Book Rapper Crowd Creation

8/8/2019 Book Rapper Crowd Creation

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Deried rom : Je Howe, CrowdsourcingSOCIAL MEDIAS KILLER APPLICATION

Crowd

Michelangelos The Creation o Man (Fragment o the Sistine Chapel ceiling) 1511-12

Creation


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Geo McDonald 2010 For More Info click on these links Blog Email the Author Other issues reely available at: www.BookRapper.com Page 2

Social Medias Killer ApplicationCrowd CreationTHE BOOKJe Howe, Crowdsourcing

SPEED RAPMass production is now in the hands o the masses. And, its gotnothing to do with standardized, low-quality, generic products. Instead,Crowdsourcing is the smoking gun. It s the Weapon o Mass Constructionor those wired to the web and online communities. Its collaboration at aglobal scale. Finally, we might just make this world work!

THE BIg IDEAThe killer application o social media is crowdsourcing. User-generatedcontent allows the user to create a crowd - connect with me, link withme, be my riend. And, with a crowd you can create almost anything. You

can even change the world... o media, communities and government.

YOuR CHALLENgECreate, connect and collaborate. Your new mission is to inspire a crowdand get them thinking and working together. What are you going tocreate?

RESOURCES : anything you use to generate wealth.ACTIONS : an act o will, a deed completed.PROFITS : to gain an advantage or beneft.
http://www.bookrapper.com/blog.htmlhttp://Mailto:%[email protected]/http://www.bookrapper.com/http://www.bookrapper.com/http://Mailto:%[email protected]/http://www.bookrapper.com/blog.html


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Contents : Crowd CreationBook Rapper Issues are not direct summaries o the books we review. We take what we consider to be the most important ideas rom the book. Wethen re-package these key ideas so you can easily digest them in about 30 minutes. We also make it clear how you can take decisive action to benetrom these insights. In some parts we ollow the book closely and in others we add our own models and interpretations. Given the Book RapperIssue is much smaller than the book we may not cover each chapter. I you want more details than whats in this issue, we say buy the book.

BR Review : Crowd Sourcing

RAP1 : Proessional Amateurs

RAP2 : Four Types o Crowdsourcing

RAP3 : Crowd Decisions

RAP4 : Crowd Creations

RAP5 : Crowd Filtering

RAP6 : Crowd Funding

RAP7 : Digital Natives

RAP8 : The Crowd Rules

BR Context : Social Medias Killer Application

Action Plan : Be the Crowd

Heres a cople more Book Rapper isses to el yor crowd creations...

The basic principle o crowd sourcing is that crowds are morethan just an unruly mob. This issues explores the keys to awise crowd. Plus, the orgotten side o innovation and the

surprising key to business success.

Derived rom James Suriowiekis The Wisdom o Crowds.

What does crowd sourcing look like? This issue highlightsa range o business examples covering innovation, sales,customer service, nance, production and management.

Derived rom a book that was shaped by the crowd: BarryLibert and Jon Spector - plus a thousand contributors - We AreSmarter Than Me.

The power o the crowd is linked to the power o networkeects. As the crowd multiplies, it creates new opportunities.

This issue also highlights the impact o the crowd on blurring

the boundaries o traditional business. You, your customersand your competitors just merged.

Derived rom Amy Shuens Web 2.0: A Strategy Guide.


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BR Reiew : CrowdsorcinJe Howe; Crowdsorcin: How the Power o the Crowd is Driin the Ftre o Bsiness; Random Hose Bsiness Books; London, 2008.

PRCISI a colony o termites can work together to build a man-size home to live in, then what is possible i a bunch o

humans got together? Crowdsourcing is the new meanso production thats transorming the way we work andlive together.

FEATuRES Where did crowdsourcing start and whats driving it?

Chapters on each o the 4 main types o crowdsourcing

A book cover designed by the crowd

The new crowd - the rise o the Digital Natives.

Rules and guidelines or crowdsourcing

BENEFITSThe Past, Present and Future : Get your head around theorigins o crowdsourcing, current applications and the nearuture now.

WHOS ITS FOR Those o you interested in creating a tribe, stirring amovement or leading a revolution. May the crowd bewith you!

JEFF HOWEJe Howe coined the term crowdsourcing in a groundbreaking article in Wired Magazine in 2006.

As a journalist or 15 years hes travelled the world coveringa wide range o stories. Hes a ormer senior editor at Inside.com and currently a contributing editor at Wired magazine.

He lives in Brooklyn with his wie, children and pet labrador.

Current project : One Book, One Twitter. It poses thequestion: What i everyone on Twitter read the same bookat the same time and we ormed one massive, internationalbook club?

http://www.wired.com/epicenter/2010/03/one-book-one-twitter/

Hashtag : #1b1t

Twitter : http://twitter.com/CrowdsourcingJes Blog :http://crowdsourcing.typepad.com/cs/

Wired Bio : http://www.wired.com/services/press/center/bios#je_howe#ixzz0pBvHvzQ

Book Trailer :http://www.youtube.com/watch?v=TCM7w11Ultk&eature=player_embedded

Publishers Page :http://www.randomhouse.com/catalog/display.pperl?isbn=9780307396204

The Original Article

http://www.wired.com/wired/archive/14.06/crowds.html

More Wired Articles - part o the same eaturehttp://www.wired.com/wired/archive/14.06/labor.html

http://www.wired.com/wired/archive/14.06/look.html

BOOK RAPPER THINKS...A crucial topic and a pivotal text. This book is a look overthe horizon to see whats coming. Read it to nd your

place in the uture.
http://www.bookrapper.com/blog.htmlhttp://Mailto:%[email protected]/http://www.bookrapper.com/http://www.wired.com/epicenter/2010/03/one-book-one-twitter/http://www.wired.com/epicenter/2010/03/one-book-one-twitter/http://twitter.com/Crowdsourcinghttp://crowdsourcing.typepad.com/cs/http://www.wired.com/services/press/center/bios#jeff_howe#ixzz0pfBvHvzQhttp://www.wired.com/services/press/center/bios#jeff_howe#ixzz0pfBvHvzQhttp://www.youtube.com/watch?v=TCM7w11Ultk&feature=player_embeddedhttp://www.youtube.com/watch?v=TCM7w11Ultk&feature=player_embeddedhttp://www.randomhouse.com/catalog/display.pperl?isbn=9780307396204http://www.randomhouse.com/catalog/display.pperl?isbn=9780307396204http://www.wired.com/wired/archive/14.06/crowds.htmlhttp://www.wired.com/wired/archive/14.06/labor.htmlhttp://www.wired.com/wired/archive/14.06/look.htmlhttp://www.wired.com/wired/archive/14.06/look.htmlhttp://www.wired.com/wired/archive/14.06/labor.htmlhttp://www.wired.com/wired/archive/14.06/crowds.htmlhttp://www.randomhouse.com/catalog/display.pperl?isbn=9780307396204http://www.randomhouse.com/catalog/display.pperl?isbn=9780307396204http://www.youtube.com/watch?v=TCM7w11Ultk&feature=player_embeddedhttp://www.youtube.com/watch?v=TCM7w11Ultk&feature=player_embeddedhttp://www.wired.com/services/press/center/bios#jeff_howe#ixzz0pfBvHvzQhttp://www.wired.com/services/press/center/bios#jeff_howe#ixzz0pfBvHvzQhttp://crowdsourcing.typepad.com/cs/http://twitter.com/Crowdsourcinghttp://www.wired.com/epicenter/2010/03/one-book-one-twitter/http://www.wired.com/epicenter/2010/03/one-book-one-twitter/http://www.bookrapper.com/http://Mailto:%[email protected]/http://www.bookrapper.com/blog.html


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RAP1 : Proessional AmatersPROFIT : A ProAm is a ol tornament with proessionals playin alonside amaters. And, with the ood o inormationaailable on the internet, its the likely new scenario or yor indstry and yor proession. Its also the sorce ocrowdsorcin.

YOuR NEW COMPETITION

The gap between amateurs and proessionals has shrunk.

The previous proessional advantage o exclusive inormation hasbeen drowned in the ood o inormation now available via theInternet.

You can now watch leading thinkers on Ted.com or take a courserom world class universities at AcademicEarth.org And, youcan now use your computer to create world class work or buy atelescope to spot the stars at a proessional level.

Amateurs are now competitors or proessionals.

The rst industry to be overtaken by the crowd was proessional

stock photography. Magazines and the like oten purchased stockphotography or several hundred dollars rather than pay thethousands or an exclusive customized shot.

Then along came iStockphoto and riends. With crowdsourcedcontent rom amateurs they undercut their competitors by 90%and reinvented the industry. Now you can buy a proessional photoor a ew dollars.

The rst academic discipline to be overtaken by the amateurs wasbirdwatching or Ornithology. With many more eyes the amateurscan spot what is oten missed by the academics. Including, inthe case o the Cozumel Thrasher, spot a bird the academics had

thought was extinct.

WHOS AN AMATEuR?The traditional denition o an amateur ocuses on money. I youre earning money rom youreorts its proessional, otherwise youre an amateur.

Whilst many amateurs are hobbyists and enthusiasts there are many working to proessionalstandards. Theyre likely to have the knowledge, education, commitment and the network oa proessional without the dollars.

Its likely theyre not motivated by money. Instead, theyre working in their spare time anddevoting their excess capacity because they love to do it. And, this brings us back to theoriginal denition o amateur. It comes rom the latin root amare, which means to love.

Its time to think o Amateurs and Proessionals on a spectrum and not as two separateboxes. We are now more than our business cards and it s time to capitalize on the economic

value the amateur class creates.

In the online world this is crowdsourcing. And in this meritocracy qualications ornationality count or little. What matters are the results you produce. And in somecases this avours the amateur as the untrained eye is untainted by what should be.

2000

Amaters

Proessionals

ProAm
http://www.bookrapper.com/blog.htmlhttp://Mailto:%[email protected]/http://www.bookrapper.com/http://www.ted.com/http://academicearth.org/http://www.istockphoto.com/http://www.istockphoto.com/http://academicearth.org/http://www.ted.com/http://www.bookrapper.com/http://Mailto:%[email protected]/http://www.bookrapper.com/blog.html


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RAP2 : For Types o CrowdsorcinPROFIT : Where traditional otsorcin ocses on contractin ot roles to a known third party, crowdsorcin is settin it loose to a enerally larerop o ndefned people. Its collaboration on steroids. Here we explore the or main types o crowdsorcin.

decide

createflter

nd

DECIDEInnocentive allows scientists rom

around the world to solve problemscompany based R&D units cannotsolve. And, they pay handsomely orthe successul solutions.

Netfix the movie rental companycreated the Netfix Prize o $1,000,000to attract a crowd to help them renetheir recommendation system.

CREATEOpen Source sotware is one o the

original orms o crowdsourcing. Todaythis includes well known avouritessuch as Linux, Wordpress and Fireox.Sotware code was broken down intosmall chunks or programmers to renein their spare time. The result is some othe most robust code about.

Wikipedia is one o the best knownexamples o crowdsourcing. An army ovolunteers rom around the globe editand update page listings. And whenthese small contributions are combined

we have a very useul encyclopedia oknowledge.

A COMBINATIONUsually, one or more o these types o crowdsourcing are used together. For instance,Threadless.com crowdsources t-shirt designs. A competition is set up or designers tocontribute their work. Designs are voted upon and this determines which t-shirts go intoproduction. And, since the t-shirt volumes are limited, a sell-out is assured with votersoten buying their avourite one.

FuNDMicrounding sites like kiva.org allow

users to provide their spare cash tound projects in third world countries.

Alternatively, Obama used one othe most successul crowdsourcingprograms to und his politicalcampaign through small donationsrom millions o supporters. Likewise,MyFootballClubused a similar approachto buy a ootball team in England. Andin Holland, Sellaband allowed you toinvest in and own a share in your ownpop music group.

FILTER American Idol and its spino showsaround the world are a great way to sellmusic. They source the perormers romthe crowd and then let the audiencecull them. And, what youre let withis the most popular perormer almostguaranteeing a best selling album.

Flickr, the photo-sharing website hasmillions o images. Thats way too many

or one group to sort. So they let all theusers add their own tags.
http://www.bookrapper.com/blog.htmlhttp://Mailto:%[email protected]/http://www.bookrapper.com/http://wikipedia.com/http://www.threadless.com/http://www.kiva.org/http://www.flickr.com/http://www.flickr.com/http://www.flickr.com/http://www.kiva.org/http://www.threadless.com/http://wikipedia.com/http://www.bookrapper.com/http://Mailto:%[email protected]/http://www.bookrapper.com/blog.html


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RAP3 : Crowd DecisionsPROFIT : A wise crowd will consistently make better decisions than een the brihtest indiidal. The key is how yo areate their dierseopinions into a sinle soltion. Here we discss two main types o crowd decisions: innoation and prediction markets.

INNOvATINg WITH THE CROWD The current model o R&D in organizations is broken.

Research budgets are increasing aster than the salesresults they are producing.

As a result, Eli Lillyset up Innocentive. Its a crowdsourcinginitiative that turns traditional innovation on its ear.

Typically, corporations limit outside access to inormation.Innocentive encourages the opposite. Companiescrowdcast - they broadcast the problem theyre trying tosolve to the widest possible audience.

This sets up a classic competition to see who can solve theproblem. And the people who do are usually experts romother elds o study. And, true to crowdsourcing, theyre

solving problems in their spare time.

Whats even more surprising, 75% o problem solverssay they can know the solution as soon as they see theproblem. Untainted eyes outwitting the trained.

This reects the view that specic innovation challenges areoten not about creating new knowledge, instead theyreabout aggregating and utilizing what is already known.

The key with innovation is that diversity trumps talent. And,the ultimate success o any one solution is not diminishedby the number o unsuccessul attempts. In other words,the more ideas the better - as long as you have a way toselect a winner.

For success, youll need a diverse crowd with relevantexpertise and independence - you dont want a lot ointeraction as this weakens the diversity o the group.

PREDICTINg WITH THE CROWD The stockmarket is a orm o prediction. Investors buy

shares based on the expected uture o a company. I theshare price is rising, the prospects or that company arehealthy.

The Iowa Political Stock Market is used to predict electionresults. It works like a stockmarket with investors buyingbids on what they think the election results will be. And, itconsistently outperorms the best voter polls.

Prediction Markets are like polls only more accurate. Inpolls, the oolish and the wise get one vote each. Whereasin a prediction market the wise are rewarded based on theresults they predict and as a result their votes get moreweight.

To make it work you need a strong incentive to revealprivate inormation. This is the advantage o the crowd -each player knows a dierent piece o the puzzle and whencombined you get a more accurate prediction.

You also need to build a tight community that is o sufcientsize that it c annot be easily manipulated.

On the downside, this type o market works best withreal dollars and unortunately this is usually illegal. Virtualdollars or credits works to a lesser extent.

InnoationOnly the soltion conts

PredictionEery response conts


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RAP4 : Crowd CreationsPROFIT : Preiosly wed allowed others to do or creatin or s. Now, were back and more creatie and better eqipped than eer beore. With orlaptops as the means to prodction and the internet as or connection and distribtion channel, crowd creation has chaned or cltral realestate.Welcome to the Creation Ae!

NO FREE LuNCHIn our hyper-competitive globalmarketplace, the lure o better productsat lower cost is enticing.

Crowdsourcing can be part o thesolution here - and its no ree lunch.Anyone creatively participating in acrowd based project is going to wantsomething in return.

Traditional employment is based ontime or money. And, one accepts to agreater or lesser extent that they will betold what to work on plus hand over theruits o their labour at project s end.

CROWD CuRRENCYThe currency or a crowdsourcer is verydierent to that o an employee. Theymay want...

Public acknowledgement or theireorts. We are living in a reputationeconomy!

To contribute to the decision makingprocess, eg vote to decide who wins thecompetition theyre contributing to.

Transparency - they want to know whathappens to their creative eorts thattheyve worked so passionately on.

To be part o a community and to learnand teach others in that community.

To participate in meaningul work.

And whilst money may not be a primarymotivation, i youre making big dollarsrom their eorts theyll expect somepart o that.

The key is to remember that workingwith a crowdsourcing community

requires a decentralized approach. Youdont own the community. More likely,they own you!

EDIT THE CHAFF The secret to taking great photos is totake lots o them. This becomes evenmore important when the crowd has awide spread o talent and expertise.

I you gave 100 people a camera eachonly one is likely to return saleablephotos. The rest will be ordinary.

Thus, the key challenge or Crowd

Creations is to cull the brilliant rom thebanal.

CreateStorytellin

Food

Crats

Sinin

Create

Consme

Mass MediaMass Reprodctions

FoodSt

Entertainment

Jobs

Create

Content

Connections

Crowdsorce

PreIndstrial Indstrial Internet / Diital


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RAP5 : Crowd FilterinPROFIT : Preiosly, proessional editors chose what we watched, read and heard. Now, the crowd has replaced the atekeeper as the arbiter o taste.This is not only sel, its essential. How else wold yo fnd a decent ideo on YoTbe? Filterin relies on the crowd tellin yo what they think.

A vOTINg CuLTuREWe have ipped rom a cultureshepherded by gatekeepers to a votingculture. Collectively were determiningthe value o content - withoutcensorship.

This is an important shit in power romproducers telling us what well have toconsumers voicing what they want.

Reality TV shows such as American Idoltap into the crowd to determine who thereal stars are. Whilst the celebrity judgesmay help us decide, in the end its us whovotes. We determine who wins.

PARTICIPATION RATESStudies show that or every 100 people only one will create content, 9 will vote and lterand the remaining 90 will merely consume the content. The good news is we dont needto convert our entire audience into creators. We simply need to design our systems orthe dierent roles people want to play. (Also known as 1:10:89).

This is not new. Weve been running bestseller lists, popularity contests and othercompetitions or years. Now, it just goteasier to get the audience involved.

And as a result were seeing a oodo competitions or anything andeverything rom the avour o chips tothe design o book covers. Not only i s thecrowd creating the competition entries,theyre deciding who wins too.

Plus, rom a marketing point o view itsa perect model or customer eedback.

The internet and the crowd is the largestocus group in history.

1 Creates 9 Filter 90 Consme

We can now nd out what the crowdthinks beore we go into production.And, we can all do it through Google -theyve already researched the crowd orus.

Googles PageRank is voting inhypertext. Its based on the number olinks a site has. Each link is like a voteor recommendation or that site andeach site is ranked accordingly. Plus, iyou receive a link rom a site with a highranking, thats worth extra credit to you.

Whilst Google is automated, Ebayis not.Buyers and sellers rate each other witheedback points. Its a olksonomy thatsorts the gold rom the dirt.

Digg is designed to do exactly this. Theygive their audience the tools to voteand this determines the top stories othe day. Their secret is to let the crowdexpress their natural behaviour andtheyve designed a system to capturethe results.

The crowd is the new gatekeeper.


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RAP6 : Crowd FndinPROFIT : Where preios examples hae relied on spare time to tilize ones expertise, Crowd Fndin relies on spare cash. And a little bit rom a loto people has the potential to create new models or ndin cltrally desirable actiities. Here we look at or ways that the cost o prodction isbein transerred to the crowd.

SOCIAL BANKINg

The Internet and digital technologyhas attened hierarchies and directlyconnected those with money withthose who need it.

Kiva.org presents itsel as the worldsrst person-to-person micro lendingwebsite. It allows philanthropic rstworlders to support third worldersbeat poverty and enhance their livingstandards.

It ollows rom the work o Nobel Prizewinner Muhammad Yunus who oundedthe Grameen Bank.

By oering microloans with low-interest it allowed villagers inBangladesh to break generationso poverty and destitution.

Their microloans were able toachieve what aid could not.

POLITICAL FuNDINg

Political undraising has traditionallybeen based on sourcing money romcrowds - albeit large donations romrelatively ew contributors.

Whilst not the rst to use the internetto raise campaign unds,Barack Obama achievedu n p r e c e d e n t e dsuccess. He notonly received

more u n d i n g

than bothHilary Clinton and

John McCain he did it by

receiving small donations.Obama was able to attract millions ocampaign contributions rom everydayolk with most donations under $50.

CuLTuRAL WORKS

The Obama approach o seekings m a l l contributions rom manypeople promises tocreate new models orsupporting artistic andcultural unding.

Authors, movie makersand artists can now attractmicro-contributions tosupport their creations.

One unusual exampleo this was WilliamBrooks who launched

MyFootballClub with theaim o buying a proessional

ootball team in the UK.

The goal was to receive 35 rom50,000 people and purchase theEbbsfeet United Football Club.

In return the contributors would be ableto vote on such things as the design oteam jerseys and who would coach theteam.

This sets a new precedent or generatinglarge scale, publicly accessible, culturalworks.

Social

Political

Cltral

Artistic

ARTISTIC PROJECTS

New models or unding artistic projectshave ourished in the music industrytoo. The goal is to transer the cost oproduction to the crowd.

Radiohead oered a new album andasked ans to pay what you want.

A more structured approach was that oSellabandin Holland.

Whereas sites like MySpace enabledans to support a band, Sellaband letsans invest.

This shit rom mere riends to believershas encouraged a more proactive andevangelical crowd supporting the bandand their music.

Unlike Kiva, Sellaband is out to turn aprot and this is split three ways - band,believers and Sellaband.

These examples highlight the erodingboundary and increasing collaborationbetween customers and companies.

Note : Not all good intentions get ullled.Sellaband was declared bankrupt inearly 2010.


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RAP7 : Diital NatiesPROFIT : I yore thinkin crowdsorcin is jst some ancil oddity then its likely yore a Diital Immirant someone who saw yor frstcompter at some time drin yor lietime. In contrast, Diital Naties were born into the diital ae. They dont know a world withotcompters, the internet or mobile phones. And their expectations o what we can do online is shapin the tre.

Immirants

Naties

WHEN WERE YOu BORN?I you were born in the late 1970s youre a DigitalNative. Pretty much, your whole lie has includedcomputers, the internet, mobile phones, MP3 playersand the like ever since you can remember.

For the rest ous, you mayrecall seeinga computeror the rsttime, surngthe web with a dial-up

modem, seeing mobile phonesthat looked liked bricks, calling your camera adigital camera and playing your rst song on yourcomputers.

Like an immigrant to a oreign country, some ous have had to adopt the new technology andeectively learn a new language. This is not to saythat all Digital Immigrants are inept when it comesto technology. Some are, some arent.

And it just seems like Digital Natives... just seem toknow what to do... as i it was born into their genesor theyve learnt it through osmosis.

THE FuTuRE OF CREATIONThe digital natives o today expect to create things.

In 2005, Pew Internet and American Lie Projectreleased a study called Teen Content Creators andConsumers.

The study showed that 50% o all teens with Internetaccess werent just surng the web consumingpages. They were creating content as well. In theUS alone that equates to 15

million teens.

Further, more

than 40% or 9million teenssaid theyregularly were

building web pages, contributingto others web pages, sharing original

artworks, photos, stories or video and remixingcontent theyd ound online.

Did you notice that study was FIVE years old? Wonderwhat the natives are up to now? Twitter? Facebook?YouTube? Whats next?


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PROFIT : goin to the crowd is not an initation or a ree lnch. Yoll need to ollow some basic principles toallow yor crowd to orish. Heres ten sestions to make yor crowd sin and dance toether.

RAP8 : The Crowd Rles

RightMo

del

RightCrowd

RightIncentivesEmployeeSupport

BenevolentDictator

Smallest Bits

Comm

unity

Rules

TheL

awofC

rap

Doitfo

rthem

Anti-Cr

ap

RIgHT MODELCrowdsourcing is not a singlestrategy. Its a combination oapproaches with a commonthread o sourcing rom acrowd o diverse people.Fine-tune your business roma combination o decision,creation, ltering and unding

models.

RIgHT INCENTIvESIts easier to attract a crowdthan keep one. Youll need to

understand what motivatesyour crowd. It will vary. Lookor combinations o personalglory, interaction with peers,the opportunity to enhancetheir skills, cash or revenuesharing and being rewardedsymbolically or their eorts.

SMALLEST BITSBreak the work down into thesmallest components. Think

modules that t together to abigger whole. Wikipedia letsyou edit a word, a sentenceor a page. Think o the sparetime your users have. Even 30seconds is useul or someoneto vote on a decision.

ANTI-CRAP The antidote to SturgeonsLaw is to let the crowd lterout the gold rom the rubbish.Let users vote, say they like itand rate it with stars.

DO IT FOR THEMReverse your thinking. It s notwhat you can get rom thecrowd. Its what you can door them. You dont own thecrowd. More likely they own

you. And, i they even snithe thought that youre takingadvantage o them theyllvote with their mouse andnd somewhere elseto devote theirattention.

SuPPORTCrowdsourcing is not aree-or-all. Its needs somestructure and some supportrom paid employees whoservice and support yourcrowd. Youll just need alot less employees than a

traditionalbusiness.

EMPLOYEE

CROWDDierent objectivesrequire dierent crowds. Adecision and creation crowdneed more expertise than

a ltering or unding one. Theres also a critical mass.Youll need a decent sizedcrowd - probably around5000 depending upon whatyoure creating.

RIgHT

DICTATORCrowds dont work inisolation. They need guidance,direction and someone toanswer their questions. Ideallyyou need leaders within yourcommunity and not sometop-down autocrat.

BENEvOLENT

RuLESA dictator or your

community is importantas a moral and persuasiveinuence. Not as an absolutedecision maker. The Diggriot o 2007 showed that the

community will win at theend o the day. You can makeall the decisions you wantand the crowd will decide ithey want to ollow your leador just plain leave. At best youget to guide the communityorward.

COMMuNITY

THE LAW OF CRAPSturgeons Law says that 90%o what gets produced willbe sub-standard. Expect this.


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How much time you do you waste everyday on Social Media? Be careul,thats a trick question. It presumes Social Media is a waste. Is it? Has SocialMedia ever created anything useul or you? Or or anyone else?

What do you get out o posting a tweet, a blog or aWhats on your mind update?

To ocus on the micro action o a single tweetor similar is to miss the point o Social Media.

The key to understanding Social Media isto call it User Generated Content.

Mass Media like TV, Radio andNewspapers were created by a ewand spread to many. The user was theconsumer not the creator.

Social Media is created by many andspread to many. Thats why its called

social right? Every one gets to play. The simplest creation you can makeon social media is your status update.Yeah, its innocuous, trivial and sometimesannoying. And its important and well getto that in a moment.

We can also create a blog post, video, tweet,web page, comment on someone elses page,a Digg vote or a slideshow.

Once weve done this we want to share right? This is ourchance to connect with our riends, amilies, colleagues,clients and strangers rom around the world.

And this is the important second step o Social Media. Sharing, connecting,riending, linking... being part o something. Social Media makes it very easyto connect.

BR Context : Social Medias Killer Application

Crowdsorce

Connect

Content

Facebook, LinkedIn and Twitter even give you hints and suggestions as towho to connect with.

Instead o hanging out with people who just happen to be living close bywe can now mingle with people with similar interests regardless o

their location. This is important. Local communities and even

amily units are being superceded by interest groups.And this leads us to our third step. Once youve

connected enough people together you have thecritical mass to make something happen.

This is Crowd Creation. And heres the killerpiece... when a crowd glued together withsimilar interests gets together what are theygoing to do?

Most likely, theyre going to want to createsomething together.

Now, were not talking spontaneouscreativity here. A little more structure

is needed than that. Someone needs todeclare a task, design it into bite-size chunks

and structure it so the eorts o all can becombined into one big thing.

Voila! Crowdsourcing - by the people, or the people.

Social Media is more powerul than simply connecting withother people. Thats merely the oundation or the pursuit o

something bigger than all o us.

The real power o Social Media is to create something that only acommitted crowd o people can achieve. It is a Weapon o Mass Construction.And that means crowdsourcing. Thats the k iller application.

And its going to reorganize organizations and how we get things done. Asthey say in the classics, many hands make...


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Actions : Be the crowdPROFIT : Enoh readin, its time or yo to be the crowd. Heres a list o actions yo can take to et inoled in crowdsorcin and experience it frsthand. What are yo waitin or? Start decidin, creatin, flterin and ndin thins...

CROWD DECISIONS Follow the highs, lows and patternso the stockmarket and i you have themoney invest it.

Brainstorm your next challenge,problem and opportunity with a crowdo colleagues.

Spot the betting odds beore youmake your next set o ooty tips. Thenthe crowd will be actored into yourdecision making.

Start a suggestion box to accrue ideasrom your entire team.

Check out IdeaJam to test your nextinnovation adventure.

Become an Ideator - be part o creatingideas or others through Melbournebased Yvonne Adeles Ideas Culture. Its acrowd sourced brainstorming business.

CROWD CREATIONSTurn your phone, camera or webcamon and create a 30 second movie ortake some photos. Then add them toYouTube, your blog, Flickr, Facebook...

Use open source sotware likeAudacity

to record an audio le and post that onyour blog or iTunes.

VisitSourceorge.netto nd other opensource sotware that you can contributeto and then use to create somethingelse.

Search on Google - every time you doit impacts the search results.

Start tweeting something, anything oreverything. Get creative!

Build a Facebook Fan Page and inviteyour riends to add some c ontent.

Be like Book Rapper and create yourown version o someone elses content- then share it with others. And, makesure you honour your sources!

CROWD FILTERINg Recommend someone on LinkedIn

Like or comment on Facebook

Retweet on Twitter- its an easy way tovote or someone elses good work.

On YouTube give the thumbs up ordown, avourite a video or simply watcha couple o them. Each time you watcha video its recorded and displayed orothers to see how popular it is.

Give a website (eg Book Rapper) aGoogle vote by linking to it on your siteor mentioning it in your blog.

Vote or top websites or stories onStumbleUpon, Redditand Digg

Research the title o a book or campaignin Google Adwords to see what othersare already searching or.

On Flickr add some tags to somephotos.

CROWD FuNDINg I you want to change lives then visitkiva.org and contribute some o yourspare cash.

Check out this article on Mashable ora ew ways to und your next culturalcreation.

Find out more or buy your own ootballclub via Wikipedias MyFootballClublisting.

Read more about the amazing work othe Grameen Bank

Read more about how Barack Obamaused social media and micro undingto win the US Presidential campaignin this great bookYes We Did by RahaHaroush.

decide create flter nd
http://www.bookrapper.com/blog.htmlhttp://Mailto:%[email protected]/http://www.bookrapper.com/http://ideajam.net/http://www.ideasculture.com/http://www.ideasculture.com/http://sourceforge.net/http://sourceforge.net/http://www.kiva.org/http://mashable.com/2010/06/21/crowdsource-funds-causes-startups/http://en.wikipedia.org/wiki/MyFootballClubhttp://www.grameen-info.org/http://www.rahafharfoush.com/yeswedid/http://www.rahafharfoush.com/yeswedid/http://www.rahafharfoush.com/yeswedid/http://www.rahafharfoush.com/yeswedid/http://www.grameen-info.org/http://en.wikipedia.org/wiki/MyFootballClubhttp://mashable.com/2010/06/21/crowdsource-funds-causes-startups/http://www.kiva.org/http://sourceforge.net/http://www.ideasculture.com/http://ideajam.net/http://www.bookrapper.com/http://Mailto:%[email protected]/http://www.bookrapper.com/blog.html


15/15


BR AuTHOR

gEOFF MCDONALDA ormer architect who lovesreading books, mapping ideasand designing board games.

Aka: The Ideas Architect

gET MORE RAPSTheres more than 20

others issues just like thisone at our website.

www.BookRapper.com

Theyre reely available.Download one or all.

SHARE YOuRTHOugHTS

Discuss the issues inthis RAP with your

colleagues. Itll sharpenyour ideas and expand

your thinking.

DISCuSS IT @ IDEAS LuNCHTo meet other business proessional, have a healthy lunchand discuss this issue urther come to the next event.

www.IdeasLunch.com.au

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TWIT RAPPERWant an even shorter book

summary? Read this Book Rapperissue in only 26 tweets. Read the

tweets or watch the movie at

www.twitrapper.com

READ THE BOOKI you want more detail

about this book then buya copy. We only select 12books a year so you know

its got to be good.

CREATIvE

COMMONSLICENCE

Share this document asit is, no changes, no re-selling. Email it, print it,

give it away...

Want More?PROFIT : Want more? Heres some sestions to deepen yor thinkin and sharpen yor learnin. I yo like this RAP, the best way yo can say thanksis to share what yoe ond with others on Twitter, Facebook, in yor blo, ace to ace, by sendin them a copy or directin them to or website.
http://www.bookrapper.com/blog.htmlhttp://Mailto:%[email protected]/http://www.bookrapper.com/http://www.ideasarchitect.com.au/http://www.ideasarchitect.com.au/http://www.bookrapper.com/http://www.ideaslunch.com.au/http://twitter.com/bookrapperhttp://www.twitrapper.com/http://www.twitrapper.com/http://twitter.com/bookrapperhttp://www.ideaslunch.com.au/http://www.bookrapper.com/http://www.ideasarchitect.com.au/http://www.bookrapper.com/http://Mailto:%[email protected]/http://www.bookrapper.com/blog.html

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