Booklet Essential Reads

8/7/2019 Booklet Essential Reads

1/24

TRANSPORT ASSOCIATIONS,

COMPANIES, AND INSTITUTIONS

75as recommended by European

communications experts

100BOOKS

Part II

Essential Reads for Public Relations


2/24

Dear Readers,Our second list of 100 indispensable titles,chosen from recommendations sent to us bydozens of communications experts from acrossEurope, is testament to the variety and rangeof current critical thinking on the subject of PRand corporate communications. Gathered here are

canonical texts and established classics, as wellas more recent additions to the field, and a fewoddball selections to add spice to the mix.

We would like to extend a heart-felt thank you toall those who sent in their suggestions and con-sidered opinions, and we hope that at least a fewof the books featured on the following pages willfind their way to a bookshelf near you soon,

providing you with inspiration and entertainmentin equal measure.

Yours,Marc-Oliver Voigt

Editor-in-chief


3/24

1//AB

Attitudes In and Around Organizations

Publisher: Sage (1998)

Author: Arthur P. Brief

ISBN: 0-7619-0097-7

Appreciative Inquiry: Research for Change


Author: Jan Reed

ISBN: 1-4129-2747-1

Audience Analysis


Author: Denis McQuail

ISBN: 0-7619-1002-6

Blindsided: A Managers Guide to CatastrophicIncidents in the Workplace

Publisher: Portfolio (2002)Author: Bruce T. Blythe

ISBN:1-5918-4000-7

Brand Innovation Manifesto - How to BuildBrands, Redefine Markets and Defy Conventions

Publisher: John Wiley & Sons (2006)

Author: John Grant

ISBN: 0-4700-2751-7


4/24

2//C

Communication as Culture

Publisher: Routledge (1988)

Author: James W. Carey

ISBN: 0-8637-7779-1

Communication Research

Publisher: Allyn & Bacon (2003)

Author: John E. Hocking, Steven T. McDermott,

Don W. StacksISBN: 0-3210-8807-7

Complete Publicity Plans

Publisher: Adams Media (2003)

Author: Sandra Beckwith

ISBN: 1-5806-2771-4

Constructing Public Opinion: How Political ElitesDo What They Like and Why We Seem to GoAlong with It

Publisher: Columbia University Press (2001)

Author: Justin Lewis

ISBN: 0-2311-1767-1

Corporate Communication

Publisher: McGraw-Hill (2006)

Author: Paul A. Argenti

ISBN: 0-0712-5411-0


5/24

3//

C

Corporate Communications:Convention, Complexity and Critique


Author: Lars Thoger Christensen, George Cheney,

Mette MorsingISBN: 1-4129-3103-7

Corporate Communication:A Guide to Theory and Practice


Author: Joep Cornelissen

ISBN: 0-0712-5411-0

Corporate Reputation: Why Does it Matter?

Publisher: VDM Verlag Dr. Mueller e.K . (2007)

Author: Riccarda DmkeISBN: 3-8364-0330-7

Creative Explorations:New Approches to Identities and Audiences


Author: David Gauntlett

ISBN: 0-4153-9659-X

Creativity in Public Relations

Publisher: Kogan Page (2001)

Author: Andy Green

ISBN: 0-7494-3588-7


6/24

4//CE

Crowds and Power

Publisher: Farrar, Straus and Giroux (1984)

Author: Elias Canetti

ISBN: 0-3745-1820-3

Effective Internal Communication

Publisher: Kogan Page

Author: Lyn Smith with Pamela Mounter

ISBN: 0-7494-3948-3

Elements of Influence

Publisher: Plume (2007)

Author: Alan Kelly

ISBN: 0-7619-2849-9

Engaging Organizational CommunicationTheory and Research

Publisher: Sage/Thousand Oaks (2005)

Author: Steve May and Dennis K Mumby (eds.)

ISBN: 0-7619-2849-9

Crisis Management in the Tourism Industry

Publisher: Butterworth Heinemann (2006)

Author: Dirk Glaesser

ISBN: 0-7494-3588-7


7/24

5//

E

Environmental Communication andthe Public Sphere


Author: Robert Cox

ISBN: 0-7619-3049-3

Ethics of Cyberspace


Author: Cees J. Hamelink

ISBN: 0-7619-6669-2

Essentials of Public Relations Management

Publisher: Rowman & Littlefi eld (2003)

Author: Edward J. Lordan

ISBN: 0-8304-1594-7

Evaluating Public Relations

Publisher: Kogan Page (2007)

Author: Tom Watson and Paul Noble

ISBN: 0-7494-4306-5

Ethics in Public Relations:A Guide to Best Practice

Publisher: Kogan Page Ltd; (2004)

Author: Patricia J. Parsons

ISBN: 0-7494-5332-X


8/24

6//EF

Fame and Fortune: How Successful CompaniesBuild Winning Reputations

Publisher: Prentice Hall (2008)

Author: Charles J. Fombrum and Cees B.M. Van Riel

ISBN: 0-1371-4441-5

Father of Spin: Edward L. Bernays andthe Birth of Public Relations

Publisher: Henry Holt (2002)

Author: Larry Tye

ISBN: 0-8050-6789-2

Excellent Public Relations and EffectiveOrganizations

Publisher: Lawrence Erlbaum (2002)

Author: Larissa A. Grunig, James E. Grunig, David M. Dozier

ISBN: 0-8058-1818-9

Exploring Public Relations


Author: Ralph Tench and Liz Yeomans

ISBN: 0-2736-8889-8

Facets of Corporate Identity, Communicationand Reputation


Author: T.C. Melewar (ed.)

ISBN: 0-4154-0528-9


9/24

7//FG

The Fall of Advertising and the Rise of PR

Publisher: HarperCollins (2004)

Author: Laura Ries

ISBN: 0-0600-8199-6

Getting Things Done:How to Acheive Stress-Free Productivity

Publisher: Piatkus Books (2002)

Author: Maijken Schultz, Mary Jo Hatch &

Mogens Holten Larsen

ISBN: 0-7499-2264-8

Global Public Relations Handbook

Publisher: Lawrence Erlbaum (2004)

Author: Krishnamurthy Sriramethi and Dejan Vercic

ISBN: 0-8058-3923-2

Good Business

Publisher: South Western Educational (2003)

Author: Steve Hilton and Giles Gibbons

ISBN: 1-5879-9161-6

Flat Earth News

Publisher: Vintage (2008)

Author: Nick Davies

ISBN: 0-0995-1268-8


10/24

8//H

Handbook of Strategic Public Relationsand Integrated Communications

Publisher: McGraw-Hill (1997)

Author: Clarke L. Caywood (ed.)

ISBN: 0-7863-1131-2

Handbook of Corporate Communications andPublic Relations: Pure and Applied


Author: Sandra M. Oliver (ed.)

ISBN:0-4153-3419-5

Handbook of Public Relations


Author: Robert L. Heath

ISBN: 1-4129-0954-6

H+

Publisher: Vermilion (2006)

Author: Edward De Bono

ISBN: 0091910471

Guerrilla PR

Publisher: Harper Business (1993)

Author: Michael Levine

ISBN:0-8873-0664-0


11/24


12/24

1

0//M

Marketing Communications

Publisher: FT/Prentice Hall (2006)

Author: Chris Fill

ISBN: 0-2736-8772-7

Mass Communication and American Empire

Publisher: Westview Press (1992)

Author:Herber t I. Schiller

ISBN: 0-8070-6175-1

Managing Green Issues

Publisher: Palgrave Macmillan (2006)

Author: Tom Curtin and Jacqueline Jones

ISBN: 0-2305-0003-X

Managing Public Relations

Publisher: Thomson Learning (1984)

Author: James E. Grunig and Todd Hunt

ISBN: 0-0305-8337-3

Managing for Stakeholders:Survival, Reputation and Success

Publisher: Yale Univ. Press (2008)

Author: S. Edward Freeman, Jeffrey S. Harr ison,

Andrew C. Wicks

ISBN: 3-0013-848-2


13/24

11//

M

McQuails Mass Communication Theory


Author: Denis McQuail

ISBN: 1-4129-0372-6

Media Audiences

Publisher: Open University Press (2005)

Author: Marie Gillespie (ed.)

ISBN: 0-2305-4930-6

Media Space


Author: Nick Couldry and Anna McCarthy (eds.)

ISBN: 0-4152-9175-5

Media Strategies for Marketing Places in Crisis

Publisher: Butterworth-Heinemann (2008)

Author: Eli Avraham and Eran Ketter

ISBN: 0-7506-8452-6

Media Spectacle and the Crisis of Democracy

Publisher: Paradigm Publishers (2005)

Author: Douglas Kellner

ISBN: 1-5945-1119-5


14/24

12

//MN

New Handbook of Organizational Communication


Author: Frederic M. Jablin and Linda L. Putnam (eds.)

ISBN: 1-4129-1525-2

New PR: An Insiders Guide to Changingthe Face of Public Relations

Publisher: Larstan (2007)

Author: Phil Hall

ISBN: 0-9789-1820-7

Media/Theory


Author: Shaun Moores

ISBN: 041524384X

Multicultural Public Relations


Author: Stephen P. Banks

ISBN: 0-8039-4841-7

Media Training 101: A Guide to Meeting the Press

Publisher: John Wiley & Sons (2003)

Author: Sally Stewart

ISBN: 0-4712-7155-1


15/24

13//

P

The Personal Touch

Publisher: Time Warner (1996)

Author: Terr ie Williams

ISBN: 0-4466-7158-4

Persuasion, Social Influence andCompliance Gaining

Publisher: Pearson Education (2006)

Author: Robert H. Gass and John S. Seiter

ISBN: 0-2055-1264-X

Press Here!Managing the Media For Free Publicity


Author: Annie Gurton

ISBN: 0-2736-5384-9

Principles of Marketing

Publisher: FT/ Prentice Hall (2006)

Author: Frances Brassington and Steven Pettit

ISBN: 1-4058-4634-8

Principles of Marketing

Publisher: FT/Prentice Hall (2008)

Author: Philip Kotler and Garry Armstrong

ISBN: 0-1323-9002-7


16/24

14//P

Public Relations: Concepts, Practise and Critique


Author: Jacqui LEtang

ISBN: 1-4129-3048-0

Public Relations:The Profession and the Practice

Publisher: McGraw Hill (2006)

Author: Dan Lattimore, Otis Baskin, Suzette T. Heimann,

Elizabeth L. Toth

ISBN: 0-0732-8973-6

Propaganda: The Formation of Mens Attitudes

Publisher: Random House (1965)

Author: Jacques Ellul

ISBN: 0-394-71874-7

Public Communication Campaigns


Author: Ronald E. Rice and Chalres K.Atkin (eds.)

ISBN: 0-7619-2206-7

Public Opinion and the Communicationof Consent

Publisher: Guilford Press (1995)

Author: Theodore Glasser and Charls T. Salmon (eds.)

ISBN: 0-8986-2405-3


17/24

15//P

R

Publicity for Nonprofits

Publisher: Kaplan Business (2006)

Author:Sandra J. Beckwith

ISBN: 1-4195-2299-X

Public Relations: Writing and Media


Author: Dennis L. Willcox

ISBN: 0-2054-1849-X

Purple Cow:Transform Your Business by Being Remarkable

Publisher: Penguin (2005)

Author: Seth GodinISBN: 0-1410-1640-X

Read All About It

Publisher: Virgin (2005)

Author: Max Clifford with Angela Levin

ISBN: 1-8522-7237-6

Regret The Error: How Media Mistakes Pollutethe Press and Imperil Free Speech

Publisher: Union Square (2008)

Author: Craig Silverman

ISBN: 1-4027-5153-2


18/24

16/

/RST

Riding The Waves of Culture

Publisher: Nicholas Brealey (1997)

Author: Fons Trompenaars and Charles Hampden-Turner

ISBN: 1-8578-8176-1

Seven Habits of Highly Effective People

Publisher:Simon & Schuster (1999)

Author: Stephen Covey

ISBN:0-6848-5839-8

Speaking Into the Air: A History of the Idea ofCommunication

Publisher: Univ. of Chicago Press (1999)

Author: John Durham Peters

ISBN: 0-2266-6277-2

Strategic Brand Management:Building, Measuring, and Managing Brand Equity

Publisher: Prentice Hall (10 Dec 1997)

Author: Kevin Lane Keller

ISBN: 0-1312-0115-8

Talent

Publisher: Dorling Kindersley (2005)

Author: Tom Peters

ISBN: 0-7566-1056-7


19/24

17//T

UW

Towards the Common Goods:Perspectives in International Public Relations


Author: Donn James Tilson and Emmanuel C. Alozie

ISBN: 0-2053-6138-2

Theories of Communication


Author: Armand Mattelart and Michle Mattlerat

ISBN: 0-7619-5646-8

Up The Agency

Publisher: St Mar tins Press (1993)

Author: Peter MayleISBN: 0-3120-9930-4

Using Communication Theory:An Introduction to Planned Communication


Author: Sven Windhal, Benno Signitzer, Jean T. Olsen

ISBN: 0-8039-8431-6

Words That Work: Its Not What You Say,Its What People Hear

Publisher: Hyperion (2008)

Author: Frank Luntz

ISBN: 1-4013-0308-0


20/24

18//IN

TERNATIONAL

Gerechtes Sprechen: Ich sage, was ich meine

Publisher: Beltz (2008)

Author: Cornelia Schinzilarz

ISBN: 3-4073-6454-7

Handbuch Unternehmenskommunikation

Publisher: Gabler (2007)

Author: Manfred Piwingeri and Ansgar Zerfass

ISBN: 3-4091-4344-0

Kommunikation im Beruf:Hintergrnde, Hilfen, Strategien


Author: Theo Gehm

ISBN: 3-4072-2614-4

Praxisbuch Public Relations: Mit berzeugenderffentlichkeitsarbeit zum Erfolg


Author: Folker Kraus-Weysser

ISBN: 3-4073-6397-4

Spiele der Erwachsenen:Psychologie der Menschlichen Beziehungen

Publisher: Rowohlt (2002)

Author: Eric Berne

ISBN: 3-4996-1350-6


21/24

19//INTERN

ATIONAL

Wir alle spielen Theater:Die Selbstdarstellung im Alltag

Publisher: Piper (2003)

Author: Erving Goffman

ISBN: 3-4922-3891-2

Unternehmensfhrung und ffentlichkeitsarbeit

Publisher: VS Verlag fr Sozialwissenschaften (2004)

Author: Ansgar Zerfa

ISBN: 3-5313-2845-X

La Communication Politique

Publisher: Armand Colin (2004)

Author: Jacques GerstlISBN: 2-2470-5884-1

La Distinction: Critique Sociale du Jugement.

Publisher: Les Editions de Minuit (1979)

Author: Pierre Bourdieau

ISBN: 2-7073-0275-9

Mdias Rechereches: Le Discoursdinformation Mdiatique

Publisher: Nathan (2003)

Author: Patrick Charaudeau

ISBN: 2-0919-0346-9


22/24

20//IN

TERNATIONAL

Que Sont les Mdias?

Publisher: Gallimard (2005)

Author: Rmy Rieffel

ISBN: 2-0703-0082-X

Sciences de linformation et de la Communication

Publisher: Hachette Suprieur (2006)

Author: Daniel Bougnoux

ISBN: 2-0114-5714-9

Ledstjrnor: 57 Kvinnor om Leadarskap

Publisher: Natur och Kultur (2004)

Author: Ulf Hall and Johan Olsson

ISBN: 9-1273-5568-3

Marketing del Futbol

Publisher: Pirmide (2003)

Author: Angel Agudo San Emetrio and

Francisco Toyos Rugarcia

ISBN: 0-8436-81812-1

La Ricerca Sullaudience

Publisher: Hoepli (2007)

Autor: Michele Sorrice, Matthew Hibbard, Guido Gill,

Emiliana De Blssio

ISBN: 9-7888-20337-7-42


23/24


24/24

TRANSPORT ASSOCIATIONS,

COMPANIES, AND INSTITUTIONS

75

Helios Media Publishing HouseRue Philippe Lebon 64B-1000 BrusselsTel: +32 (0)2 219 23 03Fax: +32 (0)2 219 22 92

www.helios-media.com

E-mail: [email protected]: www.communication-director.eu

For more copies of this booklet,send an e-mail to:[email protected]

Booklet Essential Reads

Documents

Transcript of Booklet Essential Reads