Transforming Trade

Abidjan, Côte d’IvoireMay 15-16

AGENDA

2 Trans fo rm ing Trade

est une campagne pour accroître le commerce en Afrique de l’Ouest.

L’ALLIANCE est un partenariat piloté par le secteur privé.

Rejoignez l’Alliance et la dynamique de réduction des barrières

entravant le commerce.

est la vision d’un commerce plus efficace.

3www.borderlesswa.com

The business world is changing. It’s no

longer “good marketing” to do corporate

social responsibility; today, instead, it’s

good business to create shared value. That

means every stakeholder benefits – from

the millions of women who collect shea

nuts to the exporters as well as processors

and retailers of products made with shea.

Creating shared value is building success

for people, planet and profits. Over the last

year, the Global Shea Alliance has grown

tremendously and this year’s conference is

a testament to that. We’re growing thanks

to the contributions of all of our members.

On behalf of the Executive Committee, our

sponsors and partners, and the organizing

committee, allow me to welcome you to

Cotonou and thank you for participating in

Shea 2012!

Eugenia Akuete

Message froM the allianceTransfroming Trade

4 Trans fo rm ing Trade

Room main Hall BReakout

9:00 - 10:00 Opening CeremonyintroductionConference missionWelcome addressgoodwill messagesKeynote address

Guy M’BengueVanessa AdamsZiad Hamoui, Executive Director, Tarzan Enterprises Limited, Ghana; Interim Executive President, Borderless AllianceHis Excellency, M. Gaoussou Touré, Minister of Transport, Côte d’IvoireGhana Revenue Authority, Commissioner General, George BlanksonHer Excellency Hanna Tetteh, Minister of Trade and Industry, GhanaAmbassador of the United States to CI, Phillip Carter IIISpeaker of ECOWAS ParliamentUnited States Trade Representative for Africa, Florie Liser

10:00 - 10:15 Coffee Break

10:15-10:30 Private sector Keynote addressreaping the dividends of increased regional Trade

Mr. Joe Makoju, Special Advisor, Dangote Group

10:30-11:00 Public Sector Keynote AddressLeveraging Public-Private Partnerships

His Excellency, M. Gaoussou Touré, Minister of Transport, Côte d’Ivoire

11:00-11:30 Coffee Break

11:30-13:00 Faster-Moving West-African Consumer Goods regional Trade – from Paper to Practice?

Chair: Hanna Tetteh, Minister of Trade and Industry, GhanaRanveer Chuahan, Regional Director, Olam InternationalPeter White, Agricultural Investment ExpertGuy M’Bengue, APEX-CICountry Manager, NestléJulien Lefi lleur, Agence Française de Développement-CI, PROPARCO

Faster-Moving West-African Consumer Goods Breaking down the Barriers

Chair: HE Ablasse Ouedraogo, Former Deputy DG of World Trade Organization (WTO)M. Taju Olanrewaju, Nigerian Customs Offi cialFabio di Stefano, EU Delegation to CIGerald Ajumbo, African Development BankStephanie Diakité, USAID WA Trade Hub consultant

13:00-14:00 Lunch & Exhibits

14:00 -15:30 Frontline RealitiesWomen Trading across Borders

Moderator: Mme. Massogbe Touré, Sita SARL, CIEniola Dada, Regional Representative, International Alliance for WomenKadiatou Lah, Fédération Nationale de Karité du MaliMarjatta Elitta, USAID Agribusiness & Trade Promotion Program

15:30 -16:30 Following the Moneyfacilitating Cross-Border Cash Payments

Moderator: Acting Director-General, West Africa Monetary InstituteOrange, Côte d’IvoireVanessa Adams, Director, USAID WA Trade HubEcobank, CI, Georges Kouassi-AkonBankers’ Association of CI

Following the MoneyProfi ting from investment in Trade

Moderator: Ernest Komenan, Vice President, ECOWAS Bank of Investment and DevelopmentAbdul-Rahman Abdulai, EcobankCynthia Eryuo, United Bank for Africa (UBA)Stephanie Diakite, USAID WA consultant

16:30-17:00 Tea BreakBorder

17:00-17:45 Closing Keynote remarksBoosting regional Trade and investment to make more ‘Cents’

Olam International

18:00-19:30 Cocktail Reception

tUesDaY MaY 15

5www.borderlesswa.com

Room main Hall BReakout

9:00 - 10:00 Opening CeremonyintroductionConference missionWelcome addressgoodwill messagesKeynote address

Guy M’BengueVanessa AdamsZiad Hamoui, Executive Director, Tarzan Enterprises Limited, Ghana; Interim Executive President, Borderless AllianceHis Excellency, M. Gaoussou Touré, Minister of Transport, Côte d’IvoireGhana Revenue Authority, Commissioner General, George BlanksonHer Excellency Hanna Tetteh, Minister of Trade and Industry, GhanaAmbassador of the United States to CI, Phillip Carter IIISpeaker of ECOWAS ParliamentUnited States Trade Representative for Africa, Florie Liser

10:00 - 10:15 Coffee Break

10:15-10:30 Private sector Keynote addressreaping the dividends of increased regional Trade

Mr. Joe Makoju, Special Advisor, Dangote Group

10:30-11:00 Public Sector Keynote AddressLeveraging Public-Private Partnerships

His Excellency, M. Gaoussou Touré, Minister of Transport, Côte d’Ivoire

11:00-11:30 Coffee Break

11:30-13:00 Faster-Moving West-African Consumer Goods regional Trade – from Paper to Practice?

Chair: Hanna Tetteh, Minister of Trade and Industry, GhanaRanveer Chuahan, Regional Director, Olam InternationalPeter White, Agricultural Investment ExpertGuy M’Bengue, APEX-CICountry Manager, NestléJulien Lefilleur, Agence Française de Développement-CI, PROPARCO

Faster-Moving West-African Consumer Goods Breaking down the Barriers

Chair: HE Ablasse Ouedraogo, Former Deputy DG of World Trade Organization (WTO)M. Taju Olanrewaju, Nigerian Customs OfficialFabio di Stefano, EU Delegation to CIGerald Ajumbo, African Development BankStephanie Diakité, USAID WA Trade Hub consultant

13:00-14:00 Lunch & Exhibits

14:00 -15:30 Frontline RealitiesWomen Trading across Borders

Moderator: Mme. Massogbe Touré, Sita SARL, CIEniola Dada, Regional Representative, International Alliance for WomenKadiatou Lah, Fédération Nationale de Karité du MaliMarjatta Elitta, USAID Agribusiness & Trade Promotion Program

15:30 -16:30 Following the Moneyfacilitating Cross-Border Cash Payments

Moderator: Acting Director-General, West Africa Monetary InstituteOrange, Côte d’IvoireVanessa Adams, Director, USAID WA Trade HubEcobank, CI, Georges Kouassi-AkonBankers’ Association of CI

Following the MoneyProfiting from investment in Trade

Moderator: Ernest Komenan, Vice President, ECOWAS Bank of Investment and DevelopmentAbdul-Rahman Abdulai, EcobankCynthia Eryuo, United Bank for Africa (UBA)Stephanie Diakite, USAID WA consultant

16:30-17:00 Tea BreakBorder

17:00-17:45 Closing Keynote remarksBoosting regional Trade and investment to make more ‘Cents’

Olam International

18:00-19:30 Cocktail Reception

Transforming Trade – The ChaLLenges

6 Trans fo rm ing Trade

Room main Hall BReakout 1 BReakout 2

8:45-9:30 Borderless Alliancea Crash Course

Vanessa Adams, Director, USAID West Africa Trade HubZiad Hamoui, Tarzan Enterprises, President, Borderless Interim Executive CommitteeFrank Tony Eshun, MD, Damco Logistics Ghana, Borderless Interim Executive Committee

9:30-11:00 Borderless Alliance General AssemblyCode of ethics reviewstatutes review2012-2014 ProgramPresentation of Candidatesexecutive Committee Vote

(Paid-up members only) The Long HaulTowards greater Transport effi ciency

Moderator: Chris Appiah, ECOWAS Transport DirectorateNiels Rasmussen, Transport Director, USAID West Africa Trade HubDr. Mohamed Kouyaté, Organisation de fl uidité routière (OFT-CI)Jim O’Brien, CEO, Tamerlane GlobalBenin Shipper’s CouncilNestlé

11:00-11:30 Coffee

11:30 - 12:30 Fast-Tracking Trade Using Systems and Technologystreamlining Logistics

Dr. Peter LovettMichiel ArnoldusSenyo Kpelly

Fast-Tracking Trade Using Systems and Technologyinnovating and expanding Tracking systems

Moderator: Dr. Sola Afolabi, Business Environment Director, USAID West Africa Trade HubMichael Ivenso, Trident Group LLCGCNeTColonel Issa Coulibaly, CI Customs Director GeneralCOTECNA TogoTotalJohn Gohring, VP, Tamerlane Global

12:30-13:30 Lunch & Exhibits; Announcement of new Executive Committee

14:00 - 15:30 Trade Facilitation in the West African Context registering and Using eTLs - eCoWas’ Trade Liberalization scheme

Moderator: Aissata Yameogo, Customs Directorate, ECOWAS Commission Chamber of Commerce, CIChinwe Uzu, British American Tobacco CompanyNestlé

Trade Facilitation in the West African ContextBalancing Clearance with Compliance

Moderator: Taju Olanrewaju, Nigeria CustomsBenin Shippers’ RepresentativeEvans Klutse, USAID WA Trade HubCOTECNA, Togo

B2B 20-minute scheduled Company Networking sessions

15:00-16:30 Surmounting Trade Barriers in Regional Economic Communities

Moderator: M. Adama Coulibaly, Former Minister of Transport, CI Scanning Systems, Burkina-Togo, Joint Border Post Implementer SSATP/World Bank – Cheikh WadeMagdeline Mabua, USAID Southern Africa Trade HubAlexander Wirth, GiZ

Advocating for Change Moderator: Ablasse Ouedraogo, Former Deputy DG for WTORichard Burns, MD, EXP Social MarketingVanessa Adams, Trade HubSpeaker, ECOWAS Parliament

B2B 20-minute scheduled Company Networking sessionst

15:30 - 16:00 Tea Break

16:00 - 17:30 Closing Ceremony moving forward

Chair: Vanessa Adams, Director, USAID West Africa Trade HubPresentation of Key Recommendations

17:30-18:00 RemarksClosing remarks

OFT-CI, CCI-CI, and APEX-CINewly Elected President of the Executive Committee, Borderless AllianceUnited States Trade Representative for Africa, Florie LiserM. Gaoussou Touré, Minister of Transport, CI

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Room main Hall BReakout 1 BReakout 2

8:45-9:30 Borderless Alliancea Crash Course

Vanessa Adams, Director, USAID West Africa Trade HubZiad Hamoui, Tarzan Enterprises, President, Borderless Interim Executive CommitteeFrank Tony Eshun, MD, Damco Logistics Ghana, Borderless Interim Executive Committee

9:30-11:00 Borderless Alliance General AssemblyCode of ethics reviewstatutes review2012-2014 ProgramPresentation of Candidatesexecutive Committee Vote

(Paid-up members only) The Long HaulTowards greater Transport efficiency

Moderator: Chris Appiah, ECOWAS Transport DirectorateNiels Rasmussen, Transport Director, USAID West Africa Trade HubDr. Mohamed Kouyaté, Organisation de fluidité routière (OFT-CI)Jim O’Brien, CEO, Tamerlane GlobalBenin Shipper’s CouncilNestlé

11:00-11:30 Coffee

11:30 - 12:30 Fast-Tracking Trade Using Systems and Technologystreamlining Logistics

Dr. Peter LovettMichiel ArnoldusSenyo Kpelly

Fast-Tracking Trade Using Systems and Technologyinnovating and expanding Tracking systems

Moderator: Dr. Sola Afolabi, Business Environment Director, USAID West Africa Trade HubMichael Ivenso, Trident Group LLCGCNeTColonel Issa Coulibaly, CI Customs Director GeneralCOTECNA TogoTotalJohn Gohring, VP, Tamerlane Global

12:30-13:30 Lunch & Exhibits; Announcement of new Executive Committee

14:00 - 15:30 Trade Facilitation in the West African Context registering and Using eTLs - eCoWas’ Trade Liberalization scheme

Moderator: Aissata Yameogo, Customs Directorate, ECOWAS Commission Chamber of Commerce, CIChinwe Uzu, British American Tobacco CompanyNestlé

Trade Facilitation in the West African ContextBalancing Clearance with Compliance

Moderator: Taju Olanrewaju, Nigeria CustomsBenin Shippers’ RepresentativeEvans Klutse, USAID WA Trade HubCOTECNA, Togo

B2B 20-minute scheduled Company Networking sessions

15:00-16:30 Surmounting Trade Barriers in Regional Economic Communities

Moderator: M. Adama Coulibaly, Former Minister of Transport, CI Scanning Systems, Burkina-Togo, Joint Border Post Implementer SSATP/World Bank – Cheikh WadeMagdeline Mabua, USAID Southern Africa Trade HubAlexander Wirth, GiZ

Advocating for Change Moderator: Ablasse Ouedraogo, Former Deputy DG for WTORichard Burns, MD, EXP Social MarketingVanessa Adams, Trade HubSpeaker, ECOWAS Parliament

B2B 20-minute scheduled Company Networking sessionst

15:30 - 16:00 Tea Break

16:00 - 17:30 Closing Ceremony moving forward

Chair: Vanessa Adams, Director, USAID West Africa Trade HubPresentation of Key Recommendations

17:30-18:00 RemarksClosing remarks

OFT-CI, CCI-CI, and APEX-CINewly Elected President of the Executive Committee, Borderless AllianceUnited States Trade Representative for Africa, Florie LiserM. Gaoussou Touré, Minister of Transport, CI

generaL assemBLy/driVing Change

Partenaires

Sponsors

www.borderlesswa.com

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