Boutiques, Shopping Malls and Specialist Shops
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Transcript of Boutiques, Shopping Malls and Specialist Shops
Boutiques, Shopping Malls and Specialist Shops
(or put your content where the users are, not where you are)
Alastair Dunning, @alastairdunningJISC Programme Manager
Presentation to JISC Content Advisory Group, 25th October 2011
boutiques may be lovely and give you
more control, but they can be out of
the way, and less people visit them
shopping malls – not so nice.
But a lot, a lot more people visit them
and you can still have your shop there
for digital content projects, we can’t
rely simply on building our own
boutiques
we need to put our content in the
shopping malls everyone visits.what are they?
obviously
Every content project must must must get their metadata / webpages on to Google. JSTOR c.20% (?) growth when full text indexed by Google
How to do it: Maximising Online Resource Effectiveness
Flickr Commons now used by 56 major cultural institutions.
“View statistics on the first batch of image uploads exceeded the entire previous year of views of the same images on the Powerhouse [Museum] website within five weeks”
Over 40 organisations signed up to give content on Wikimedia Commons
Not just about uploading digital objects. Derby Museum and Art Gallery worked with Wikipedia for one month’s activities (The Wright Challenge, QRCodes) and over 1,250 articles related to the museum’s collections were added.
Within the educational / cultural heritage centre, there
are plenty of other significant shopping
malls
Digital Public Space
but do shopping malls really have all the specialist
requirements that customers need?
sometimes shopping malls don’t have everything ...
but with digital content, how can we appeal to every single customer need ... ? E.g. of• undergraduates• historians• design postgraduates • interested public(s)• archaeologists • and plenty more ...
we can’t.
but we can allow them to build their own specialist shops which contain our content
Search Results for ‘Wooden Door’
The Victoria and Albert API allows queries to be
run over their museum collection
The ‘Wall of Images’ is an independent search interface over the V and A collections.
Using APIs allows you to expose your content on the web, without having to build an interface. Others can build.
Locating London’s Past uses API technology to ‘mash-up’ data on early Modern London
Plague deaths in London on 1665, mapped on to John Roque’s map of London 1746. Locating London’s Past (launches December 2011)
we also need to remember the various ways people travel to
these boutiques, malls and specialist
shops
users don’t just travel to content by desktop PC, but
via smartphones, tablets, apps, ebooks ... (and also via
OERs, lectures, presentations, bibliographies,
...)
A documentary cartoon for the iPad, Operation Ajax is about US / Iranian history and incorporates digitised historical documents from the CIA
The British Library's iPhone App Royal Manuscripts: The Genius of Illumination delivers 58 of it digitised manuscripts
The University of Manchester is creating an ‘augmented reality’ app that gives users extra information when the smartphone is held next to the original special collections object (in this case copies of Dante’s Divine Comedy)
Faber & Faber’s iPad version of The Waste Land includes readings, performances, notes , and the original digitised manuscript
For universities and cultural heritage bodies
with digital content, putting our content elsewhere requires
practices, policies and technical infrastructure
• Ensuring content is harvestable by Google – and
that technical infrastructure is amenable to that
• Exposing content via clear, well-documented APIs
• Clear licensing conditions
starting with ...
But for the content to be properly reused and
redisplayed then staff are needed to constantly recurate
the content and create the links with the shopping malls,
specialists and transporters
This is an ongoing process that requires commitment
from an institution, and also skills in communications,
licensing and business planning, amongst other
things
But if we want our content to travel in different ways and
users to visit own our boutiques, but also others’
shopping malls and specialist shops, such strategies are
essential to implement
... or else ...
References
Paris boutiques 19,11,08 011 - www.flickr.com/photos/aparis/3047260751/Bondi Junction Shopping Mall - http://www.flickr.com/photos/charliebrewer/67838081Signs.ArtsDistrict.Hyattsville.MD.12apr06 - http://www.flickr.com/photos/perspective/280434807The Psychic Piglet - http://www.flickr.com/photos/nicecupoftea/3048662972/Specialist Shop (Spank the Monkey) -http://www.flickr.com/photos/jonf/3485449181Specialist tobacconist (The Black Swan Shoppe) - http://www.flickr.com/photos/phillip/3323236821/Glasgow Tube - http://www.flickr.com/photos/julio_/26051929/Bicycle - http://www.flickr.com/photos/paukrus/4093835537/Bus - http://vads.ac.uk/large.php?uid=59564&sos=530 Years On (Car) - http://vads.ac.uk/large.php?uid=113826&sos=10Nostalgia's not what it used to be - http://www.flickr.com/photos/marcemarc/3556778601