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“A mighty flame followeth a tiny spark.”

-Dante Alighieri

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box of what?WHO WE ARE

Simply put, we (Box of Matches) are a brand and design agency based in Essex, England. So why Box of matches? Okay it’s a play on words but we believe it conveys who we are; we are not the great idea, that’s you! Your idea, company, business, organisation, product, is what’s great, we are just the folks who come along to set it alight for the world to see.

In effect our clients are dynamite!

Title Online Interstitial (Norway)

Client EF Education First

EF is one of the largest providers of private education

in the world. ‘Language Travel’ is one of their main products aimed at 12-18 year olds and

is particularly strong in the Scandinavian countries.

Project Brief

The brief was to create an advert that would catch

students attention on external websites in a none intrusive

manner.

Creative DirectionWe came up with marketing

campaign using interstitials to drive traffic to LT website. Using EF’s popularity in the region, we

employed imagery from their print material and keeping the

colours in brand while pointing to discounts that was relevant to

the season. The success of the campaign prompted EF to reuse

the same campaign for the summer of the following year.

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TitleBrand refresh +

Poster/Newspaper Campaign

Client House on the Rock

House on the Rock is a vibrant multi-ethnic congregation,

with over 7,000 worshippers on Sunday mornings. It has a

network of several daughter churches spread over Africa

and Europe.

Project Brief To freshen up what has largely

been a successful brand and harmonise the different elements across its different touch points.

Creative Direction

Rather than tear a good thing down for the sake of it, we

decided to opted on updating the core brand elements and

only creating new elements to make them more adaptable to

modern media. We refined the well know icon, ‘decolourised’

the logo so it looked more ‘iconic’ and easily transferred

onto screen media. We also updated their typography to

sanserif fonts to look more modern and employed bold

colours to represent their strength.

our spark!WHAT WE DO

EF Education FirstEMC ConsultingExpedia IncHomebaseHotels.comHouse on the Rock

IRMSKIA MotorsNew Look One WorldPSP RareTLC

They say never judge a book by its cover but very few books with bad covers get read. What we do is leverage ‘who’ and ‘what’ you are to create a compelling story which adds to your brand equity.

Some projects and companies we’ve worked with for:

The Lighthouse Cradle (TLC), a registered charity that provides basic skills in the community to adults and young people through innovative

methods, is currently registering young people (aged 16-25) for auditions for our free digital film-making project.

For enquiries, please email rita@thelighthousecentre.org.uk or call Rita on 020 8478 2308 / 07941 623 411

This Project is sponsored by Fast Forward Grants

Charity Registration no. 1114520Company Registration no. 05385540

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your passion! OUR PHILOSOPHY

TitleThe Father Project Campaign

Client

TLC (The lighthouse Cradle)

TLC is a UK registered charity that provides basic skills training

for adults and young people.

Project Brief Easily recognisable promotional

material that would engage youth with learning difficulty to

publicise a film-making project.

Creative DirectionThis is was a challenging job as

we felt we had to use minimal text to get the audience’s

attention to what the project was about and to establish

some credibility to TLC. Using a heavy red against a soft

background to suck the eye in we also employed silhouettes

to easily define different roles in filming. We also added subtle nuance to mimic the look of a

film poster.

A general misconception held by many is that branding is about facts or the truth but if you ask any brand expert you will be informed otherwise; branding is about how your audience perceives you.

At Box of Matches we help our clients articulate their identity, be it in screen or print media; our focus is always to help people see your unique proposition and core values.

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TitleFlash + iPhone Application

Client PSP Rare Digital for KIA Motors

PSP Rare Digital is London based digital creative agency

that specialises in creating compelling experiences online

through digital marketing, website development and user

experience design.

Project Brief Front-end user interface

design for a flash and iPhone application for comparing the

KIA Picanto against similar vehicles from other car manufacturers.

Creative Direction

Working as consultants for PSP Rare we had to manage

two sets of expectations; that of PSP Rare and of KIA Motors.

The concept was to depart from plain look and text based layout found on most car comparison tools. The solution was vibrant colour and animation that flash

handles so brilliantly. We also modelled the same application

for the iPhone.

need a light?WHAT WE OFFER YOU

Paramount to us is understanding you, your audience and competitors as this gives us the opportunity to create material that is not simply about colour, imagery and typography, but about your ‘brand story’.

You are key to what we do and that makes us curious in a good way. Lets get together and see if we have a light for that great idea of yours.

PLUR CongoPeace, Love, Unity, RespectLe Congo pleur pour la paixCelebrating Congolese 47th Independence

Time:7 – 11.30pm@Youth Building, (Formerly Mayflower Centre)Vincent Street, Canning Town E16 1LZ

Le Congo pleur pour la paix

Celebrating Congolese 47th Independence

Time 7 - 11.30pm,At the Youth Building, (Formerly Mayflower Centre) Vincent Street, Canning Town E16 1LZAdmission 14 years plus

Price £2.50 / £2 concessions** Concessions apply to Xperience ID cardholders

To purchase tickets please contactYohali 07904 232 839, Tyrone 07950 494 407, Omar 07961 268 651, Steven 07956 441 463.Alternative call office 020 8555 0788or visit www.oneworldfoundation.co.uk

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TitlePLUR Congo

Client One World Foundation Africa

One World Foundation Africa is a UK registered charity. They work in London and Africa to

empower and promote the independence of the socially excluded, particularly people

affected by HIV/AIDS.

Project Brief Advertising the Democratic

Republic of Congo’s Independence day party hosted by One World Foundation Africa

for teens in East London.

Creative DirectionWe wanted to be really playful

being careful not to risk belittling the Independence of Congo. We used a grunge earthy feel in the background to be in with street

style teenagers could identify with whilst blending in the

nations colours of blue, yellow and ‘earthy’ red. We also used custom typography to give the

heading/title an edge.

ignite your passion!gET IN TOUCH

address27, Fanns RiseEssex RM19 1gP, UK

telephone+44 7595 542 650

emaildesign@boxofmatches.co.uk

websitehttp://boxofmatches.co.uk

twitterboxofmatches_uk

a productionBox of Matches including its trading names and references: ‘boOM!’ ‘a boOM production’ are copyright of Box of Matches Ltd, Registered in England No. 7482422.