BOT Annual Meeting Webinar€¦ · ASLA 2015 Annual Meeting and EXPO November 6-9, 2015 ASLA 2015...
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BOT Annual Meeting Webinar Audio is via teleconference only Roll Call/Introductions Education Update Membership Update Public Relations and Communications Update LAM Update Professional Practice Government Affairs Update Agenda
Transcript of BOT Annual Meeting Webinar€¦ · ASLA 2015 Annual Meeting and EXPO November 6-9, 2015 ASLA 2015...
BOT Annual Meeting Webinar
Audio is via teleconference only
Roll Call/Introductions
Education Update
Membership Update
Public Relations and Communications Update
LAM Update
Professional Practice
Government Affairs Update
Agenda
BOT Annual Meeting Webinar
Audio is via teleconference only
Roll Call/Introductions
Education Update
Membership Update
Public Awareness and Communications Update
LAM Update
Professional Practice Networks
Government Affairs Update
Agenda
Education Programs
Annual Meeting Education
Programing
Landscape Architecture
Accreditation Board (LAAB)
Landscape Architecture Continuing
Education System, LA CES™
The Committee on Education
Education Programs Team
Kay, Susan, Kris, and Emily
The Annual Meeting Education Program
Offers Attendees:
120
90 minute sessions
15
field sessions
2
general sessions
Programming is intermediate to advanced levels.
Professional Development Hours (PDH):
Credentialing Systems
Annual Meeting education sessions are pre-approved.
Continuing Education Codes
LA CES/HSW Landscape Architecture Continuing Education System,
Health, Safety, and Welfare compliant content
LA CES/non-HSW Landscape Architecture Continuing Education System,
non-Health, Safety, and Welfare compliant content
GBCI Green Building Certification Institute (for U.S. Green
Building Council’s LEED credential maintenance
AICP American Institute of Certified Planners
AIA American Institute of Architects Continuing Education
System
FL Florida Board of Landscape Architecture
NY/HSW New York State Board for Landscape Architecture,
Health, Safety, and Welfare compliant content
NY/non-HSW New York State Board for Landscape Architecture,
non-Health, Safety, and Welfare compliant content
PDH: Approval Overview
Continuing Education
System2013 Approvals
2014
Approvals
LA CES 145
83% HSW
136
80% HSW
AIA CES (LU | HSW) 67 68
GBCI (LEED) 142 136
AICP (APA) 133 134
Florida State LA Licensing
Board
136 131
New York State LA
Licensing Board
118
92% HSW
117
84% HSW
ASLA 2015 Annual Meeting and EXPO
November 6-9, 2015
ASLA 2015 Call for Presentations
December 9, 2014 - January 29, 2015
LA CES Activity Report
*The data for 2014 runs through September 22, 2014. Data for all other years runs through December 31 of that year. .
LA CES Website
LA CES 2014 Monitoring
May
10% of providers are selected to be monitored.
A total of 18 providers will be monitored
June
Monitoring Committee Kick-Off Meeting
Monitoring materials finalized
July
Providers to be monitored are notified
providers submit monitoring materials
Committee member review period begins
August
Monitoring Committee call held to discuss the monitored
providers
Deadline for monitoring committee to return review forms
September
Feedback summaries to providers compiled and sent to
providers
Deadline for providers to return signed feedback
summaries and additional information
October
Committee review of additional materials requested
committee to return revised review forms for monitored
providers
Final comments from committee sent to all monitored
providers
Monitoring process ends
LA CES 2014 Monitoring
May
10% of providers are selected to be
monitored.
A total of 18 providers will be
monitored.
June
Monitoring Committee Kick-
Off Meeting.
Monitoring materials finalized.
July
Providers to be monitored are
notified providers submit
monitoring materials.
Committee member review period begins.
August
Monitoring Committee call held to discuss the monitored
providers.
Deadline for monitoring
committee to return review
forms.
September
Feedback summaries to
providers compiled and
sent to providers.
Deadline for providers to
return signed feedback
summaries and additional
information.
October
Committee review of additional
materials requested.
Committee to return revised
review forms for monitored providers.
Final comments sent to all monitored providers .
Monitoring process ends.
ASLA Committee on Education
• The COE is preparing a submission to the Department of Homeland Security requesting that landscape architecture be designated a STEM discipline on their list.
(STEM) Science, Technology,
Engineering, and Math
• COE conducted a survey and is developing a Best Recruitment Practices report to provide an overview and to generate ideas for action.
Recruitment
• This is a continuation of previous work by the COE on fostering practitioner and student engagement.
Crossroads between
Education and Practitioners
BOT Annual Meeting Webinar
Audio is via teleconference only
Roll Call/Introductions
Education Update
Membership Update
Public Awareness and Communications Update
LAM Update
Professional Practice Networks
Government Affairs Update
Agenda
MembershipBoard of Trustees webinar
November 2014
Shawn Kelly, FASLA ,VP Membership
Barbara Drobins Fles, Director MCSD
Membership Numbers
Membership as of 10/31/2014
Member Type 12/31/2013 10/31/2014Year End 2013 –
10/31/2014
Affiliate 592 685 15.71%
Associate 1,704 1,757 3.11%
Corporate 125 132 5.60%
Full Member 9,354 9,493 1.49%
Full-Fellow 735 723 -1.63%
Honorary 144 148 2.78%
International 183 195 6.56%
Student 2,006 1,993 -0.65%
Student Affiliate 360 305 -15.28%
Total 15,203 15,431 1.50%
Membership Data: By CategoryFull & Fellow Year-end % ↑↓ Affiliate Year-end % ↑↓
2008 11,092 2008 850
2009 10,718 -3.37% 2009 718 -15.53%
2010 10,362 -3.32% 2010 667 -7.10%
2011 10,035 -3.16% 2011 631 -5.40%
2012 9,891 -1.43% 2012 562 -10.94%
2013 10,089 2.00% 2013 592 5.34%
10/31/2014 10,216 1.26% 10/31/2014 685 15.71%
Associate Year-end % ↑↓ Student Affiliate Year-end % ↑↓
2008 1,562 2008 636
2009 1,454 -6.91% 2009 495 -22.17%
2010 1,413 -2.82% 2010 411 -16.97%
2011 1,503 6.37% 2011 379 -7.79%
2011 1,583 5.32% 2012 319 -15.83%
2013 1,704 7.64% 2013 360 12.85%
10/31/2014 1,757 3.11% 10/31/2014 305 -15.28%
Student Year-end % ↑↓ International Year-end % ↑↓
2008 2,644 2008 161
2009 2,364 -10.59% 2009 179 11.18%
2010 2,265 -4.19% 2010 181 1.12%
2011 2,401 6.00% 2011 162 -10.50%
2012 2,181 -9.16% 2012 173 6.79%
2013 2,006 -8.02% 2013 183 5.78%
10/31/2014 1,993 -0.65% 10/31/2014 195 6.56%
Yearly Membership Trends
• 1.34% ↑ in 2013 (15,203 on 12/31/13)
• 2.76% ↓ in 2012 (15,002 on 12/31/12)
• 1.08% ↓ in 2011 (15,428 on 12/31/11)
• 3.86% ↓ in 2010 (15,597 on 12/31/10)
• 5.88% ↓ in 2009 (16,223 on 12/31/09)
• 5.97% ↓ in 2008 (17,236 on 12/31/08)
Allied Comparisons
2012-2013 Year End
% Change
Pre-recession to Current
2008-2013
% Change
-2.1%
-5.9%
1.3%
-5.6%
11.7%
ABC ASID ASLA BOMA ULI
-11.9%
-30.2%
-13.0%-13.6%
-18.0%
ABC ASID ASLA BOMA ULI
New Brochure & Ad
• Theme: Connections
• LAYAR, Augmented
Reality App
• November LAM
• Chapter Capabilities
ASLA 2014 Membership Recruitment
• 10,824 Prospective and Lapsed
Members
• Mail & Follow-Up Call
• Green Infrastructure PDH Promotion
Membership Data: Retention
77.28% 79.01% 80.30% 80.92% 81.84%
64.41%
2009 2010 2011 2012 2013 2014
Retention by Year
2014 Membership & Chapter Initiatives
• Chapter Recruitment Campaigns
• 5% CFO Challenge
• Member Census
• PPN Postcard Mailing
BOT Annual Meeting Webinar
Audio is via teleconference only
Roll Call/Introductions
Education Update
Membership Update
Public Awareness and Communications Update
LAM Update
Professional Practice Networks
Government Affairs Update
Agenda
Public Relations and Communications
Program and Operations Highlights
Board of Trustees Webinar
November 4, 2014
Press
• In the third quarter, 270 stories
referenced the Society and 3,599
referenced landscape architecture. We
exceeded our annual goal with one more
quarter to go. Among the outlets…• Houston Chronicle, Architect Magazine, St. Louis Post-Dispatch, Philadelphia
Inquirer, San Francisco Chronicle, San Antonio Express-News, Huffington Post,
Associated Press, Globe and Mail, Miami Herald, Engineering News-Record
(ENR), The Record (Hackensack, New Jersey), Chicago Tribune, Arizona
Republic, Washington Post, Houzz, Los Angeles Times, and The New York
Times..
Online
• Pageviews to www.asla.org are
essentially flat while visits to the site
increased 3 percent during the first nine
months of 2014 compared to the same
period in 2013. The good news: Unique
visitors jumped 17 percent to more than
800,000, and the share of new visits
versus returns was 54.7 percent.
Social Media
• In the third quarter, the ASLA Facebook
fan count increased from 38,093 to
45,693. Similarly, ASLA’s Twitter follower
count climbed from 35,000 to 36,700.
• Other platforms, with smaller numbers,
still managed to grow.
LAND e-News
• Total third-quarter distribution of LAND
averaged 27,581, a 7 percent gain over
the first three quarters of 2013. Erosion
of open rates, which has continued for
the past years, reversed this year, with a
member average of 31.2 percent
compared to just over 29 percent in the
first three quarter of 2013.
The Dirt
• In the three quarters of 2014, traffic to
The Dirt has fallen 10 percent in
comparison with the first three quarters
of 2013, but there have a been
approximately 5-10 percent fewer posts
as well. Total pageview count through the
first three quarters is 434,383.
National Television
• Despite strong efforts by staff and our
consultant, we have yet to get a story
about landscape architecture placed on
national television. We have established
contacts, though, and will continue to
push.
BOT Annual Meeting Webinar
Audio is via teleconference only
Roll Call/Introductions
Education Update
Membership Update
Public Awareness and Communications Update
LAM Update
Professional Practice Networks
Government Affairs Update
Agenda
ASLA Board of TrusteesNovember 4, 2014
• Coverage highlights:ClimateEmerging professionalsDetailsPaletteContinuing education
• PerformancePage countsEditorial/ad ratioWeb metrics
Landscape and climate change
• Top reader priority for more coverage in 2013 survey
Emerging professionals
Focus on construction details
Lighting issue: May 2014
Continuing Education content
Metrics: Page counts
• Goal: 55 percent editorial to 45 percent advertising over the year
• As of November issue, 53 percent edit and 47 percent ad• 20 percent more editorial 2014 over 2013
• 2014 Goal: increase by 5 percent to average 95 pages/issue• Current average: 107 pages/issue
Metrics: Web traffic
• Goal: Increase average blog views to average 2,000 per dayover 2013 level of 1,300.
• Average per day dropped this year to 950 despite much heavier, more regular posting.
Monthly trends
Social media activity
Twitter and Facebook presence growing steadily
Twitter: > 5,800 followersFacebook > 292,000 likes
National Magazine Award finalist!
BOT Annual Meeting Webinar
Audio is via teleconference only
Roll Call/Introductions
Education Update
Membership Update
Public Awareness and Communications Update
LAM Update
Professional Practice Networks
Government Affairs Update
Agenda
Profiles salaries, bonuses, total compensation, and benefits
2014
Updated and RevisedStandard and Short Form
Agreements Between Landscape
Architect and Client with Guidelines
NewStandard Form Agreement Between
Landscape Architect and Consultant
with Guidelines
Recognize the ASLA Standard
Contracts as Valuable Tools
ASLA Contracts are:
• Equitable but protective of the
profession
• Clear and concise
• Usable with only project-
specific changes
• Educational in any negotiation
of owner-generated contracts
or modifications
The Books by Members
Amazon store has 205
books available for sale
The store earned
$264.07 in the third
quarter; $544.59 earned
so far this year.
Five new PPN-hosted presentations.
Catalog of recordings now includes 33 presentations.
36 LATIS exams taken
2 LATIS papers being formatted for publication
ASLA’s nineteenth Professional Practice Network (PPN)
Please enter questions via the Q&A box.
Staff Contacts:
Susan Cahill, Hon. ASLA
Deborah Steinberg, ASLA
Shawn Balon, ASLA
BOT Annual Meeting Webinar
Audio is via teleconference only
Roll Call/Introductions
Education Update
Membership Update
Public Awareness and Communications Update
LAM Update
Professional Practice Networks
Government Affairs Update
Agenda
State Advocacy Update
ASLA Advocacy
asla.org/advocacy
Advocacy Summit 2014
Advocacy Summit 2014
• August 8-10 in St. Louis, Missouri
• 39 attendees from 32 chapters
• Featured new guide for chapters on
hosting site tours and tour of Citygarden
for local, state, and federal
policymakers
The Site Tour Guide: A Chapter Resource
The Bad News:
Licensure Threats
ASLA Advocacy
asla.org/advocacy
Latest - Professional Regulation
• After initial flurry 2008-2012, fewer new
threats emerging
However…
• Political forces still in place to generate
new threats• Anti-regulatory philosophy
• View that licensing hurts jobs & the economy
• Lack of understanding of landscape architecture
• Elections can bring new leaders looking to reduce
government and regulation
Latest Threats
• Indiana Jobs Creation Committee
• North Carolina government
streamlining initiative
• Michigan deregulation legislation
The Good News:
50 = 2014
The Good News
• ASLA has successfully opposed all
deregulation attempts during this wave of
activity
• Texas & Vermont confirmed the importance of
landscape architecture to the PHSW, thus
avoiding sunset
• Chapters continue to work to proactively
improve their licensure laws.
ASLA Advocacy
asla.org/advocacy
BOT Annual Meeting Webinar
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