Boost! Collective: Using storytelling to create a future memory for your organization

10
BOOST! Collectiv e Collective Storytellin g The art of creating a future memory for your organization

Transcript of Boost! Collective: Using storytelling to create a future memory for your organization

Page 1: Boost! Collective: Using storytelling to create a future memory for your organization

BOOST!Collective Collective

StorytellingThe art of creating a future memory for your organization

Page 2: Boost! Collective: Using storytelling to create a future memory for your organization

The issue?Conversations about your brand have moved out of the marketing department.

All the stakeholders of your organization - customers, employees, investors, partners, vendors, and yes, even competitors - are telling some aspect of the story of your brand.

They’re not always talking about the same thing.

Page 3: Boost! Collective: Using storytelling to create a future memory for your organization

When there are different interpretations of what a

company stands for, there is danger in generating

contradiction and dissonance.

Page 4: Boost! Collective: Using storytelling to create a future memory for your organization

Successful storytellers

Page 5: Boost! Collective: Using storytelling to create a future memory for your organization

• Have a story• The story is about a larger ambition to

make the world or people’s lives better

• Their story is understood and shared throughout the organization and fosters engagement

Successful qualities

• The story is used to drive tangible action throughout the company: product development, HR policies, compensation, on-boarding, vendor vetting, new investors, etc.

• Their actions add back up to a cohesive whole• Customers and employees are motivated to engage

with the story and are actively using it to advance their own storiesSource: Storydoing.com

Page 6: Boost! Collective: Using storytelling to create a future memory for your organization

Stories drive action

Strategic planning

New business

idea FundraisingSocial media

Hiring and retention

Content marketing

Agency selection

Marketing content

Corporate communitio

ns

Page 7: Boost! Collective: Using storytelling to create a future memory for your organization

The corporate narrative provides the framework. It is a story that embodies the essence of your business in action.Collective Storytelling is the process of creating a Storyline, a single narrative for an organization that influences employee and customer engagement and provides a foundation for strategic planning.

Page 8: Boost! Collective: Using storytelling to create a future memory for your organization

Honor the past

Blend the present

Invent the future

Page 9: Boost! Collective: Using storytelling to create a future memory for your organization

YourStoryline

Page 10: Boost! Collective: Using storytelling to create a future memory for your organization

Why create a Storyline?

Provide a single narrative to drive action

Provide a foundational anchor for strategic planning

Increase employee and customer engagement