Born in a SMAC World
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Transcript of Born in a SMAC World
Social, Mobile, Analytics, Cloud (SMAC)
● Social: social media is transforming how we interact with each other
● Mobile (IoT): pervasiveness of access, interconnecting everyone and everything
● Analytics (& big data): unprecedented ability to collect and analyze data in real-time
● Cloud: elastic capacity, utility pricing, rapid deployment across the globe
From a Pre-SMAC World
● Organizations and architectures pre-SMAC○ Must embrace SMAC to react to competitors○ May require dramatic change to benefit from
each SMAC “dimension” (social, mobile, analytics, cloud)
○ More often than not:■ Approach each dimension separately■ Phase in adoption to avoid alienation■ Need to compromise for cost reasons
Born in a SMAC World
● Brand new architectures and organizations○ Should embody SMAC to extract its full
value, creating competitive differentiation○ Built from the ground-up with social, mobile,
analytics, and cloud in mind
What is the Full SMAC value?
● Full value = primary value + combined value○ Primary value: value which can be extracted
by simply embracing a single SMAC “dimension”
○ Combined value: value which can be extracted by combining two or more SMAC “dimensions”
Full SMAC Value Analogy
“The RGB color model is an additive color model in which red, green, and blue light are added together in various ways to reproduce a broad array of colors” - Wikipedia
Primary Value
● Social: amalgamation of a user profile - preferences (likes), “people like me” (connections), recommendations (word of mouth)
● Mobile: real-time user context (device, location, time of day, etc.), user identity (three-factor authentication: Something you know, something you have, something you are)
● Analytics: never ending collection of all events and data related to one's interests cross-referenced to identify interesting and actionable patterns (previously hidden and/or habit reminders)
● Cloud: public and private realms, iPaaS (workflows), “ilities” (always on, always scalable)
Combined ValueSocial Empowered By
● Mobile: enriched user experience based on user context (device, location, time of day, etc.) and external factors (events nearby, friends, agenda, promotions)
● Analytics: suggestions, based on previous experiences, from self, friends, and “people like me”
● Cloud: ability to seamlessly integrate access to personal (public cloud) and enterprise (private cloud) realms to derive value (interesting outcomes)
Combined ValueMobile (IoT) Empowered By
● Social: ability to adjust (IoT) behavior based on those of similar/followed individual/interests
● Analytics: learn and improve (IoT) behavior overtime, based on historical data, and upcoming events (e.g. weather, schedule, etc.)
● Cloud: ability to integrate and automate a user's IoT devices by harnessing cloud resources
Combined ValueAnalytics Empowered By
● Social: enrich decision and predictive processes by adding social data (likes, behaviors, etc.)
● Mobile: make decisions/suggestions based on the user's “IoT footprint” (devices)
● Cloud: pervasive analytics capability available to individuals as well as organizations
Combined ValueCloud Empowered By
● Social: ability to detect viral behavior and scale resources ahead of time, avoiding service degradation
● Mobile: minimize costs by re-deploying assets to match a constantly changing geographic user (IoT) footprint/profile
● Analytics: ability to scale and minimize costs based on historical and predictive data
Our Work in the Field
1. What do SMAC and RGB have in common?
Thank You!
Marcelo BernardesPrincipal [email protected]
http://www.innovatewithin.com/@InnovateWithin
