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Transcript of BOS
13.06.2014 Build Memorable Moments
Presentation ByPrakash Panangala
(Director and Group CMO)
13 JUNE 2014
BOS
13.06.2014 Build Memorable Moments
Theme based on
Blue Ocean Strategy
By
W. Chan Kim
Renee Mauborgne
Part 1
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Brutal
Creation of uncontested of Market Space
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Price Driven
Value Driven
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Success by Beating Others
Making Competition Irrelevant
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Limited Space
Create and Capture New Demand
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Constraints
Freedom
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Boundary is Defined
Reconstruct Boundaries
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Saturation
Breaking New Ground
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Sameness
Market Shaping
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
No Choice
Disruptive Innovation
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Formulating Blue Ocean Strategy
Part 2
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Reconstruct Market Boundaries
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Look Across Alternative Industries
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Look Across Strategic Groups Within Industries
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Look Across The Chain Of Buyers
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Look Across Complementary Product and Service Offerings
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Look Across Functional or Emotional Appeal to Buyers
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Look Across Time
13.06.2014 Build Memorable Moments
Focus On The Big Picture Not The Numbers
13.06.2014 Build Memorable Moments
Focus On The Big Picture Not The Numbers
13.06.2014 Build Memorable Moments
1. Visual Awakening
2. Visual Exploration
3. Visual Strategy Fair
4. Visual Communication
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Reach Beyond Existing Demand
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Get The Strategic Sequence Right
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Testing For Exceptional Utility
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
From Exceptional Utility to Strategic Pricing
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
From Strategic Pricing to Price Costing
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
70 $ Vs 40 $
Metal or Leather Vs Plastic
150 Parts Vs 50 Parts
13.06.2014 Build Memorable Moments
Adoption Hurdles
13.06.2014 Build Memorable Moments
Employees
Merrill Lynch Vs Morgan Stanley
Business PartnersAccelerated SAP
The General Public
Monsanto
13.06.2014 Build Memorable Moments
Executing Blue Ocean Strategy
Part 3
13.06.2014 Build Memorable Moments
Overcome Key Organizational Hurdles
Cognitive
Limited Resources
Motivation
Politics
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Tipping Point Leadership In Action
13.06.2014 Build Memorable Moments
Crime Fell By:
Felony 39 %Murders 50 %Theft 35 %
Public Confidence in the NYPD leaped from 37 % to 73 %
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
Jump The Motivational HurdleZoom in on Kingpins
Place Kingpins in a Fishbowl
Atomize to the Organizational to Change Itself
13.06.2014 Build Memorable Moments
13.06.2014 Build Memorable Moments
THE END