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2013 SPONSORSHIP PACKAGESAct quickly to give your company the greatest opportunity

to make an impact on the attendees of BIA/Kelsey’s 2013 events — the gold standard in the “local” arena.

NANCI KARASConference Sales and Management

[email protected] | (732) 317-1819

WWW.BIAKELSEY.COM/CONFERENCES

Boston, MA Austin, TX San Francisco, CA

Table of Contents

Dear Colleague 2

2013 Conferences 3

Attending Companies 4

Attendee Profile 5

Network & Do Deals 7

Sponsor Profile 8

Big Name Speakers 9

Testimonials 10

Twitter Reactions 11

Be the Buzz 12

Sponsor Packages 13

Contact 14

Thank you for your interest in BIA/Kelsey’s 2013 conferences. Our lineup this year will continue to be the gold standard in the “local” arena, with each event grounded by a distinct emphasis on “LEADING IN LOCAL.”

Our LEADING IN LOCAL conference series focuses on how to leverage local and win your share of the $134 billion local media market. We will address this opportunity head on with three differentiated events, each a key piece of the local puzzle. Here’s a quick rundown of our 2013 calendar and sponsorship opportunities.

• LEADING IN LOCAL: The National Impact March 18-20 – Boston, MA

The first in the BIA/Kelsey 2013 LEADING IN LOCAL conference series, this event will zero in on how local has evolved as an important channel, not only for small businesses, but for national players targeting locally. This conference will look closely at how national’s local play is having an impact on all organizations with a vested interest in the interactive local media space.

• LEADING IN LOCAL: SMB Digital Marketing Sept. 11-13 – Austin, TX

This conference continues the passionate discussions initiated at our highly rated 2012 SMB Digital Marketing conference. The 2013 program will examine the leading edge of small-business marketing innovation, including digital/online media, local sales strategies, merchant outreach, social media, local search, mobile strategies and customer retention solutions.

• LEADING IN LOCAL: Interactive Local Media Dec. 10-12 – San Francisco, CA

This event will continue to be the definitive conference on local digital advertising and marketing. This conference features the best of Silicon Valley, and always generates a tremendous amount of knowledge, ideas and energy from the stage and exhibit hall, and throughout the hallways.

Please review the sponsorship packages detailed in this brochure to determine the best opportunity to connect with your prospects and partners in 2013. Or contact me to discuss a customized sponsorship.

We realize that when spending your valuable marketing dollars, your business requires the highest ROI, and we are here to ensure that you succeed in all your goals. We look forward to another rewarding, successful year with all our attendees, sponsors and partners.

Sincerely,

NANCI KARASConference Sales and [email protected] | (732) 317-1819

DEAR COLLEAGUE,

LEADING IN LOCAL: The National ImpactMarch 18-20, 2013 Boston, MAWestin Copley Place

LEADING IN LOCAL: SMB Digital MarketingSept. 11-13, 2013Austin, TXHilton Austin

LEADING IN LOCAL: Interactive Local MediaDecember 10-12, 2013San Francisco, CAHyatt San Francisco

“The BIA/Kelsey conference has been one of the best opportunities for learning and networking that I have had in quite some time. Being able to connect with actual decision makers has been huge for my business and I look forward to being a regular attendee in the future.”

- Ray Abram, CEO, Nearbythis.com

“ILM does a great job of bringing together the leading decision makers to discuss the pertinent topics shaping the local media space. BIA/Kelsey conferences find the right balance of content sessions and networking. I always learn quite a bit when I attend the ILM conferences.”

- Steve Sanger, VP, Business Development, GrubHub

“From the connections with industry leaders to the top notch content, this has now become an annual conference for me. I look forward to the next one and highly recommend it for other leaders within the SMB marketing space.”

- Chris Campbell, Chief Tracker, Review Trackers

2013 LEADING IN LOCAL Conferences

The 2013 LEADING IN LOCAL conference series focuses on how to leverage local and win your share of the $134 billion local media market.

Alsop Louie PartnersAmerican Consolidated Media American ExpressAmericanTowns.com Angel Street Capital AOLASEC International August CapitalBalihooBank of America Merrill LynchBelo Corporation BizBest Media Corp. Brandify Broadcast Interactive Media CallSource Cars.com Centro Media Chitika CitiGroup CityGrid MediaClosely, Inc. Comcast SpotlightcomScore Networks Cox Target Media DatonicsDeseret Digital MediaDex OneDirectWest Publishing eBayedo Interactive Entertainment.com Entravision FacebookFederated Media Fisher Communications Five StarsFormic MediaGannett Digital GateHouse Media Glacier Media GroupGoogle

Granite BroadcastingGray TelevisionGreat Hill Partners Griffin CommunicationsGrouponHibu Hyde InteractiveInvestor’s Business Daily Keytech LimitedKith MediaLitle & Company Local Search AssociationLocal Social SummitLocal Thunder MapQuest Marquette GroupMcClatchy MediaBoost MediaTraxMicrosoft Millennial MediaMMB ConsultingMoonTide Media Moorgate Capital Partners NBC UniversalNew York Magazine Nielsen NTTComware Osder Group PandoraPatch PayPalPoynt Corp.Pyramis Global AdvisorsQlikaRadio Advertising BureauRadius Intelligence Raycom Media ReachFactor Remark Media Repair.com Republic Media

Rogers Communications SalesSpider Savings.comSB Management Scale Venture PartnersSchematic LabsSecond Street Media ServiceMagicShore PublishingSkype Soleo CommunicationsSpectrum Equity InvestorsSpotzer Media Street FightSuperMediaTalus LabsTata Consultancy TeleCentrics TeleNavThe Berry Co. The Learning Annex The Rubicon ProjectThe Weather ChannelThomsonlocal.comTime Warner Cable Transcontinental MediaU-Haul Valley Yellow Pages Valpak.comWahlstrom GroupWanderful Media Washington CapitalsWeather Central Web Marketing AssociationWest World MediaWhitePagesYahoo! YaSabe.com Yellow Pages Group Yellowbook/hibu YelpYodle

Who Goes to BIA/Kelsey Conferences?

BIA/Kelsey conferences bring together the true innovators in local media from around the globe. On the podium, in the audience and throughout the exhibit hall, you will have the opportunity to connect with top

executives and business leaders. The following companies attended our events in 2012:

Sponsoring BIA/Kelsey events gives you exposure to top executives and business leaders - exactly the target audience you need to establish the right connections to help achieve your business goals.

BIA/Kelsey’s conference attendees are mostly high-level company executives and managers with decision-making power. Attendees come from across the country and around the globe, ready to transact business.

Connect with Attendees of BIA/Kelsey Events

FORMAL NETWORKING OPPORTUNITIESplus numerous informal chances to connect with other attendees at each event

BREAKS: scheduled refreshment breaks each morning and afternoon are designed to keep you charged up and connecting

RECEPTIONS: 2-hour, open-bar, cocktail and appetizer receptions in the exhibit hall at the end of days 1 and 2 provide an ideal environment to extend the day’s discussions and initiate and close deals

BREAKFASTS: start the day connecting with other attendees over coffee and continental breakfast

LUNCHEONS: recharge over lunch and keep the conversations rolling with other attendees and sponsors in the exhibit hall

ONLINE: Stay engaged with the BIA/Kelsey community through our social networks:

Join us on LinkedIn: Dedicated attendee social networking group for attendees

Follow us on Twitter #LeadingInLocal

Join us on Facebook

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Ability to reach targeted, highly qualified executive and senior-level decision makers who are prepared to transact business.

Opportunity to build and increase brand awareness through exposure before, during and after the event.

Chance to capitalize on a prospect-rich launch environment for new products and services.

Ability to attend content-rich conference sessions that are designed to enhance your understanding of the latest business models, technological innovations and trends that are driving the interactive local media marketplace.

Affiliation with the organization that is recognized as the leading provider of research and analysis of the local media marketplace.

Our events offer an unmatched setting to facilitate meaningful discussions and quality time with senior executives from the organizations that can have an impact on your business.

BIA/Kelsey’s conferences attract companies from nearly every segment of the local and broadcast media business.

Network & Transact Businesswith Top Leaders in Local Media

Top reasons companies sponsor BIA/Kelsey events:

Sponsor Profile BIA/Kelsey conference sponsorship provides a tremendous opportunity to raise your organization’s visibility among executive-level decision makers in the interactive local media business.

Mihir Shah, VP, Mobile, Groupon

2012 Speaker HighlightsThe Biggest Names in LocalBIA/Kelsey conferences attract the biggest names in local media - from the international to the local level. Conference attendees get exclusive intel and networking access to some of the local media industry’s most successful experts.

Ted Leonsis, Vice Chair, Groupon, Owner, Monumental

Sports & Entertainment;

Gail Goodman, CEO, Constant Contact

Dan Levy, Director, Local SMB Markets, Facebook

Bill Gross, CEO, Idealab

Todd Rowe, Managing Director, SMB Sales, Google

“The BIA/Kelsey ILM East conference has been one

of the best opportunities for learning and networking that I have had in quite

some time. Being able to connect with actual decision makers has been huge for my business and I look forward to being

a regular attendee in the future.” — Ray Abram, CEO,

Nearbythis.com

“The content was great, but the opportunity

to interact with attendees was outstanding. ... It seemed like people came to that event expecting to meet.”

— Annette Tonti, CEO, Mofuse

“You had a wonderful, energetic crowd.”

— Leslie Berland, SVP, Digital Partnerships & Development,

American Express

“So many conferences are only good for networking. Yours has

it all…great information, debate, data, and you always seem to be ahead of the curve. Good conferences are very difficult to plan and program.

You guys know how to do it!”— Jere Doyle, Founder, President

& CEO, Prospectiv

“We wish to acknowledge the value and

work you do to personally help us find the right opportunity as a sponsor

of BIA/Kelsey events. We see BIA/Kelsey event sponsorship as the most value for dollars spent and most important to continue to grow our company.”

— Doyal Bryant, CEO and Cofounder, Universal Business Listing

Testimonials from Sponsors and Attendees

What attendees have to say about last year’s conferences and why many plan to return in 2013.

“ILM was an amazingly productive

conference. As a solution provider to the industry, we developed some

great business contacts and now have a deeper understanding of what our

customers are looking for.” — Jimmy Hendricks

CEO, Deal Current

“The conference was fabulous. We were

so happy with the turnout and the caliber of people we

met. Thank you for answering all of our questions and supporting us throughout.” — Jennie White, Marketing

Specialist, Where, Inc.

Tweeted at BIA/Kelsey Conferences

@Sense_Networks@BIAKelsey Thanks for a great #MLMSF Informative content & engaging moderators.

@j_peden Great hallway conversations at #ilmeast

@vSplashTechlabsThanks @BIAKelsey for a great #ILMWEST event!

@MaroonVentures#ILMWest at the conference for only a few hours and have already had some great conversations

@PatchPR Our own @markjosephson got a lot out of #ilmeast today. (He’s our revenue czar!) Always a great event.

@mediarecruiter #ilmeast great show. Few new clients lots of energy. companies on the upswing

Around ‘Local’

Be the Buzz

Learn What’s New in Local

Connect with Local Leaders

Access BIA/Kelsey’s Leading Research & Analysis

10’x10’ Exhibit booth

Company logo on official event website, hyperlinked to company site

Company logo on on-site event signage

Company logo and description listed in event show guide

Company name and/or logo included in event marketing communications (i.e., email blasts, press releases)

PREMIER Choose From $20,000 Cocktail reception

Conference WiFiVueTorial (after event, website hosting presentation video)

Includes:6 full event passesAdditional passes available at discounted rate of $895

PLATINUM Choose From $17,500 Luncheon

Dessert table


GOLD Choose From $13,000 Twitter board

NotepadsTote bags Lanyards Hotel key cards I-Mag screen


SILVER Choose From $10,000 Continental breakfast Conference pens Badge holders USB memory sticks

Includes: 3 full event passes Additional passes available at discounted rate of $895

BRONZE Choose From $8,500 Registration refreshments Refreshment break AM OR PM Water station

Cyber CaféVirtual ConferenceOnline photo galleryMobile partnerPrinting station


www.biakelsey.com/conferences

All Sponsors Receive

Sponsorships ContactNanci Karas (732) 317-1819 [email protected] Nanci today!

Includes:Collateral insert in attendee toteFull-page ad in e-program bookVisibility on conference andVirtual Conference websites1 Full event pass

COLLATERAL PACK $4,000

Sponsorship OpportunitiesConference sponsorship provides organizations the ability to increase exposure, build relationships and enhance their image with the most senior-level executives from online and traditional media.

Create Your Own Sponsorship!Have you thought of a sponsorship that’s not already listed? Contact us to discuss the possibilities.

If you have questions or would like further information, please contact us.

Nanci KarasConference Sales and [email protected] | (732) 317-1819

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