ContentsPage 1 ........................................................................... Strategy and Theme

Page 2 ........................................................................... Reasearch, Product Reveal and Budget

Page 3 ........................................................................... Creative Execution of Ads

Page 4 ........................................................................... Events

Page 5 ........................................................................... Media flowchart

Crunch the craving applies to both popcorn and the cravings/needs students have. The Kettle Corner is a one stop shop that satisfies almost every need.

Research and Budget

Advocate Ads

Window Sticker

T-shirts filled with popcorn token will be given away at events.

A series of posters showcasing the variety of products available will be placed around campus.

T-shirts showcase the “problems” The Kettle Corner can help crunch using a catchy slogan that plays on a popular song lyric. Pockets will be filled with popcorn tokens that show the variety of products sold at the store.

EVENTS

Lucky winners will receive this token in their shirt pockets. Others will receive a token with a product in it showcasing our variety of goodies.