BOURNEMOUTH AND POOLE SPORTS FACILITIES … · bournemouth and poole . sports facilities strategy...
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BOURNEMOUTH AND POOLE
SPORTS FACILITIES STRATEGY AND
ACTION PLAN
2014-26
SPORTS DATA PROFILE REPORT
OCTOBER 2013
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CONTENTS
Section Page
Introduction 3
Sport 4
Population 37
Housing 42
Socio-economic 47
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Introduction
The Sports Strategy needs to be underpinned by and set within the context of
socio-economic and sports data and information about provision, participation,
demands and needs across the Boroughs.
There are a variety of data sources available which can help to build up a picture
of the characteristics of the population and of sport in Bournemouth and Poole.
The main sources are as follows:
Active Places Power (Sport England)
Active People Survey (Sport England)
Market Segmentation Tool (Sport England)
Annual Monitoring Reports (Local Authorities)
Joint Strategic Needs Assessment (NHS Bournemouth & Poole)
Index of Multiple Deprivation (Government)
Selected data from the above and other sources is presented below for
Bournemouth and Poole. The data will help to determine preferred strategy
options when analysed alongside other information gathered during development
of the strategy.
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Sport
Market Segmentation
Sport England’s market segmentation tool1 presents data designed to help
understand the life stages and attitudes of different population groups –and the
sporting interventions most likely to engage them. This is particularly helpful in
matching suitable solutions to increase participation in both formal and informal
sports to residents with different types of sporting and leisure characteristics. It
is also useful to set the segmentation data and mapping alongside IMD data to
help match improvements to and additions in provision to the ability and needs
of groups of the local population to access them.
The market segmentation data builds on the results of Sport England’s Active
People survey; the Department of Culture, Media and Sport's ‘Taking Part’
survey; and the Mosaic tool from Experian. It presents a picture of the
dominant social groups in each area, and puts people’s sporting behaviour in the
context of complex lives.
Figure 1 shows the segments within which data is presented. Figures 2 to 5
identify the segments dominant in lower super output areas in Poole and
Bournemouth and dominant segments across the Boroughs as a whole.
Bournemouth
Spatially, Bournemouth’s dominant segment on the north of the Borough and in
pockets along the coast is ‘Elsie and Arnold’, as is to be expected in an area with
a high level of retired single or widowed elderly people. In these areas, leisurely
sporting opportunities are likely to be favoured such as swimming and bowls.
The central areas of Bournemouth (including central areas along the seafront),
are characterised by ‘Jamies’, or ‘sports team lads’, in the 18-25 age group
1 See http://www.sportengland.org/research/about-our-research/market-segmentation/ for more details.
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which are very active regularly playing sports including football, athletics,
swimming, gym and cycling. There are also significant pockets of ‘Tims’ or
‘settling down males’ who are sporty, have children and are married or single
with a preference for cycling, gym, swimming, football and golf. ‘Ralph and
Phyllis’ (comfortable retired couples enjoying swimming, keep fit, golf, cycling
and bowls) also feature as dominant segments in pockets of Bournemouth,
although their actual number across the Borough is not high. There are also
small pockets where ‘Kevs’ (‘pub league team mates’) and ‘Paulas’ (‘stretched
single mums’) are the dominant sector.
In terms of numbers of people within each segment, these segments are
dominant, with all of them, apart from Ralph and Phyllis having more than
10,000 people.
Poole
In spatial terms, Poole’s dominant segments are ‘Elsie and Arnold’ and ‘Ralph
and Phyllis’, the latter segment being dominant along the coast and north of the
Borough, while ‘Elsie and Arnold’ are most prevalent in areas around the Upton
and Creekmoor Lakes. ‘Roger and Joy’ and ‘Philip’ are also dominant segments
across the middle and northern parts of the Borough. ‘Roger and Joys’ are early
retirement couples and slightly less active than the general population, with
keep fit, swimming, cycling, running and tennis being their popular sports to
play. ‘Philips’ are comfortable, professional and sporty mid-life males with
sporting activity levels higher than the national average. Top sports include
cycling, gym, swimming, golf and angling. As with Bournemouth, there are
small pockets where ‘Tims’, ‘Kevs’ and ‘Paulas’ are the dominant sector. The
noticeable difference between Poole and Bournemouth is the absence of
dominant areas of ‘Jamies’ (‘sports teams lads’) in Poole.
With regard to overall numbers of people within segments, ‘Philips’, ‘Elsie and
Arnolds’, Roger and Joys’ and ‘Tims’ all have over 10,000 people.
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Figure 1
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Figure 2 Dominant Segments in Bournemouth
Source: Sport England
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Figure 3 Bournemouth Population by Segment
Source: Sport England
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Figure 4 Dominant Segments in Poole
Source: Sport England
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Figure 5 Poole Population by Segment
Source: Sport England
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Participation in Sport
The Active People Survey conducted by Sport England on an annual basis
provides information on sports participation rates and change from the national
to the local authority level. The data can be used alongside other locally
generated information from club and user surveys to gauge demand and levels
of activity. Historic changes in participation rates can also be used to project
trends in likely change in participation forwards, although these can be rather
crude estimates given the many factors that can drive participation upwards or
push rates downwards.
The data presented provides a broad direction of travel in terms of participation
as the sample size in recent years has been around 500 people and so the
changes in real terms from this sample size are small.
The following data demonstrates that participation rates of people taking part in
a small amount of physical sporting activity have grown in Bournemouth in
recent years, with rates falling in Poole to levels similar to those experienced
across the rest of Dorset and the south west. Statistically speaking, there is no
real significant change between the figures presented from 2005-06 data to that
from 2012-13 data.
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Figure 6: Percentage of ‘adult’ (16+) population participating in at least
1 x 30 minute moderate intensity session per week
Source: Source: Active People Survey, Sport England,
http://archive.sportengland.org/research/active_people_survey/idoc.ashx?docid=1058f71d-4dcc-4981-bd65-
1b62af29eb6c&version=1
Notes:
'Adults' (16+) doing 1 session of sport a week (at least 4 sessions of at least moderate intensity for at least 30
minutes in the previous 28 days).
It does not include recreational walking or infrequent recreational cycling but does include cycling if done at
least once a week at moderate intensity and for at least 30 minutes. It also includes more intense/strenuous
walking activities such as power walking, hill trekking, cliff walking and gorge walking. Please note this is
different to the moderate intensity sport results from the Taking Part Survey published by DCMS which do
include all recreational walking and cycling.
Sample size was c. 1,000 in 2005-06 and c.500 for each authority area in years since.
Dorset figures are those for the County Sports Partnership area and therefore include Bournemouth and Poole.
However, when looking at data for people doing more sport sessions per week, a
greater percentage of adults in Poole participate than in Bournemouth, although
levels have fluctuated more in Poole than in Bournemouth. The data presented
30%
35%
40%
45%
2005-06 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
Bournemouth
Poole
Dorset
South West
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below takes into account a greater breadth of activities than the data presented
in the figure above.
Figure 7: Percentage of ‘adult’ (16+) population participating in 3 or
more 30 minute moderate intensity sessions per week
Source: Sport England Active People Survey,
http://archive.sportengland.org/research/active_people_survey/idoc.ashx?docid=b8110a71-dbc0-4d48-8b92-
2d8023221ca9&version=1
Notes:
The percentage of the adult (age 16 and over) population in a local area who participate in sport and active
recreation, at moderate intensity, for at least 30 minutes on at least 12 days out of the last 4 weeks
(equivalent to 30 minutes on 3 or more days a week).
Please note the local area estimates of adult participation in sport and active recreation differ from Sport
England's 1x30 sports participation indicator. Sport England's 1x30 sports participation indicator includes a
narrower range of activities (than specified for NI8) - it does not include recreational walking or recreational
cycling. The 1x30 sport participation measure is based on once a week participation, rather than three times a
week for the former NI8 measure of sport and active recreation.
Using Active People Survey data, Bournemouth and Poole can be compared with
rates of participation in other local authority areas. The figure below sets out
20%
21%
22%
23%
24%
25%
26%
2005-06 2007-09 2009-11 2010-12 2011-13
Bournemouth
Poole
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the authorities alongside their nearest neighbours in terms of participation rates
in 2008-10 (from Active People Survey 3 and 4).
Figure 8: Benchmarking of ‘adult’ (16+) participation rates (%) in sport
and recreational / leisure activity between Bournemouth and Poole and
‘nearest neighbours’
Source: Sport England Active People Diagnostic, https://www.ipsos-archway.com/apd/main.aspx
Notes:
Figures present percentages for ‘adults’ (16+) doing 3 x 30 minute sessions per week (those doing sport and
recreational walking and cycling, and for those people 65+ light intensity participation in yoga, bowls, pilates,
archery and croquet) – equivalent to former National Indicator 8 or NI8. APS1 was conducted in 2005-06,
APS2 in 2007-08, APS3 2008-09 and APS4 in 2009-10.
If the same exercise is repeated with similar data which excludes recreational
walking and cycling, and those people aged 65+ who do light intensity
participation in yoga, bowls, pilates, archery and croquet, the following results
are presented. The figure by which authorities have been benchmarked is APS4,
undertaken in 2009-10.
APS1 APS2 APS2/3 APS3/4South West Restormel 20.4 18.8 22.7 23.7South East Lewes 24.7 21.9 21.6 23.8South West Poole UA 23.7 20.4 21.2 23.8South East Wealden 22.4 27.5 25.5 23.8North West Ribble Valley 24.4 25.8 26.1 23.9South West West Wiltshire 22.7 22.8 24.0 23.9West Midlands Herefordshire UA 22.2 18.1 20.3 23.9North West South Lakeland 24.2 24.9 22.9 23.9East Midlands Erewash 21.7 21.2 24.2 23.9East Midlands Bassetlaw 20.0 22.6 23.5 24.0South East Wycombe 22.8 23.6 23.5 24.0South East Fareham 23.6 26.7 25.8 24.0North West Vale Royal 22.6 24.4 25.3 24.0West Midlands Stafford 26.2 23.1 23.6 24.0London Merton 21.9 22.7 23.1 24.1North West Wirral 19.5 25.5 24.5 24.1Yorkshire York UA 24.9 19.8 22.9 24.1West Midlands Bridgnorth 22.9 22.0 23.7 24.1South East Tandridge 22.9 25.0 22.3 24.1East Midlands Amber Valley 21.6 22.1 23.0 24.1North West Warrington UA 23.2 21.5 22.5 24.1East Midlands Newark & Sherwoo 19.9 21.0 21.2 24.2South West North Devon 23.7 25.0 25.4 24.2South West Bournemouth UA 24.6 20.4 23.2 24.2South West Bath & North East S 23.9 20.3 22.5 24.2South East Canterbury 20.6 20.7 23.6 24.2North East Stockton-on-Tees U 24.6 22.7 23.1 24.2East South Cambridges 20.2 24.8 23.7 24.2East Midlands North West Leicest 22.1 23.6 24.9 24.2South West Exeter 20.0 27.7 28.3 24.2East Midlands Chesterfield 17.0 22.2 24.9 24.3
Region Local AuthorityOverall
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Figure 9: Benchmarking of ‘adult’ (16+) participation rates (%) in sport
activity (without recreational / leisure activities included) between
Bournemouth and Poole and ‘nearest neighbours’
Source: Sport England Active People Diagnostic, https://www.ipsos-archway.com/apd/main.aspx
Notes:
Figures present percentages for ‘adults’ (16+) doing 3 x 30 minute sports sessions per week. APS1 was
conducted in 2005-06, APS2 in 2007-08, APS3 2008-09 and APS4 in 2009-10.
Comparing the sets of data reflects the demographic make-up to an extent, but
also shows that there are a greater proportion of the population doing
recreational and leisure activities 3 times a week in Bournemouth than in Poole,
and a slightly greater proportion of people doing non recreational sport 3 times a
week in Poole than Bournemouth.
Sport England web tools also allow data from 2008-10 (for 3 x 30 minute
sessions of activity) to be mapped by middle super output area. The results are
reproduced below and highlight were greater frequency of activity is
concentrated. The map tends to reflect both socio-economic make-up of the
areas (for example illustrated by IMD data in this report) together with their
demographic characteristics.
APS1 APS2 APS3 APS4South East Runnymede 19.7 23.0 19.8 19.6North West Trafford 17.3 24.5 19.7 19.7South West Bournemouth UA 19.2 16.3 20.2 19.8North West Crewe & Nantwich 14.0 18.6 17.3 19.8London Islington 16.1 18.1 19.4 19.9South East Epsom & Ewell 19.1 23.3 17.8 19.9South East Gosport 16.0 19.4 14.8 20.0North West Tameside 14.7 14.7 16.1 20.0London Kingston upon Thame 18.1 15.6 22.7 20.0South West Swindon UA 16.3 17.9 18.9 20.0South East Vale of White Horse 17.0 20.5 18.4 20.0South West Poole UA 17.3 17.3 16.4 20.1South East Waverley 16.6 16.8 19.0 20.3Yorkshire Harrogate 16.2 17.8 17.1 20.4London Merton 16.9 17.2 19.2 20.5North West West Lancashire 16.5 18.9 15.1 20.5South West Stroud 15.1 12.4 14.7 20.5
Region Local AuthorityOverall
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Figure 10: Sport and active recreation activity (3 x 30 minute sessions per week) in Bournemouth
Source: Sport England Small Area Estimates Web Tool, http://sae.sportengland.org/index.aspx#focusType=LA&focusName=26&dataset=aps4-ni8
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Figure 11: Sport and active recreation activity (3 x 30 minute sessions per week) in Poole
Source: Sport England Small Area Estimates Web Tool, http://sae.sportengland.org/index.aspx#focusType=LA&focusName=26&dataset=aps4-ni8
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The national picture of change in participation in types of sports is also
summarised by Sport England. The national picture shows significant changes in
swimming, athletics and cycling. Anecdotally, this is replicated, particularly in
informal activity rates in cycling and running, in Bournemouth and Poole. Data
provided through the Local Sports Profile Tool, set out later in this report helps
to provide data behind local change.
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Figure 12: Once a week participation in individual (funded) sports
Source: Sport England, Active People Survey, Summary of National Sport Participation 2012-13,
http://archive.sportengland.org/research/active_people_survey/idoc.ashx?docid=b48bfb7a-0ebe-4e91-a957-
75b28bb89e6d&version=1
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The “Taking Part” survey2, commissioned by DCMS, has been run since 2005
and provides national estimates of adult and child engagement with sport, as
well as other cultural activities such as the arts, heritage and museums &
galleries.
Figure 13 below shows a reasonably constant trend in participation in sport
activity in the period to 2010-11, with a noticeable change in those never doing
any activity and corresponding increase in 2011-12 in the percentage of people
doing some exercise. This may be partly as a result of the ‘Olympic and
Paralympic effect’ as well as wider recognition in recent years of the health
benefits of doing exercise and getting more active, together with the
Government and various departments doing more to promote active and healthy
lifestyles (for example through the four home nations’ guidelines drawn-up by
their Chief Medical Officers on adopting a healthy lifestyle, ‘Start Active, Stay
Active’3).
2 See https://www.gov.uk/government/publications/taking-part-2012-13-quarter-1-statistical-release 3 See https://www.gov.uk/government/publications/start-active-stay-active-a-report-on-physical-activity-from-the-four-home-countries-chief-medical-officers
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Figure 13: Percentage of ‘Adults’ (16+) in England undertaking
moderate intensity sports activity (30+ minutes) by number of days in
last 4 weeks
0.0
10.0
20.0
30.0
40.0
50.0
60.0
2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12
Never (0 days)
Less than once a week (1-3days)
At least once a week but lessthan twice a week (4-7 days)
At least twice a week but lessthan three times a week (8-11days)At least three times a weekbut not every day (12-27days)Every day (28 days)
Source: DCMS, Taking Part Survey,
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/77548/TP-
Y8_Q1_Figures_Sports.xls
Notes:
3x30, 1x30 and number of days figures taken from rolling quarterly release. Also includes recreational cycling
and walking (at moderate intensity).
Data from the survey also suggests, as expected, that nationally more people in
work than not in work undertake sporting activities (65% and 43% respectively),
although this figure has changed significantly (in statistical terms) for those not
in work from a base of almost 39% in 2005-06. The pattern is mirrored when
comparing those in upper socio-economic groups against those in lower socio-
economic groups, with 60% and almost 46% of adults respectively in these
groups doing some sports activity in 2011-12 and a marked change in the lower
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socio-economic group from a base of just over 43% in 2005-06. Nationally
there has also been significant change between 2005-06 and 2011-12 of male
and female people doing sport with figures in 2005-06 suggesting that 60% and
48% of men and women respectively did some sports activity with the figures
increasing to almost 63% and 50% respectively by 2011-12.
In relation to change amongst age groups since 2005-06, the noticeable change
is the drop in percentage of 16-24 year olds doing sports activities versus the
increases in older age groups, as Figure 14 shows. However, most age groups
saw an increase in 2011-12, again, possibly partly as a result of London hosting
the Olympics and Paralympics in 2012.
Figure 14: Change in Proportion (% of population in that age group in
England) who have done sport once in the last 4 weeks by age group
Source: DCMS, Taking Part Survey,
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/77548/TP-
Y8_Q1_Figures_Sports.xls
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12
16-24
25-44
45-64
65-74
75+
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‘Clubmark’ Accredited Clubs
‘Clubmark’4 was established as the benchmark for operating standards for sports
clubs in 2002 by Sport England to:
Ensure that good practice and minimum operating standards are delivered
across all club development and accreditation schemes;
Empower parent(s)/carer(s) when choosing a club for their children;
Ensure that accredited clubs are recognised through a common approach to
branding; and,
Provide a focus around which all organisations involved in sport can come
together to support good practice in sports clubs working with children and
young people.
Clubmark status has a number of benefits which, according to the Clubmark
website, include increased membership (especially of children), retaining
members, continuous improvement through use of new or improved structures
and systems which in turn improve the running of the club, legibility for funding,
priority access to facilities, a raised profile, better links with schools, improved
coaches and improved market and communication.
The number of Clubmark accredited clubs in Bournemouth and Poole is therefore
one of a number of useful indicators which give an indication of the development
and growth of clubs (and therefore of sports) in the area. In relation to the
typology of facilities covered by this strategy, the following numbers of clubs in
Bournemouth and Poole are accredited to or ‘working towards’ Clubmark status.
4 See http://www.clubmark.org.uk
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Figure 15
Club Type /
Sport Number of Clubmark Clubs
Clubs ‘working towards’ Clubmark status
Bournemouth Poole Bournemouth Poole
Cricket - 3 1 1
Football 6 11 - -
Hockey - 1 - -
Rugby Union 1 1 -
Swimming 1 2 - -
Badminton 1 1 - -
Basketball - 1 - -
Gymnastics 4 4 1 1
Netball 1 2 1 -
Tennis 4 2 - 1
Squash 1 - -
Golf 1 3 2 -
Athletics 1 1 - -
Orienteering - 1 - -
Cycling - 1 1 -
Rowing - - 1 -
Volleyball - - 1 -
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User Surveys
Where available, user surveys have been obtained to get an understanding of
the general direction of travel in terms of satisfaction of sports facilities in
Bournemouth and Poole.
Summaries of the Bournemouth and Poole Opinion Surveys are reproduced
below.
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Appendix 1 – Bournemouth Opinion Survey Sport & Leisure summary Satisfaction with Sport & Leisure Facilities Almost two third of respondents (65%) of 2267 respondents said that they were satisfied with Council supported sport and leisure facilities, a significant improvement on 2008 when 57% said that they were satisfied. This is positive and could be reflected by the standards of service and investment in leisure facilities. Hopefully with the membership pricing and new initiatives planned for 2013/14 this figure will continue to climb. 11% of respondents were dissatisfied with services; however, the dissatisfaction figure doesn’t highlight areas for improvement, which could come through our satisfaction results. 16% of 16 – 34 year olds considered leisure to be a key priority for them in terms of improving and developing facilities – Investment into health & fitness facilities therefore, is crucial as it could be considered that this is predominantly the main activity that this age group participate in.
Those who are classified as ‘successful professionals living in suburban or semi-rural homes’ were the most likely to be satisfied with sport and leisure facilities (81%). Those in the MOSAIC group ‘families in low-rise social housing with high levels of benefit need’ were most likely to be dissatisfied (33%). Respondents living in Boscombe West were the least satisfied with Council supported sports and leisure facilities (45%), while those in Littledown and Iford were the most satisfied (88%).
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Use of Services: Interestingly 21% of respondents had never used Bournemouth sport & leisure facilities, whereas 73% had used in the last 12 months. Nearly two thirds of respondents (64%) say they have used Council supported sport and leisure facilities in the last 12 months. Users of sport & leisure services were more likely to be young or have young families and also to be working. A large proportion (63%) of respondents who fall into the MOSAIC categories ‘families in low-rise social housing with high levels of benefit need’ and ‘elderly people reliant on state support’ said that they have not used Council supported sport and leisure facilities in the last year. Only 44% of Kinson residents had used sports facilities in the last 12 months compared with 80% from Winton East.
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Source: Bournemouth Opinion Survey (via BH Live provided summary)
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Local Sports Profile Tool
The Local Sports Profile Tool5 allows the user to view information on an area’s
sporting profile providing data on participation and provision. The key data in
the profile (together with data from other sources identified above) has been
utilised to help draw together the overall picture of participation and provision.
Some of the key data from the profile suggests the following characteristics for
Bournemouth and Poole:
Poole
Adult obesity (24.5% adults) is higher than the England (24.2%) but lower
than the South West (24.7%) average, with childhood obesity levels at 15%,
which is lower than both the South West (16.1%) and England (18.7%)
averages6;
The Department of Health have estimated the health costs of physical
inactivity as £1,722,113 per 100,000 population in Poole which compares to
£1,817,285 across England and £1,756,799 across the South West7;
Swimming and cycling are the sports that people in Poole want to do the
most with 8.5% and 7.5% of the adult population indicating this desire (this
indicates levels of potential or latent demand from the existing population8;
Approximately 53.1% of ‘adults’ (16+) in Poole would like to do more sport9;
and,
In 2012 the most popular sports in Poole were swimming (14.2% of adult
population taking part at least once a month), cycling (11.7%), the gym
(11.4%), athletics (7.1%) and football (3.9%)10.
5 See http://www.sportengland.org/our-work/local-work/local-government/local-sport-profile/ 6 Adult obesity data is from Department of Health 2006-08 and childhood obesity data from Department of Health 2010-11. 7 Data from Sport England commissioned study, 2009-10 8 Active People Survey 6, 2011-12 9 Active People Survey 6, 2011-12 10 Active People Survey 6, 2011-12
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Bournemouth
Adult obesity (22.5% adults) is lower than the England (24.2%) and the
South West (24.7%) average, with childhood obesity levels at 17.1%, which
is higher than the South West (16.1%) but lower than the England (18.7%)
average11;
The Department of Health have estimated the health costs of physical
inactivity as £1,722,113 per 100,000 population in Bournemouth (the same
as the figure for Poole) which compares to £1,817,285 across England and
£1,756,799 across the South West12;
Swimming and cycling are the sports that people in Bournemouth want to do
the most with 7.1% and 6.3% of the adult population indicating this desire
(this indicates levels of potential or latent demand from the existing
population)13;
Approximately 59.1% of ‘adults’ (16+) in Bournemouth would like to do more
sport14; and,
In 2012 the most popular sports in Bournemouth were swimming (12.9% of
adult population taking part at least once a month), the gym (10.1%),
athletics (9.1%) cycling (7.7%) and football (4.6%)15.
11 Adult obesity data is from Department of Health 2006-08 and childhood obesity data from Department of Health 2010-11. 12 Data from Sport England commissioned study, 2009-10 13 Active People Survey 6, 2011-12 14 Active People Survey 6, 2011-12 15 Active People Survey 6, 2011-12
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Population
As part of the Sports Strategy development, bespoke population projections
have been undertaken for Bournemouth and Poole by Bournemouth Borough
Council on both local authorities’ behalf to ensure consistency. This up-to-date
data forms the basis of projected demand for sports facilities and pitches. The
key figures from these projections are set out below.
Further projections have also been provided on a ward by ward basis but are not
repeated in this report due to length. They have been used, however, to
understand existing and future provision and demand within the Strategy’s sub-
areas which are agglomerations of wards to help with more local than Borough-
wide analysis of data.
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Bournemouth
Figure 16: Population Projections to 2026 by Age Group
Source: Bournemouth Borough Council, September 2013, using POPGROUP software developed by Bradford
Council, the University of Manchester and Andelin Associates
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Poole
Figure 17: Population Projections to 2026 by Age Group
Source: Bournemouth Borough Council, September 2013, using POPGROUP software developed by Bradford
Council, the University of Manchester and Andelin Associates
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Figure 18: Population Change Projected to 2026 by Sub-area16
Bournemouth Sub-area
B1 B2 B3 B4 B5 B6 Total
2011 30,130 33,610 29,560 43,240 18,620 28,300 183,460
2026 31,230 36,440 32,080 46,410 20,120 31,230 197,510
Poole Sub-area
P1 P2 P3 P4 P5 Total
2011 23,650 34,550 33,800 25,680 30,400 148,080
2026 24,840 37,400 36,270 27,150 33,210 158,870
Source: Bournemouth Borough Council, September 2013, using POPGROUP software developed by Bradford
Council, the University of Manchester and Andelin Associates
The figures represent a more accurate picture of likely change in the Boroughs
than 2011 interim census projections produced by the Office for National
Statistics (ONS), which published figures acknowledging potential inaccuracies in
some assumptions that modelling had made.
The ONS figures suggested a significantly greater growth in population in both
Boroughs. The projections suggested growth by 2021 to a population number of
201,200 in Bournemouth and to 163,100 in Poole. It is important to recognise
the differences in the two sets of figures as the Sport England Facilities Planning
Model (FPM), which has been used to estimate the future demand for sports
halls and swimming pools in Bournemouth and Poole, utilised the ONS figures as
the basis for estimating projections of demand in the period to 2026. Therefore,
analysis of future demand and needs will need to adjust calculations made by
16 Sub-areas contain the following wards: B1 - Talbot & Branksome Woods, Central, Westbourne & West Cliff; B2 – Boscombe East, Boscombe West, East Cliff & Springbourne; B3 – Kinson North, Kinson South, Redhill & Northbourne; B4 – Wallisdown & Winton West, Winton East, Queen’s Park; B5 – Throop & Muscliff, Strouden Park; B6 – West Southbourne, East Southbourne & Tuckton, Littledown & Iford; P1 – Hamworthy East, Hamworthy West, Poole Town; P2 – Parkstone, Penn Hill, Newtown; P3 – Canford Cliffs, Branksome East, Branksome West, Alderney; P4 – Oakdale, Canford Heath East, Canford Heath West; P5 – Creekmoor, Broadstone, Merley & Bearwood.
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the FPM when deriving future demand and need for these types of facilities by
2026.
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Housing
Housing numbers for the period that the Sports Strategy covers (to 2026) are
set out in the statutory planning documents for the two Boroughs. An
understanding of the locations, level and type of housing development that has
been and is to be delivered is an important factor in planning for the future
provision of sports facilities in Bournemouth and Poole. The following summary
information is taken largely from the Annual Monitoring Reports for the two
Boroughs.
Both Bournemouth and Poole are constrained by the coast to the south and
natural environment of significant importance to the north including
internationally recognised habitats such as the Dorset heathland. The rest of
both Boroughs is characterised by built-up urban areas and there is therefore
limited opportunity for substantial housing growth on greenfield areas. This is
reflected by adopted plans within which the focus for housing growth is the
redevelopment of brownfield (previously developed) sites, regeneration and infill
in appropriate locations.
The adopted plans for the Boroughs identify around 10,000 dwellings to be
provided in Poole between 2006 and 2026 and around 7,500 in Bournemouth.
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Figure 19: Housing Allocations in Bournemouth and Poole
Bournemouth Poole
5,500 in appropriate locations across
the rest of the Borough
1,850+ at the regeneration area sites
fronting Back Water Channel between
the lifting and twin sails bridges
2,000 on Town Centre Area Action Plan
sites
350–700 in the Town Centre North
area
1,450 in the rest of the town centre
6,000 in appropriate locations across
the rest of the Borough
Source: Adopted Statutory Development Plans for Bournemouth Borough Council and Borough of Poole
The latest Annual Monitoring Reports for the Boroughs state the following
progress has been made in delivering these allocations.
Bournemouth
“In terms of dwelling completions, the level of development continues ahead of
the Core Strategy target. The first six years of the plan period has seen 5,510
dwellings completed; an annual average of 991 dwellings. The annualised Core
Strategy target is 730. Therefore Bournemouth has already provided 38% of
new dwellings. If this level of development continues, then a total of 18,367
dwellings (net) will be completed in the borough. However, the more likely
scenario is a reduction in the development rate over the next fifteen years to
bring the final figure more in line with the target.
Bournemouth relies heavily on windfall development and, therefore, it is difficult
to predict what level of development will occur in the future. The 5 year land
supply shows that some reliance on windfall development in the first 5 years is
necessary at present. The third SHLAA identifying developable land for
residential use up to April 2026 was published in April 2012.
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The level of development in the urban area has two repercussions. Although
there are now no national targets with regard to density, or for development on
PDL, these factors are both high for the majority of development in the
borough.”
Paragraphs 5.71 – 5.73, Bournemouth Annual Monitoring Report 2012
Poole
“…The strategic requirement is for 10,000 dwellings (net) between 2006 and
2026, which effectively is 500 dwellings per annum. Between 1st April 2006 and
the 31st March 2012, 2,835 new dwellings were constructed, this equates to
approximately 473 dwellings per annum, lower than the annualised strategic
housing requirement of 500 dwellings per annum. However, this is divided into
700 dwellings per annum to be delivered over the first 10 years and 300 per
annum over the second 10 years. As such, the residual level of development
needed to meet the Poole Core Strategy Housing Requirement is for the Council
to deliver 512 dwellings per annum over the remaining plan period, till 2026.”
Paragraph 5.11, Poole Annual Monitoring Report 2012
Population projections which are generated from census data and feed into the
development of housing allocations and have also been factored in to the
identification of future sports facilities and playing pitch needs.
Neighbouring Local Authorities
It is important to understand, in strategic terms, the housing allocations in
neighbouring local authorities which lie close to the boundary of the Borough of
Poole and Bournemouth Borough, so that potential impact on sports provision in
the future can be gauged.
The neighbouring local authorities of Christchurch Borough to the east of
Bournemouth and East Dorset District to the north of Poole and Bournemouth
45
have an emerging joint Core Strategy covering both areas. The Pre-Submission
version of the strategy, published in April 2012, sets out a number of possible
housing allocations which could have some impact on some of Bournemouth and
Poole’s sports facilities in the period from 2013 - 2028. The proposed areas for
allocation which may have varying degrees of impact (i.e. not a list of all
proposed allocations) are as follows:
Figure 20
East Dorset Christchurch
Proposal: Key areas of
potential impact: Proposal:
Key areas of
potential impact:
2,500 at Areas of
Search:
90 East of Marsh
Lane Limited impact
West Parley and
Ferndown
Northern
Bournemouth
45 South of
Burton Limited impact
Corfe Mullen North western
Poole
850 at Roeshot
Hill Some limited
cumulative impact
on eastern
Bournemouth Wimborne and
Colehill
Very limited
impact
2,035 across
existing
Christchurch
urban area
Verwood None in Poole and
Bournemouth
2,800 at existing
urban areas
Limited if
quantum is
distributed
between
appropriate
settlements across
East Dorset
46
To the west of Poole, Purbeck District’s Local Plan Part 1, which covers the
period 2006 – 2027 and was adopted in 2012, identifies a small extension to
Upton on its western edge, of around 90 dwellings. This is likely to have a
minimal impact on future needs in Poole.
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Socio-economic
A useful indicator of socio-economic position of residents is data gathered by
Experian. Socio-economic market segmentation has been created by Experian in
the form of the Mosaic tool, which classifies all consumers in the United Kingdom
by 67 types, aggregated into 15 groups. The result is a classification that paints
a picture of UK consumers in terms of their socio-demographics, lifestyles,
culture and behaviour. Figure 21 shows the make-up of Bournemouth and Poole
and the top 5 categories in each Borough is highlighted. A full description of the
categories and of the MOSAIC tool is available to download via the Experian
website17.
Figure 21: MOSAIC Profile for Bournemouth and Poole
Sources: Data provided by Bournemouth Borough Council, and Borough of Poole Corporate Research Team
17 See http://www.experian.co.uk/assets/business-strategies/brochures/mosaic-uk-2009-brochure-jun10.pdf for definitions and detailed description of MOSAIC classifications.
Category GroupNumber of households
% of households
Number of households
% of households
A Residents of isolated rural communities 162 0.0 42 0.0%
B Residents of small and mid-sized towns with strong local roots 8439 12.6 7,174 8.3%
C Wealthy people living in most sought after neighbourhoods 3829 5.7 3,612 4.2%
D Successful professionals living in suburban or semi-rural homes 8060 12.0 5,182 6.0%
E Middle income families living in moderate suurban semis 9478 14.1 7,123 8.2%
F Couples with young children in comfortable modern housing 3149 4.7 3,567 4.1%
G Young, well-eduacted city dwellers 2834 4.2 22,170 25.6%
H Couples and young singles in small modern starter homes 7161 10.7 10,077 11.6%
I Lower income workers in urban terraces in often diverse areas 588 0.9 1,960 2.3%
J Owner occupiers in older style housing ex-industrial areas 5799 8.6 2,462 2.8%
K Residents with sufficient incomes in right to buy social housing 3318 4.9 2,844 3.3%
L Active elderly people living in pleasant retirement locations 8933 13.3 12,759 14.7%
M Elderly people reliant on state support 3753 5.6 4,747 5.5%
N Young people renting flats in high density social housing 790 1.2 1,143 1.3%
O Families in low rise social housingwith high levels of benefit need 926 1.4 1,798 2.1%
Total 67,219 100.0 86,660 100.0%
Poole Bournemouth
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The Index of Multiple Deprivation (IMD) is an indicator used by the Government
to compare levels of deprivation across areas as local as census ‘lower super
output areas’ which is the smallest local area to which census data can be
available. An overall IMD score is comprised of a number of other domains, or
sub-sets, of data which explore specific issues such as income, employment,
health, education, crime, access to services and living environment. The last set
of IMD scores were published in 2010 and are largely based upon data produced
in 2008, with some based on original data from the 2001 census. The figures
have to be considered in that light.
The following pages set out the picture of deprivation levels across Bournemouth
and Poole. It is important that these figures and areas of high deprivation are
taken into account when considering the future provision of additional and new
facilities and pitches across the Boroughs.
Broadly speaking, the following areas of Bournemouth and Poole show levels of
deprivation where provision of and / or improved access to facilities and pitches
may be helpful in reducing the impact of deprivation on residents and levels of
deprivation overall.
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Figure 22
Bournemouth Poole
Kinson Hamworthy
Strouden Turlin Moor
Townsend and Holdenhurst Alderney
Horseshoe Common / Landsdowne
Road
Wallisdown
West Cliff Branksome West
Northern Areas of East Cliff and
Springbourne
Northern Newtown
Boscombe West (Western side of) Poole Town
Further detailed maps and figures taken from various sources are reproduced on
the following pages.
The top ten most areas with highest levels of deprivation in the Boroughs are as
follows:
50
Figure 23 - Bournemouth
Source: Indices of Deprivation 2010, CLG, March 2011
Figure 24 - Poole
Notes: see map over the page for location of LSOA code.
Source: Indices of Deprivation 2010, CLG, March 2011
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Source: Borough of Poole, http://www.boroughofpoole.com/your-council/how-the-council-
works/research/indices-of-deprivation-2010/
52
Bournemouth
Source: Bournemouth Borough Council
53
Source: Bournemouth Borough Council
54
Source: South West Observatory
55
Poole
Source: South West Observatory
56
Source: Department for Communities and Local Government, https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/6872/1871524.xls
57