Boosting Fundraiser Turnout & Profits
-
Upload
volunteerspot -
Category
Education
-
view
2.221 -
download
3
description
Transcript of Boosting Fundraiser Turnout & Profits
#FreeTech4PTA @VolunteerSpot
Boosting Fundraiser Turnout & Profits
#FallFUNdraising
Meet the Presenters
Karen BantuverisFounder & CEO
VolunteerSpot.com@VolunteerSpot
@VSpotMom
Emily Orrson Product Manager
BING in the Classroom@Emily_Orrson
#FallFUNdraising
• You organize fundraising events for your group, school or nonprofit.
• You want to improve participation and boost profits.
• You want to involve others in supporting a cause you care about.
This Webinar is for you if…
#FreeTech4PTA @VolunteerSpot
Special Thanks to our Sponsor
Visit www.BingRewardsSchools.com
#FallFUNdraising
Simple Steps. BIG Boost in Participation
#FallFUNdraising
Simply Plan:AuctionsCarnivalsConcessionsCook-offs
ConcertsFestivalsTournamentsRacesBook FairsWalkathons
and anything else you organize!
FREE!
VolunteerSpot for Fundraisers
#FallFUNdraising
SAVE TIME
BOOST Volunteer Turnout
REDUCE Leader Burnout
BUILD Loyalty & Donors
Why Leaders Luv VolunteerSpot
99% of Organizers
95% of Volunteers
would refer VolunteerSpot to a friend or colleague.
#FallFUNdraising
• Fundraising Overview
• Product Fundraisers
• Building Online Community
• Real-World Fundraisers
Agenda
#FallFUNdraising
Fundraising Begins with Community
#FreeTech4PTA @VolunteerSpot
$$$ $,$$$ $$,$$$ $,$$$,$$$
Choosing Fundraisers
#FallFUNdraising
Search the web, earn free tech for schools www.BingRewardsSchools.com
Rewards for SchoolsBing in the Classroom
#FallFUNdraising
www.bing.com/findyourschool
Find your SchoolBing in the Classroom
www.bing.com/classroom/adfreesearch
#FallFUNdraising
From Neighborhood door-to-door to Facebook wall-to-wall
Can be in-addition to real-world fundraising events or stand-alone
Social channels amplify participation & profits Include a ‘donate cash’ option Create a communications timeline Share results
Product Fundraisers
#FallFUNdraising
Who is Selling?
Who is Buying?
Calculate Profits
Company Support & Service
Match to Events & Seasons
Choosing Products
#FallFUNdraising
Socialize your Sale
#FallFUNdraising
Build your Community
#FreeTech4PTA @VolunteerSpot
#FallFUNdraising
It’s like having a conversation!
Listen
Share
Connect
Inspire
When we have calls-to-action, our community will be engaged.
Social Media Strengthens your Group
#FallFUNdraising
Trust
Listen
Share
Connect
Inspire Action
$$$
Social Media Strengthens your Group
#FallFUNdraising
• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and
community partners
Build your Community
#FallFUNdraising
Show your Lions Pride!
www.facebook.com/CHSLions www.Twitter.com/CHSLions
Pinterest.com/wacc.org
Help ‘em Find You
#FallFUNdraising
1. Upload photos & video and tag volunteers (NOT kids)
2. Create ‘Events’ pages for big activities
3. Fundraising & Membership Links & Status updates (#,%)
4. Call for Volunteers
5. Interesting articles community happenings
6. Questions/polls on related topics
7. Thanks to corporate sponsors
8. Appreciation to volunteers & participants
What to Post?
#FallFUNdraising
What to Post…
#FallFUNdraising
MORE TURNOUT
MORE FUN
MORE PROFIT
Real World Fundraisers
#FallFUNdraising
MORE TURNOUT
MORE FUN
MORE PROFIT
Real World Fundraisers
#FallFUNdraising
Identify…
• Timeline of When to Post
• Which Social Channels
• What Messages
• Who will share
• How to measure
Create a Social Media Plan
#FallFUNdraising
Include…
•Onsite & Online tie-ins
•Social incentives
•Fun polls & ‘ticklers’
•Members, bloggers, community/corp. partners
•Check-ins
•Photo sharing
•Options to donate
Create a Social Media Plan
#FallFUNdraising
When Where What
1 month before
• Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival)
• Carnival is around the corner – preorder tickets & skip the lines! <click here>
• Post: Please sign up to help at carnival <click here>
3 weeks before
• Who should we put in the dunking booth? Vote!
• Basket Bidding warm-up! Check out these awesomes. What do you want to bid on?
7-10 days before
• Carnival next Sat. Thx 2 R sponsor @BigStore!
1 – 2 weeks before
Personal buzz from community
• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>
• Definitely going to bid on this: <photo/link>. What’s your fav?
Example: Fall Carnival
Social Media Plan
#FallFUNdraising
When Where What
2 – 3 days before
Photos of prep work, updates on carnival booths, entertainment, prizes, etc.
Acknowledge volunteers and sponsors
At Carnival
POSTERS
Hashtags#
Check in
• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on
Facebook and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen:
TodaysMeet.com• Social ambassador badges
“I f, Do U?”
AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group
Social Media Plan
#FallFUNdraising
Pre-Event Buzz
#FallFUNdraising
Day-Of Buzz
#FallFUNdraising
Give ‘em a reason to socialize:
Tweet, facebook or Instagram their selfie with your mascot
Special raffle prizes for Facebook check-in or tweeting with event hashtag, i.e. #EastElemCarnival
Make a game of tweeting, Facebooking or Instagramming pics with the principal
Onsite Socializing during Event
#FallFUNdraising
Recognize Volunteers & Participants
#FallFUNdraising
Thank Sponsors
#FreeTech4PTA @VolunteerSpot
A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!
#FallFUNdraising
• Highlight “hot” items
• Show off games and booths
• Show where the money will go
• Showcase your theme
• Photos of invitation
• Include website link below pin
Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!
Pinterest for Fundraisers
#FallFUNdraising
Like the ideas, but don’t have time?
Create a position for a volunteer leader:
Social Communications Coordinator
& a TEAM of Online Ambassadors
Get Help
#FreeTech4PTA @VolunteerSpot
Thank you for joining!
Join us!
Facebook.com/VolunteerSpot @VolunteerSpot Pinterest.com/VolunteerSpot
Go today!www.BingRewardsSchools.com
#FallFUNdraising
FREE!
Get Started Today
#FallFUNdraising
Pinning Fantastic Fall Resources
Join Us: Pinterest.com/VolunteerSpot