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Books & BytesA New UWF Libraries Weblog Communication Service For UWF Libraries
Dept. of Digital and Learning TechnologiesUWF Libraries, 2007-2008
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http://librarydigitalservices.uwf.edu/library
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Sharing New Information
Democracy shares what it knows and feels. Libraries must also keep open in sharing
information.
(Vartan Gregorian, Head of Carnegie Corporation)
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What is a Weblog or Blog?
Blog is short for “weblog,” a term coined by Jorn Barger in 1997
New Media OnlineCommunications Tool
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New Way to Navigate and Share Library Information Content
• Easily Published Representations of What’s Important and New on Our Site
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Common Weblog Terms
Blogging: when somebody posts new information to the Blog
the person accomplishing this is known as the Blogger
the blogging world: Blogosphere
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Blogs Characterized as
New Media JournalismCitizens’ MediaParticipatory MediaGrassroots
Communication
Low Budget Marketing
New Information Tools Staff/Faculty Participation
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• Meets the demographic of changing student/faculty needs and demographic
• Keeps the library technologically/ culturally relevant
• Keep our digital information space and infrastructure up-to-date
Why Set Up a UWF Library Weblog?
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Why do Weblogs matter?
• Next generation web tools (evolutionary)
• Envision new, dynamic ways to deliver information content
• It’s where our users are• Our communications possibilities
have moved to the Web• Weblogs enable new
opportunities for collaboration with our patron’s needs
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Web 2.0 and Weblogs
• User experience and information needs are changing– Changes in the way users consume
information/ emphasis on interaction– Subtle Changes in user expectations– Subtle Changes in technology
We need to better understand and communicate with our
audiences
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The Millennials (born 1980-2000)
Currently largest and most diverse Student generation in American history39% of total population; 36% minority
The Most Team-oriented generation
The most Tech-embracing generation
Neil Howe and William Strauss, Millennials Rising, Vintage, 2000
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• Participatory Democratic Online Expectation (not trapped in tv paradigm, Not interpellated in One Way Communication systems - one way citizen.
• Millennial Users expectation of Interaction with Information (peer evaluation)
Millennials Have Online Democratic Expectations
Neil Howe and William Strauss, Millennials Rising, Vintage, 2000
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How can you bestfind relevantinformation?
1) 60% The Web In a virtual setting2) 15% Google3) 12% Weblogs4) 8% Specialized Websites
5) 2% From or in a group 6) 2% Cell, PDA, GPS (mobile to
a destination)7) 0.5% From a book/print source8) 0.3% In a classroom9) 0.15% From a
teacher/professor10) 0.15% At the library
reference desk
Information Seeking Among 10,000 MillennialsPew Foundation Study, 2007
95% Web
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Web 2.0: 1997-2007Explosion of Commenting
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75% of internet users 15-35 regularly rate persons, organizations, or organizational services online
Information sharing and frank public evaluation
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Review By Peers, 1997-2007
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Potential of Feedback
(2 way communication with Users, Democratic Media, participatory media, participatory democracy)
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What are our patrons thinking?
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81% of 15-35 year olds regularly comment on weblogs
35% also post daily on blogs and social networking sites
Information sharing and evaluation
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Content creation by age
0
10
20
30
40
50
60
70
80
90
Ages 12-17
Ages 18-29
Ages 30-38
Ages 39-48
Ages 49-60
Ages 61-69
Ages 70+
Per
cent
age
Internet users Total population
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79% of internet users 18-35 subscribe at least 1 blog
Accessing New Information Content
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Two thirds of 15-35 year old internet users use RSS feeds
Information Customization
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User’s don’t read most web pages anymore, they scan, but they will read a blog, sometimes half a dozen.
Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug
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http://librarydigitalservices.uwf.edu/library
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Characteristics of a Blog?
2-3/week 8 /month
frequently updated posts
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Relatively Pithy Entries
Information Bytes Rather than ‘Sound Bites’
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Newer Entries
Older Entries
Emphasis on Current Information
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Weblog Organization
• ChronologicalBy Date
ThematicBy Category
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Link to Deeper Web Content and Resources
At least 1External link/entry
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Permalinks and ArchivesInclude Archives (Searchable)
Include unique URL for each post (Permalink)
http://librarydigitalservices.uwf.edu/library/?p=55
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Characterized by Permalink
http://librarydigitalservices.
uwf.edu/library/?p=38
Share Information
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Subscribe
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Save Useful Links
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What Makes a Blog a New Form of Communication?
Interactivity - include Comments
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Advantages
Instant publishing to the Internet cost little or nothingprovide a comment feature that
allows interaction from others dynamic & empowering allow interchange of thoughts &
ideas exciting: instant feedback
regarding our services, announcments and events
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Making it happen in 2008
• We need: 1) willing faculty/staff
participants (open to everyone)
2) Staff who have new things to say
3) Willingness to institutionally respond to frank and sincere user comments (service orientation)
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All Departments Are Invited to Participate
• Topics are open: Library Related (i.e. New Databases, New Library Services, Special Collections, Circulation, New Books, New Resources for Subject area ideas: http://librarydigitalservices.uwf.edu/library
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2008 Weblog Roll Out
• Sign Up Sheet at front
• I Drive (Library Weblog)
• Two Week Commitment (Sign up for as many as four weeks/person)
January 1-13 July 1-13
January 14-28 July 14-31
February 4-17 August 1-16
February 18-29 August 17-31
March 3-15 September 1-13
March 16-31 September 15-30
April 1-13 October 1-12
April 14-26 October 13-23
May 1-11 October 24-31
May 12-23 November 3-14
May 24-31 November 17-28
June 1-14 December 1-12
June 16-30 December 15-31
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Flexible Format
• Two entries per week (four entries over a two week period)
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Brief Focused Announcements / Articles
• 2-5 Paragraphs/Entry, Brief Focused with 1 link and 1 image
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Format
• Articles/Announcements (Have Supervisor or Colleague Edit)
• Image
Link (Open, to other section of website, service, databases, external information source)
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Space Available for Special Announcements Throughout Year
• As Needed throughout year
• Through Department Heads or Library Administration
• Hours Changes, Weather Announcements, Important Library News)
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Service Open / Available to Everyone in Library Community
Individual DepartmentsIndividual Libraries, Librarians (Emerald Coast, Curriculum MaterialsIndividual Faculty Administration Individual Staff **Student Workers **(** With Editorial Approval ofYour Department Heads
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http://librarydigitalservices.uwf.edu/library