Bootcamp In A Bottle

BUILD A BRAND FOR BOOTCAMP

Client name Sector Timeframe Budget

Boot Camp In A Bottle Health food

September 2012 – December 2013

£150,000

Credentials | © Journalista 2015 | journalista.co.uk 2

Boot Camp In A Bottle is an all-natural meal replacement weight-loss programme and one of the first weight loss stevia products to be released in the UK. Campaign aims included: •  Develop awareness of the

brand amongst consumers and potential stockists

•  Position Bootcamp as unique •  Drive sales of the product

Challenge

Strategy: Case studies

Results

•  Created ‘The UK’s Toughest Diet’ supported by a range of video, diary and photo content

•  Recruited 20 “Bootcampers” led by a tough former military Personal Trainer.

•  Created a whole diet training programme to create the best, incentivised, ‘before and after’ case studies

•  Developed “Little Book of Bootcamp”

22,800 Additional visits to the Boot Camp In a Bottle website

CASE STUDY: BOOTCAMP IN A BOTTLE

19.3m People reached with the campaign

£364,800 Increase in revenue directly attributed to online traffic spikes generated by PR

Insight •  The main driver diet product

sales are ‘before and after’ photographs

•  Case study led traffic to the online sales site has a conversion rate of 40%, compared to 12% for social media or other adverts

•  Put the development of case studies at the heart of our awareness raising campaign

•  Use product placement tactics alongside the campaign

•  Drive trade magazine awareness alongside the campaign

Creative

•  Case studies of dieters are incredibly hard to collect in a short time period


OUTPUTS: CONSUMER MAGAZINE COVERAGE


OUTPUTS: PRINT COVERAGE


01 Secured 18 pieces of national coverage, representing the opportunity to reach 19.3 million consumers.

02 Coverage boosted visits to the Boot Camp In a Bottle website by 22,800 people.

OUTCOMES

03 Overall reach of over 19.3 million people, with pieces featured in Woman’s Own, Best, the Sun, the Mirror and Metro.

04 Built relationships with journalists across national newspapers, women’s weekly magazines, online magazine sites and lifestyle bloggers.

05 Created a database of case studies who could be easily contacted if any further media opportunities arose.

“CLEAR AND VERY EXPERIENCED IN THEIR FIELD, DELIVERING ON TIME AND WITH GOOD RESULTS IN TERMS OF AGREED KPI’S. EXCELLENT VALUE – AND JUST AS IMPORTANT HOLLY AND HER TEAM ARE A DELIGHT TO WORK WITH, PEOPLE WITH WHOM CLEAR COMMUNICATION BOTH WAYS IS VALUED AND STRAIGHTFORWARD.”

David Cox,Founder and CEO, Bootcamp In A Bottle

Bootcamp In A Bottle

Business

Transcript of Bootcamp In A Bottle