botanical therapy · or repair treatment. Your hair will look healthier and shinier — and feel...
Transcript of botanical therapy · or repair treatment. Your hair will look healthier and shinier — and feel...
A
©aveda corp | all rights reserved | aveda education | participant workbook | Date Revised: 6-1-11
botanical therapyparticipant workbook
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
Aveda Mission
Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
Aveda VisionConnecting beauty, environment and well-being.
Aveda Beliefs
1. We believe in treating ourselves, each other and the planet with care and respect.
2. We believe social responsibility is our responsibility.
3. We believe ecological and profit goals are mutually achievable.
4. We believe our authenticity and experience are our points of difference.
5. We believe in inspiring and educating people to integrate wellness and beauty in their lives.
6. We believe in the power of oneness, from our global image to a focused network.
7. We believe learning never ends.
8. We believe in encouraging innovation and empowered decision-making.
9. We believe our actions, products and services should always embody excellence.
10. We believe personal and organizational balance is the key to sustainable success.
11. We believe true leadership is delivered with passion and by example.
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
learning objectives • Perform the Botanical Therapy scalp and hair treatments • Use the Botanical Therapy tools effectively during a consultation • Recommend the correct Botanical Therapy products and treatments to guests • Effectively recommend a Botanical Therapy hair treatment as part of a hair color service
how has botanical therapy improved its…
botanical therapyparticipant workbook
what does it mean to improve something?DEFINITION
Products & Treatments?
Tools?
Application?
Service Options?
Packaging?
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
OVERVIEW VIDEO NOTES
+ =______________________ ______________________ ______________________
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
SCALP Condition
ELEMEntAL nAtUREsm PRodUCt RESULtS
PLAnt-dERiVEd inGREdiEntS
scalp balance treatment
dryDry patches, overall dryness or small and dry flakes
infinity/airscalp remedy™
conditioning concentrate
· Conditions dry scalp
Conditions scalp with aroma-therapeutic essential oils:· Cedarwood· Patchouli· Vetiver
red and irritatedRedness and/orirritation, sensitivity fire
scalp remedy™
soothing concentrate
· Soothes red and irritated scalp
Soothes scalp with aroma-therapeutic essential oils:· Lavender· Blue camomile· Rose
oilyExcess sebum, large oily flakes water/earth
scalp remedy™
purifying concentrate
· Purifies oily scalp
Purifies scalp with aroma-therapeutic essential oils:· Rosemary· Tea tree· Orange
Scalp Treatments
scalp detox treatment
congestedExcess sebum,accumulated dead skin cells, product build-up and clogged pores
water/earth
scalp remedy™
intense detoxifier™
· Removes build-up
· Exfoliates the scalp
· Creates ideal foundation for healthy hair
· Exfoliates with wintergreen-derived salicylic acid
· Controls excess sebum with avocado extract
· Cleansing system with Sapindus mukurossi peel extract and coconut-derived ingredients
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
hAiR Condition
PRodUCt RESULtSPLAnt-dERiVEd inGREdiEntS
moisture treatment
dryFeels rough to the touch, lacks shine, looks dull and lacks smooth/silky feel
dry remedy™
penetrating moisture
· Moisturizes and improves dry hair up to 86%* *Clinical wet combing study
· Moisturizes with buriti and pomegranate oils
· Smooths and detangles with palm kernel-derived conditioners
· Softens hair and seals in shine with organic kukui seed oil
· Aroma: certified organic palmarosa, ylang ylang, rose geranium and vanilla
repair treatment
damagedWeak and porous, breaks easily, looks dull and lacks shine
damage remedy™
penetrating protein
· Repairs and improves damaged hair up to 84%* *Clinical wet combing study
· Repairs and strengthens with quinoa protein and sugar beet-derived amino acids
· Smooths and detangles with palm kernel-derived conditioners
· Provides moisture to hair and seals in shine with philodendron and barley extract
· Aroma: certified organic bergamot, mandarin and ylang ylang
Hair Treatments
hAiR And SCALP Condition
PRodUCt RESULtSPLAnt-dERiVEd
inGREdiEntS
hair and scalp treatment
Essential full care for truly beautiful hair — and a spa for your senses. Begins with a restorative scalp balance or scalp detox treatment and ends with a transformative moisture or repair treatment. Your hair will look healthier and shinier — and feel luxuriously soft and silky. Refer to the scalp treatment and hair treatment tables on pages 11 and 12 of the Botanical therapy technical Guide for specifics on these products.
treatment for thinning hair
thinningHair loss; weak, thinning, breaks easily;dry and tight scalp
scalp remedy™
intense detoxifier™
invati™
scalp revitalizer
· Helps create a healthy scalp environment for an enhanced experience with the invati™ system
· Reduces hair loss by 33%* to keep the hair you have longer * Due to breakage, in a
12-week clinical test of the invati system.
· Helps energize with the power of turmeric and ginseng with a refreshing scalp massage that improves micro-circulation
· Aroma: certified organic laven-der, rosemary, ylang ylang and geranium
Hair and Scalp Treatments
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
study upResearch the Botanical Therapy scalp and hair products using the Positioning Chart.
Ideal GuestsProducts and Treatments
Ingredients and Benefits
Results
Scalp
Hair
Hair andScalp
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
points of difference
1. 2.
3. 4.
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
botanical therapy: blueprint for healthy hair and scalpThis Blueprint is color-coded to help you select the correct products for your guest. If multiple conditions exist, determine the guest’s primary concern and select the product in the same color from the offer solutions column.
CONNECT & DISCOVER NEEDS: analyze the scalp and hair
scal
p as
sess
men
t
guest concerns
o Oily/Flaky
o Dry/Flaky
o Itchy/Irritated
o Oily
o Other _____________ __________________
service provider observations
o Excess Sebum
o Product/Dead Skin Build-up
o Flaky
o Thinning/Hair Loss
o Tight
o Red/Irritated
o Other _____________ __________________
hair
ass
essm
ent
guest concerns
o Dry/Brittle/Rough to Touch
o Damaged/Breaks Easily
o Hair Color Preservation
o Thinning/Hair Loss
o Other _____________ __________________
service provider observations
o Dry/Brittle
o Damaged/Weak
o Color-Treated
o Thinning/Hair Loss
o Chemically Treated o Poor Elasticityo Porouso Other _____________
__________________
9x6_Blueprint_BotanicalTherapy.indd / Trim: 9" x 6" / Color: CMYK T2M (PMS 7449C, PMS 279U) / FINAL 10.21.11 LEW / Please match up front and back according to mock-up provided
OFFER SOLUTIONS: treat the scalp and hair PRICE
scalp treatments scalp treatments
o scalp remedy™ concentrates o conditioning concentrate o soothing concentrate o purifying concentrate
o scalp remedy™ intense detoxifier™
$ ______________
hair treatments hair treatments
o dry remedy™ penetrating moisture o OPTIONAL dry remedy™ moisturizing
treatment masque
o damage remedy™ penetrating protein o OPTIONAL damage remedy™
intensive restructuring treatment
$ ______________
hair & scalp treatment hair & scalp treatment
Refer to product options for scalp treatments and hair treatments above. Use the blank lines to write in the products you will use on your guest.
o _______________________________________
o _______________________________________
o _______________________________________
$ ______________
treatment for thinning hair treatment for thinning hair
o scalp remedy™ intense detoxifier™
o invati™ exfoliating shampooo invati™ thickening conditionero invati™ scalp revitalizer
$ ______________
total: $
NOTES
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
CONSULTATION VIDEO NOTES
quick consultation checklist1. ___________________________________________________________________________
• “___________________________________ your scalp and hair.” • “Do you have any _____________________________________?”
Top 3 Thinning Hair Concerns
1. Scalp accumulates build-up and becomes dry and tight2. Hair becomes weak and breaks easily3. Hair growth slows
Questions to Ask
2. ___________________________________________________________________________ •
•
3. ___________________________________________________________________________
4. ___________________________________________________________________________
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
how does the scalp look?Write down the visual characteristics of these common scalp conditions.
Healthy
Dry
Red/Irritated
Oily
Congested
Thinning
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
VIDEO NOTES
Complete the Service
Shoulder Stretch(2 Minutes)
Service Snapshot
hair and Scalp treatment optionFor the complete Botanical Therapy Hair and Scalp Treatment, proceed to the
Shampoo step on page 14 and follow the steps to the hair treatment.
2
5
Scalp Massage (10 Minutes)
3
Head Massage4 Closing Ritual (1 Minute)
Shampoo, Condition and Finish (15 Minutes)
time30-35 minutes, depending on the guest’s hair
tools• Scalp Remedy™ Concentrates
• Cape
Scalp Balance Treatment
• Purescription™ Pad
Heavenly PillarHeavenly Pillar
Heaven’s GateHeaven’s Gate
opening Ritual(1 Minute)
1
11112222
3333
11
22
33
4444 5555
Heavenly PillarHeavenly Pillar
Heaven’s GateHeaven’s Gate
11 11
4455
66
2222 33331111
2222 3333
1111
22223333a b c
d e f
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
Complete the Service
opening Ritual(1 Minute)
hair and Scalp treatment optionFor the complete Botanical Therapy Hair and Scalp Treatment, proceed to the
Shampoo step on page 14 and follow the steps to the hair treatment.
1
6
oPtionAL Lymphatic drainage Massage (5 Minutes)
2
Lather and Massage5
Closing Ritual
Rinse, Shampoo, Condition and Finish(15 Minutes)
a b c d e
time30-35 minutes, depending on the guest’s hair
tools• Scalp Remedy™ Intense Detoxifier™
• Refillable Applicator Bottle
• Bergamot & Peppermint Oil Singular Notes
Scalp Detox Treatment
• Cape
• Purescription™ Pad
• Timer
Scalp Massage (5 Minutes)
3
Shoulder Press4
Scalp Massage at Shampoo Bowl (2 Minutes)
a b c d
e f g
Closing Ritual (1 Minute)
11112222
3333
11
22
33
4444 5555
Heavenly PillarHeavenly Pillar
Heaven’s GateHeaven’s Gate
11 11
4455
66
2222 33331111
2222 3333
1111
22223333
11112222
3333
11
22
33
4444 5555
Heavenly PillarHeavenly Pillar
Heaven’s GateHeaven’s Gate
11 11
4455
66
2222 33331111
2222 3333
1111
22223333
Service Snapshot
VIDEO NOTES
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
tools• Scalp Remedy™ Intense Detoxifier™
• Refillable Applicator Bottle• Invati™ Exfoliating Shampoo• Invati™ Thickening Conditioner • Invati™ Scalp Revitalizer
• Bergamot & Peppermint Oil Singular Notes• Cape• Purescription™ Pad• Timer
2 oPtionAL Lymphatic drainage Massage (5 Minutes)
11112222
3333
11
22
33
4444 5555
Heavenly PillarHeavenly Pillar
Heaven’s GateHeaven’s Gate
11 11
4455
66
2222 33331111
2222 3333
1111
22223333
a b c d e
3 Scalp Massage (5 Minutes)
11112222
3333
11
22
33
4444 5555
Heavenly PillarHeavenly Pillar
Heaven’s GateHeaven’s Gate
11 11
4455
66
2222 33331111
2222 3333
1111
22223333
a b c d
e f g
Prep the Hair for Invati™6 Rinse, Shampoo
and Condition (5 Minutes)
Service Snapshot Treatment for Thinning Hair
1 opening Ritual (1 Minute)
11112222
3333
11
22
33
4444 5555
Heavenly PillarHeavenly Pillar
Heaven’s GateHeaven’s Gate
11 11
4455
66
2222 33331111
2222 3333
1111
22223333
Shoulder Press4 Closing Ritual (1 Minute)
timeVaries based on the type of treatment (add-on or standalone). See suggested timing for each step below.
Lather and Massage5 Scalp Massage at
Shampoo Bowl (2 Minutes)
Complete the Service7 Apply Scalp
Revitalizer and Finish (10 Minutes)
VIDEO NOTES
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
SCALP Condition
ELEMEntAL nAtUREsm PRodUCt RESULtS
PLAnt-dERiVEd inGREdiEntS
scalp balance treatment
dryDry patches, overall dryness or small and dry flakes
infinity/airscalp remedy™
conditioning concentrate
· Conditions dry scalp
Conditions scalp with aroma-therapeutic essential oils:· Cedarwood· Patchouli· Vetiver
red and irritatedRedness and/orirritation, sensitivity fire
scalp remedy™
soothing concentrate
· Soothes red and irritated scalp
Soothes scalp with aroma-therapeutic essential oils:· Lavender· Blue camomile· Rose
oilyExcess sebum, large oily flakes water/earth
scalp remedy™
purifying concentrate
· Purifies oily scalp
Purifies scalp with aroma-therapeutic essential oils:· Rosemary· Tea tree· Orange
scalp detox treatment
congestedExcess sebum,accumulated dead skin cells, product build-up and clogged pores
water/earth
scalp remedy™
intense detoxifier™
· Removes build-up
· Exfoliates the scalp
· Creates ideal foundation for healthy hair
· Exfoliates with wintergreen-derived salicylic acid
· Controls excess sebum with avocado extract
· Cleansing system with Sapindus mukurossi peel extract and coconut-derived ingredients
practice: scalp analysis
Examine the condition of the scalp:
1. Part the hair down the middle, along the parietal ridge and above the ear.
2. Using your thumb, gently rub the scalp using short, circular friction motions.
3. Evaluate and determine the guest’s scalp condition using the chart below:
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
key things to look for with the hair
1.
2.
3.
4.
5.
key things to look for on the scalp
1.
2.
3.
4.
5.
6.
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
hair analysis: elasticity test.
Determine the elasticity of your guest’s hair by performing the following test on dry or wet hair:
1. Using both hands, hold a strand of hair at the scalp and at the ends.
2. Gently stretch and release the hair.
3. Evaluate the results.
Elasticity Definitions
PoorGreat Good
ELASTICITY
A __________________________ treatment is ideal for a guest who has hair with poor elasticity.
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
Determine the porosity of your guest’s hair by performing the following test on dry hair:
1. Hold a section of hair between your thumb and forefinger.
2. Lightly backcomb the hair strands from ends to scalp.
3. Evaluate the results:
• Hair that feels thick and smooth and does not backcomb
easily is non-porous or resistant.
• Hair that feels rough and backcombs easily is porous.
hair analysis: porosity test
PoroSITY
A __________________________ treatment is ideal for a guest with hair that is not excessively porous and is dry or damaged.
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
botanical therapy: blueprint for healthy hair and scalpThis Blueprint is color-coded to help you select the correct products for your guest. If multiple conditions exist, determine the guest’s primary concern and select the product in the same color from the offer solutions column.
CONNECT & DISCOVER NEEDS: analyze the scalp and hair
scal
p as
sess
men
t
guest concerns
o Oily/Flaky
o Dry/Flaky
o Itchy/Irritated
o Oily
o Other _____________ __________________
service provider observations
o Excess Sebum
o Product/Dead Skin Build-up
o Flaky
o Thinning/Hair Loss
o Tight
o Red/Irritated
o Other _____________ __________________
hair
ass
essm
ent
guest concerns
o Dry/Brittle/Rough to Touch
o Damaged/Breaks Easily
o Hair Color Preservation
o Thinning/Hair Loss
o Other _____________ __________________
service provider observations
o Dry/Brittle
o Damaged/Weak
o Color-Treated
o Thinning/Hair Loss
o Chemically Treated o Poor Elasticityo Porouso Other _____________
__________________
9x6_Blueprint_BotanicalTherapy.indd / Trim: 9" x 6" / Color: CMYK T2M (PMS 7449C, PMS 279U) / FINAL 10.21.11 LEW / Please match up front and back according to mock-up provided
OFFER SOLUTIONS: treat the scalp and hair PRICE
scalp treatments scalp treatments
o scalp remedy™ concentrates o conditioning concentrate o soothing concentrate o purifying concentrate
o scalp remedy™ intense detoxifier™
$ ______________
hair treatments hair treatments
o dry remedy™ penetrating moisture o OPTIONAL dry remedy™ moisturizing
treatment masque
o damage remedy™ penetrating protein o OPTIONAL damage remedy™
intensive restructuring treatment
$ ______________
hair & scalp treatment hair & scalp treatment
Refer to product options for scalp treatments and hair treatments above. Use the blank lines to write in the products you will use on your guest.
o _______________________________________
o _______________________________________
o _______________________________________
$ ______________
treatment for thinning hair treatment for thinning hair
o scalp remedy™ intense detoxifier™
o invati™ exfoliating shampooo invati™ thickening conditionero invati™ scalp revitalizer
$ ______________
total: $
NOTES
19
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
Complete the Service
hair and Scalp treatment optionFor the complete Botanical Therapy Hair and Scalp Treatment, perform one of the scalp
treatments on pages 8-9 before performing the steps below.
5
Shampoo (1 Minute)1 Prepare the Hair
3
Closing Ritual
Rinse and Finish (15 Minutes)
time30-35 minutes, depending on the guest’s hair and whether or not you apply the optional hair masque
Apply hair treatment(5 Minutes)
2
Layer Onto Extremely Dry, Damaged or Coarse Hair for Smoother, Softer Hair
4
Apply oPtionAL hair Masque (2 Minutes )
a b c d
Additional tools (for hair Masque) • Dry Remedy™ Moisturizing Treatment Masque or Damage Remedy™ Intensive Restructuring Treatment
• Brush/Comb Applicator
• Hair Color Bowl
Service Snapshot
Perform Stress-Relieving Hand RitualProcess (5 Minutes, No Heat)
tools• Dry Remedy™ Penetrating Moisture or Damage Remedy™ Penetrating Protein
• Refillable Spray Bottle
• Wide Toothed Comb
• Clips
• Cape
• Purescription™ Pad
• Hand Relief™
Use Color Conserve™ Shampoo and pHinish™ Prior to Treatment
Following a Color Service
A Botanical Therapy hair treatment is an ___________________ part of a hair color service.
rEMEMBEr!
Moisture/Repair Treatment (with Optional Hair Masque)
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
salon service options
VIDEO NOTES
MoiStURE/REPAiR tREAtMEnt
BotAniCAL thERAPy tREAtMEnt
CoLoR SERViCE ConSULtAtionhAiR CoLoR GUESt
tREAtMEnt FoR thinninG hAiR
hAiR And SCALP tREAtMEnt
OR
RECoMMEnd CUt/ CoLoR SERViCE
BotAniCAL thERAPy tREAtMEnt
ConSULtAtionBotAniCAL
thERAPy GUESt
tREAtMEnt FoR thinninG hAiR
hAiR And SCALP tREAtMEnt
OR
MoiStURE/REPAiR tREAtMEnt
OR
SCALP dEtox tREAtMEnt
OR
SCALP BALAnCE tREAtMEnt
OR
CUt SERViCE BotAniCAL thERAPy tREAtMEnt
ConSULtAtionhAiR CUt GUESt
21
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
bota
nica
l the
rapy
hai
r ser
vice
men
ua
WH
AT IS
YO
UR
CON
CERN
?RE
COM
MEN
DED
MEN
URE
SU
LTPL
ANT-
DER
IVED
ING
RED
IEN
TS
i want beautiful hair
dry
hair
Brit
tle, r
ough
/coa
rse
feel
, lac
ks s
hine
bota
nica
l the
rapy
moi
stur
e tr
eatm
ent
· Moi
stur
izes
and
impr
oves
dr
y ha
ir up
to 8
6%*
· Moi
stur
izes
wit
h bu
riti
and
pom
egra
nate
oils
(a)
· Sm
ooth
s an
d de
tang
les
wit
h pa
lm k
erne
l-de
rive
d co
ndit
ione
rs (b
)
· Sof
tens
hai
r and
sea
ls in
shi
ne w
ith
orga
nic
kuku
i see
d oi
l (c)
· Aro
ma:
cer
tifie
d or
gani
c pa
lmar
osa,
yla
ng y
lang
, ro
se g
eran
ium
and
van
illa
laye
r on
hair
mas
que
fo
r ver
y dr
y ha
ir*C
linic
al w
et c
ombi
ng s
tudy
.
dam
aged
hai
r
Wea
k, p
orou
s, b
reak
s ea
sily
, la
cks
shin
e
bota
nica
l the
rapy
repa
ir
trea
tmen
t· R
epai
rs a
nd im
prov
es
dam
aged
hai
r up
to 8
4%*
· Rep
airs
and
str
engt
hens
wit
h qu
inoa
pro
tein
and
su
gar b
eet-
deri
ved
amin
o ac
ids
(a)
· Sm
ooth
s an
d de
tang
les
wit
h
palm
ker
nel-d
eriv
ed c
ondi
tion
ers
(b)
· Pro
vide
s m
oist
ure
to h
air a
nd s
eals
in s
hine
wit
h ph
ilode
ndro
n an
d ba
rley
ext
ract
(c)
· Aro
ma:
cer
tifie
d or
gani
c be
rgam
ot, m
anda
rin
an
d yl
ang
ylan
gla
yer o
n ha
ir m
asqu
e
for v
ery
dam
aged
hai
r*C
linic
al w
et c
ombi
ng s
tudy
.
thin
ning
hai
r
hair
loss
: wea
k, th
inni
ng, b
reak
s
easi
ly; d
ry a
nd ti
ght s
calp
bota
nica
l the
rapy
trea
tmen
t for
th
inni
ng h
air
· Cre
ates
a h
ealth
y sc
alp
envi
ronm
ent
for e
nhan
ced
resu
lts w
ith in
vati
™
solu
tions
for t
hinn
ing
hair
· Red
uces
hai
r los
s by
33%
* to
kee
p th
e ha
ir yo
u ha
ve lo
nger
· Hel
ps e
nerg
ize
and
reha
bilit
ate
the
scal
p ar
ound
th
e fo
llicl
es w
ith
turm
eric
and
gin
seng
, whe
n m
assa
ged
in
· Aro
ma:
cer
tifie
d or
gani
c la
vend
er, r
osem
ary,
yl
ang
ylan
g an
d ge
rani
um
*Due
to b
reak
age,
in a
12-
wee
k cl
inic
al te
st o
f the
inva
ti s
yste
m.
BEF
ORE
AFT
ER
i want healthy scalp
dry
scal
p
Dry
pat
ches
, dry
flak
es
bota
nica
l the
rapy
scal
p ba
lanc
e tr
eatm
ent
· Con
ditio
ns d
ry s
calp
Tiny
, dry
flak
esD
ry fl
akes
rem
oved
; bal
ance
d m
oist
ure
leve
l
Cond
itio
ns s
calp
wit
h ar
oma-
ther
apeu
tic
es
sent
ial o
ils:
· Ced
arw
ood
· Pat
chou
li
· Vet
iver
red
and
irri
tate
d sc
alp
Sens
itivi
ty
bota
nica
l the
rapy
scal
p ba
lanc
e tr
eatm
ent
· Soo
thes
red
and
irrita
ted
scal
p
Redn
ess/
irri
tati
onS
ooth
ed/c
alm
ed s
calp
Soo
thes
sca
lp w
ith
arom
a-th
erap
euti
c
esse
ntia
l oils
:
· Lav
ende
r
· Blu
e ca
mom
ile
· Ros
e
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– 10
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ry
2-SI
DED/
BACK
22
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
first impressionsWrite down your observations after receiving the Botanical Therapy Hair and Scalp Treatment.
1. What did you love about Botanical Therapy?
2. How does your scalp feel?
3. How does your hair feel?
Guest Type Elevator Speech
Guest with scalp congestion
Guest with a red/irritated scalp
Guest with severely damaged hair
Guest who is receiving a color service
Guest with thinning hair
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
circle of benefitsHow will Botanical Therapy benefit you, your team and Aveda?
how much should I charge?Find the recommended pricing guidelines for each treatment on the Botanical Therapy Positioning Chart and write them in the space provided.
ME
TEAM
AVEDA
Treatment Recommended Service Pricing
Hair Treatment
Scalp Treatment
Hair and Scalp Treatment
Treatment for Thinning Hair
boost your incomeCalculate your potential Botanical Therapy revenue boost using the following formula:
× =
My Monthly Revenue Potential:
_____________ × $_____________ = $_____________/month
My Yearly Revenue Potential:To calculate your yearly revenue potential, multiply your monthly number by 12.
$_____________/month × 12 = $_____________/year
Monthly Example28 × $15 = $420/month
Yearly Example $420 × 12 months = $5040/year
# of possible
enhancements in the next month
Price of enhancement
Increased revenue for one month
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©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
knowledge check
1. Botanical Therapy consists of holistic services that balance the ________________ and
__________________.
2. List the Botanical Therapy scalp and hair products and their accompanying treatments:
Scalp Products Treatment
Hair Products (including hair masques) Treatment
Invati ™ Solutions for Thinning Hair Treatment
continued
25
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
3. On which scalp condition(s) should you perform the scalp treatment using Scalp Remedy™ Intense Detoxifier™?a. Dry scalpb. Red, irritated scalpc. Congested scalp with build-upd. Oily scalpe. Thinning hairf. C and Eg. All of the above
4. On which scalp condition(s) should you NoT perform the scalp treatment using Scalp Remedy™ Intense Detoxifier™?
a. Dry scalpb. Red, irritated scalpc. Congested scalp with build-upd. Oily scalpe. Thinning hairf. All of the above
5. On which scalp condition(s) should you perform the scalp treatment using Scalp Remedy™ Concentrates?
a. Dry scalp b. Red, irritated scalp c. Congested scalp with buildup d. Oily scalp e. A, B & D f. All of the above
6. How long does it take for the Botanical Therapy hair treatments to improve the hair’s condition?
a. 5 minutes b. 10 minutes c. 15 minutes
26
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
7. What are the three tools that will help you recommend the correct Botanical Therapy products and treatments to guests?
1.
2.
3.
8. If you have a hair color guest receiving Botanical Therapy as an enhancement, number the following steps in their correct order (1= first step, 3= last step):
____ Botanical Therapy Treatment
____ Consultation
____ Color Service
9. You should recommend a combined Botanical Therapy scalp and hair treatment to a hair color guest.
a. True b. False 10. When would you apply the optional hair masque during a hair treatment?
11. Why is a Botanical Therapy hair treatment an essential part of a hair color service?
continued
27
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
How has Botanical Therapy improved its products and treatments?
How does Botanical Therapy improve the hair and scalp?
How can Botanical Therapy improve your revenue and service offerings?
12.
13. The Treatment for Thinning Hair combines the ___________________ ___________________
___________________ with home care products to ensure its benefits.
14. Invati™ Solutions for Thinning Hair home care includes (circle all that apply):
a. Scalp Remedy™ Intense Detoxifier™
b. Invati™ Exfoliating Shampoo c. Dry Remedy™ Penetrating Moisture e. Invati™ Thickening Conditioner f. Invati™ Scalp Revitalizer
15. Guests who are concerned with thinning hair may be experiencing (circle all that apply):
a. Dry, tight or congested scalp b. Itching and flaking c. Hair loss e. Redness/irritation f. Weak hair that breaks easily g. Oily scalp
28
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
my action planHow will you improve your service with Botanical Therapy in the next…
10 days
10 weeks
10 months
29
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
30
©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11
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