Boost Moblie Rockcorps

Boost Mobile RockcorpsBoost Mobile with Miles Ahead Entertainment

1 click1What is BMRC?A concert series launched in June 2005.Created an incentive for local youth to give back to their communityGive four hours of community service get one ticketTraveled to six cities across the United States:HoustonChicagoMinneapolisDetroitLos AngelesWashington, D.C.

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Based on the name? what do you think the BMRC is?

Launched in june 2005

Created an incentive for local youth to give back

Give 4 hours to get one ticket

6 cities, houston, chicago, minneapolis, detroit, los angeles, washington, D.C2You Earned It! L.A., BMRC Video

No clicksThis is a video that was done by the BMRC entitled You Earned It! Los Angeles.3SUMMARYBy the end of the 2006 tour, BMRC volunteers contributed approximately 40,000 hours of community service and transformed close to 125 project sites in 8 cities across the country1 click24,000 in 200540,000 in 200660,000 in 2007

125 project sites in 8 cities in 2006

4RESEARCHMarketing Research Service, Inc. Wagner Research & ConsultingConcluded: Todays youth are willing to give four hours of community service to earn a free concert ticket

3 clickConcluded youth are willing to give four hours of community service to earn a free concert ticketAlmost were in favor of and preferred the idea of giving back to the community in exchange for a concert ticket regardless of Ethnicity, age or gender5You Got 2 Give 2 GetAccording to Teenage Research Unlimited, Inc., in spring 2006, 56% of youth aged 12-19 thought volunteering was the in thing as opposed to the 54% in spring 2005

Examples of community service:Building playgroundsRenovating schoolsDistributing foodPreserving the environment

In 2006 56% thought volunteering was cool, in 2005 54 % thought it was cool2 clicksBuild PlaygroundsRenovating SchoolsDistributing foodPreserving the Environment 6PLANNINGIn BMRCs second year, it remained the only community program of its kindExpanded across the nation and added an additional reward concert in AtlantaCollaborated with Miles Ahead Entertainment public relations agency to develop a twofold public relations strategy3 clicksIt was the only prorgam of its kindTwofold two part7TWOFOLD OBJECTIVESPART 1: To continue to drive awareness of and participation in the program within targeted communities through tactical media relations highlighting the uniqueness and goals of the programPART 2:To drive specific coverage of the exclusive Atlanta and New York concerts.

4 clicksTo continue to drive awareness of and participation in the program within targeted communities through tactical media relations highlighting the uniqueness and goals of the program

And part 2 was to drive specific coverage of the exclusive Atlanta and New York concerts8TARGET AUDIENCESBoost Mobile Customers and Potential CustomersStreet-Savvy, Active and Irreverent youth ages 14-24Strategic partnersBMRC Media ListGoals were set at 4,000 youth volunteers and 50 million media impressions

5 clicksWho do you think that their target audience was?Boost mobile customers and potential customers

Goals were set at 4,000 youth volunteers and 50 million media impressions

Street-savvy, active and irreverent youth ages 14-24Stategic partnersBMRC Media List9EXECUTION/ TACTICSIn April 2006, BMRC movement started its second year in AtlantaBy the end of 2006 tour, transformed close to 125 project sites

2 clicksApril 2006 movement started its second year in AtlantaAt the end of the 2006 tourt, they transformed 125 project sites10PRE-EVENTHard and soft media materialsNews Releases, Fact Sheets, Media Alters, Electronic Press Kits, B-roll production and photowireReached out to multiple genres of mediaEntertainment, Marketing Trades, Philanthropic Trades, Lifestyle, Urban, Alternative, Fashion, Music and many more.Hosted a launch event in NYCInvited local and national media to interview host, artist, RockCorps cofounder and Boost Mobile Executive

4 clicksHard and soft Media materials

Reached out to multiple genres of media

Hosted launch event in NYC

Host Nick CannonArtist Young JeezyCofounder Chris RobinsonExecutive Daryl Butler11POST-EVENTDuring Concert:Created media rooms.A Location for photo ops against a BMRC-branded step and repeat, live audio interviews with artist, live streaming of concert, and internet feedsAfter each concert:Serviced media with post-event news release, copy of B-roll, and concert photos with the BMRC branding

2 clicksCreated media rooms which were locations for photo ops against the step and repeat, live audo intervies with artist and live streaming of the concerts

Sent out b-roll and news releases12EVALUATIONHuge SuccessAll Objectives and Goals were exceededHad 10,000 youth volunteers, expected 4,000Had 376 million media impressions, expected 50 million

2 clicksALL goals were met

10,000 youth volunteers, expected 4000

Had 376 million media impressions expecte 5013MEDIA IMPRESSIONS11 network TV segments, included coverage on:MTV, CNN, BET, WNYW FOX, WXYZ ABC, WJBK FOX, WDIV NBC and WXTA NBCNational and Local print media coverageWashington Sun, Vibe Magazine, Chicago Tribune-City, Detroit News, Houston Style Magazine, Fairfax TimesHeavily promoted on many radio stationsBET Radio, American Urban Radio, Premiere Radio and etc. 3 clicks11 TV networks

national and local print

Heavily promoted on radio stations14FUN FACTS69% of RockCorps volunteers say they can make time to volunteer versus 44% of non-participantsClose to 80% of BMRC volunteers are likely to volunteer again in the future without a concert ticket38% have reported volunteering again in the 6-12 months after their RockCorps concert experience.More than 90% enjoyed volunteering with RockCorps and attending the RockCorps Concert73% said that attending the RockCorps concert gave them a sense of how powerful volunteer work can be

5 clicksFun facts.15