Born. intro new normal & futures design 2016
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Transcript of Born. intro new normal & futures design 2016
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BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
H.I.T
8.12.2016
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THE ELECTRIC LIGHT DID NOT COME FROM CONTINUOS IMPROVEMENT OF CANDLES
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DARING OUTSOURCED.
BORNFUTURISING
ORGANISATIONSAT THE EDGE OF NOW
BORN IS A STRATEGIC FUTURES
R&D CONSULTANCY.
WE ARE FUTURE MAKERS.
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BORN STIMULATES ORGANIZATIONS, AGENCIES, AND BRANDS
TO BECOME FUTURES-READY
HYPER-ADAPTIVE AND VALUE-SENSITIVE
IN A RADICAL NOW & FUTURE
RESEARCHING & DEVELOPING
DESIRED FUTURES
BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
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WE LIVE IN A
VUCA WORLD
Volatile
Uncertain
Complex
Ambiguous
TRUST IS BROKEN
BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
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VUCA WORLD
Volatile Uncertain Complex Ambiguous
BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
Get ready to be fast & future-adaptive Circles of change are shorter than ever – demanding a radical change in organizational readiness
*Developed by Bob Johansen, IFTF
Lucid purpose addresses volatility
Exploring futures addresses uncertainty
System clarity addresses Complexity
Flow & Flexibility addresses Ambiguity
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The currency of the new economy is TRUST
LOVE
Brands are gods
TRUST
Be good, or be gone.
BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
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CREATIVE
DESTRUCTIONJoseph Schumpeter
THE CONTRADICTION BETWEEN ASPIRING FOR FUTURE IMPROVEMENT WHILE MAINTAINING PRESENT STABILITY
ARE YOU READY TO DESTROY OLD WORLD REALITIES FOR A BETTER FUTURE?
WELL, IT’S INEVITABLE.
BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
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NONCONFORMIST
EXPERIMENTAL
CONFORMIST
EXPERIENCES
FROM DREAMABLE REALITIES
TO REALISABLE DREAMS
BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
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SUGAR COATING
‘BRANDALISM’
BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
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MANUFACTURED NORMALCY
We live in a continuous state of “Manufactured normalcy”
You need to break through by design“manufactured normalcy” field
that hides that the future is now
BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
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CONCEPTUAL VALIUM
BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
Design traditionally uses comfortable branded metaphors
for innovation.
A kind of social hypnosis.
Like a mask over subjective experiences
of the strange and unusual.
Keeping us in a “Golden cage”
of the known and familiar.
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JAMMING THE
NORMALITY FIELD
So how do we interrupt this state hypnosis?
Design for the New Normal shouldcut through “Orthodox narratives” by creating experience that offers
a “digestible strange now”
BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
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THE BIGGEST MARKET IN THE WORLD IS THE MARKET OF BELIEF
CLUETRAIN MANIFESTO
BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
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Speculative design: story around object.
Design fiction: objects around story
BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
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economics
aesthetics
technology
politics
ethics
history
sensorial
borders
societal
SPECULATIVE DESIGN IS A COUNTER-NORMATIVE DESIGN
Reframe or remove constraints to imagine the new & alternative
and challenge the “sameness”
Operate freely from imposed
constraints of the market:
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CRITICAL & SPECULATIVE LONDON SCHOOL OF COMMUNICATION
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BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
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KNOWNKNOWNS
KNOWNUNKNOWNS
UNKNOWNUNKNOWNS
Required approach
Relevant mindet
ACTION PLANS/KPI’S & EXECUTIONS
EXPERIMENTAL FUTURES
EXPERIENCES & PROVOCATIONS
REALISTIC HUMAN-CENTERED
RESEARCHING & SOLVING
CHECKLIST THINKING
FORESIGHT THINKING
DESIGN THINKING
3 SITUATIONAL CONTEXTS
BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
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• A way of exploring alternative approaches towards desired futures
• A way of raising questions, provocations, innovating
• A way of exploring new kinds of social, cultural, organizational, and human
interactions
SPECULATIVE & DESIGN FICTION
BETWEEN SENSE-MAKING AND STRANGE-MAKING
BORNFUTURISING
ORGANISATIONSAT THE EDGE OF NOW
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BOT Birds of Tomorrow
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The Scifutures agency explores futures by creates Scifi futures
prototypes and narrative for organizations
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Intel "Mind-Off"
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ITS ALL ABOUT THE
SUSPENSION OF
DISBELIEF
BORNFUTURISING
ORGANISATIONSAT THE EDGE OF NOW
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Takami Nakamoto and Noemi Schipfer NONOTAK Studio
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CONSENSUS REALITY
FUTURISING
THE RADICAL NOW
CONFORMIST CONTEXTS
THE ALTERNATIVE NOW
MYRIAD OF FUTURES
MYRIAD OF FUTURES
BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
EXPLORING FUTURES TRAJECTORIES
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CONCRETE EXPERIENCE
ACTIVE EXPERIMENTATION
REFLECTIVEFUTURE-TO PRESENT
OBSERVATION
‘FERAL’ SCENARIOS, ARTIFACTS, AND FICTIONS
SANE - INSANE CYCLE
BORNFUTURISING
ORGANISATIONSAT THE EDGE OF NOW
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Visual,, Sensorial ,
tactile prototyping
DETECTING TENDENCIES,
VECTORS, HORIZONS
EXPLORING NARRATIVES & PHENOMENAS
PLOTTING, COMPOSING &
SHAPING
RENDERING RELEVANT
SECENARIOS
NEW WORLD FORMATION
EXISTING ECOSYSTEM RESEARCH
Cinema& Documentary
ANALYSE FANTASIZE CONCRETIZE1
2 4EXPERIEMNT REALISE
3 5
FREAK OUT ‘ALICE IN
WONDERLAND’
PROJECT FORENSICS
‘CSI’
SANITY NOW FUTURE’
DOCOMNETARY
DIVERGENCE EMERGENCE CONVERGENCE
Science fiction
Sciences & Extreme
technology
Artifacts & Materials
Fringe artists
& cultures
Relevant ecosystems
dynamics
Patternicity & com[position
FUTURE PRE-PRODUCTION
ROUGH CUTS
BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
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We are responsible for the future we are designing towards. Making decisions for the human collateral.
DESIGN IS ALL ABOUT RESPONSIBILITY
BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW
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“Sometimes I’ve believed as many as six impossible things before breakfast.”Lewis Carroll TNX!
BORNFUTURISING ORGANISATIONS
AT THE EDGE OF NOW