Book Sharing - Predictably Irrational
Transcript of Book Sharing - Predictably Irrational
PREDICTABLY IRRATIONAL
Andy Ng17 July 2015
The good nurse
Decision-making illusions
Conclusion: We make more mistakes in making decisions than vision
• Organ donation story• We are governed by
default choices• Story about doctors• The decoy theory• The ugly Tom & Jerry
Conflict of interest – why we are blinded by self-incentives
Cheating
• A lot of people cheat a little
• If reminded of morality?
• Many steps removed from subject?
• Social norm?
Why people work hard
• The Lego experiment• We tend to
underestimate meaning
• Ignore = crush• Acknowledging work is
easy• Ikea – cake mixer story• Efficiency vs. meaning
CONCLUSION:
• Irrational because proving ourselves wrong is too difficult
• Irrational about how we make decisions
• Irrational because of self-incentives
• Irrational about why people cheat
• Irrational about why people work hard