Bottlenose Trend Intelligencefor Media/Communications

Innovation and new technologies are creating tremendous opportunities for converged media/ communications companies. If you adapt, you stand to seize significant competitive advantage in this brave new world.

Your prospective customers are moving from cable TV and phones to regularly consuming emerging media sources with their personal devices.

Nearly half of media respondents to a recent survey believe new digital distribution methods will be the biggest driver of company revenue over the next three years.

But establishing leadership in today’s rapidly transforming environment demands that you make spot-on decisions, rapid-fire. Bottlenose Nerve Center informs these decisions with instant analysis of real-time trends—gleaned from many sources including social media, live TV and radio data, and enterprise information.

Benefit from insight into every shift in the media market and customer thought and sentiment as shown in the following use cases.

Develop Offers Customers Love with Rapid IterationAgile techniques dramatically speed time-to-market and enhance product innovation. You

can test a product offer in days, and roll it out to best targets on social quickly. But to win over customers, you need to give them what they want. With Bottlenose, you can:

• Use real-time sentiment in test markets to guideiterative product improvement

• Identify demographic trends in your target audiences

• Anticipate changes in market demand

• Shift resources to new opportunities before yourcompetition

• Launch knowing which features, functions anddescriptive phrases resonate

• Lower cost and time to market.

Improve Customer ServiceLike no other platform, Bottlenose zeroes in on pain points to positively influence consumer intent.

• Catch online complaints

• Understand issues behind statements like “incompetentservice”

• Compare service provided by your retail outlets basedon follow-on call center activity for each and takecorrective action.

• With pain points identified, easily predict which touchpoint improvements will impact consumer perceptionsmost.

SEIZE OPPORTUNITY in Today’s Converged Communications/Media

Market with Real-Time Business Trend Intelligence

A FEW OF OUR ADDITIONAL USE CASES

EARLY CRISIS DETECTION

Bottlenose’s advanced topic analysis and trend detection picked

up the threat of a “causes cancer” meme that went viral 30 days

later. Brand was able to change ingredients.

CUSTOMER SERVICE

Client wanted to understand key pain points for customers.

Bottlenose picked up emotions that drove “intent to recommend”

and “intent to book”and suggested best touchpoints for

improvement.

REDUCE PRODUCT LIABILITY

Bottlenose monitors for early detection of product issues,

real-time confirmation of correction, or further rapid iteration

needed until the desired adjustment is achieved.

EARLY CRISIS DETECTION

Bottlenose’s advanced topic analysis and trend detection picked

up the threat of a “causes cancer” meme that went viral 30 days

later. Brand was able to change ingredients.

CYBER THREAT DETECTION

Track emotive responses from hackers and protestors, correlate to

IT logs and possible internal security risks in order to anticipate

and fend off Data breaches and Denial of Service attacks.

COMPLIANCE PROCESSES

Your organization knows how to pass compliance audits from

Sarbanes-Oxley to Euro-SOX. But Bottlenose helps spot fraud or

employee misconduct before it can jeopardize compliance, not to

mention your business’s profitability and reputation.

REAL-TIME MARKETING

Capture critical events happening around brand(s), competitors,

industries, and audiences to optimize marketing communications,

engage consumers, improve products/service, and mitigate

potential threats

REAL-TIME DEMAND PREDICTION

Predict a change in market demand at practically the moment

the shift begins to happen, adjust resources, and create and

depend upon your own, better-informed demand indicators for a

serious competitive advantage.

Do Better Due Diligence to Grow Your BusinessMergers, alliances and acquisitions are accelerating as media and telecom companies

look to access new products and technologies. Due diligence is essential to the success of these efforts. The more you know about the other party, the less likely you’ll encounter costly surprises. With Bottlenose trend intelligence, you can:

• Gain timely insights from a broader spectrum ofup-to-the-minute information

• Minimize risk through better-informed decision-making

• Reduce the costs of remediation and periodic review

• Enable tiered levels of due diligence or trigger additionalresearch when unanticipated issues emerge.

Effectively Engage Employees to Deliver a Better Customer ExperienceExcellent product development, production, and delivery begin with attracting, motivating,

and retaining quality people. Help employees develop their potential and work to their highest levels of efficiency and creativity. Keep them fully engaged.

• Uncover issues you didn’t know were important and theinfluencers who impact perceptions about them

• Detect and share innovative ideas as they begin buildinginternal and external support

• Mitigate any trending negative sentiment affectingemployee engagement

• Identify who’s mentoring the top performers as well astheir best practices

Connect with your real-time present, time-series trends and near-term future. Learn more about the power of trend intelligence at http://www.bottlenose.com/telecomsolution.

Bottlenose, Inc.Los Angeles, CA

http://www.bottlenose.comsales@bottlenose.com

©Bottlenose,Inc. 2015

ABOUT BOTTLENOSE When KPMG Capital sought the best big data analytics technology to invest in, it spent a year analyzing Bottlenose’s technology and business. The partnership was sealed as KPMG recognized its member firms would gain significant competitive advantage.

BOTTLENOSE CLIENTSSince 2013, when commercial sales began, Bottlenose has worked with dozens of leading enterprises including: PepsiCo, General Motors, Microsoft, and Razorfish.

Nerve Center, our Enterprise Trend Intelligence dashboard, extracts trends, insights and alerts from high-volume data streams analyzed as they arrive from a variety of sources. The underlying platform uses automated data science algorithms to provide real-time, historical and predictive analytics. Analysts enjoy easy drill down into the root causes and drivers of change.