Boosting Revenue eBook
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Transcript of Boosting Revenue eBook
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8/11/2019 Boosting Revenue eBook
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6 Ways to ExpandYour Managed
Services Offeringand Boost Revenue
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Recurring revenue is in,and IT service providersthat position themselveas a one-stop shop aresetting themselves up f
protable legacy.By offering your clients all the IT service
need under one roof, youll not only inc
revenues, but youll also improve client
retention. Its time to think bigger by ad
new services to your offering that comp
the managed services you already prov
In this eBook, well introduce you to six
must-have services that will boost your
bottom-line and provide far-reaching
benets to your clients:
1. Managed Security
2. Backup and Disaster Recovery
3. Mobile Device Management
4. Cloud Services
5. Managed Print Services
6. Virtualization
Lets take a closer look.
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Managed
Security
Together, these tools can help wage the war
against IT security breaches:
Antivirus & Anti-malware McAfee catalogsmore than 100,000 new malware samples every
day, which translates to about one new threat every
second.iiThis only reinforces the need for integrated,
real-time protection against zero-day attacks.
One View For All Developing aunied view of all endpoints, including
mobile devices is key. The easiest and
most efcient way to do this is with a
single underlying framework.
Patching Keepingsystems up-to-date
with current patches
is the key to keeping
vulnerabilities at bay.
Security AwarenessTraining Whiletechnology tools can help
with IT security, employee
education plays a major
role as well. Companies
should provide education,
training and enforcepolicies to mitigate human
error. Employees are the
root cause of many data
breaches, with over 78%
of IT security practitioners
saying negligent or
malicious employees
or other insiders were
responsible for at least one
data breach within their
organizations over a two-
year period.i
Email Security A well-designed hosted email security
service can block unwanted email
before it reaches a corporate
network. The service should also
audit outbound mail to help
protect the companys brand and
avoid email disruptions.
6 Ways to Expand Your Managed Services Offering and Boost Revenue LabTech Software
As an IT service provider, youre already a trusted memberof your clients teams. Protecting sensitive client data canfurther cement that relationship while increasing yourmonthly recurring revenue. However, its important torealize that it takes more than just one tool to protectsensitive data.
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The consequences of lost data can
be extensive and far-reaching. At the
very least, businesses will experience
decreased productivity and possiblya loss in revenue, depending on the
severity of the data loss. But what if
the data cant be recovered? Can your
clients recreate customer lists, nancial
statements and other mission-critical
les that might be lost as a result of a
disaster? Probably not.
Small businesses are especially
vulnerable, because many lack the
resources and knowledge necessary to
properly assess the risk of a disaster
or develop a comprehensive recovery
plan. By offering backup and disasterrecovery solutions, you can give your
clients assurance their data is protected
and recoverable in the event of a loss,
whether an employee accidentally
deletes a folder or a natural disaster
wipes out their entire infrastructure.
Backup andDisaster Recovery
6 Ways to Expand Your Managed Services Offering and Boost Revenue LabTech Software
Accidental or unknowingdata deletion, modication oroverwriting
File corruption
Hard drive failure
Natural disasters
Power outage
Software error
User error
Virus infection
Common Causes of Data Loss:
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3Mobile DeviceManagementFrom smartphones to tablets, mobile devices bring added freedom
to employees, but they also create an additional security risk for IT
networks. Every single time an employee uses an unsecured mobile
device to connect to a corporate IT network, they invite data theft
into the organization. Whether your clients embrace a Bring Your
Own Device (BYOD) model or provide devices to their employees,
its absolutely critical to protect their IT infrastructure against security
breaches and safeguard the condential information that can be
accessed if a mobile device is lost or stolen. That is where mobile device
management (MDM) comes to the rescue.
MDM software enables IT service providers to monitor, secure and
manage mobile devices that connect to their clients corporate IT
networks and store or access sensitive company data. With an
MDM solution, you can safely and remotely apply corporate
settings to mobile devices, enforce safety policies and
restrictions, and dene password complexitylevels. For lost or stolen devices, you can
pinpoint the location of the device with
geographical location lookup or remotely
wipe devices that cannot be recovered.
Some MDM solutions even track data
usage, so you can alert your clients when
activity spikes occur and they can avoid
costly overage charges.
The use of mobile devices in the
workplace will only increase in the
future. Now is the time to add MDM to yourmanaged services offering and give your
clients the additional layer of IT network protection they need
to safeguard against mobile threats.
6 Ways to Expand Your Managed Services Offering and Boost Revenue LabTech Software
Unauthorized access tocorporate data via public Wi-Finetworks
Mobile malware infectingcorporate systems
Loss of sensitive company datastored on devices that are lostor stolen
Common Mobility Threats:
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As your clients trusted advisor, youre in a greatposition to add cloud solutions to your portfolio ofservices. Youve already successfully addressed manyof your clients main concerns, such as security, cost,reliability and scalability through your other lines ofbusiness. Youll just have to widen your net to providethe same support to your cloud clients.
Many of your clients are probably familiar with cloudservices such as e-mail, storage, backup and disasterrecovery, but you can make your relationship stickeven more by offering these cloud-related services:
Education: How to use the cloud is still a new conceptfor many businesses, and the more complex it gets,the more you can help clients understand it.
Consulting:Moving to the cloud is less about singleprojects and more about full integration, giving youthe chance to move from a specialist for a singleproject to a trusted advisor for ongoing projects.
Procurement:As an IT expert, youre in the bestposition to select a cloud service that has a reputationfor data integrity, security and recovery.
Business applications:Software as a service (SaaS)lets you generate additional revenue while offeringsoftware solutions on a subscription basis. SaaSofferings include customer relationship management(CRM) software, email, content management andbusiness operations software, such as Microsoft Ofce365.
Monitoring and management:Expand your currentmonitoring and management activities to includeupgrades, troubleshooting and security for cloudsolutions.
Aggregation/brokering:By providing services froma variety of sources, you can become a one-stop shopfor your clients.
Cloud Services
6 Ways to Expand Your Managed Services Offering and Boost Revenue LabTech Software
SaaS revenues will reach $92.8billion by 2016, accountingfor 26% of the total packagedsoftware market.iii
Forrester
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Managed print service providers deliver
ongoing management and support for
print, copy and related devices. More
than simply providing printers and toner,
managed print services also include
maintaining printers and supplies, remotely
monitoring them for problems and
conducting preventive maintenance. And
these efforts go beyond dealing with paperjams. Its also about making sure clients are
making efcient use of their print resources.
Clients like managed print because they
dont have to deal with printer repairs
anymore. They get new printers when they
sign the contract and the per page pricing
pays off the printers over the life of the
contract. IT service providers like managed
print because it provides them with another
source of recurring revenue.
Managed Print Services
Managed print is a growing
space because of its impact
on reducing infrastructure
costs associated with printing,
improving productivity and
environmental sustainability.iv
CompTIA
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Virtualization allows multiple operating systemsand applications to run on one physical piece ofhardware, eliminating the need to deploy a separateserver for different operating systems, and therebyreducing the number of servers needed in yourclient environments. With typical server utilizationrates hovering between 5 and 15%, virtualizationis a great way to achieve cost savings and improveresource utilization.v
Getting Started With Virtualizationvi
There are a variety factors to consider when movingto a virtualized environment. These tips can helpyou stay on the path to success.
Understand Your Workloads:Server virtualizationis only effective when your clients have multipleservers with low utilization rates running similarworkloads. To better understand workloads, start
by monitoring performance loads so you have aclear knowledge of resource demand.
Build the Business Case:In order to provide a truecost-benet analysis, youll have to go beyondhardware and software savings. Be sure to includeless tangible items too, such as training, timesavings and improvements to organizationalexibility.
Train the Staff:Once youre ready to moveforward, youll need to invest in training for yourstaff to ensure they have the knowledge and skillsnecessary to manage and maintain a virtualizedenvironment.
Examine IT Policies and Plans:The hypervisorneeded for virtualization adds vulnerabilities toyour clients environments, so policies surroundingsecurity and compliance should be reviewed and
updated. Disaster recovery and business continuityplans may also need to be adjusted.
Start Small:Begin by virtualizing less criticalapplications rather than attempting to virtualizean entire infrastructure the rst time around.Starting small and learning with each additionalimplementation will lead to fewer mistakes andkeep costs from skyrocketing.
Monitor and Adjust as Needed:As with most ITprojects, virtualization is an ongoing process andwill need to be modied and adjusted as needed.Continue to invest in training and make adjustmentsas you uncover better ways to optimize your virtualenvironments.
6 Ways to Expand Your Managed Services Offering and Boost Revenue LabTech Software
Virtualization
Load balancing and resilience
Faster PC deployment
Lower power consumption
Centrally managed and backed up
Lower maintenance costs
Benets of Virtualization
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SummaryNow that you know extending your managed services offering is an easy aprotable way to improve stickiness with your clients, give it a try. Managesecurity, backup and disaster recovery, mobile device management, cloudservices, managed print and virtualization are all services that many of youclients need and wantand they will seek out other providers if they cantget the services they need from you. So start expanding your managedservices offering today to improve stickiness with your clients and watch yprotability skyrocket.
About LabTech Software
LabTech Software is the brainchild of a managed service provider (MSP)that struggled with the usual challenges and inefciencies of a reactive ITmaintenance and support model. LabTechits agship solutionwas bornof the urgent need to eliminate technician inefciencies and the desire toprovide preventive and proactive service. Developed with cutting-edge, agtechnology, LabTech is the only remote monitoring and management (RMMplatform created by system administrators for systems administrators toautomate your IT services and eliminate inefciencies. For more informatioplease visit labtechsoftware.com or call 877.522.8323.
4110 George Road, Suite 200 | Tampa, Florida 33877.522.8323 | labtechsoftware.com
i The Human Factor in Data Protection, Ponemon Institute, January 2012.
iiInfographic, The State of Malware 2013, April 1, 2013, http://www.mcafee.com/us/security-awareness/astate-of-malware-2013.aspx.
iiiSizing the Cloud, Forrester, April 2011.ivExamining the Print and Document Management Market, CompTIA, August 2011.vVirtualization Basics, VMware, 2013.viCompTIA Quick Start Guide to Virtualization: A Practical Guide for Solution Providers, CompTIA, Novem