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Transcript of Boosting Your Brand with Employee Advocacy › assets › ... · 4 Let’s dig a little deeper…...
A LinkedIn Elevate Case Study
Boosting Your Brand with Employee Advocacy
Katelyn Brower | October 16th, 2019
@ K a t e l y n B r o w e r _
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§ What is Employee Advocacy?
§ How to develop an Employee Advocacy Program
§ A list of dos and don’ts
§ How to measure success
§ How to keep your members motivated
Let’s do this!
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What is Employee Advocacy?
The promotion of your company by the people who work for it.
(LinkedIn)
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Let’s dig a little deeper…
Employee advocacy empowers employees to better their personal brand on social media networks and increase
engagement, and opportunities with ease. All while raising awareness and positive sentiment around the
company’s brand.
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Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions.(McKinsey)
Developing Your Strategy
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Who What Where When
Ask yourself….
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§ Identify who needs to be in the program (if cap on seats)
§ Social Stars§ All levels of employees
Who
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§ Purpose§ Goals§ Content/Topics
What
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§ Communications§ Trainings§ Collateral
Where
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§ Launch § Communications § Support
When
Do’s & Don’ts
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§ Create a team of curators§ Communicate, communicate,
communicate § Keep trainings consistent § Take advantage of reps and provided
resources
Yes!
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§ Make program training mandatory § Remove inactive employees§ Have laid-back rules/guidelines
No!
Measuring Success
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§ Encourage new and existing users with pre-elevate/post-elevate data
Employee Success
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§ Regularly meet with Elevate reps to understand performance across the program
Overall Program Success
Elevate drove a 9.4% content engagement rate and audience reach of 48.8M year to date
Don’t Lose Momentum!
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§ Contests § Refer & Receive § Employee shout-outs
Keep Your Community Engaged
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But wait…
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No platform? No problem!• Identify key individuals or “social champions” within your organization• Craft social media messaging for each major asset/product launch or company announcement • Provide social champions with launch guide
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Identify who, what, where, and when
Train, Communicate, Measure
Keep community engaged
Key Takeaways
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The voices & personal brands of your employees are powerful.Use them.
Thank You!@KatelynBrower_
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