Boost Your Public Speaking Skills (2012)
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Transcript of Boost Your Public Speaking Skills (2012)
All rights reserved © 2012 M. Jadoul 1
Marc Jadoul
June 25th, 2012.
Boost Your
Public Speaking Skills!
All rights reserved © 2012 M. Jadoul 2
10 worst fears in the US
1. Speaking in front of a group
2. Heights
3. Insects and bugs
4. Financial problems
5. Deep water
6. Sickness
7. Death
8. Flying
9. Loneliness
10. Dogs People's Almanac, Book of Lists
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http://en.wikipedia.org/wiki/Public_speaking
Public speaking is the
process of speaking
to a group of people
in a structured,
deliberate manner
intended to inform,
influence, or entertain
the listeners.
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Some common pitfalls
• Weak story, no structure
• Too long, too much detail
• No message, no call for action
• Great content, boring speaker
• Right audience, wrong pitch
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A good story is like a delicious dish.
It follows a recipe with a few ingredients that all blend together.
The result is a creation that keeps the audience asking for more.
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Aristotle’s rhetorical triangle
Ethos
Pathos Logos
Credibility • Trustworthiness
or reputation
• Tone/style
Emotion
• Emotional or imaginative impact
• Stories
Logic
• Reasoning or argumentation
• Facts, figures, case studies
http://sixminutes.dlugan.com/ethos-pathos-logos/
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A ttention
I nterest
D esire
E vidence )
A ction
(
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Building a message house
Key Message
Foundation
Umbrella Statement
Key Message
Key Message
Burson-Marsteller
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C all
F or
A ction
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Discussion
What would be a good storyline to present and promote the Euro-Africa Youth Summit?
Think about your Umbrella Statement, Key Message(s) and Call for Action.
How would you use the AIDEA rule to structure your presentation?
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W hat’s
I n
I t F or
M e?
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Audience power map
Expert
Layman
Low High Decision power
Authority/ expertise
Influencer Decider
Spectator Controller
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Discussion
How would you respond to the needs or these different
audience styles?
Imagine how each of them could behave during your presentation and Q&A?
Decider – Influencer –
Controller - Spectator
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The average attention span of an adult is
18 minutes.
Keep your talk short
or make sure that the first minutes include any material that you want your audience
to remember.
http://bodylanguagelady.blogspot.com/2009/12/
attention-span-grabbing-your-audiance.html
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Guy Kawasaki’s 10-20-30 rule
10 slides
20 minutes
30 point fonts
http://blog.guykawasaki.com/2005/12/the_102030_rule.html
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Most people decide within the first 8 seconds of a presentation whether
the speaker is worth listening to.
Good morning... I am so glad that I got the opportunity to speak here in front of this
audience... Thank you... It’s really a pleasure to be here
today, blah, blah, ...
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A uthority
H umility
P assion
T rustworthiness
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Only 7% of a message is conveyed by actual words or content.
38% is transmitted by tone of voice and
volume of speech. The other 55% is delivered through non-verbal means.
Albert Mehrabian, “Silent Messages”
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Exercise
Repeat the phrase below with emphasis on different words.
Does it change meaning of what you are saying?
I didn’t say it was your fault.
I didn’t say it was your fault.
I didn’t say it was your fault.
I didn’t say it was your fault.
I didn’t say it was your fault.
I didn’t say it was your fault.
I didn’t say it was your fault.
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Exercise
Say it with (subtle) body language… Think about when you were in school and a teacher
could make you understand something with just a look.
“You bother me.”
“You get on my nerves.”
“You anger me.”
“You disappoint me.”
“You are joking.”
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Always be aware of possible cultural differences
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Want to read more?
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Want to keep in touch?
http://www.linkedin.com/in/mjadoul
http://www.facebook.com/jadoulm
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Thank You
Don’t back away from passion!
and…