1. 1. How to Safely Monetize Your Family-Friendly Apps Tobias Silber, Madrid Monetization Summit
2. 2. Our Mission Our Mission To Ensure a Clean, Safe and Engaging User Experience Malvertising Protection Ad Quality Monitoring Creative QA Automation
3. 3. Main Ways to Monetize Your App To Ensure a Clean, Safe and Engaging User Experience Subscriptions Ads In-App Purchases
4. 4. Ads Are an Extension of Your Apps Experience
5. 5. Mobile Ad Threats Malicious Ads / Malvertising Operational Issues Content Issues Privacy Breach
6. 6. Recent Malvertising Attacks Hidad Lotoor Crypto- Currency Mining Hummingbad
7. 7. Malware Infection Become credible with clean ads first, then turn on targeted attacks Malicious code injection into MRAID Hidden iframes embedded Malicious landing page could be inserted in clean campaign
8. 8. Operational Issues Mobile Redirects Ad Load Time Landing Page Error HTML5 Max Requests
9. 9. Latency Some ads take up to 2.5 minutes to load Some ads have MORE than 2,000 requests
10. 10. Content Issues Offensive ads Ads showing activities you dont want to promote Competitor ads
11. 11. Regulations & Policies
12. 12. Privacy Breach COPPA Compliance GDPR Enforcement Fines Up to Per violation Fines Up to or 4% of annual turnover
13. 13. Safely Monetize Your App Continuously monitor your digital assets Enable swift identification & remediation Implement auditing procedures to demonstrate reasonable care