Borgata eng

BORGATA –mobile visitor’s

bookGuarantee of your

best choice

• I don’t trust promo and likely ask my friends there to go

• How can I make choice when every single company looks the same

• I’d like to have personal discount at my favorite pub

• I want to change service at the nearby store

BEST CHOICE EVERYTHERE

Customer problem

• Only honest reviews

• Real photos of places made by users

• Rating reviews (“like” for the best review)

• Personalized news and promos

• User can add new company in the list

• All data are collected and checked manually



Target customers

В2С (Users) B2B Companies who pay for ads

• Residents of the city- entertainment search- money saving

(discounts)- looking for state and

commercial organization to make deal

• Travelling for business/tourists

• Sales managers ( as customers database)

• Public catering

• Retail

• Beauty salons

• Services for business

• Services to the public


We see highest market growth (in minutes) at Borgata categories

The more time user spends with Borgata the more money advertiser pays


Feature/project Borgata Foursquare «Vector»online.vmp.ru

Old sites e.g.www.bizspravka.su

Coverage federal worldwide 10 cities CIS

Social nets integration

no да no no

Fullcompanies list (incl state org)

yes no yes no

Honest reviews yes yes no no

Alive fotos yes yes no no

Rating yes yes no Not working

Mobile apps yes yes yes no

Borgata: 4 competitive advantages


Sell banner ad (main page/ regular banners)

Sell usage rights for the city( First city is under negotiations)

2 step06.2015

Paid highlighting & uplift company in the list

FranchasingTargeted banner ads, customer recommendations

GPS navigation, import checkins/reviews from Foursquare, socialnetsintegration

3 step01.2016

Business model / Milestones

1 step01.2015


Команда

СEO Vadim AndreikoCFO Ravil Batyrgareev

Alisa VinzorProject manager

Marianna TolstokorovaWeb designer

Konstantin RenzaevIOS developer

Sergey ChaikinContent

Vadim YaskevichPhp developer

Alexey VrublevskyAndroid

TEAM

&


• Mobile search queries grow 5x in the past 2 years*

• Everybody use companies search and desire to get in right place

• Yellow pages are going to the past

• More trust to local source

• People rather trust recommendations then ads

* Google monitoring, the mobileplaybook.com


Ads cost at local competitors ( per city)

Data source

Borgata eng

Investor Relations

Transcript of Borgata eng