Visitors

We use several tools to estimate the web traffic Googletrade ad Planner Googletrade Trends and Alexa

High impact

A low rank means that the website gets lots of visitors

Your Alexa Rank gives a good estimation of the worldwide traffic on your website although it is not 100 accurate

Take a look at the most visited websites by country This can give you precious insights

Quantcast and StatBrain provide similar services

High impact

Compete Rank gives a traffic estimation for the visitors in the USA

Resource to learn more about Competitive Research Techniques and Tools check out the Chapter 32 of the comprehensive SearchEngine Optimization For Dummies book

Content

High impactDifficult to solve

Indexed pages consist of all the websites pages indexed by Googletrade

The more indexed pages your site has in Google the better

A low number (compared to the total pagesURL) probably means the internal link architecture is not optimal Therefore Googletrade cannot crawl the whole website

Resource check here that your content has been copied then use the free software Traffic Travis to analyze your relative position forspecified keywords

459

Report for botswanatourismcobwGenerated on February 15th 2010 at 155700 GMT

Welcome to the very best part of Africa Botswana a country better known forpeace and tranquillity diamonds and beef holds a lot of suprises for you

Traffic estimation 30000 to 100000 visitorsmonth

Alexa rank 459674

Compete rank 490076

Indexed pages 630

Popular pages Botswana Tourism Board

This lists the most popular pages for this website

Resource to learn more about Reading Search Results check out the Chapter 13 of the comprehensive Search Engine Optimization ForDummies book

In-Site SEO

Home analysis

Keep your URL short If possible avoid long domain names

An obvious URL is better recognized by search engines A user should be able to look at the address bar and make an accurate guessabout the content of the page before reaching it

Keep in mind that URLs are an important part in the SEO strategy

Use clean URL to help Googletrade to better understand your URLs

Tips to find a good domain name use this link to test the availability of the domain if cannot find any good domain buy a second handdomain on Sedo then buy on EuroDNS the country extensions where you plan to be popular

Note that you should reserve the Trademark of your domain to prevent brand theft

High impactEasy to solve

Your title should contain between 10 and 70 characters (spaces included)

Make sure your title is explicit enough and contains the most important keywords

Ensure each page has a unique title

Resource use the snippet-optimizer to see how your titles and description visualize in Googletrade search results

High impactEasy to solve

The meta description provides an opportunity to influence how your Web page is described in the search results

Your Meta Description should contain between 70 and 160 characters (spaces included)

Make sure your Meta Description is explicit enough and contains the most important keywords

Ensure each page has a unique Meta Description

Meta keywords list keywords supposedly relevant to the websites content Because search engine spammers have abused this tag somuch this provides little to no benefit to your search rankings

Resource to learn more about Keyword Techniques and Tools check out the Chapter 21 of the comprehensive Search Engine

Popular pages Botswana Tourism BoardBotswana Tourism Board - QuestionnaireBotswana Tourism Board - Useful Books and ReadingsBotswana Tourism Board - Tour OperatorsBotswana Tourism Board - Embassies and ConsulatesBotswana Tourism Board - Website MapBotswana Tourism Board - Useful ContactsBotswana Tourism Board - About Us

URL httpbotswanatourismcobwLength 15 characters

Title Missing

Meta description Missing

Meta keywords Missing

Resource to learn more about Keyword Techniques and Tools check out the Chapter 21 of the comprehensive Search EngineOptimization For Dummies book

Low impactEasy to solve

The website does not use H headings in HTML (from H1 to H6) or it has far too many H headings

Use your Keywords in the headings Make sure the first level (H1) includes the most important keywords

For greater SEO impact only use one H1 title per page

High impactEasy to solve

Most of your images have an Alternative Text ( alt attribute ) which is good

Alt Text gives an opportunity to describe your images so they can appear in the Googletrade Images search results

Check your images in your website and make sure effective ALT text are specified for each image

Click here to find out how to optimize images for search engines

Restrict the number and size of images to maintain websites speed

Resource use the Wayback Machine to review the design of any website in the past

High impactDifficult to solve

Your ratio is below 15 which means the website has too few text content

Improve your SEO by adding more text to your pages and thus increasing your keyword density

Low impactDifficult to solve

There is no frame in the homepage which is great

Frames can cause problems for search engines because they dont correspond to the conceptual model of the web Avoid them as faras possible

Low impactDifficult to solve

No Flash has been detected on the homepage which is good

Although Flash content often looks nicer it cannot be indexed by search engines (However this might change in a near future)

Flash should only be used for specific enhancements Avoid full Flash websites to keep an optimized SEO

This advice also applies to AJAX (although it might change in a near future)

Inside analysis

Headings H1 H2 H3 H4 H5 H6

0 0 0 0 0 0

Images No images found on this website

TextHTML ratio 0

Frames No

Flash No

High impactEasy to solve

No duplicate content has been detected on the pages of this website

Use Googletrade Webmaster Tool to improve the way search engines index your website

Resource to learn more about Linking Strategies check out the Chapter 51 of the comprehensive Search Engine Optimization ForDummies book

Website compliance

High impactEasy to solve

This website does not resolves www and non-www on a same version of the URL It is crucial to fix it

Redirects from your non-preferred domain is important because search engines consider httpbotswanatourismcobw andhttpwwwbotswanatourismcobw as two different websites

Once your preferred domain is set use a 301 redirect to redirect traffic from your non-preferred domain

Resource to learn more about Using Redirects for SEO check out the Chapter 73 of the comprehensive Search Engine OptimizationFor Dummies book

High impactEasy to solve

The website doesnt have a robotstxt file which can be problematic

Robotstxt file allow to restrict access to websites by search engine robots that crawl the web and prevents them from accessing certainpages It also specifies where the XML sitemap file is located

Once youve created a robotstxt file click here to analyze its syntax and ensure it does not contain errors

Low impactEasy to solve

The website does have an XML sitemap which is great

A sitemap lists the URLs and includes additional information about each URL This allows search engines to crawl the site moreintelligently

Despite sporadic debates regarding this issue we recommend to submit the sitemap to Google Webmasters Tools and to Yahoo SiteExplorer

Inside links analysis Nice You have different titles on each pages

Title Meta description TextHTMLratio

Botswana Tourism Board Official web site for Botswana TourismBoard

816

Botswana Tourism Board -Questionnaire

Official web site for Botswana TourismBoard

1178

Botswana Tourism Board - UsefulBooks and Readings

Official web site for Botswana TourismBoard

812

www resolve Too bad Your content is different with or without www

robotstxt No

XML Sitemaps httpwwwbotswanatourismcobwsitemapxml

Low impactEasy to solve

You have not mentioned the Language of your website Use the META Language Tag to specify the natural language

Tips for multi language websites

Define the language in each pages HTMLSpecify the language code in the URL as well Example mywebsitecomfrmycontenthtmlCheck out this website for more multi language tips

The doctype is an instruction to the web browser so that the browsers can render the content correctly

Low impactEasy to solve

The language encoding is not specified which may cause special characters rendering problems

Low impactEasy to solve

This website is not monitored by Googletrade Analytics

Youre really missing a great opportunity if you dont have another analytics tool installed

Googletrade Analytics is a free solution that gives you rich insights into your website traffic

With Googletrade Analytics you can analyze your traffic data in an entirely new way and create higher converting websites

Low impactDifficult to solve

Use valid markup that contains no errors that could make your page difficult for search engines to index

To fix the detected errors run the W3C validation service

W3C is a consortium that sets the Web standards

Low impactEasy to solve

This website does not take advantage of Microformats

Microformat is a technical semantic markup that can be used to better structure the data submitted to search engines

Thanks to Microformats Googletrade regularly improves its search results presentation

Low impactEasy to solve

This website does not take advantage of Dublin Core

Language Declared MissingDetected Missing

Doctype Missing

Encoding No

Google Analytics No

W3C validity Invalid

Microformats Missing

Dublin Core Missing

Dublin Core is a standard of metadata elements used to describe the content of a website

Low impactEasy to solve

This website is not geotagged

Although Googletrade ignores Geo-Meta Tags the search engine Bing takes them into account

Off-Site SEO

Popularity

Google periodically crawls websites looking for new and updated content In general you want Google to crawl your site as often aspossible so your new content shows up in Google search results immediately

Click here to ensure the websites content and links have been indexed by Google

If the Googlestrade cache of the website lack text or links it means theres a programming problem

High impactDifficult to solve

Backlinks consist of all the links pointing to your website Its like the popularity rating of the website

Since this factor is crucial to SEO youd better set up a strategy to improve the quantity and the quality of the backlinks

Resource to learn more about Incoming Links check out the Chapter 12 of the comprehensive Search Engine Optimization ForDummies book

High impactDifficult to solve

Because they are strictly reserved to educational institutions edu domains are considered as authority sites

Therefore links pointing from edu domains have stronger SEO impact

High impactDifficult to solve

Because they are strictly reserved to government institutions gov domains are considered as authority sites

Therefore links pointing from gov domains domains have stronger SEO impact

Directories

High impactEasy to solve

This website is listed in DMOZ a multilingual open content directory of World Wide Web links constructed and maintained by a

Geo Meta Tags Missing

Google last crawl date Unknown

Backlinks 492

edu backlinks 5

gov backlinks 0

DMOZ Yes

This website is listed in DMOZ a multilingual open content directory of World Wide Web links constructed and maintained by acommunity of volunteer editors

Make sure its description is up-to-date because search engines take DMOZ into account

Low impactEasy to solve

The Yahoo Directory is a web directory which rivals DMOZ

It offers two options for suggesting websites for possible listing Standard which is free and a paid submission process that offersexpedited review

Resource to learn more about Optimizing Directories check out the Chapter 44 of the comprehensive Search Engine Optimization ForDummies book

Social Media

Low impactDifficult to solve

Delicious is a popular social bookmarking web service for storing sharing and discovering websites

Low impactDifficult to solve

Digg is a social news website made for people to discover and share content

Digg is a great way to know the latest news about this website

Resource monitor your brand in the social media using tools like Addictomatic

Low impactDifficult to solve

Click here to browse the most recent tweets related to this website

Recent tweets are a real-time way to appraise what people are saying about a website

Resource monitor your brand in twitter using tools like Topsy

Twitter is a fast-growing social network

If need be book the Twitter account of the brand right now to prevent identity theft

Youd better also check the availability of your brand name in other social networks

Resource to learn more about Connecting with Social Networks check out the Chapter 65 of the comprehensive Search EngineOptimization For Dummies book

High impactDifficult to solve

Yahoo Directory Yes

Delicious links 0

Digg entries 0

Twitter recent backlinks 0

Twitter account check Twitter username botswanatourism is already taken Is it yours

Wikipedia backlinks 5

Neither articles nor references of this website were found on Wikipedia

Since Wikipedia is currently the worlds largest wiki youd better write a Wikipedia article for your website

Low impactEasy to solve

This website does not provide a feed

Feeds are important for blogs and news websites as they allow to notify subscribers of content updates which improves website visibility

Did you know that FeedBurner provides custom RSS feeds and management tools to bloggers podcasters and other web-basedcontent publishers

Usability

High impactDifficult to solve

This measures the approximate level of education necessary to understand the web page content

A website targeting a large audience should be easy to read for a teenager

Use the world standards to improve the readability of your website

High impactEasy to solve

The website does not have a favicon

Add a favicon to improve brand visibility

This tiny enhancement is especially important when bookmarking

Website informations

Server

High impactDifficult to solve

Site speed is becoming an important factor to rank high in the Googletrade search results

This website is fast Well done

Check out these other tips to make this websites run faster

Resource speed-up your website with those amazing tips

Resource monitor your server and receive SMS alerts when your website is down with services like Internet Vista

Your server IP has no impact on your SEO

Advanced users can use Robtex to get a comprehensive report on their domain name server DNSstuff may help them to further

Feeds Missing

Readability level Kid

Favicon Missing

Load time 0001 second(s) (0000 sKb)

IP botswanatourismcobw

Advanced users can use Robtex to get a comprehensive report on their domain name server DNSstuff may help them to furtherinvestigate

To improve your website responsiveness keep your server location close to your main visitors

Click here to test your website speed Everything is OK if the average time over 10 pings is less than 300ms

Resource to learn more about Server Issues check out the Chapter 71 of the comprehensive Search Engine Optimization For Dummiesbook

Low impactDifficult to solve

This website does not take advantage of gzip

gzip is a free software with GNU license that helps to improve the websites speed

Other facts

Low impactAlmost impossible to solve

This website is safe

Suspected phishing andor malwares pages have not been detected

Resource to learn more about Spam Issues check out the Chapter 16 of the comprehensive Search Engine Optimization For Dummiesbook

Related websites

Location

gzip No

Safe browsing Yes

Related websites Website

httpwwwgovbw

httpwwwgovbwindexphp3Foption3Dcom_content26task3Dview26id3D5226Itemid3D58

This lists the websites related to your domain some are competitors and other are websites related to your content

Use this information as a comparison tool on how your competitors are doing

Resource use SpyFu and SEMrush to know everything about their web Marketing strategy

Domain

Old domains are better ranked by search engines They will perform better

Googletrade temporarily reduces the page rank of new domains placing them into what is referred to as the sandbox

Registering a domain for many years can counter this effect to some extent

Take these Whois tips to further improve your SEO

Resource to learn more about Web Analytics check out the Chapter 82 of the comprehensive Search Engine Optimization For Dummiesbook

httpwwwlonelyplanetcombotswana

httpenwikipediaorgwikiBotswana

httpwwwafricaguidecomcountrybotswana

httpswwwciagovlibrarypublicationsthe-world-factbookgeosbchtml

httpwwwhatabbw

httpwwwsouthafricanet

Whois Dont know the whois server for domain botswanatourismcobw