC teams can travel to LA by bus under 8 hours of travel time, providing for a significant cost savings when travelling to 8 hours of travel time, providing for a significant cost savings when travelling to the Christmas Bowl™the Christmas Bowl™

LA

The Christmas Bowl™ The Christmas Bowl™ is finalizing 4 year agreements to matchis finalizing 4 year agreements to match--up two up two teams from teams from the the following following prominent NCAA Division 1prominent NCAA Division 1--A conferences:A conferences:

Conference Alignments Conference Alignments

Historically, the postseason bowl series has not featured a pairing of these two Historically, the postseason bowl series has not featured a pairing of these two highly highly competitive competitive conferences, which conferences, which have produced an average of have produced an average of 10.9 10.9 bowl eligible bowl eligible teams over the last teams over the last 8 8 years:years:

�� PACPAC--10 10 average: 6.4average: 6.4�� WAC WAC average: 4.5 average: 4.5

In 2010, the proposed Christmas Bowl™, along with the Emerald Bowl will be the first In 2010, the proposed Christmas Bowl™, along with the Emerald Bowl will be the first alignments between the PACalignments between the PAC--10 and the WAC.10 and the WAC.

10* Pending PAC* Pending PAC--10 back10 back--up agreement approvalup agreement approval

Conference Conference SelectionsSelections

The Christmas Bowl™ The Christmas Bowl™ primary conference selections are as follows:primary conference selections are as follows: ConferenceConferenceSelectionSelection

# 7# 7

# 2# 2

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The Christmas Bowl™ PACThe Christmas Bowl™ PAC--10 # 7 selection will increase significantly in demand10 # 7 selection will increase significantly in demandshould the PACshould the PAC--10 Conference expands from 10 to 12 teams as expected.10 Conference expands from 10 to 12 teams as expected.

Prior to PACPrior to PAC--10 expansion, the Christmas Bowl™ will require a “back10 expansion, the Christmas Bowl™ will require a “back--up” up” conference agreement with the Midconference agreement with the Mid--American Conference, or an “at large” American Conference, or an “at large” team, for those years that the PACteam, for those years that the PAC--10 # 7 selection may not qualify as bowl 10 # 7 selection may not qualify as bowl eligible:eligible:

# 7# 7

# 3, 4, or 5# 3, 4, or 5

Western Athletic Conference SupportWestern Athletic Conference Support

"The Western Athletic Conference is excited to join the PAC"The Western Athletic Conference is excited to join the PAC--10 10 and the MAC in establishing a new bowl alliance with the and the MAC in establishing a new bowl alliance with the Christmas Bowl in 2010 through 2013. The Christmas Bowl has the Christmas Bowl in 2010 through 2013. The Christmas Bowl has the potential to be one of the Western Athletic Conferences leading potential to be one of the Western Athletic Conferences leading bowl alliances over the next 4 years, considering the strength of bowl alliances over the next 4 years, considering the strength of the conferences, the Los Angeles market appeal, and the the conferences, the Los Angeles market appeal, and the philanthropic visibility that the Children’s Miracle Network philanthropic visibility that the Children’s Miracle Network

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Karl BensonKarl BensonWAC CommissionerWAC Commissioner

philanthropic visibility that the Children’s Miracle Network philanthropic visibility that the Children’s Miracle Network provides. We are pleased to be a part of the Christmas Bowl in its provides. We are pleased to be a part of the Christmas Bowl in its early development and look forward to its emergence towards early development and look forward to its emergence towards stature and prominence on a national scale.” stature and prominence on a national scale.” –– Karl BensonKarl Benson

A 2A 2ndnd PACPAC--10 and WAC alliance is possible due to the 2010 bowl commitments:10 and WAC alliance is possible due to the 2010 bowl commitments:

Conference Conference Alignments in Detail Alignments in Detail

Bowl Eligible Selection

Bowl Commitment

ConferenceMatch Up

Bowl Eligible Selection (non-BCS)

Bowl Commitment

ConferenceMatch Up

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NoteNote::

•• The WAC must decide prior to 3/31/10 to support the HumanitarianThe WAC must decide prior to 3/31/10 to support the HumanitarianBowl, or the New Mexico Bowl, as the NCAA will only allow 4 WACBowl, or the New Mexico Bowl, as the NCAA will only allow 4 WACbowls given their bowl eligible team average of 4.5 since 2006 bowls given their bowl eligible team average of 4.5 since 2006 Approved*Approved*

Approved*Approved*

*Pending PAC*Pending PAC--10 back10 back--up agreement approvalup agreement approval

With 6 major airports, Los Angeles is geographically well positioned to serve the With 6 major airports, Los Angeles is geographically well positioned to serve the teams, student body and fans of the19 schools in the PACteams, student body and fans of the19 schools in the PAC--10 and WAC: 10 and WAC:

No Better Place Than LANo Better Place Than LA

WA

OR ID

FromFlight Time

(LAX)Direct Flight

(Y/N)Driving Time

Fresno, CA 0:55 Y 3:32

SF Bay Area 1:15 Y 5:58

Phoenix, AZ 1:15 Y 5:41

Tucson, AZ 1:23 Y 7:2868% of

all schools

14

LA

HI

UT

NM

AZ

NV

CA

OR ID

Reno, NV 1:23 Y 8:00

Salt Lake City 1:45 Y 10:15

Boise, ID 1:57 Y 13:51

Portland, OR 2:29 Y 15:09

Seattle, WA 2:39 Y 17:57

Eugene. OR 3:25 N 13:22

El Paso, TX 3:47 N 11:51

Spokane, WA 3:58 N 19:25

Shreveport, LA 4:58 N 23:59

Honolulu, HI 5:35 Y N/A

all schools are within

3 hours of LA*

* Includes USC & UCLA

PACPAC--10 Western Region Non10 Western Region Non--BCS Bowl Comparison ChartBCS Bowl Comparison Chart

CriteriaMarket Los Angeles San Diego San Francisco Las Vegas San Diego

Population Density (USCB 2008) 24,745,616 3,001,072 10,368,260 1,865,746 3,001,072

Major Airport(s) LAX/SNA/LGB/BUR/ONT SAN SFO/OAK LAS SAN

2009 Game Date (Pacific Time) N/A 12/23 @ 5:00pm 12/26 @ 5:00pm 12/22 @ 5:00pm 12/30 @ 5:00pm

AccuWeather Avg. Temp (December) 58 Degrees 57 Degrees 49 Degrees 47 Degrees 57 Degrees

Days of Sunshine Annually 284 266 259 294 266

3,308 3,650 5,393 4,913 3,650

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Crime Rate per 100,000 People 3,308 3,650 5,393 4,913 3,650

Venue LA Coliseum Qualcomm Stadium AT&T Park Sam Boyd Stadium Qualcomm Stadium

Venue capacity 93,500 70,000 40, 184 36,800 to 44,615 70,000

2009 Attendance N/A 32,665 40,121 40,018 64,607

Average attendance prior 2 years N/A 32,310 37,392 42,331 61,563

Ticket Price $50 to $65 $38 to $60 $40 to $75 $50 $70 to $85

Conference Alignments in 2010 WAC #2 vs. PAC-10 #7 Navy vs. MWC #2 PAC-10 #5 vs. WAC #1 MWC #1 vs. PAC-10 #5 PAC-10 #3 vs. Big 12 #5

TV Contract TBD ESPN ESPN ESPN ESPN

TV Rating in 2009 N/A 2.4 4.6 2.2 3.7

TV Rating in 2008 N/A 3.2 4.0 2.2 3.5

TV Rating in 2007 N/A 2.0 3.59 2.48 4.38

Rating % increase '08 to '09 N/A -25.0% 15.0% 0.0% 5.0%

Rating % increase '07 to '08 N/A 60.0% 11.4% -11.3% -19.6%

2009 Teams N/A Utah 37, Cal 27 USC 24, BC 13 BYU 44, Ore State 20 Neb 33, AZ 0

2008 Teams N/A TCU 17, Boise St. 16 Cal 24, Miami 17 AZ 31, BYU 21 Ore 42, Ok State 31

2007 Teams N/A Utah 35, Navy 32 Oregon St. 21, MD 14 BYU 17, UCLA 16 TX 52, ASU 34

Charitable Alliances CMN Make A Wish All Stars Helping Kids Various local charities Rady's Hospital / SD Food Bank

Major Corporate Sponships TBD San Diego County C.U. Diamond Foods Maaco Pacific Life

Year Established 2010 2005 2002 1991 1978

Team Payout TBD $750,000 $825,000 $1,000,000 $2,350,000

20092009--10 NCAA Postseason Bowl 10 NCAA Postseason Bowl Television Ratings Television Ratings

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TV ratings have increased significantly since 2007. The TV ratings have increased significantly since 2007. The Christmas Bowl™ anticipates a Christmas Bowl™ anticipates a rating of rating of at least 3.5 in 2010, given the at least 3.5 in 2010, given the strength of the conferences aligned, as well as strength of the conferences aligned, as well as appeal associated with the Children’s appeal associated with the Children’s Miracle Network Miracle Network and its celebrities.and its celebrities.

Christmas Bowl™ Preferred TV Time SlotsChristmas Bowl™ Preferred TV Time Slots

Christmas Week 2010Christmas Week 2010

22 23 24 25 26 27 28

Wednesday Thursday Friday Saturday Sunday Monday TuesdayWednesday Thursday Friday Saturday Sunday Monday Tuesday

3:30 PM

2:00 PMChristmas Christmas DayDay

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11stst

ChoiceChoice22ndnd

ChoiceChoice

The The Christmas Bowl™ Christmas Bowl™ has Monday the 27has Monday the 27thth as the preferred game day, preceding as the preferred game day, preceding Monday Night Football. Second choice is Christmas Eve, allowing for the game to Monday Night Football. Second choice is Christmas Eve, allowing for the game to start after the scheduled NFL game, which begins at 12:00pm (PT) on 12/24. Our third start after the scheduled NFL game, which begins at 12:00pm (PT) on 12/24. Our third choice would be 12/28/10 (Tuesday). choice would be 12/28/10 (Tuesday).

The The Christmas Christmas Bowl™ Bowl™ has established a four year agreement with the Children’s has established a four year agreement with the Children’s Miracle Network (CMNMiracle Network (CMN) to be the primary charity of the new game. The Christmas ) to be the primary charity of the new game. The Christmas Bowl™ will serve as a high profile platform for CMN’s fundraising efforts, maintaining Bowl™ will serve as a high profile platform for CMN’s fundraising efforts, maintaining the most visibility within the marketing of the bowl game behind the presenting the most visibility within the marketing of the bowl game behind the presenting sponsor. In addition, a portion sponsor. In addition, a portion of all ticket of all ticket sales will be donated to CMN’s hospitals. sales will be donated to CMN’s hospitals.

Children’s Miracle Network is a nonChildren’s Miracle Network is a non--profit organization that raises funds for more than profit organization that raises funds for more than 170 children’s hospitals. Countless individuals, organizations and media partners 170 children’s hospitals. Countless individuals, organizations and media partners

Christmas Bowl™ Christmas Bowl™ Primary Charity Primary Charity

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170 children’s hospitals. Countless individuals, organizations and media partners 170 children’s hospitals. Countless individuals, organizations and media partners unite with CMN hospitals to help sick and injured kids in local communities. unite with CMN hospitals to help sick and injured kids in local communities. Donations to CMN create miracles by funding medical care, research and Donations to CMN create miracles by funding medical care, research and education that saves and improves the lives of 17 million children each year!education that saves and improves the lives of 17 million children each year!

It is the objective of the Christmas Bowl™ It is the objective of the Christmas Bowl™ to to become one of CMN’s leading fund become one of CMN’s leading fund raisers over the next raisers over the next 4 4 years, establishing years, establishing the the bowl game as the most benevolent bowl game as the most benevolent event in the NCAA college bowl seriesevent in the NCAA college bowl series..

The The Children’s Miracle Children’s Miracle Network hospitals (176) serve 17 million children and their Network hospitals (176) serve 17 million children and their families each year, which is significantly more than all other children’s causes families each year, which is significantly more than all other children’s causes combined! combined!

Children’s Miracle Network Children’s Miracle Network

17 Million Patients/Year17 Million Patients/Year

4.8 Million Members4.8 Million Members

There’s a strong chance that at least one child in your local community is currently There’s a strong chance that at least one child in your local community is currently receiving healthcare treatments through CMN’s donations. receiving healthcare treatments through CMN’s donations.

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www.childrensmiraclenetwork.org/holidaygreeting/

4.8 Million Members4.8 Million Members

129,000 Patients/Year129,000 Patients/Year

12,000 Wishes/Year12,000 Wishes/Year

4,900 Patients/Year4,900 Patients/Year

CMN Celebrity Support for the Christmas Bowl™CMN Celebrity Support for the Christmas Bowl™

“Wow! a bowl game which will “Wow! a bowl game which will raise awareness and funds for raise awareness and funds for children’s health care needs and children’s health care needs and Children’s Miracle Network. Children’s Miracle Network. What What a great idea. a great idea. Children’s Miracle Children’s Miracle Network is truly a great charity Network is truly a great charity and they represent our best hope and they represent our best hope for helping sick kids in everyone’s for helping sick kids in everyone’s home town.” home town.” -- Steve YoungSteve Young

“Children’s Miracle Network is truly “Children’s Miracle Network is truly America’s premier children’s health America’s premier children’s health care charity and I can think of care charity and I can think of nothing more exciting or rewarding nothing more exciting or rewarding than to have the Children’s Miracle than to have the Children’s Miracle Network Christmas Bowl become a Network Christmas Bowl become a reality” reality” -- Tim BrownTim Brown

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“The Children’s Miracle “The Children’s Miracle Network Christmas Bowl, what Network Christmas Bowl, what a powerful title in support of a powerful title in support of North America’s largest and North America’s largest and most effective children’s most effective children’s charity. charity. I would love to see it I would love to see it happen.” happen.” -- Bo JacksonBo Jackson

Steve YoungSteve YoungNFL Hall of Famer NFL Hall of Famer

& ESPN Analyst& ESPN Analyst

home town.” home town.” -- Steve YoungSteve Young

Bo JacksonBo JacksonRetired NFL Star / Retired NFL Star /

‘85 Heisman Trophy Winner‘85 Heisman Trophy Winner

Tim BrownTim BrownRetired AllRetired All--Pro NFL Star /Pro NFL Star /

‘87 Heisman Trophy Winner‘87 Heisman Trophy Winner

“Children’s Miracle Network and “Children’s Miracle Network and their 170 premier children’s hospitals their 170 premier children’s hospitals across North America help 17 million across North America help 17 million children in need of health care children in need of health care annually. annually. To create a college bowl To create a college bowl game that will raise awareness and game that will raise awareness and money for their cause is truly a money for their cause is truly a great effort. great effort. I support it in every I support it in every way.” way.” -- Jerry RiceJerry Rice

Jerry RiceJerry RiceNFL Hall of Famer NFL Hall of Famer

Derek DearwaterDerek DearwaterChairman, Founder & CEOChairman, Founder & CEOChristmas BowlChristmas Bowl™™

John PerlesJohn PerlesCoCo--Chairman & PresidentChairman & PresidentChristmas BowlChristmas Bowl™™

Christmas Bowl™ Board of Directors Christmas Bowl™ Advisory CouncilChristmas Bowl™ Board of Directors Christmas Bowl™ Advisory Council

Thomas J. SullivanThomas J. SullivanPresident of Children’s Memorial President of Children’s Memorial Foundation, Children’s Memorial Foundation, Children’s Memorial Hospital, Chicago, ILHospital, Chicago, IL

Caryn Crump Caryn Crump ––CEO, Crump Consultants / ProfessorCEO, Crump Consultants / ProfessorVP, Marketing & Media Relations, VP, Marketing & Media Relations, Christmas BowlChristmas Bowl™™

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George PerlesGeorge PerlesFounder & CEOFounder & CEOLittle Caesar’s Pizza BowlLittle Caesar’s Pizza Bowl

Brian HazelgrenBrian HazelgrenChief Development OfficerChief Development OfficerChildren’s Miracle NetworkChildren’s Miracle Network

Townsend BellTownsend BellIRL IndyCar Series DriverIRL IndyCar Series Driver

Hospital, Chicago, ILHospital, Chicago, IL

LaMar WilliamsLaMar WilliamsDirector, Development, Children’s Director, Development, Children’s Miracle NetworkMiracle Network

Charlie AmatoCharlie AmatoChairman, Southwest Business Chairman, Southwest Business CorporationCorporationBoard Life Member, Valero Alamo BowlBoard Life Member, Valero Alamo Bowl

The Christmas Bowl™ executive team is a skilled group with over 100 years The Christmas Bowl™ executive team is a skilled group with over 100 years professional experience. In addition, John Perles, professional experience. In addition, John Perles, along with his father George along with his father George Perles, Perles, have been instrumental in the establishment of three postseason bowl have been instrumental in the establishment of three postseason bowl games: games:

•• Motor City Bowl (now Little Caesar’s Pizza Bowl)Motor City Bowl (now Little Caesar’s Pizza Bowl)•• GMAC Bowl GMAC Bowl •• International BowlInternational Bowl

A Seasoned Executive Committee A Seasoned Executive Committee

•• International BowlInternational Bowl

John John Perles has successfully managed the operations of the Motor City Bowl (now Perles has successfully managed the operations of the Motor City Bowl (now Little Caesar’s Pizza Bowl) in Detroit, for the last 5 years. His Little Caesar’s Pizza Bowl) in Detroit, for the last 5 years. His role on the role on the Christmas Christmas Bowl™ Bowl™ board and the bowl staff will board and the bowl staff will ensure the success of the most benevolent ensure the success of the most benevolent postseason bowl game in the college postseason bowl game in the college postseason bowl postseason bowl series. series.

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Legendary CoachLegendary CoachGeorge PerlesGeorge Perles

PAC-10 Meeting (PAC-10 Proposal)

D. Dearwater, J. Perles2/9

Las Vegas

4/2Los Angeles

Bowl Press Release @ LAMC

C. Crump, D. Dearwater, J. Perles, B. HazelgrenSend RFP’s to TV Networks

C. Crump, D. Dearwater, J. Perles

3/10Los Angeles

Mayor Villaraigosa Meeting

D. Dearwater

4/5Salt Lake City

Bowl Press Release @ CMN

C. Crump, D. Dearwater, J. Perles, B. Hazelgren

2/22Los Angeles

FEBRUARYFEBRUARY APRILAPRILMARCHMARCH

Planning & Events Timeline Planning & Events Timeline

Wells Fargo Meeting (LOC) 3/17

Marriott Meeting (Doug Watson)

D. Dearwater, L. Williams3/24

Newport Bch

25Confirmed

Dates

Legend: Legend: Tentative

Dates

Due

DatesPreparation Execution

Prepare for NCAA Meeting 4/22Dearwater, Perles, Crump, Hazelgren, Williams

Corporate Sponsorship Development InitiativeHazelgren, Perles, Dearwater, Williams, Crump, Bell, Amato, Sullivan

Finalize LA Memorial Coliseum Contract

D. Dearwater, J. Perles3/30

Christmas Bowl™ Website Launch

C. Crump, D. Dearwater, J. PerlesWebsite DevelopmentCrump, Dearwater, Perles

3/30Salt Lake City

3/28Finalize PAC-10 Back-up Agreement

D. Dearwater, J. Perles

Wells Fargo Meeting (LOC)

D. Dearwater, K. Lipinski3/17

Newport Bch

4/22Phoenix

FBA Meeting

Bowl Application Deadline4/01Finalize CBS TV Contract

D. Dearwater, J. Perles3/14

The Christmas Bowl™ anticipates a first year actual attendance in excess of The Christmas Bowl™ anticipates a first year actual attendance in excess of 45,00045,000, and with strong regional marketing efforts it could surpass , and with strong regional marketing efforts it could surpass 65,00065,000..

The national television audience The national television audience projection is projection is 5,000,000 5,000,000 live viewers, live viewers, given the given the integration of integration of a potential a potential CMN telethon, the demand for college CMN telethon, the demand for college football, football, and and the fact that the fact that there is limited there is limited bowl bowl activity the week of Christmas.activity the week of Christmas.

Star power of the CMN celebrity base to increase awareness of the event and Star power of the CMN celebrity base to increase awareness of the event and

First Year ImpactFirst Year Impact

Star power of the CMN celebrity base to increase awareness of the event and Star power of the CMN celebrity base to increase awareness of the event and provide key entertainment during the gameprovide key entertainment during the game

Christmas Christmas BowlBowl™ contact ™ contact information: information:

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Contact E-Mail

Derek Dearwater – CEO/Founder derek@christmasbowl.org

John Perles – President john@christmasbowl.org

Note: The Christmas Bowl™ (USPTO Serial # 77863238) is a property of Christmas Bowl, LLC, a California based companyNote: The Christmas Bowl™ (USPTO Serial # 77863238) is a property of Christmas Bowl, LLC, a California based company