Boost Top-line Growth through Fast-cycle CPG, Brand, and Retail Insights

ClearStory DataElevate brands. Know your consumers. Grow top line.

Retailers and consumer goods companies have long had access to vast amounts of data. As more data is captured and stored in more places, organizations face an increased sense of urgency to harness business-critical insights across more sources of data. Capitalizing on all this data should be easy, but it hasn’t been. The whole process is slow and daunting, and most organizations are still unable to answer questions such as: Which products are generating the majority of our revenue? Which products should be discounted and when? What promotions or marketing campaigns will allow us to reach the most customers?

ClearStory Data’s modern BI solution automates the cycle of accessing premium syndicated data such as Nielsen, along with point-of-sale (PoS) systems and other front-office and back-office enterprise repositories, and blending them into holistic insights. With ClearStory, every insight captures more data than traditional solutions for better business answers, while eliminating the need for slow, tedious data wrangling and rigid, inflexible reports. Combining these fragmented data silos without heavy data modeling or manual data wrangling effort is critical to gaining deeper, more meaningful insights to drive customer acquisition, increase loyalty, elevate brand relevance, and boost revenue growth.

Automated Data Prep, Inference, and Harmonization on Diverse Data

ClearStory’s solution speeds

how data is accessed and

prepped and intelligently

blends data across key data

sources to see fast, up-to-

date insights. Easily connect

to premium syndicated data

sources such as Nielsen, along

with your retailers’ point-of-

sale (PoS) systems and other

enterprise applications and data

repositories like SAP. Automate

how your data is blended to

deliver a detailed, panoramic

view to see brand and category

performance, maximize trade

promotion effectiveness, and

optimize last-mile supply chain

and distribution logistics.

It’s a fast, smart, and machine-

driven approach to work with

more data, across more sources

and eliminate the need for

costly data prep, modeling and

data wrangling cycles.

Rapid Diagnostic and Ad Hoc Analytics in Data Stories

Ask more sophisticated

questions, blend and harmonize

new data on the fly, and uncover

a more precise understanding

of your consumer to drive

revenue-impacting decisions

with Interactive Data Stories.

Effortlessly spot insights

that determine factors

impacting brand and category

performance across market

segments, demographics and

channels. Insights evolve as new

data is discovered and update

as your data updates without

needing human intervention or

more data modeling cycles.

The business benefits from

faster visibility into deeper

market intelligence and more

granular consumer insights

that uncover unparalleled

opportunities to drive towards

top line goals faster.

Business-ready Interactive Consumer Insights

Organizations can quickly

discover and share valuable

information in Interactive,

Collaborative StoryBoards™

that show all aspects of

consumer behavior. New

insights are spotted by business

stakeholders as data updates,

while maintaining context.

Users can collaborate in real

time with retail partners and

suppliers to drive revenue-

impacting decisions and

maximize business results.

At any point, Interactive

StoryBoards can be augmented

with more data on the fly to

answer a new question, without

requiring additional data skills

or traditional ETL, data modeling

or data wrangling. The result –

answers to new questions

in minutes.

Advantages of ClearStory Data

Unique Capabilities • Fast Data Profiling on Diverse Consumer, Market, and Sales Data. Speed accessing

data from Nielsen, SAP, Point-of-Sales and other internal and external enterprise data without time-consuming “data wrangling.” Easily connect to applications, databases, data warehouses, streaming data, Hadoop, cloud data sources and flat files. ClearStory’s solution automatically profiles the data, infers semantics and speeds data preparation to make data readily available for analysis.

• Intelligent Data Blending & Harmonization. ClearStory’s Intelligent Data Harmonization™ identifies data relationships across your disparate data sources to automate data blending, enabling one-click data blending on the fly. Each data value in every dimension or column in a data source is inspected, and its relative affinity with dimensions across every other source is scored. This eliminates the need to perform lengthy, tedious, and error-prone data modeling. Data harmonization speeds reaching new consumer insights that were previously unattainable. By combining more data variety and analyzing data at scale, no insights are left behind.

• Interactive Data Stories. Data Stories present fast, interactive insights that can be explored by business users and managers to reach new answers. They are designed to support a business user’s natural problem-solving intuition and do away with pre-modeled and rigid reports. They utilize the power of native Spark-based processing to allow dynamic discovery and diagnosis of insights, as data updates.

• Smart Discovery on Collaborative Business StoryBoards™. Business stakeholders, retail partners, and suppliers collaborate via StoryBoards that converge multiple analyses into a single, holistic view of consumer, retail, and sales insights. In addition, ClearStory’s machine-driven, data-intelligent understanding of the data enables the system to automatically discover and recommend connected information and related insights to the user. Living, dynamically updating StoryBoards let key stakeholders and decision makers see “what’s happening,” to uncover more precise understanding of your consumer to drive revenue-impacting decisions.

For more information on ClearStory Data’s solution for CPG, retail, and brand analytics or to request a

demo, visit: www.clearstorydata.com/demo

ClearStory Data

4300 Bohannon Drive, Suite 200

Menlo Park, CA 94025

T 650.322.2408

info@clearstorydata.com

www.clearstorydata.com

ClearStory Data

ClearStory Data is bringing Data Intelligence to everyone to accelerate the way business leaders get answers from more

data, on a faster cycle, across any number of disparate data sources. ClearStory Data’s solution simplifies data access

to internal and external sources, automates data harmonization via Intelligent Data Harmonization™ across disparate

data, enables fast, collaborative exploration, and reduces business wait time for insights via Interactive, Collaborative

StoryBoards™. ClearStory Data lets business users be more self-reliant in reaching richer, faster insights. Its end-to-end

solution includes an integrated Spark-based data processing platform and an incredibly simple user application model for

business consumption of insights. The company is headquartered in Menlo Park, CA and backed by Andreessen Horowitz,

DAG Ventures, Google Ventures, Khosla Ventures and Kleiner Perkins Caufield & Byers (KPCB).

The ClearStory Data brandmark is a trademark of ClearStory Data. All other product or service names mentioned in this document may be trademarks of the companies with which they are associated. ©2016 ClearStory Data | SB02-102816-02