epic edition

HarvardBusinessSchool

 PrincetonUniversity

Columbia UniversityColumbiaUniversity

The firstRussianbook

on behavioral marketing

published in the USA for the oldest business schools

A book about the role of pleasure in the development of a person and culture

от Арсена Даллана

From a behavioral marketing specialist writing in a cell

«Я и ОНО» поведенческого

маркетолога

Автор: Арсен ДалланАвтор Арсен Даллан

The author of the first Russian book about behavioral marketing

and existential prose

Arsen Dallakyan[Dallan]

About the author

Arsen Dallakyan is an expert of behavioral marketing.

Held top positions in financial companies. From 2012 to 2015 was the vice-president, the director of the marketing department of the insurance company “MSK”

Today is an independent consultant on building the client-centered business models

Tools: customer pleasure management, costumer journey, design thinking.

Specializes in studying the pleasure phenomenon

The Candidate of philosophical sciences, the subject is “The national Identity during the Globalization Era"

The author of 7 books and more than 40 articles on marketing and cultural identity. The invited expert of Channel One (Public Russian Television), “Vedomosti", "Kommersant", the Rain TV channel and so forth.

Karlen Dallakyan

Together with

Professor of philosophy

The Ultimatum of Pleasure is basing on:

The Ego and the Idby S.Freud

The Ultimatum of Pleasure is basing on:

Man’s Search for Meaning by V. Frankl

The Ultimatum of Pleasure is basing on :

Escape from Freedom by E. Fromm

The Ultimatum of Pleasure is basing on :

Psychosynthesis by R. Assagioli

and touches the subjects of:

behavioral marketing

and touches the subjects of:

social psychology

and touches the subjects of:

the philosophy of capitalism

The book is about:

how to get free from the oppression of the principle of pleasure,

The book is about :

threatening not only with the personal unfreedom,

The book is about:

but with the degradation of the whole society.

Originality in everything

Developmentnot through self-control,but through pleasure

The Idea

Simple structure and language

The Presentation

intellectual + aesthetic pleasure

The Form:

for the lastthanks to the photographer

Alexander Tikhomirov

I. Marshak

The book is written with passion and with huge desire to reveal the most interesting topic about the pleasure phenomenon.

Narcologist, founder of the clinic

Martin de Munnik, Founder at Neurensics, ex-CEO NSBA 

The pleasure coming from an intrinsic reward that drives our behavior. The book teaches it. 

Dr. Peter Steidl, Principal at Neurothinkingauthor of Neurobranding

Authors hope that humankind might move fromseeking pleasure in individual pursuit to joining forces 

Plunge deep into yourself, and findwhat was hiding earlier

the greatpleasure

Read with pleasure!

arsdallan.ru