BootB Unlimited Creativity Crowdsourcing Experience 2010 01 20
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Transcript of BootB Unlimited Creativity Crowdsourcing Experience 2010 01 20
Crowdsourcing Experience
IULM – Master in Tourism Management
Milan – 20 I 2010
OUR website
OUR marketplace
OUR mission
Create
Search
By using crowdsourcing instead of traditional outsourcing
in a borderless & meritocratic way.
HOW ?
Be THE Creative Engine
If something exists we SEARCH. If not, need to CREATE
Problem
Brand
“Limited Creativity” :(
1 AgencyContract
2nd
agency3rd
agency4th
agency
Pitch
5th agency
Solution
Solution
BRANDS (buyers of creativity)1
Solution
BRANDS (buyers of creativity)Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :)
1
Solution
BRANDS (buyers of creativity)Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :)
1
CREATORS(Sellers of creativity)
2
Solution
BRANDS (buyers of creativity)Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :)
1
CREATORS(Sellers of creativity)Read the Briefs & post their creative proposals
2
Solution
BRANDS (buyers of creativity)Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :)
1
CREATORS(Sellers of creativity)Read the Briefs & post their creative proposals
2
BRANDSChoose and buys the Best creativity
3
Solution
“Unlimited Creativity” ;)
BRANDS (buyers of creativity)Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :)
1
CREATORS(Sellers of creativity)Read the Briefs & post their creative proposals
2
CREATORSThe Best receives the Budget appropriated by the Brand
4BRANDSChoose and buys the Best creativity
3
Recruit creative department
14%Creative Talents ( not leaving but loving creativity : ))
( From 143 countries :))
> 18,000 -> 4 SEGMENTS16%
Agencies ( small to medium size )41%Professionals( working in agencies )
29%Freelancers ( living on their creative activity )
> 40% top professionals
HOW? BootB targeted Professionals first.
Professionals
F r e e l a n c e r s
C r e a t i v e T a l e n t s
To reach all creatives around the Planet via gravity:
> 40% top professionals
Front:
Back:
HOW? BootB targeted Professionals first.
1. Crawl or Fly?
2. I create for no(l) one
3. Traditional Agencies
1.New York2.Los Angeles3.Mexico City
4.San Paulo5.Buenos Aires
6.London7.Madrid8.Berlin9.Paris
10.Milan 11.Cairo
12.Moscow13.Kuala Lumpur
14.Jakarta15.Mumbai
16.Shanghai17.Tokyo
18.Sidney
50 000 t-shirts distributed in front of the 324 top agencies in the world, in 18 cities:
14 Languages covering the vast majority of the Planet
Platform with unlimited geographical coverage
Really an unlimited territory where BootB can create!
WESTERN• English• Spanish• Portuguese• French• German• Italian• Dutch
EASTERN8. Russian9. Arabic10. Hebrew11. Chinese12. Hindi13. Indonesian14, Japanese
A truly worldwide online marketplace
CREATOR From
FromFrance RussiaAuchan
Italy AustraliaDisaronno
Italy UkraineAlpenliebe
Italy ItalyGrazia
Kuwait AustraliaEloquence
BRAND
Denmark BelgiumLego
Switzerland BrazilUnicef
UK ItalyClearasil
Russia USAAbrau-Durso
ForItaly
The Netherlands
India
China
Dubai
Worldwide
Worldwide
Worldwide
Worldwide
USA ItalyDisney France
Italy UKBuongiorno India
USA JapanPlaytex France
Turkey ChinaKoch Group RussiaItaly GreeceMemopal Worldwi
deUK SpainEMI Music Worldwi
de
Switzerland
IndonesiaCreom Russia
Italy RussiaBulgari WorldwideFrance EgyptCDP CIS
A truly worldwide online marketplace
CREATOR From
FromFrance RussiaAuchan
Italy AustraliaDisaronno
Italy UkraineAlpenliebe
Italy ItalyGrazia
Kuwait AustraliaEloquence
BRAND
Denmark BelgiumLego
Switzerland BrazilUnicef
UK ItalyClearasil
Russia USAAbrau-Durso
ForItaly
The Netherlands
India
China
Dubai
Worldwide
Worldwide
Worldwide
Worldwide
USA ItalyDisney France
Italy UKBuongiorno India
USA JapanPlaytex France
Turkey ChinaKoch Group RussiaItaly GreeceMemopal Worldwi
deUK SpainEMI Music Worldwi
de
Switzerland
IndonesiaCreom Russia
Italy RussiaBulgari WorldwideFrance EgyptCDP CIS
ATL (mass)ADVERTISING
•Logo•Packagi
ng•Graphic•POSM•Web•Industri
al•Interior•Fashion
•Direct Marketing
•Sales Promotions
•PR•Events
DESIGN
•TV•Web•Print•Outdoor•Radio•Cinema
BTL (targeted)ADVERTISING
•Concepts•Naming•Entertainm
ent•Multimedia•Viral Ad•Video•Photo•Illustration
SPECIFICCREATION
4 main categories :
Why to use BootB: creative services
For any marketing challenge where creativity is the key success factor
BETA Testing - key figures
Pitches: 85
Creators > 18,000
From countries: 143
Total Pitched budget: $588,000
Average number of Solutions posted: 185
Average Pitch investment: $7,400
Growing Trend :
Average number of Solutions kept ( in brief :) 27%
0
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OUR creative process
IN : 185
GOOD50
OUT : 1
OUT : 1
GOOD3
IN : 5-10
OFFLINE OUTSOURCING
ONLINECROWDSOURCIN
G
( More probability to find the BIG IDEA :))
Value proposition - Synthesis
In synthesis : Bureaucracy Creativity
+ Creative sources
+ Diversity+
Speed
- Costs
+ Flexibility
100 %ONLINE
Creativity crowdsourcing: a web revolution
Growth rate
Lifecicle
Conditions for becoming a web revolution:o“Crisis” of the
industry
Web revolutionNewParadigm
Market curve Exponential
growth
Creativity Crowdsourcing:
BootB
Search Engine:Google
Social Network:Facebook
Auctions: Ebay
Online Videos:YouTube
e-commerce:AmazonTourism:
Expedia
Web Mail/Portal:Yahoo
RESULT: Paradigm shift !
oFirst move advantageoONline superior efficiency
oMarketplace potential
Creativity crowdsourcing: BootB
Ready 2 hear your questions [ pl.bancale @ BootB.com ]
! & ?
Thanks for the attention
?!