2013BLAIR HUGHESMUSIC BUSINESS

TAFE PWS CERT 3MUSIC BUSINESS

IntroductionsRules (Expectations, Mobiles, Respect, Homework,

Tasks)Structure of this course week by weekAssessmentClass ForumHomeworkMy contact: mrblairhughes@gmail.com

WELCOME

Have worked as venue manager, artist manager, media commentator, publicist, social media manager, fi lmmaker, door person, roadie, tour manager/booker.

Hold degrees in Behavioral Studies and Education Currently teach at Music Industry College. Previously taught

in England and Central QLD Owned Brisbane Sounds since 2006 (

www.brisbanesounds.com) Have worked in event and venue management at The Zoo

Nightclub, Brisbane and The Hammersmith Apollo, London Managed artists The Winnie Coopers and SEALS Tour managed bands internationally to Europe and UK Attended international music conferences in the UK and USA Toured and promoted international artists to Brisbane

MY MUSIC BACKGROUND

CUSADM301A Administer operations for rehearsals and performances

CUSMKG301A Assist with the promotion of creative acts

CUSOHS301A Follow occupational health and safety procedures

OUR GIG

Creating contracts Making Poster Art Planning Events Sound Engineering Stage Management Running Social Media Marketing Branding Merchandising Styl ing OWHS Promoting and Publ ic ity Making Riders Oral Presentat ions Making mixtape l ists of music Making meme’s, wordles, fi lm and photos Complet ing and producing Surveys, Pol ls and Quizzes Trivia Games Library sessions for research col lect ion Forum contr ibutions Making PowerPoints Case Studies

ACTIVITIES WE WILL BE DOING

Week 1: Introductions, welcome to unit , assessment, running a gig, OWHS, Venue management, Event Management,

Week 2: OH&S, Case studies, Risk Management, Damage control .

Week 3: Naming our gig, band bio’s, band photo’s, media releases, Branding, Deal ing with bands/egos/pol i t ics,

Week 4: Creat ing Booking Sheets, Promotional Images, Designing Posters, Networking, Contracts, Booking Agents, F lyers, PR/Publ ic i ty, Merchandise

Week 5: Equipment, Jobs and Tasks, Al locating jobs, Creat ing Running Orders, Sett ing up PA, Organisat ion, Planning. Sound Engineering

Week 6: Deciding on Acts, Negotiat ing with Art ists, Professional ism, Set L ists, Riders, Backl ine, L iaising with art ists, Emai l et iquette,

Week 7: Social Media, Marketing, Onl ine, Web development, Case Studies, App’s.

COURSE WEEKLY OUTLINE

Week 8: Easter Friday NO CLASS

Week 9: Industry Contacts, Advertising, Publicity and Promotion. Editorial vs Advertorial, How to get ad’s, Getting a review, Photographers, Getting Supplies

Week 10: Event Management. On the day/night of the gig. Guestlists, Sound, Stage management, Photography/Filming, Production, PA Set up, Pack Down, Security, Artist liason, Communication

Week 11: Gig and BBQ. Jobs

Week 11: Work on Assessments, Event’s/music meet and greet

Week 13: Work on assessments/ OWHS

COURSE WEEKLY OUTLINE

Week 14: Organising a Tour, Booking a Tour, International vs Local issues, Case Studies.

Week 15: Gig and BBQ

Week 16: Artist Management/ Finish Tasks

Week 17: Artist Management/ Finish Tasks

Week 18: Finalise Assessment tasks

Week 19: Finalise Assessment tasks

COURSE WEEKLY OUTLINE

CommunicationTeamworkProblem-solvingInitiative and enterprisePlanning and organisingSelf-managementLearningTechnology

COURSE OUTCOMES

Assessment Task 1 Create gig paperwork Units assessed: CUSADM301A, CUSMKG301A, BSBITU303A, CUSOHS301A

Assessment Task 2 Live event workbook Units assessed: CUSADM301A, CUSMKG301A, BSBITU303A, CUSOHS301A

Assessment Task 3 Observation Units assessed: CUSADM301A, CUSMKG301A, BSBITU303A, CUSOHS301A

Assessment Task 4 Work Booklet Units assessed: CUSOHS301A

ASSESSMENT TASKS

List your top 10 bands: 1. Crowded House/Neil Finn 2. The Roots 3. Creedence Clearwater Revival 4. Something For Kate 5. Band of Horses 6. John Butler Trio/Gillian Welch/OCMS 7. Kasabian 8. The Kills 9. Nick Cave & The Bad Seeds 10. Powderfi nger

TOP 10 BANDS

1. 1. Rolling Stones2. CCR3. Kasabian 4. Powderfinger5. Black Rebel Motorcycle Club6. The Kills7. The Smiths8. Nick Cave and the Bad Seeds9. The Roots10. Beastie Boys

TOP 10 ULTIMATE GIGS

The music business is brutal so be prepared. Don’t kiss anyone’s ass in this game…carve your own name. Get off your butt and make awesome stuff happen.

Lemonade not lemons! If you’ve got a great idea. ACTION IT! No one is going to hold your hand. There are good guys and bad guys. You will fi gure this out… Learn to ‘Toughen up Princess’. Stay positive and keep setting goals Get burnt and come back stronger. INVEST IN YOU! Have impeccable time management and communication

skills. Always be professional and respectful to whoever you meet. Hard honest work brings positive results. Network like a ninja. Your business card is your ninja star!

MY MUSIC BUSINESS PHILOSOPHY