Booklet & Brief
-
Upload
huimin-liu -
Category
Documents
-
view
215 -
download
0
description
Transcript of Booklet & Brief
![Page 1: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/1.jpg)
2567QCA Graphic Design 1
Student Name: Huimin Liu (Cathy)
Student Number: s2829390
![Page 2: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/2.jpg)
![Page 3: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/3.jpg)
My name is Huimin Liu(Cathy). I am studying in the first year of Digital Media, majoring in Graphic Design at Queensland College Of Art on the Gold Coast Griffith campus. Previously I designed VI System for one company. And I also had a part-time job in an advertisement company when I was still in China. I love graphic design and have a passion for design. As an international student, I hope to absorb more different design knowledge, in this way, I will combine western design style with the traditional Chinese design to create more professional and creative art works. I believe that these abundant experiences will expand my horizon and have better professional quality.
Personal Brife
![Page 4: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/4.jpg)
FIRST ASSIGNMENT
Logo
![Page 5: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/5.jpg)
Envelope
Letter Paper
![Page 6: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/6.jpg)
Business Card
![Page 7: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/7.jpg)
Stationery
Notebook
![Page 8: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/8.jpg)
Bookshelves
Tape dispenser
![Page 9: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/9.jpg)
Swipe Card
![Page 10: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/10.jpg)
CD Cover
Uniform
![Page 11: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/11.jpg)
Vehicle signage
![Page 12: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/12.jpg)
APP
![Page 13: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/13.jpg)
Websites
![Page 14: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/14.jpg)
Websites
![Page 15: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/15.jpg)
Websites
![Page 16: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/16.jpg)
Websites
![Page 17: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/17.jpg)
Websites
![Page 18: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/18.jpg)
Websites
![Page 19: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/19.jpg)
Facebook page
Funk Fitness13,845 likes . 24,078 talking about this
Welcome to Funk Fitness Australia’s o�cial Facebookpage. www.funk�tness.com.au
Health/Beauty
Funk Fitness Clubs Likes Events
13,845
Photos
Funk Fitness/funk�tness
Funk Fitness
WELCOME TO FUNK FITNESS
![Page 20: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/20.jpg)
Mockup of buildings
![Page 21: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/21.jpg)
Reception desk
![Page 22: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/22.jpg)
Mockup Of Buildings
![Page 23: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/23.jpg)
Mockup Of Buildings
![Page 24: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/24.jpg)
Mockup Of Buildings
![Page 25: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/25.jpg)
Promotional Items
Umbrella
Tie
Key accessories
![Page 26: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/26.jpg)
Promotional Items
Watch
Spring water
![Page 27: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/27.jpg)
SECOND ASSIGNMENT
The following work is for a packaging redesign that I entered into the southern cross packaging design awards. I addressed the problem of CD & DVD plastic packages and monotonous square shapes. My solution was changed the materials of plastic packing to water proof card board packing, and redesigned the shape to dodecahedron.
The Problem?
CD & DVD Packing
Most of the Australian CD & DVD Packages are made from plastic, as we all know, it is not really environmentally friendly.
In addition, the basic shape of CD & DVD are all squares. When put them next rows at the counter, they look more like "serial square tiles". The shape is quite monotonous and lacks an individual characteristic design.
Materials of Redesign Packing Used.
Water Proof Card Board Packing
The Shape of Redesign Packing.
Dodecahedron
The reason is that the shape of dodecahedron is quite similiar like the CD, it is much better than the traditional square packaging when it comes to saving space. Meanwhile, the dodecahedron shape also has a great individual characteristic.
![Page 28: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/28.jpg)
The Name of Redesign Brand.
Cdee-Box
The pronunciation of “Cdee” is as same as CD, furthermore, “e” means that “Environmentally Friendly”.
The Design Process For The Package.
![Page 29: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/29.jpg)
贴
9.5 cm
2.5 cm
4.0 cm2.6 cm
1.8
cm
7.5 cm
5 cm
12.5 cm
12.0 cm 7.7 cm
![Page 30: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/30.jpg)
Outside Packing
The Redesign Packing
![Page 31: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/31.jpg)
![Page 32: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/32.jpg)
![Page 33: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/33.jpg)
Inside Packing
![Page 34: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/34.jpg)
Inside Packing
![Page 35: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/35.jpg)
![Page 36: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/36.jpg)
Inside Packing
![Page 37: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/37.jpg)
![Page 38: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/38.jpg)
Assessment: Marks & Feedback
The following items were included in your portfolio:
Item One: Corporate Identity: weighting 50%
Criteria Criteria weighting Mark (0–10)
Creativity and Innovation 40%
Technical Standard 30%
Presentation Quality 30%
Feedback and comment
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
Item Two: Packaging: weighting 50%
Criteria Criteria weighting Mark (0–10)
Creativity and Innovation 40%
Technical Standard 30%
Presentation Quality 30%
Feedback and comment
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
Marking criteria
0 No Submission; 3 Poor; 4 Below Pass; 5 Pass; 6 Sound Performance; 7 Good Performance; 8 High Performance; 9 Very
High Performance; 10 Exceptional Performance
TOTAL MARK
2567QCA Graphic Design 1
![Page 39: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/39.jpg)
![Page 40: Booklet & Brief](https://reader035.fdocuments.us/reader035/viewer/2022062817/568c52651a28ab4916b68032/html5/thumbnails/40.jpg)