BOOK OF ABSTRACTS 2019...Azizah Ya‟acob7 , Mohd. Azman bin Abas8 1,2,3,4,5,6,7,8Universiti...

The 9th International and Interdisciplinary Conference on

Applied Linguistics and Professional Practice

Swiss-Garden Hotel & Residences Kuala Lumpur

23-25 September 2019

Hosted by,

Supported by,

BOOK OF ABSTRACTS

2

Contents Page

Welcome 3

Acknowledgements 4

Programme in Detail 5

Plenary Lectures 11

Panels 15

Oral Presentations 21

Posters 52

Work-in-progress Presentations 62

Workshop 66

List of Presenters 69

3

WELCOME

The International and Interdisciplinary Conference on Applied Linguistics and

Professional Practice (ALAPP) was first held in 2011 at Cardiff University to bring

together scholars from different disciplinary backgrounds. We are delighted to bring

the conference to Kuala Lumpur, Malaysia.

The disciplinary backgrounds of the presentations at the conference feature

language and communication research and professional specialities including:

business; education and training; forensic linguistics; healthcare; journalism; law;

media studies; organization studies; police work; social care and welfare; and

translation and interpreting.

This year‟s conference consists of plenary lectures; panels; oral presentations; work-

in-progress presentations; a workshop and poster presentations. The three day

conference is followed by a one day Masterclass delivered Prof. Srikant Sarangi.

ALAPP is closely linked with Journal of Applied Linguistics and Professional Practice

(JALPP) (Equinox), with a view to bringing seminal research to a wider

readership.

We hope you find the ALAPP conference in Kuala Lumpur a stimulating and

thought-provoking experience and we wish you a pleasant stay in Kuala Lumpur.

4

ACKNOWLEDGEMENT

We thank the international scientific committee who reviewed the submitted

presentation proposal abstracts:

Claudia Angelelli

Jo Angouri

Mariaelena Bartesaghi

Tom Bartlett

Hywel Coleman

Ulla Connor

Marisa Cordella

Jonathan Crichton

Lars Evensen

Laurent Filliettaz

Giuliana Garzone

Gøril Thomassen Hammerstad

Michael Handford

Anne Holmen

Rick Iedema

Rodney Jones

Anna-Malin Karlsson

Theo van Leeuwen

Hans J. Ladegaard

Theresa Lillis

Meredith Marra

Louise Mullany

Tarja Nikula

Ana Cristina Ostermann

Peter Patrick

Joanna Pawelczyk

Daniel Perrin

Celia Roberts

Frances Rock

Srikant Sarangi

Elena Semino

Diana Slade

Stef Slembrouck

Graham Smart

Johannes Wagner

Hadina Habil

Anne Kankaanranta

Shameem Rafik-Galea

5

PROGRAMME IN DETAIL

Monday 23 September 2019

08:30 –

09.15 REGISTRATION

09.15 –

09.50 OPENING CEREMONY

Welcoming Speech by Local Organising Commitee Dr. Hadina Habil & Prof Shameem

Opening Speech by Conference Chair, Prof. Dr. Srikant Sarangi

Officiating Speech

09.50 –

10.20 TEA/COFFEE

10:25 –

11.25

THE CANDLIN LECTURE

The Mines, Markets and Other Places : Language Planning in Professional and Occupational

Contexts

HYWEL COLEMEN

School of Education, University of Leeds, UK

11.30 –

12.30

SESSION 1A

SESSION 1B

SESSION 1C

11.30 –

11.55

128

Is Whatsapp The Future of

Workplace Communication?:

Investigating The Use of

Whatsapp in Decision-Making

Episodes

Nor Azikin Mohd Omar

Universiti Sultan Zainal Abidin,

Malaysia

135

A Corpus-Driven Analysis of

The Rhetorical Moves in The

Introduction Section of

Research Articles Published in

Q1 Language and Linguistics

Indexed Journals

Chuah Bee Peng1 and Ang

Leng Hong2 1Universiti Teknologi MARA

Malaysia 2Universiti Sains Malaysia

105

“We All Sell Wine, But It Comes

Back to The Land Really”: The

Narrative Construction of Place

in Australian Wine Branding

Kerrilee Lockyer1 and Jonathan

Crichton2

University of South Australia

12.00 –

12.25

104

Teaching Languages for

Tourism: Empirical Findings for

Curriculum and Course Design

Michael Seyfarth

University of Greifswald,

Germany

130

The Key Factors Affecting

Teacher‟s Role in Curriculum

Implementation from the

Light of Modern Technology

Mohammed H. Al Aqad1, Ooi

Boon Keat and Ali Sorayyaei

Azar

Management Science

University, Malaysia

122

Self-promoting: A double-

Edged Sword

Victor Ho

The Hong Kong Polytechnic

University

12.30 –

14.00

LUNCH

6

14.00 –

15.55

SESSION 2A

SESSION 2B

SESSION 2C

POSTER SESSION

14.00 –

14.25

136

Designing Online Language

Courses for Legal Professionals

Halina Sierocka

University of Białystok, Poland

133

Enhancing Professional

Practice among Heads of

Schools towards Improved

Organizational Outcomes

Adlina Abdul Samad,

Masputeriah Hamzah, Abdul

Halim Abdul Raof, Hadina

Habil, Masdinah Alauyah Md

Yusof & Noor Abidah Mohd

Omar

Language Academy,

Universiti Teknologi Malaysia

110

Classroom Management

Strategies for Migrant Volunteer

Teachers Professional

Development

Erah Apriyanti1 and Aldi Zul

Bahri2 1Enigma Pakar Lingua-Jakarta,

Indonesia, 2Enigma Pakar Consulting,

Indonesia

115

Bigbook Fabel Culture in

Increasing The Reading

Literacy toward Indonesian of

Elementary Students

Dian Permatasari Kusuma

Dayu

Universitas PGRI Madiun, East

Java, Indonesia

116

The Existence in Local

Languages, Bahasa Indonesia,

and English Languages

Winda Ayu Cahya Fitriani

Universitas PGRI Madiun, East

Java, Indonesia

14.30 –

14.55

108

Research Sharing Sessions with

Multiple Stakeholders: (Un)Willing

Participants or Odd

Collaborators?

Lubie G. Alatriste

City University of New York,

College of Technology, USA

141

An Investigation into the

Relationship between Raters‟

Severity and Raters‟ Attitudes

toward Accentedness in

Speaking Assessment

Waseda University,Tokyo,

Japan

15.00 –

15.25

143

“This is The First Research to

Prove That …”: Why Do Authors

of Clinical Research Use Hype?

Neil Millar1 and Brian Budgell2

1University of Tsukuba, Japan 2Canadian Memorial

Chiropractic College,Canada

142

The Impact of Explicit Oral

Instructive Feedback on

Enhancing Malaysian TESL

Students‟ Motivation

Ali Sorayyaei Azar1

Nur Syahira Amira binti

Norhisham2

and Pham Hoang Tu Linh3 1,2Management & Science

University, Malaysia 3National Academy of

Education Management,

Hanoi, Vietnam

15.30 –

15.55

137

How did Arul Kandasamy

Manage Impressions of

Culpability of 1MDB over BFM?:

A Membership Categorisation

Analysis

David Yoong

University of Malaya, Malaysia

119

Lexical and Phonological

Differences in Javanese in East

Java, Indonesia

Erlin Kartikasari

Universitas Wijaya Kusuma

Surabaya, Indonesia

16.00 –

16.25

132

Linguistic Strategies in

Technical Oral Presentations:

Perception of the Academic

and Professional Engineering

Community

Ena Bhattacharyya1, Azlin

Zaiti Zainal2

1Universiti Teknologi

PETRONAS, Malaysia 2University of Malaya,

Malaysia

16.30 –

19.00

ALAPP 2019 WELCOME RECEPTION

Venue : UCSI University

7

Tuesday 24 September 2019

09:00 –

10.00

SESSION 3A

SESSION 3B

SESSION 3C

POSTER SESSION

09.00 –

09.25

102

Faking or Not Faking a Low

Language Proficiency in Legal

Cases?

Margaret Van Naerssen

Independent Consultant in

Applied Linguistics, USA

109

Interpreter Roles and

Responsibilities in Police and

Courtroom Interaction

Marta Kirilova

University of Copenhagen,

Denmark

147

How Language is Used to

Attract Potential Victims in

The Online Romance Scam

Kam-Fong Lee1, Mei-Yuit

Chan2, Helen Tan3 and Afida

Mohd Ali4 1,2,3,4 Universiti Putra Malaysia,

Serdang, Malaysia

145

The F-Word in English Songs: A

Diachronic Analysis

Flora Anak Goyak1,

Mazura Mastura

Muhammad2

Universiti Pendidikan Sultan

Idris

146

Pragmatic Functions of

Repetitions and Hedging in

Life Insurance Sales

Interactions

Wan Irham Ishak1, Shameem

Rafik-Galea2 and Shafinah

Md. Salleh3 1,3Universiti Teknologi Mara,

2UCSI University Kuala Lumpur

09.30 –

09.55

138

Superior-Subordinate Talk in A

Hypermarket: A Case Study

Shafinah Md Salleh1 and

Hadina Habil2

1Universiti Teknologi MARA

Malaysia, 2Universiti Teknologi Malaysia

144

Engaging Stakeholders in

Training Heads of School for

Professional Practice

Abdul Halim Abdul Raof1,

Masputeriah Hamzah,

Masdinah Alauyah Md Yusof,

Noor Abidah Mohd Omar,

Adlina Abd Samad, Hadina

Habil


10.00 –

10.20

TEA/COFFEE

8

10.25 –

11.20

SESSION 4A

SESSION 4B

SESSION 2C

POSTER SESSION

10.25 –

10.50

103

Using MOOCs as An

Intercultural Communication

Training Tool: Fostering

Language Reflexivity and

Developing Communicative

Practice Through an

Experiential Approach

Doris Dippold

University of Surrey, UK

401

Bad News? Good News!

Disclosing Unpleasant News

To Private Customers

Barbara Pizzedaz

WU - Vienna University of

Economics and Business,

Vienna, Austria

123

Conceptions of Professional

Practice Redefined in the Age

of Globalization

S. Vighnarajah1, Latha

Ravindran2 and Minder Kaur3 1,2,3UCSI University, Malaysia

107

Globalization,Language

Diversity and Spanish in The

US Healthcare Setting

Ashley Bennink

Universidad de Oviedo, Spain

10.55 –

11.20

151

Government and its

Discourses of Flood Disaster

Preparedness: Impact on

Response and Action

Shalini Selvaraj1 , Shanti

Sandaran2

Faculty of Social Science

and Humanities,

Universiti Teknologi

Malaysia

402

The Use of Standard Marine

Communication Phrases

(SMCP) Between Malaysian

VTSO and Ship Personnel in

Maritime Communication

Nurul Nadia Ansar Ahmad

Khan1, Sharon Sharmini Victor

Danarajan2,

Yap Ngee Thai3, Zalina Bt

Mohd Kassim4 and Shameem

Rafik- Galea5

1,2,3,4Universiti Putra Malaysia, 5UCSI University Malaysia

11.25 –

12.15

PLENARY SPEAKER

Let‟s Talk About International Business … and „English‟!

ANNE KANKAANRANTA

Aalto University School of Business, Finland

12.15 –

12.40

ALAPP 2020 Announcement

PROF. DR. SRIKANT SARANGI

Danish Institute of Humanities and Medicine (DIHM)

Aalborg University, Denmark

12.40–

14.00

LUNCH

9

14.00 –

16.25

SESSION 5A

SESSION 5B

PANEL SESSION

SESSION 2C

POSTER SESSION

14.00 –

14.25

117

Verbalizing Art Through Self-

Promotional Genres By

Japanese Artists

Atsuko Misaki1, Noriko

Watanabe2 and Judy

Noguchi3 1Kindai University, Japan,

2Ritsumeikan University, Japan

and 3Kobe Gakuin University,

Japan

501

Interactional Perspectives on

Information and

Communication Technologies

(ICT) in Professional Contexts

Jeanette Landgrebe1,

Thomas Lehman Waaben Toft2,

Simon Bierring Lange3,

Brian Due4,

Louise Lüchow5,

Mie Femø Nielsen6 1,2,3,4,5,6University of

Copenhagen, Denmark

Panel Presentation 1

Presentation Title:

E-‐Mail Practice Revisited – An

Interactional Approach

Presenter: Jeanette

Landgrebe


Presentation title: Utilizing

Laptops: The Challenge of

Multiactivity In Face-‐To-‐Face

Meetings

Presenter: Louise Lüchow


Presentation Title:

Contemporary Formality in

Professionals' ICT Mediated

Encounters

Presenter: Mie Femø Nielsen


Presentation Title: Managing

Distributed Meetings:

Question Design Training for

Team Leaders

Presenter: Simon Bierring

Lange


Presentation Title: Co-‐Operative Creativity:

Exploring ICT-‐Affordances in

Professional Contexts

Presenter: Brian Due

124

English-Malay Translation

Problems in the film, 12 Years

a Slave

Ghayth K. Shaker Al-

Shaibani1 ,Ahmad Syahir

Naimi bin Ahmad Azizi2 and

Kais A. Kadhim3 1,2 UCSI University, Malaysia,

3University of Technology

PETRONAS, Malaysia

129

Lacuna of Translating Pun

from Arabic into English in The

Holy Quran

Mohammed H. Al Aqad1,

Ahmad Arifin Bin Sapar2,

Mohammad Bin Hussin3,

Ros Aiza Mohd Mokhtar4 and

Abd Hakim Mohad5 1,2,3University of Malaya,

Malaysia 4,5Universiti Sains Islam

Malaysia, Malaysia

14.30 –

14.55

140

Patient Perception on Doctor

-Patient Communication in A

Medical Health Center

Rozmel Abdul Latiff1, Zarina

Othman2, Wan Nur‟ Ashiqin

Wan Mohamad3, Azizah

Ya‟acob4 and Mohd. Azman

bin Abas5

1,2,3,4,5Universiti Kebangsaan

Malaysia

15.00 –

15.25

112

Theme-Oriented Discourse

Analysis: Findings from a Study

of Decision Making about

Insulin for Type 2 Diabetes

Ayeshah Syed


15.30 –

15.55

121

The Artist‟s Statement, Online

Guidelines, and The

Interpretation of Creative

Practice

Darryl Hocking

Auckland University of

Technology,

New Zealand

16.00 –

16.25

131

Ethics and Professional

Practice: Content Analysis of

Case Studies Written by the

CEOs in the Insurance Industry

Cordelia Mason

Universiti Kuala Lumpur,

Malaysia

16.30 –

17.00

TEA/COFFEE

NETWORKING

19.30 –

21.30

CONFERENCE DINNER

10

Wednesday 25 September 2019

09:00 –

09.55 SESSION 6A

SESSION 6B

09.00 –

09.25

148

Promotional Language of the Local and

International Brands of Halal Food Products:

A Comparative Analysis

Wan Nor Fasihah Wan Mohd Fadzlullah1 and

Adlina Ariffin2 1, 2 International Islamic University Malaysia

139

The Framework of Language and

Communication in Doctor-Patient

Interaction

Zarina Othman1, Rozmel Abdul Latiff2,

Wan Nur‟ Ashiqin Wan Mohamad3,

Raymond Azman Ali4, Halizah Omar5

Zaleha Abdullah Mahdy6

Azizah Ya‟acob7 , Mohd. Azman bin

Abas8

1,2,3,4,5,6,7,8Universiti Kebangsaan

Malaysia

09.30 –

09.55

111

The Function of Metacognition as a

Professional Genre in Business Writing

Tiffany Bourelle1 and Joseph Bartolotta2

1University of New Mexico, USA, 2Hofstra

University, USA

152

Soft Skills Development in An

Entrepreneurship Course for

Undergraduates.

Hadina Habil, Rohayah Kahar, Siti

Aishah Abdul Hamid

Language Academy, UTM

10.00 –

10.25 TEA/COFFEE

10.30 –

11.30

KEYNOTE SESSION

Engaging With And Impacting Professional Practice: The Dilemma of Rigour and/or

Relevance

PROF. DR. SRIKANT SARANGI



11.30 –

12.30

WORKSHOP

Researching Business Communication and Professional Practice: Innovation,

Collaboration and Creativity

ASSOCIATE PROFESSOR DR. GINA PONCINI

Department of Humanities and Social Sciences, Khalifa University, Abu Dhabi

12.30 –

13.30

ALAPP OPEN FORUM

CLOSING

13.30 –

14.30

LUNCH

11

FEATURED LECTURE:

THE CANDLIN LECTURE

MONDAY 23 SEPTEMBER 2019

10.25 am -11.25 am

Tin Mines, Markets and Other Places: Language Planning in Professional and

Occupational Contexts

Hywel Coleman

Honorary Senior Research Fellow, School of Education, University of Leeds, UK

In his preface to one of the earliest book-length studies of language and

development, Professor Chris Candlin argued that power in the context of

language in development is „regularly unacknowledged in the naturalised

acceptance of allocated positions, interpretations and actions of everyday

behaviour, and the uncontroverted alignments with unquestioned constructs‟

(Candlin 1997, xvii).

This presentation critically examines language status planning in six

professional and occupational contexts: secondary schools in Morocco, a tin

mine in Indonesia, dentists‟ surgeries in the UK, a university in Indonesia,

markets in Francophone West Africa and primary schools in Gabon. The case

studies reveal that language policies are rarely based on concrete evidence

of language strengths and needs. Rather, they are often designed (whether

consciously or otherwise) on assumptions that benefit privileged elements in

society, while the language needs of marginalised communities are ignored.

Two decades on, therefore, Candlin‟s observation about the ubiquity of

power - often „unrecognised‟ and „unquestioned‟ – continues to be relevant.

Influenced by Candlin‟s suggestion that language and development

planning needs to integrate anthropology, social theory and applied

linguistics (Candlin 1995), the presentation concludes with a consideration of

ways in which language policies for professional and occupational contexts

12

might be made more equitable and more empowering.

Candlin, C. 1995. Three into one must go: Integrating anthropology, social

theory and applied linguistics in a theory of language and development. In

Second International Conference on Language and Development:

Conference Program, p 23. Bali, Indonesia: Indonesia Australia Language

Foundation. (Abstract of a plenary session; the paper does not appear to

have been published.)

Candlin, C. 1997. General editor‟s preface. In B.Kenny and W.Savage (eds),

Language and Development: Teachers in a Changing World, pp xii-xvii.

London: Longman.

13

PLENARY SESSION:

TUESDAY 24 SEPTEMBER 2019

11.25 am – 12.15 pm

Let‟s Talk About International Business … and „English‟!

Anne Kankaanranta

Aalto University School of Business, Finland

In today‟s international business, „English‟ is ubiquitous – it occupies a space

as a global means of communication to make meaning among people of

diverse linguistic backgrounds. For the majority of business professionals,

„English‟ is not a mother tongue, but they have studied and learned it at

school and/or developed their skills at university. Ultimately, when they start

using „English‟ in their work, business knowledge intertwines with their linguistic

and other related skills. The multifaceted resource emerging in such

interactions as a social practice has been labelled as English as a Business

Lingua Franca (BELF). Interestingly, the international corporate context also

houses another type of „English‟, which is typically visible in one-way official

communication such as corporate websites.

In my talk, I will elaborate on the dynamics of the notion of „English‟ in

international business and management from different perspectives such as

an individual professional vs. a multinational corporation (MNC) and an

applied/sociolinguist vs. a researcher in international management. In

particular, I will unpack and discuss the notion of „English as corporate

language‟ and how it has been approached both theoretically and

empirically. By doing this, I will demonstrate what implications conceptual

clarity, or the lack thereof, can have for both practice and research.

14

KEYNOTE SESSION:

WEDNESDAY 25 SEPTEMBER 2019

10.30 am – 11.30 am

Engaging with and Impacting Professional Practice: The Dilemma of Rigour and/or

Relevance

Srikant Sarangi



An „applied mentality‟ is routinely professed when undertaking studies of

professional practice – in the domains of education, health and social care, law,

media, business etc. Over the years, at thematic and conceptual levels,

language and communication researchers have extended their expertise to

include a wide range of study sites and modalities. The thematic/conceptual

engagements are often matched by researchers opting for rigorous

methodological and analytical frameworks. Additionally, in their search for

relevance, interdisciplinary partnershipping is increasingly being epitomised as

desirable and value-added, i.e. an „applied mentality‟ combined with an

„interdisciplinary stance‟ is seen as a prerequisite in one‟s search for practical

solutions to „wicked‟ societal problems. However, in many instances, especially

with regard to dissemination and impact of research, the question concerning

practical relevance remains a moot point, with or without interdisciplinary

collaboration. In this presentation, I unpack both the notions of „applied/practical

relevance‟ and „interdisciplinarity‟, with an outline of suggestions targeted at

professional practice studies.

15

PANEL

16

501

Title of Panel: Interactional Perspectives on Information and

Communication Technologies (ICT) In Professional Contexts

Panel Convener/Coordinator

Name: Jeanette Landgrebe

Affiliation: University of Copenhagen, Denmark

Panel Convener/Coordinator

Name: Thomas Lehman Waaben Toft


Presenters

Name: Jeanette Landgrebe


Name: Simon Bierring Lange


Name: Brian Due


Name: Louise Lüchow


Name: Mie Femø Nielsen


PANEL Themes:

Information and Communication Technologies (ICT) in professional

contexts

Expertise and professional practice;

Professional practice and communication in the age of globalization

Panel Summary:

Today‟s companies are navigating in a globalized world where market

conditions are changing more rapidly than ever. The key to success is a

matter of being an agile and adaptable organization: Decisions need to be

made fast and opportunities must be sized as they emerge. This requires that

coworkers, teams and departments are able to exchange information and

17

engage in interaction as efficiently and effortlessly as possible. As a result,

companies have increasingly become digital workplaces where

employees must rely on various ICT-‐ technologies to accomplish their

daily collaborative activities such as meetings (e.g. Oittinen & Piirainen-‐Marsh

2015) and team work (e.g. Hassert 2018). However, it is often the case

that employees are neither formally introduced to nor formally trained in

using the technology. Thus, while some employees might be familiar with

possibilities and pitfalls, others must learn these by time-‐consuming and

costly „trial and error‟. Even despite any pre-‐established best practice

knowledge and guidelines, most well-‐informed users of ICT-‐ technologies are

still prone to problematic habits in their communicative assemblage (e.g.

Arminen et al. 2016). This may result in unnecessary collapses and break

downs in collaboration, cause long-‐term communication barriers, and

impact the company‟s financial performance negatively. Our panel

addresses this inattentive usage of ICT-‐ technology in global companies and

present how employees can acquire a more conscious approach to their

digital workplace. Our view on communication is rooted in the Corporate

Communication perspective (Cornelissen 2011), and in this panel we take a

situational and interactional perspective on diverse ICT-‐mediated interaction

in global business contexts, covering topics as follows: Contemporary

formality in professionals‟ ICT mediated encounters; e-‐mail practice revisited –

an interactional approach, utilizing laptops: the challenge of multi-activity in

face-‐to-‐face meetings; managing distributed meetings; question design

training for team leaders; co-‐operative creativity: exploring ICT-‐affordances

in professional contexts.


Presentation Title: E-‐Mail Practice Revisited – An Interactional Approach

Presenter: Jeanette Landgrebe

E-mails remain one of our most used and traditional tools for digital

communication in the globalized work place (Landgrebe 2016; Baron

2000). Attending to e-mail tasks forms part of our daily work routine

activities and is often a time consuming activity for many professionals. It

has become a highly routinized activity, which we do not spend much

time reflecting upon how we engage with - we just do it (Giddens 1984).

According to Darics (2015) 2.5 million e- mails, incl. spam-mails are sent

and received in cyberspace each working day. Thus it could be argued

that in a global digitalized world, where different technologies compete

to be our preferred tool for collaboration, practitioners have developed

an unreflective e-mail practice, which is not truly collaborative or timely.

In this paper, I argue that organizations are formed by the interaction

between employees, and that e-mail interaction focusing on co-creation,

involvement and equality in relations are one of the foundations for an

18

organization‟s long-term success in a global, digitalized work place. I take

an EM/CA approach (Garfinkel 1967; Sacks et al. 1974) to analyzing

institutional authentic e-mail interaction as social interaction. I will

demonstrate how email interaction can constrain or facilitate a co-

creating and involving collaboration between employees in their

endeavours to achieving a joint organizational goal. Based on my

findings I suggest that an interactional approach to e-mail practice has a

potential to pave the way for a more conscious, co-creative and timely

collaboration in the digitalized work place.


Presentation Title: Utilizing laptops: The Challenge of Multiactivity in Face-‐To-‐Face Meetings

Presenter: Louise Lüchow

Multiactivity can constitute several intersubjective challenges in social

interaction (Haddington et al. 2014), perhaps most notably in institutional

settings, such as reporting and manager feedback sequences, where

epistemic and deontic asymmetries in professional identities are displayed

and oriented to (Svennevig, 2011), and which may yield face threatening

actions (Goffman,1967). Not only can a lack of shared visual orientation

impact how and when mutual understanding or common ground is

sequentially achieved, but participants may also fail to monitor their co-‐participant‟s verbal and embodied actions in the physical surround, in the

worst case leading to an interactional stagnation in the activity,

misunderstandings, or even conflict.

In this paper I take a multimodal interactional approach (Due, 2017;

Streeck et al. 2011) based on video footage from a sales strategy

meeting between the CEO and the sales manager in an International

software organisation. My point of departure is how individual laptops

pose an obstacle for the smooth progression of the meeting, causing

unnecessary derailment and prolongment of the activity. Furthermore, I

aim to demonstrate how the participants‟ orientation to their individual

laptops during such reporting and manager feedback sequences

generates inexpedient epistemic and deontic asymmetry and misaligning

professional identities. In particular I am interested in unfolding the

participants‟ use of verbal, embodied and material resources to align

and disalign with the ongoing activity and how these multimodal

response formats relates to (dis)affiliative actions (Steensig, 2013).


Presentation Title: Contemporary Formality In Professionals' ICT Mediated

Encounters

Presenter: Mie Femø Nielsen

19

In ICT mediated interaction participants collaborate across fractured

ecologies and often encounter problems with selecting next speaker,

progressing the talk, securing participation and securing mutual focus of

attention.

Formality has since Weber's work on formality and the bureaucracy

(1924/1947) been seen as a strategy to optimize professional solutions and

manage complexity in an orderly and fair manner (Drew & Heritage,

1992; Arminen, 2008; Heritage & Clayman, 2010). According to the classic

work of Atkinson (1982) formality is furthering distinct and goal oriented

interaction while saving time. Participants move in and out of formality

(Nielsen 2013) and may increase or decrease formality and shifts between

formats locally. Formality is also a strategy for securing transparency,

inclusion and democratic participation (Nielsen 2014). This may be

accomplished via pre-‐allocation of participant roles, topics, turn-‐types and

placement of turns and by making participants visible and audible via,

boundary signals, turn mediation, speaker identification.

This paper aims to show how formality is neither binary nor externally

imposed but organized ’globally’ as well as negotiated locally. The paper

explores contemporary formality strategies in video mediated interactions

as well as situations where lack of formality is a participants' problem. The

paper will end up discussing specific formality strategies as potential

solutions.

Data are video recordings of professionals' video and telephone

mediated encounters. Data are analysed from a conversation analytic

and ethnomethodological approach.


Presentation Title: Managing Distributed Meetings: Question Design Training

for Team Leaders

Presenter: Simon Bierring Lange

Conference calls pose certain interactional challenges for team leaders,

one of them being facilitating the meeting in a way that secures both

team involvement and smooth meeting progression. One resource for

doing this is designing questions that facilitate interaction and

progression. Based on interviews, ethnographic fieldwork and video

20

recorded data in a multinational organisation, this paper presents a case

of how findings from EMCA multimodal interaction analysis research

(Nevile, 2015) can serve as the basis for designing communication training

for a specific organisation‟s needs. From an applied conversation analysis

(Antaki, 2011) and multimodal (Streeck, Goodwin, & LeBaron, 2011)

perspective, this paper specifically focuses on recipient design of

questions in distributed multiparty conference calls and offers a range of

ideas on how to use the findings for tailoring communication training to

the relevant practitioners.


Presentation Title: Co-‐Operative Creativity: Exploring ICT-‐Affordances in

Professional Contexts

Presenter: Brian Due

Research in creativity diverges into many different areas: Usually, the

approach is to focus on individuals‟ personality or cognition or group problem

solving capacities from functional perspectives. These approaches may

span what has been called big-‐C, pro-‐C and little-‐C (Kaufman &

Beghetto, 2009). There are also some research from a mini-‐C perspective,

typically from business context, looking into how ideas are created during

meetings (Due, 2016). In this presentation I will outline the elements to a

theory of creativity that diverge from these approaches. Based on

ethnomethodology, I will show how creativity is an everyday social and

situated accomplishment involved whenever people encounter and orient to

emergent problems. Examples are from video ethnographic studies and

will focus on ICT-‐in-‐interaction, specifically video-‐mediated interaction

and robot-‐interaction. The analysis will show how creativity is a non-‐scripted, mundane, basically human resource that is co-‐operatively

accomplished as improvisations to emergent problems (cf. Goodwin, 2018).

This research has implications for our theoretical understandings and for

practitioners who strive to better understand the nature of creativity and the

role of ICT in interaction.

21

ORAL

PRESENTATIONS

22

102

Title of Proposal: Faking or Not Faking a Low Language Proficiency in Legal

Cases?

Main Author (Presenter)

Name: Margaret van Naerssen

Affiliation: Independent Consultant in Applied Linguistics, USA

Conference Themes:

Language, communication and the professions

Institutions and professions

Expertise and professional practice

Claims by non-native speakers (NNSs) about comprehension/ speaking

problems in the language of the legal system frequently may be truthful.

However, some may try “faking” a lower than truthful language proficiency

for perceived legal advantages. This can impact a case, e.g.,

communication of rights and “confessions”. This presentation underscores the

importance of linguistics experts being prepared for both possibilities. Almost

invariably the challenge is “How do you know the defendant wasn‟t faking a

lower language proficiency?”

In some US legal contexts such claims are called “malingering”. This presenter

argues that “intentional, deceptive underperformance for legal advantages”

most accurately describes “faking” and distinguishes it from

“underperformance” which might include effects of stressful conditions. A

related phenomenon is “voice disguise” in criminal communications (Azzariti,

2013, Brazil). In both contexts linguistic analyses of language evidence,

checking for consistencies/ inconsistencies, can determine the likelihood of

intentional deception in language use.

Non-linguists sometimes form opinions of defendants‟ language based on

general exposure to NNSs. However, for court acceptance of linguistics,

analyses should have some basis in research.

Two strategies are described: 1) analysis of multiple language samples, and

2) an alternating language story re-tell task. Findings are then examined in

relation to other language use in the case and to results of language

proficiency assessments.

However, the best professional efforts by qualified linguists, still may not

overcome a judge„s or juries‟ a) misunderstandings about language

development, use, and language assessment; and b) personal biases about

specific populations. These can cause non-linguists to automatically assume

“faking”.

23

103

Title of Proposal: Using MOOCs As An Intercultural Communication Training

Tool: Fostering Language Reflexivity and Developing Communicative

Practice through An Experiential Approach


Name: Doris Dippold

Affiliation: University of Surrey, UK

Conference Themes

Communication training for professionals

Language awareness and reflexivity for the professions


This paper investigates how a MOOC (Massive Online Open Course) can be

used as an intercultural communication training tool, with a particular focus

on how an experiential approach can foster language reflexivity and lead to

a change in communication practices in the long term.

The MOOC “Communicating with diverse audiences” ran as a pilot from mid

June to mid July 2018 on the University of Surrey‟s VLE and is due to be re-

launched in 2019 through Futurelearn. The course is based on linguistic theory

(interactional sociolinguistics, English as a lingua franca, face and rapport)

and aims to develop individuals‟ personal communication practices. It also

draws on the principles of data-led reflection (Jones & Stubbe, 2004; Schön,

1983) as well as experiential and social constructivist learning (Dewey, 1938,

Vygotsky, 1980). These are implemented by means of theory-led lectures and

articles, role-play videos & debriefs, interactive activities, discussion forums

and reflective tools for planning and evaluating communication activities.

Evidence gathered through online surveys, an immediate post-course focus

group and follow-up participant interviews approx. three months after the

end of the course reveal that the learning gain went beyond a growth in

linguistic knowledge and awareness. Some participants report situations in

which their cognitive gain filtered into practical conclusions about their own

communicative practices, allowing them to change these practices rather

than waiting for others to adapt theirs. This suggests that an experiential

approach creates favourable conditions for learning through a MOOC which

has long-term impact.

24

104

Title of Proposal: Teaching Languages for Tourism: Empirical Findings for

Curriculum and Course Design


Name: Michael Seyfarth

Affiliation: University of Greifswald, Germany

Conference Themes:



Research Methodologies

Tourism destination management often includes strategies for attracting

specific nationalities of travellers. In the case of mass tourism this leads to the

fact, that there are some bars, beach sections, and hotels used by Russian

tourists, others by British, German or Chinese ones. Although providing services

in the language of the tourists might be considered an economic

advantage, experience shows that employees often suffer from a lack of

knowledge in foreign languages. The reasons are manifold and they concern

the quality of course design and material, but also economic reasons, such

as limited time for training programs. The main issue though is the empirical

basis that is needed to develop courses that fit the needs of employees as

well as those of employers.

Using the example of service-oriented professions in tourism, we present a

study with a design that is a triangulation of job instructions, job descriptions,

interviews, and investigations in a qualitative data analysis. The analysis led to

27 situations in work places, such as tourist information centres, public

transport, ticket points of sale, hotel receptions, and restaurants. For each

situation data revealed up to 40 steps taken by professionals in order to

provide the service in question. Examples from tourist information centres,

hotel receptions, and restaurants offer an insight to the outcomes of the study

and a starting point for discussions about the potential for further curriculum

development and course design.

25

105

Title of Proposal: “We all sell wine, but it comes back to the land really”: The

narrative construction of place in Australian wine branding


Name: Kerrilee Lockyer

Affiliation: University of South Australia

Co-Author

Name: Jonathan Crichton

Affiliation: University of South Australia

Conference Themes:



Wine is typically branded by region, and marketing campaigns are based

around where and when the wine is made. This is the case in Australia, where

brands are „origin branded‟, drawing on features of the landscape, local

history and stories of the vineyard to create the brand (Alonso & Northcote,

2009). Allied to this emphasis on place, brand success depends on the way

employees communicate brands to customers (de Chernatony, McDonald

et al. 2011). Despite the importance of this communication, there has been

little research on how brand place is linguistically constructed in wine

marketing, and none from an employee perspective. This paper will explore

the construction of brand place through narratives used by employees in

their routine work for a multinational wine distributor. Informed by Sarangi and

Roberts (1999) recommendations for „practical relevance‟, and drawing on

principles of linguistic ethnography, the data was collected over a period of

six months across four sites: in Australia, New Zealand, the United Kingdom,

and the United States. The data included ethnographic observations of

routine office and company practices, interviews with 36 employees, and

relevant marketing materials. The analysis involved theme-oriented discourse

analysis (Roberts and Sarangi 2005) with a focus on narrative analysis

(Georgakopoulou 2007, Riessman 2008). Drawing on illustrative samples of

analysed data, we argue that narrative is central to the communicative

expertise required to construct „brand-place‟ in wine marketing.

26

108

Title of Proposal: Research Sharing Sessions with Multiple Stakeholders:

(Un)Willing Participants or Odd Collaborators?


Name: Lubie G. Alatriste

Conference Themes:

Challenges in communicating research findings

Language, communication and professions

Language awareness and reflexivity in the professions

The field of discourse studies has been turning to praxis in recent years,

evidenced by growing numbers of publications that address dissemination of

research findings and the impact they may have (e.g., Antaki, 2011; Lawson

& Sayers, 2016). Many articles published in the Journal of Applied Linguistics

and Professional Practice (ALAPP) engage reflexivity/praxis in discourse

studies in professional settings, or they look at responsibility for researchers

and participants in professional settings (e.g., Solin & Ostman, 2012).

However, the drive towards praxis and reflexivity is not without obstacles.

Sarangi and Candlin (2010) identified challenges such as misunderstandings,

rejection, logistical problems of setting up collaborations, etc. (see Candlin &

van Leeuwen, 2003). This presentation addresses specific challenges the

researcher faced when attempting to share data findings with a number of

university stakeholders. The researcher used surveys, interviews,

questionnaires, and open discussion sessions, in order to elicit feedback from

various stakeholders. In this paper, outreach efforts to university policy

makers, and the inclusion of students as stakeholders will be shared.

Preliminary results show stakeholders‟ reticence to fully engage in

negotiations of findings and a surprising apathy on the part of the students.

The conclusion suggests that some places/stakeholders are less open to

reflexivity efforts due to deeply rooted practices, powerful political structures,

“turfism”, and simply a lack of understanding. These early findings will be

discussed and audience feedback encouraged, aiming at reflexivity at this

stage of the research process.

27

109

Title of Proposal: Interpreter Roles and Responsibilities in Police and

Courtroom Interaction


Name: Marta Kirilova


Conference Theme

Interpreting

Interpreting is a way to mediate meaning between the institutional

representative and a citizen assumed not to master the official code

(language) to a sufficient degree, and the mediator (the interpreter) is a

person who is proficient in both codes (languages). The expectations to the

interpreter are detailed and complex. Yet, the role of the interpreter

continues to be under-valued as an essential contribution to the meaning-

making process (Wadensjö 2008). Interpreter-mediated encounters are

generally founded on a well-known set of assumptions about language and

communication, which emphasize the monolingual mode as the most

appropriate form of communication. Such understandings may cause

problems for legal rights (Angermeyer 2005, Stern 2018) and have serious

consequences in the face-to-face situation (Maryns 2014). In this talk, I

present and discuss group interview data from a newly launched research

project on interpreting in three public domains in Denmark (INTRERPRETING). I

include data from group interviews, surveys and facilitated group talks with

police officers, prosecutors and interpreters. I compare and discuss how the

different participants understand and articulate the roles and responsibilities

of the interpreter as well as the nature of interpreting. I will also relate some of

the discourses to recent mass-mediated discussions about interpreting

encounters. This will lead to a final discussion of the complex and sometimes

conflicting ideologies of language and communication in interpreting

encounters in contemporary Danish society.

28

111

Title of Proposal: The Function of Metacognition as a Professional Genre in

Business Writing


Name: Tiffany Bourelle

Affiliation: University of New Mexico; USA

Co-Author

Name: Joseph Bartolotta

Affiliation: Hofstra University, USA

Conference Themes




This presentation reports the results of a study of an executive business

communication course populated by mid-career management professionals

from a variety of industries where the researchers studied how academic

metacognitive strategies and practice transfers to the workplace. Theorists

such as Schön (1983, 1987), and Mocodean & McNeil (2017) suggest that

metacognition in the workplace can enhance communicators‟ achievement

of specific workplace learning objectives and increase productivity and

engagement levels. Indeed, metacognition has merit for academia and the

professions, but it can also be used to bridge the considerable gap between

academia and the workplace. Researchers collected self-reflective letters,

structured much like annual reviews written in the workplace composed by

these mid-career professionals. Within academic reflection, students consider

their composing work over time and in the context of selected pieces they

have created; similarly, metacognition in the workplace often asks

professionals to review their work and make an argument for their learning or

meeting off workplace objectives based on their performance, which can

include documents and projects completed. Based on our findings, which

include a follow up with students after completion of the course, we suggest

that metacognitive self-reflection in academia allows for greater transfer of

learning to the workplace, so long as the students are prompted to write

about the relevance of coursework and the practice of metacognitive

reflection to their careers.

29

112

Title of Proposal: Theme-Oriented Discourse Analysis: Findings from a Study of

Decision Making about Insulin for Type 2 Diabetes


Name: Ayeshah Syed

Affiliation: Faculty of Languages and Linguistics, University of Malaya

Conference Themes:

Research Methodologies

Language, Communication and the Professions

Compared to other methods, Theme-oriented Discourse Analysis (Sarangi

and Roberts, 2005; Sarangi, 2010a; 2010b) has not been very widely used in

analysing healthcare communication. However, this analytical framework is

highly suitable for analysis of discourse in professional settings. This paper

provides an overview of the method, and shares some findings of a doctoral

study on decision making about insulin therapy, using Activity Analysis and

Accounts Analysis within a Theme-oriented Discourse Analytic framework.

First, findings from Activity Analysis of doctor-patient consultations will be

discussed: identifying overall structure of consultations as well as interactional

practices in decision making. Second, findings from Accounts Analysis of

interviews with doctors and patients will be presented. In conclusion, the

flexibility of Theme-oriented discourse analysis enables researchers to adapt

the application of this analytical framework according to their research

objectives and research context, and more importantly, to professional

concerns in the context being studied.

30

117

Title of Proposal: Verbalizing Art Through Self-Promotional Genres by

Japanese Artists


Name: Atsuko Misaki

Affiliation: Kindai University, Japan

Co-Author

Name: Noriko Watanabe

Affiliation: Ritsumeikan University, Japan

Co-Author

Name: Judy Noguchi

Affiliation: Kobe Gakuin University, Japan

Conference Themes:

Multimodality in professional practice



The notion that “Art speaks for itself” appears to be losing ground in the world

of arts as the pace of globalization gains momentum together with

digitalization. This was the general tendency we observed through semi-

structured interviews with over 50 Japanese artists working in Japan and

abroad. Art education in Japan, especially at the tertiary level, still tends to

focus more on the development of artistic skills than communicative skills.

However, once out in the field, artists find that being able to verbalize about

themselves as artists as well as their works plays an important role in their

creative practices, be it in their native language or any other language. In

this oral presentation, we shed light on their verbalization practices mainly in

English by focusing on the linguistic features of self-promotional genres,

namely the artist website as portfolio, used by artists across creative fields. The

websites provide an opportunity not only for visual artists but also for

performing artists to integrate visual with auditory and verbal means of

communication to reach out multimodally to their audiences. Moreover,

various Japanese artists with or without perspicacity use the website as

portfolio in order to reach their audiences in different social and cultural

situations. We conclude by pointing out that more Japanese artists are

becoming aware that verbalization indeed is an important part of their

creative practices and that such loosely bound genres as self-promotional

genres do exist in the field of arts.

31

118

Title of Proposal: Anatomy of a False Confession: Discursive Construction of

False Narratives in Police Interrogation


Name: Janet Ainsworth

Affiliation: Seattle University, USA

Conference Theme

Language, communication, and the professions

In every criminal justice system, most criminal convictions are obtained, at

least in part, through confessions by the accused. In theory, this ought to

reassure us that the right person is being punished for the offense. However,

our confidence in the accuracy of criminal justice has been shaken by DNA

testing that has revealed a huge number of cases in which the wrong person

was convicted of serious crimes. In many of these cases, the innocent

defendant actually confessed to the crime. How is this possible? We are all

sure that we would never confess to a crime if we were innocent. Moreover,

the police are motivated to catch the true culprits in criminal cases, not the

innocent. Given the importance of ensuring that only the guilty are punished

for crimes, how can criminal justice systems be reformed to reduce the

chances of these tragic miscarriages of justice?

This presentation will discuss a case in which several innocent people serially

confessed to a murder. By examining how the false confessions were

procured in that case, discursive attributes of police interrogation that can,

often unwittingly, produce false confessions will be revealed, and why most

people are vulnerable to those discursive strategies. Reforms in criminal

investigation techniques that minimize the risk of false confessions will be

provided. Forensic linguistics provides both the framework for understanding

how false confessions happen and the expertise necessary to detect and

prevent them.

32

119

Title of Proposal: Lexical and Phonological Differences in Javanese in

East Java, Indonesia


Name: Erlin Kartikasari

Affiliation: Universitas Wijaya Kusuma Surabaya, Indonesia

Conference Theme:

Linguistics (dialectology)

The study aims to reveal lexical differences and phonological

differences in Javanese in East Java Province. Data were collected

from a sample of three regions, namely Banyuwangi, Surabaya, and

Magetan. Banyuwangi was chosen because of its location at the

eastern end of Java Island and directly adjacent to Madura and Bali

Island. Surabaya was chosen because of its strategic location as the

center of government as well as the Capital of East Java Province.

Meanwhile, Magetan was chosen because of its location in the west

end of East Java Province and directly adjacent to Central Java

Province. This research is a quantitative research. The data were

Javanese language used by adults in East Java, especially in

Banyuwangi, Surabaya, and Magetan. The research instrument was

Nothofer questionnaire which was modified by Kisyani to be 829

glossaries of words/phrases. The results of the study revealed that 1) the

most lexical of Javanese was in the western and eastern parts of East

Java while the least was in the central government of East Java

Province, Surabaya, 2) lexical differences in Javanese in East Java

resulted in five dialects and two sub dialects, and 3) Phonological

differences in Javanese in East Java produced seven speeches.

33

121

Title of Proposal: The Artist‟s Statement, Online Guidelines, and The

Interpretation of Creative Practice


Name: Darryl Hocking

Affiliation: Auckland University of Technology, New Zealand

Conference Themes

Professional practice, discourse and the new media


The artist‟s statement is usually produced by the creative practitioner to

accompany an exhibition, but is also attached to funding applications, or to

a portfolio of work sent to a gallery when canvassing for an exhibition.

Recently, with the proliferation of the artist‟s website and the trend for

independent artists to market and sell their own work online, the artist‟s

statement has become a widely prevalent online genre. One consequence

of this prevalence is the emergence of numerous „how-to‟ websites providing

instructions and guidelines for writing the artist‟s statement.

This presentation reports on research which examined the artist‟s statement

and how its structural, semantic and syntactical features discursively mediate

the audiences‟ understanding and engagement with the artist‟s creative

practice. In doing so, however, it also considered the potential impact that

the emergence of online guidelines for writing artist‟s statements have on the

nature of the genre, and consequently on the viewer‟s interpretation of their

work. In order to carry out these aims, the study consisted of a corpus-

assisted discourse analysis of a 33,000 word corpus of 100 online artist‟s

statements, a qualitative analysis of interviews with artists about the writing of

their statements, as well as a content analysis of „how to‟ websites which

provide guidelines for the writing of artist‟s statements.

34

122

Title of Proposal: Self-Promoting: A Double-Edged Sword


Name : Victor Ho

Affiliation : The Hong Kong Polytechnic University

Conference Theme


We have witnessed a substantial change in the way travelers make

purchasing decisions about hotel accommodation services in recent years.

Relying on a hotel‟s promotional materials is no longer the main way of

assessing the quality of its accommodation services. Thanks to the successful

penetration of advanced information technologies and the emergence of

travel websites like TripAdvisor, Hotels.com and Qunar, people can now easily

access real hotel customers‟ comments, both positive and negative, on the

accommodation services provided by the hotels they are interested in. These

online comments in general are usually regarded as up-to-date, reliable and

trustworthy; and are considered more credible and examined more closely

when they are negative, criticizing or complaining about the hotel. A hotel‟s

reputation and business can therefore be damaged seriously as the negative

comments left by its dissatisfied customers can practically reach an

astronomical number of people whose purchasing decisions about

accommodation services probably hinge on such comments. This potential

crisis requires the hotel management‟s timely action – to give each negative

comment an effective response to contain the damage done to the hotel‟s

reputation on the one hand, and turn the crisis into an opportunity to

promote the hotel, its services and facilities, i.e. to do self-praise, on the other.

Drawing upon the construct of rapport and its management, this chapter

discusses why the hotel management‟s self-praise would be perceived as

rapport-damaging.

35

128

Title of proposal: Is WhatsApp The Future of Workplace Communication?:

Investigating The Use of WhatsApp in Decision-Making Episodes


Name: Nor Azikin Mohd Omar

Affiliation: Universiti Sultan Zainal Abidin, Malaysia

Conference Theme

Information and Communication Technologies (ICT) in professional

contexts

Meetings, emails, phone calls and mobile telephone texts are often quoted

as the primary methods of communication in the workplace settings (Wodak

et al., 2011; Yeoh, 2014; Long, 1987; Holmes and Stubbe, 2003). However, the

rise of mobile messaging service has been superseding the use of these

modes of communication (Sutling et al., 2015; Church and de Oliveira, 2013).

Hence, it is not surprising that messaging applications like Whatsapp

(henceforth WA) has slowly replaced the transmission of messages in most

workplace interaction. WA, the prominent global mobile messenger

application (statistica.com) does not only allow users to send personal

messages to others rapidly but also makes it possible for them to

communicate in groups where the users can communicate interactively and

achieve tasks swiftly. Drawing on WA group discussion messages collected

over a period of four months, this work analyses the impact of WA on internal

team communication by focusing on the processes of decision-making

displayed by the members of a group of academics at an institution of higher

education in Malaysia. The analysis shows that the application functions as a

useful platform for the team to negotiate solutions, make, revisit and even

renew decisions that were previously decided in another interactional

context. This paper concludes that the use of WA constitutes a daily reality in

the investigated workplace and subsequently addresses the crucial question:

is WA the future of workplace communication and will it become the

preferred medium for decision- making?

36

130

Title of Proposal: The Key Factors Affecting Teacher‟s Role in Curriculum

Implementation from the Light of Modern Technology


Name: Mohammed H. Al Aqad

Affiliation: Management Science University, Malaysia

Co-Author

Name: Ooi Boon Keat


Co-Author

Name: Ali Sorayyaei Azar


Conference Theme:


Though teachers can play a vital role in the success or failure of curriculum

implementation, this research discusses teacher motivation and curriculum

implementation. It particularly attempts to indicate many areas in which

teachers can be motivated to get involved in effective curriculum

implementation.

Recently, there has been an increased interest in researching curriculum

implementation in language education. Numerous studies discussed

curriculum implementation of English as a second language with the aim to

improve teaching and learning skills and to facilitate curriculum innovation in

the ESL context. This paper explores the factors affecting teachers‟ role in the

process of curriculum implementation of English as a foreign language (EFL),

curriculum reports through a structured questionnaire by 160 EFL teachers from

three different universities in Kuala Lumpur, Malaysia. The findings of this study

revealed that six external and internal factors were significant predictors of

teachers‟ curriculum implementation. On the other hand, the main challenges

for this study are the complex nature of curriculum implementation and the

multifaceted teacher‟s role which occurs within the context of EFL that they

must pay attention to it. The implications of the study point to the intricate

nature of curriculum implementation, and the multipart roles that teachers

must play for effective implementation to happen within this EFL context in

Malaysia.

37

131

Title of Proposal: Ethics and Professional Practice: Content Analysis of Case

Studies Written by the CEOs in the Insurance Industry


Name: Cordelia Mason

Affiliation: Universiti Kuala Lumpur, Malaysia

Conference Themes:

Ethics and Professional Practice

Expertise and Professional Practice

Ethics considers what is right and wrong. Professional ethics, as part of the

bigger landscape of ethics, considers what is ethical behaviour in a particular

professional setting such as teaching, engineering, medicine, etc. What kinds

of ethical challenges do professionals across industry and sectors face? For

example, what are some common ethical issues in the financial services

industry? How do leaders manage these challenges – how do they make

decisions on ethical matters? This paper aims to answer these questions by

analysing case studies written by twenty Chief Executive Officers of insurance

companies (one of four major types of institutions in the financial services

industry) in Malaysia. Content analysis, a qualitative research method

whereby we can for example do conceptual analysis as well as relational

analysis, is used to identify the types of ethical issues shared by the chief

executive officers; and to list the solutions they proposed to solve each

ethical issue. The approaches used to „manage‟ would then be examine to

identify whether the approach taken was „rules-based‟ or „principle-based‟ –

two common codes of practice in the financial services industry. The result of

the content analysis will be used to conclude, interpret and narrate the

current state to ethical challenges faced by the industry and to suggest ways

to enhance the code of practice.

38

132

Title of Proposal: Linguistic Strategies in Technical Oral Presentations:

Perception of the Academic and Professional Engineering Community


Name: Ena Bhattacharyya

Affiliation: Universiti Teknologi PETRONAS

Co-Author (repeat if several co-authors)

Name: Azlin Zaiti Zainal

Affiliation: University Malaya

Conference Themes (minimum one; maximum three):




Oral presentations constitute about 70% of engineer‟s workplace job

specifications. This means that engineering students must be familiar with the

right genre, structural devices, language to deliver their technical disciplinary

knowledge. This paper examines how linguistic competence is embedded in

the delivery of such oral presentations, including the final year engineering

project presentation or otherwise known as the technical oral presentation.

The technical oral presentation is part of the students‟ final year engineering

graduation requirement where such presentations are delivered to a panel of

examiners who are from different communities of practice, i.e. the academic

and professional engineering community. How do students bridge the gap

and differences in such situated schools of thought? Students need to

leverage and find a common threshold among these different communities

of practice by utilising apt linguistic strategies in the introduction, body and

conclusion of a presentation. How do students make themselves understood

to the audiences who constitute members from different communities of

practice? This study seeks to explore the linguistic strategies required for the

introduction, body and conclusion of a presentation. A qualitative study was

conducted to explore the essential linguistic features necessary in technical

oral presentations from both perspectives. Thematic analysis by use of NViVo

software programme indicates similarities and differences between both

spheres of community. The findings indicate students and engineering

lecturer‟s inclination to academically structured presentations while

engineers emphasize on presentations that synergize on industry-academia

collaboration where authentic projects lean toward industrial motivation as

the necessary disciplinary significance of the project.

133

39

Title of Proposal: Enhancing Professional Practice among Heads of Schools

towards Improved Organizational Outcomes


Name : Adlina Abdul Samad

Affiliation : Language Academy, Universiti Teknologi Malaysia

Co-Author

Name : Masputeriah Hamzah


Name : Abdul Halim Abdul Raof


Name : Hadina Habil


Name : Masdinah Alauyah Md Yusof


Name : Noor Abidah Mohd Omar


In an attempt to enhance professional practice among Heads of schools a

programme was designed to drive the initiatives, and inspire the use of

English in the community on a wider scale as incorporated in the Malaysia

Education Blueprint 2013-2025. The blueprint quoted that strong school

leadership is required to produce significant improvement in student

achievement as most of these high-performing school systems have

principals who are more than just administrative leaders. This paper will report

on a study of the role of Heads and teachers in schools aimed at enhancing

the use of English in schools. In the study, an investigation of how the English

language environment was created in schools was carried out through the

use of online questionnaire, semi-structured interviews and observations.

Initially, an online questionnaire was distributed to 400 Heads who attended

the training programme. In addition, eight school Heads and 27 teachers

participated in the interview session. Based on the data collected, responses

indicated that the overall responses from the Heads had positive and

encouraging outcomes despite the challenges faced by them. The data

showed that teachers supported their Heads‟ initiatives to create an English

environment in schools by organizing and participating in various types of

English language programmes. The programme for Heads is imperative to

create excellent professional practice through the use of English by creating

40

necessary conditions to encourage the use of English, as this would be an

added advantage for students to compete in the international and global

arena.

135

Title of Proposal: A Corpus-Driven Analysis of The Rhetorical Moves in The

Introduction Section of Research Articles Published in Q1 Language and

Linguistics Indexed Journals


Name : Chuah Bee Peng

Affiliation : Academy of Language Studies, Universiti Teknologi Mara

Co-Author

Name : Ang Leng Hong

Affiliation : School of Humanities, Universiti Sains Malaysia

Conference Themes



Challenges in communicating research findings

This corpus-driven study presents a group of lexical bundles identified in a self-

compiled corpus which was taken from the Introduction sections of the

research articles randomly selected from 10 Q1 Scopus indexed language

and linguistics journals. 10 articles within Year 2017 and 2019 were selected

from each journal for analysis. The frequently used lexical bundles extracted

from the corpus were classified according to their discourse functions within

the context of Swales‟ (1990, 2004) CARS model. These lexical bundles were

analysed in relation to their discourse functions in realising the moves and

steps, hence the rhetorical patterns of the selected research article

introductions. The results of the analysis provide a better understanding of the

dynamic relationship between lexical bundles and the rhetorical shifts in the

introduction section of a research article. The findings show that some lexical

bundles were exclusively linked to one move or step in a move. Besides its

contribution to the existing research on lexical bundles and genre analysis,

this study also bears a considerable significance in motivating pedagogical

innovations in the teaching of academic writing, the writing of research

articles in specific.

41

136

Title of Proposal: Designing Online Language Courses for Legal Professionals


Name : Halina Sierocka

Affiliation : Białystok Legal English Centre, Faculty of Law, University of

Białystok, Poland

Conference Themes

information and communication technologies (ICT) in professional

contexts

language, communication and the professions

The outcomes of the research carried out by Flurry Analytics in 2016 indicate

that US consumers spend over 5 hours on mobile devices each day, which

clearly confirms the fact that the technology is now firmly rooted in the way

we live and work.

Language teachers are becoming aware that technological devices are

present in every aspect of their students‟ daily lives hence they attempt to

introduce technology-mediated aids, apart from traditional printed materials,

in the classroom to make their classes more attractive and tailor-made to

their students‟ needs. This might be of key importance in any ELP (English for

Legal Purposes) class where, due to the specificity of subject matter

specialisms, published materials may be insufficient if not irrelevant.

This presentation endeavours to provide some insights into designing online

materials that can be used for ELP classes. After presenting some theoretical

background information on online course design the author will focus on

practical aspects with particular emphasis on the limiting factors which may

serve to hinder the process. Finally, some sample online activities developed

for Legal English classes will be provided either in offline or online formats.

The presenter also hopes to offer some recommendations for teachers and

materials developers which might enhance the process of ELP material

development and contribute to producing more attractive and effective

online materials which, despite some challenges and shortcomings, can be a

valuable tool in the process of ELP instruction. As Jones commented back in

1986, “it is not so much the program, more what you do with it‟.

42

137

Title of Proposal: How Did Arul Kandasamy Manage Impressions of Culpability

of 1MDB over BFM?: A Membership Categorisation Analysis


Name : David Yoong

Affiliation : University of Malaya

Conference Themes




The Malaysian sovereign wealth fund, 1MDB has been associated with rife

corruption scandals that threatened to bring Malaysia to its knees. This

company's dealings have been a subject of news reports, legal and criminal

inquiries in various parts of the world. In fact, the US Department of Justice

declared 1MDB a symptom of the worst form of kleptocracy that placed the

spotlight on the then Prime Minister of Malaysia, Najib Razak. One initiative

taken by the company to counter the narratives of misconduct and distrust

was having Arul Kandasamy, CEO of 1MDB to appear over a radio station,

BFM, which is known to conduct 'hard talks' in its 'Breakfast Grill' programme.

Using Membership Categorisation Analysis, this research presents some

findings of the invoked categories that the CEO used to manage impressions

of culpability. The findings shed light into Arul Kandasamy's mastery of

rhetorics, which many listeners found to be impressive and convincing.

43

138

Title of Proposal: Superior-Subordinate Talk in A Hypermarket: A Case Study


Name : Shafinah Md Salleh

Affiliation : Universiti Teknologi MARA,

Co-Author

Name : Hadina Habil

Affiliation : Universiti Teknologi Malaysia

Conference Themes :

Language, communication and the profession

Hypermarkets seem to attract many Malaysians as they offer a wide variety

of goods under one roof and the opening of hypermarkets has changed the

way Malaysian consumers shop. It is one of the fastest growing retailing

business in Malaysia. According to Lim Yoke Mui, Nurwati Badarulzaman and

A. Ghafar Ahmad (2003), retailing in Malaysia has been one of the most

active sub-sectors in the Malaysian economy and in fact, it is the second

biggest contributor to the national gross domestic product (GDP). The

opening of hypermarkets also results in more job opportunities. Since

recruitment and promotion is not based on academic qualification solely,

there is a need to examine the way that the hypermarket managers use

language to communicate with their subordinates in the organization‟s team

5 meeting. Past studies on language use at the workplace are aplenty. From

schools, to healthcare professionals, to lawyers and politicians. Nevertheless,

this study aims to analyze language use in a multinational hypermarket in

Malaysia. It is a case study that proposes to look at the perception of

subordinates on their superiors‟ language use and to compare it with the

actual use of language from the audio recording of actual workplace

meetings. The data of the study were derived from a survey and audio

recordings. The analysis of the meetings revealed the actual language use of

the managers while the survey results are used to quantify perception of the

subordinates towards their superiors. The finding of this study is hoped to shed

light on the language use in the communication between superior-

subordinates at the workplace.

44

139

Title of Proposal: The Framework of Language and Communication in Doctor-

Patient Interaction


Name : Zarina Othman

Affiliation : Pusat Citra Universiti, Universiti Kebangsaan Malaysia

Co-Author

Name: Rozmel Abdul Latiff


Name : Wan Nur‟ Ashiqin Wan Mohamad1,


Name : Raymond Azman Ali3

Affiliation : Pusat Perubatan Universiti Kebangsaan Malaysia

Name : Halizah Omar1,


Name : Zaleha Abdullah Mahdy3

Affiliation : Pusat Perubatan Universiti Kebangsaan Malaysia

Name: Azizah Ya‟acob

Affiliation : Pusat CITRA Universiti, Universiti Kebangsaan Malaysia

Name : Dr. Mohd. Azman bin Abas

Affiliation : Pusat Kesihatan UKM, Universiti Kebangsaan Malaysia

Conference Themes


Ethics and Professional practice

Communication training

Effective communication between doctor-patient has been identified as one

of the main factors that can affect patients‟ satisfaction. Many doctors tend

to underestimate their language use and communication ability when

interacting with patients or patients‟ next of kin. In many occurrences, this

situation may affect patients‟ satisfaction towards the quality of the

healthcare provided. This project thus, has developed a communication

framework that can be used as a reference in providing good quality

healthcare in the doctor-patient clinic interaction. The framework is

generated through a triangulation of the quantitative and qualitative data

collected. The quantitative data of a face-to-face questionnaire survey that

45

was conducted to 100 respondents generated patients‟ perceptions on

doctor-patient interaction in terms of clarity of information and interpersonal

relations. The qualitative data of verbatim transcriptions of 20 audio

recordings at three main specialist-clinic sessions generated emerging

categories of doctors‟ language use and functions. The qualitative data had

also included semi structured interviews with 7 at randomly selected

physicians that generated doctors‟ perspectives on challenges faced in their

communication with their patients. This triangulation of data generated 7

essential communication components that contribute to the development of

doctor-patient communication framework. This framework is potentially

significant in raising awareness among practising physicians. It also potentially

provides a basis to design modules in the medical training at both

undergraduate and postgraduate levels.

140

Title of Proposal: Patient Perception on Doctor -Patient Communication in A

Medical Health Center.


Name : Rozmel Abdul Latiff


Co-Author

Name : Zarina Othman

Affiliation : Pusat Citra Universiti, Universiti Kebangsaan Malaysia UKM

Name : Wan Nur‟ Ashiqin Wan Mohamad1,

Affiliation : Pusat Citra Universiti, Universiti Kebangsaan Malaysia UKM

Name: Azizah Ya‟acob

Affiliation : Pusat CITRA Universiti, Universiti Kebangsaan Malaysia,

Name : Dr. Mohd. Azman bin Abas

Affiliation : Pusat Kesihatan UKM, Universiti Kebangsaan Malaysia

Conference Themes

Language, Communication and the professions

Expertise and Professional Practice

Communication training

One of the factors that contribute to the general perception of society

towards an organisation is the level of customer service satisfaction. This

includes customer service at medical centres, especially those of public

medical centres where communication between staff and patient or their

46

next of kin becomes a common complaint from the public. This paper

examines the perceptions of patients in terms of the clarity of information and

the interpersonal skills between doctor-patient in one of the public medical

centres in Malaysia. A face-to-face survey questionnaire interview adapted

from PPE (15) Picker Patient Experience with 100 randomly selected

respondents was conducted at a public medical centre. The findings

illustrate that more than 50% of respondents are satisfied with regarding

clarity of information and interpersonal relations between doctor-patient.

However, there still exist percentages of dissatisfaction among patient-next of

kin that should be given considerable attention. The clarity of information is

needed in conveying clarity of illnesses and medicine takings whilst the

interpersonal skills composite the need to feel respected as patient-next of kin

and opportunities to express concerns and to interact with doctors. The

findings demonstrate the implications of the need to enhance the level of

professionalism focusing on customer service communication between

doctors and patients.

141

Title of Proposal: An Investigation into the Relationship between Raters‟

Severity and Raters‟ Attitudes toward Accentedness in Speaking Assessment


Name: Yanping Deng

Affiliation: Waseda University

Conference Themes :



In second language speaking assessment, raters‟ differing severities are

inevitable when scoring speech samples, introducing measurement error and

threatening the validity of assessment results. Therefore, detecting the source

of this error is especially meaningful and provides valuable implications for

rater selection and training. Raters‟ attitudes toward accentedness in

speaking assessment have frequently been mentioned as affecting scoring

results and relating to rater severity in previous studies. However, this attitude

has not yet been investigated in depth. More specifically, there are two

subgoals of this investigation. The first is to examine the relationship between

overall rater severity in providing holistic scores and rater attitudes. The

second is to investigate the relationship between rater attitudes toward

accentedness and rater severity in assigning analytic scores.

Chinese college students are invited as participants to complete an

independent task on a familiar topic. Raters are required to complete a

survey regarding their attitudes toward accentedness and demographic

47

information. Then raters rate test takers‟ speaking speeches on a holistic scale

for overall English speaking proficiency and on analytic scales for

accentedness, delivery, language use and topic development. This study

adopted a mixed method approach. The quantitative data include holistic

scores, analytic scores, the measurement of raters‟ attitudes. The qualitative

data encompass interviewing results regarding raters‟ perceptions of their

own severities and attitudes toward accentedness.

The study results are expected to further our understanding of cognitive

process underlying raters‟ rating behavior, thereby offering important

implications to rater selection and clarifying directions for rater training.

142

Title of Proposal: The Impact of Explicit Oral Instructive Feedback on

Enhancing Malaysian TESL Students‟ Motivation


Name: Dr Ali Sorayyaei Azar

Affiliation: Department of Education, School of Education and Social

Sciences, Management & Science University

Co-Authors

Name: Nur Syahira Amira binti Norhisham

Affiliation: Department of Education, School of Education and Social

Sciences, Management & Science University

Name: Dr Pham Hoang Tu Linh

Affiliation: Educational Management Research Institute, National

Academy of Education Management, Hanoi, Vietnam.

Conference Themes :



The main aim of this study is to analyse the effect of explicit oral instructive

feedback on Malaysian Teaching English as a Second Language (TESL)

students in enhancing their motivation as well as to identify TESL students‟

perceptions toward explicit oral instructive feedback. The research

applied the mixed method design where questionnaire and interview

questions were used in this study. The questionnaire, adapted from

Miranda-Calderon (2013), was distributed to 101 Year 3 BTESL students in

one of the private universities in Malaysia. The respondents found that

explicit oral feedback is very useful in realizing their mistakes as well as

enhancing their motivation in using English as their daily conversation. As

for the interview question, 20 percent of the participants were selected

48

using purposive sampling method to have interview session regarding their

views and perspectives toward explicit oral instructive feedback in

enhancing their motivation. The questionnaire was analyzed through SPSS,

and the interview questions were categorized into thematic analysis. It was

found that majority of the participants preferred to be corrected directly

as it helped them in identifying their errors and improve their oral

performance. Clearly, it gives positive feedback on students‟ responses

toward explicit oral feedback. As such, the findings of this study have

informed the pedagogical implications and further studies are mandatory.

143

Title of Proposal: “This is The First Research to Prove That …”: Why Do Authors of

Clinical Research Use Hype?


Name : Neil Millar

Affiliation : University of Tsukuba

Co-Author

Name : Brian Budgell

Affiliation : Canadian Memorial Chiropractic College, Canada

Conference Themes


Ethics and professional practice

Authors of medical research articles increasingly employ language to

emphasize or promote what they see as positive aspects of their research

(e.g. words such as robust, novel, innovative, unprecedented). This

phenomenon, which we refer to as hype, may bias the readers‟ judgements,

impair the ability of science to find true effects or even alienate readers. In

the present study, we extend prior work documenting the linguistic form and

function of hypes in clinical research articles. Specifically, we attempt to

understand (1) authors‟ intent when they use hype, and (2) factors that

influence the production of hype.

Based on informant interviews, we explore the writing preferences, practices

and processes of seven authors who have recently published clinical

research articles. Focusing on hype in texts written by other researchers, we

employ open-ended prompts to elicit perceptions of rhetorical effectiveness

and community discourse conventions – e.g. emphasising methodological

rigor, claiming priority, highlighting strengths. Then, focusing on instances of

hype in the informants‟ own writing, we seek to understand why they chose

similar linguistic devices and rhetorical structures.

In discussing the results, we attempt to parse apart factors that influence

authors‟ use of hype – e.g. personal involvement, perceptions of community

49

discourse conventions, language proficiency, editorial intervention and the

influence of standardised guidelines. We speculate if and how hype might

encroach upon the fidelity of the reporting. Ethical and practical implications

for the producers and consumers of the medical literature are considered.

144

Engaging Stakeholders in Training Heads of School for Professional Practice


Name : Abdul Halim Abdul Raof


Co-Author

Name : Masputeriah Hamzah


Name : Masdinah Alauyah Md Yusof


Name : Noor Abidah Mohd Omar


Name : Adlina Abd Samad


Name : Hadina Habil


In line with the national aspiration towards enhancing the learning of English

in schools in Malaysia, School Heads play an important role to drive initiatives

forward to encourage a more vibrant use of English among teachers and

students on a wider scale. This paper reports on a study on the role of School

Heads in advancing the use of English in a more effective way. The study

involved the participation of stakeholders in training School Heads through a

programme called the English Language Enrichment Programme: English for

Management Level. The aim was for School Heads to walk the talk in inspiring

and motivating the school community to create a culture of English

language use in schools. As part of their professional practice, they are

required to use English in conducting activities related to their job. The

involvement of stakeholders is deemed crucial because they are important

players who have interests in the success of the venture. As such,

50

stakeholders (principals, officers from the Education Department and YPJ,

among others) were engaged at various stages starting from getting input on

expected roles of heads to finding out the tasks related to their profession

that require the use of English. A module was developed by translating the

input into tasks, activities and assignments. A total of 538 school heads

participated in the programme. The programme was seen as meaningful and

relevant towards creating a positive impact in enhancing confidence in

English language use among School Heads.

148

Title of Proposal: Promotional Language of the Local and International Brands

of Halal Food Products: A Comparative Analysis


Name : Wan Nor Fasihah Wan Mohd Fadzlullah

Affiliation : International Islamic University Malaysia

Co-Author

Name : Adlina Ariffin

Affiliation : International Islamic University Malaysia

Conference Themes

Language, communication and the professions;

Professional practice, discourse and the new media.

The growing popularity of halal products around the world has opened up

the market segment with an abundance of potential. On Malaysia‟s road to

being a global halal hub by 2020, the mechanics of marketing halal food has

been identified as one of the significant contributing factors. Hence, this

paper will highlight the linguistic elements utilized in the promotional discourse

of halal food that is found in local and international product print

advertisements. This corpus-based analysis research looks into the textual and

visual content of the advertisements as part of the promotional language.

The research presents an analysis of one hundred printed promotional

materials of halal food which were collected from several halal food events

and exhibitions in the Klang Valley. The finding calls to attention of the

important elements that are found in the promotional language strategies

employed by marketers of halal food in both local and international brands.

By marketing „halal‟ and its concepts such as „healthy‟, „safe‟ and „clean‟ as

the main idea, this will cater for the Muslim consumers‟ needs in observing

halalan toyyiban (halal and good) in their life and would undoubtedly

benefit other consumers as well. This shows the significance of applying

suitable linguistic elements to deliver the halal message whilst achieving

specific marketing goals, and for Malaysia to ultimately lead the global halal

food industry.

51

151

Government and its Discourses of Flood Disaster Preparedness: Impact on

Response and Action


Name : Shalini Selvaraj


Co-Author

Name : Shanti Sandaran


Historically being a riverine society, floods have always been a concern for

Malaysia as a part of the daily lives of an agrarian society. However, after the

2014 floods that devastated many parts of Malaysia, flooding has become a

priority whereby it has been „rebranded‟ as „Disaster‟ and Flood Disaster Risk

Reduction (FDRR) and has since become a priority for the government.

Malaysia‟s strategies for flood mitigation and management have been overly

focused on the traditional framework of relief and rehabilitation. Similarly,

most research has focused on the structural measures for flood disaster

mitigation and management. There is thus, a lack of research on the link

between people‟s perceptions and their response during floods. This study is

based on the findings of a larger investigation on the perceptions of the

various actors in FDRR in Malaysia. In this paper, we focus on the perceptions

of the Malaysian government via its programmes and plans of action for

FDRR, to identify the main discourses evoked and the impact of the

discourses on the response and mitigation of floods. Two extended interviews

with government officials from the district council and civil department that

are involved in FDRR, were conducted. Drawing on Critical Discourse Analysis,

the main discourses drawn upon include the discourse of act of nature, act

of man and authority. These discourses help the government to represent

itself with authority and agency through its roles and responsibilities. However,

it also uses the discourses to put the blame on external factors which it is not

responsible for. In this way, the government does not see itself as solving the

problems of flood causation, i.e. preventative measures; it only focuses on

the causes of the floods.

Keywords: Critical Discourse Analysis, Government officials, Community Based

Disaster Preparedness, Mitigation and Management

52

POSTER

PRESENTATIONS

53

107

Title of Proposal: Globalization, Language Diversity and Spanish in The US

Healthcare Setting


Name: Ashley Bennink

Affiliation: Universidad de Oviedo, Spain

Conference Themes:

Professional Practice and communication in the age of globalization



The globalization of modern society has brought together cultures and

languages in ways that are both enriching and challenging, especially for

communication. In the medical field, for example, communication barriers

can have critical consequences.

The past few years I have studied the presence and impact of Spanish lexical

variants on doctor-patient communication in the United States. Despite the

recognized need to train interpreters and medical professionals to interact

with Spanish-speakers and the increase in Spanish for healthcare

professionals courses, the paucity of research in this field and the lack of

oversight for many of these courses have called into question their

effectiveness in preparing students. One such deficiency is the treatment of

lexical variants.

This presentation will focus on part of the results of a multifaceted study of

Spanish lexical variants and communication in the healthcare setting. Using

the data collected over the past few years, the use of variants in the

healthcare setting will be described, as well as how globalization has

aggravated the problems they pose to communication and the difficulties of

overcoming these challenges. Finally, areas that can be improved in order to

enhance communication between healthcare professionals and their

patients will be addressed.

54

110

Title of Proposal: Classroom Management Strategies for Migrant Volunteer

Teachers Professional Development


Name: Erah Apriyanti

Affiliation: Enigma Pakar Lingua-Jakarta, Indonesia

Co-Author

Name: Aldi Zul Bahri

Affiliation: Enigma Pakar Consulting, Indonesia

Conference Theme:


Ongoing conflicts and wars, disasters, persecution, poverty in several

countries have made millions of people fled from their home and become

migrant. Indoensia is one of the countries where thousands of refugees live

while waiting for asylum from another countries. This research is aiming at

discussing some problems in refugee learning classroom in detention center

related to volunteer‟s teacher‟s classroom management skills.

Volunteer teachers share their skills and knowledge with fellow refugees and

asylum seekers in their respective refugee learning centers in IOM

accommodation. Subjects vary from language, school subjects, handicraft,

sewing, haircutting, etc. However, they have so many challenges in teaching

as well as running and managing the community learning centers. Teachers

are trained to have classroom management skill using key strategies to fulfill

students‟ need of empowering, of belonging and of fun to solve refugees‟

classroom problems.

The key strategies of classroom management for volunteer teacher

professional development adopted needs-focused approach by Rob Pevlin

(2009). Pevlin considered the basic needs of water, food, for kids equals to

the need of empowerment, fun learning and needs of belonging for

students. if the students „needs of empowerment are unmet, students will

be powerless and frustrated. if The needs of fun include are unmet, students

will be boring and frustrated. If the need of belonging is unmet, students will

be isolated, lonely, let down, inferior and of course frustrated. Focusing the

students‟ need in classroom management helps volunteer teachers solving

the challenges they have when they teach in detention center.

55

115

Title of Proposal: Bigbook Fabel Culture in Increasing The Reading Literacy

toward Indonesian of Elementary Students


Name: Dian Permatasari Kusuma Dayu

Affiliation: Department of Primary School Education, Universitas PGRI Madiun,

East Java, Indonesia

Conference Theme:


The development of technology, information and Internet gave an effect

toward the abundant digital information resource but, nowadays the

students‟ interest of reading was very low. The reading was very important to

be mastered by the students and became one of the keys of success in

human life. It could be happened since every information and knowledge

that was gotten could not be separated from reading activity. To reintroduce

the reading activity for children, the researcher used big book fable culture

as a media that was expected can develop the students literacy skill in

reading in Indonesian learning. This media was formed as pop-up book by 3D

animation that was contained some folklores that came from local culture

Indonesia. Besides, the media of big-book fable culture used various colors

and several pictures that were displayed in 3D, so it could increase the

students interest in reading in Indonesian learning. The objective of big-book

fable culture was to increase and to trigger the students‟ curiosity toward

their culture through reading literacy in Indonesian learning.

This research aimed to find out the appropriate effectivennes literacy

activities and the school effort to increase the students‟ interest of reading

and how to introduce reading culture in Indonesian learning.

56

123

Title of Proposal: Conceptions of Professional Practice Redefined in the Age of

Globalization


Name: S. Vighnarajah

Affiliation: UCSI University, Malaysia

Co-Author

Name: Latha Ravindran


Co-Author

Name: Minder Kaur


Conference Theme:

Professional Practice and Communication in the age of globalization

This paper is an account of the conceptions of professional practice and the

concept of communication that has been reframed in the age of

globalization. Arguments in favor of a professional practice to accommodate

the changing landscape of educational scenario is gaining ground. The

challenges that confronts educations involves having to engage in a

professional dialogue addressing students from diverse backgrounds. This

article focuses on the concepts of professional practice being redefined and

what that implies for educators to respond to new situations and demands.

Embracing pluralism and diversity in the workplace and meeting

organizational goals are impacting educators in unpredictable ways. The

new parameters of professional practice is evolving as a strategic force,

which involves acquiring a range of skills for educators. Such a demand

entails re-looking at the professionalism in the profession to embrace

globalization. This is especially important considering new waves of SDG and

4th IR shaping the Malaysian education landscape. Educators are

encouraged to acquire perspectives on how they can develop leadership

skills, and other associated skills such as decision-making, resourcefulness and

empathy. In light of this aim, this paper draws responses from in-depth

interview feedback and classroom observations of lecture. Findings also

highlight emerging latent factors on the dimensionality between theory

(conventional notions) and practice (evolving notions) of educators and the

communicative mutations impacting their professional practice.

57

124

Title of Proposal: English-Malay Translation Problems in the film, 12 Years a

Slave

Presenter

Name: Ghayth K. Shaker Al-Shaibani


Phone number: +6 012 5378 772

Emails: [email protected]; ghayth@[email protected]

Co-Author

Name: Ahmad Syahir Naimi bin Ahmad Azizi


Email: [email protected]

Co-Author

Name: Kais A. Kadhim

Affiliation: University of Technology PETRONAS, Malaysia

Email: [email protected]

Conference Theme:

Interpreting and translation in institutional/professional settings

This study analyses the English-Malay subtitles of the American English film, 12

Years a Slave by utilising Audio-Visual Translation (AVT) which is deemed to

be recent in the field of Translation Studies. It mainly deals with translating

audio-visual materials which initially comprises films and television materials.

Based on the literature reviewed, studies conducted on English-Malay

translation and audio-visual translations are scarce and have not been

widely explored. Thus, the researchers hope that this study will contribute to

the existing knowledge of English-Malay translation and, to some extent, to

the audio-visual translation, by exploring the problems that exist in the English-

Malay subtitles and expand it further into other areas of English-Malay

translation. The objective of this research is to identify the translation problems

in the English-Malay subtitles of 12 Years a Slave. This study employs the

concept of translation problems proposed by Nord (2005). The researchers

adopt a qualitative approach, using the content analysis method to analyse

the translation of the film script. The researchers found that the types of

translation problems in the English-Malay subtitles of the film are Convention

Translation Problems (e.g. translating the negative address terms for African-

American slaves and cultural items), Linguistic Translation Problems (e.g.

translating kinship terms and address terms, pronouns and lexical items), and

Other Problems (e.g. misspelt words).

mailto:[email protected]

mailto:ghayth@[email protected]



58

126

Title of Proposal: “So I Guess You Can Get as Involved or as Not Involved as

You Like”: Negotiating Occupational Identity in Repatriation Programmes


Name: Katy Brickley

Affiliation: Cardiff University, UK

Conference Theme:

Institutions and professions

Assisted Voluntary Return (AVR) programmes offer a repatriation service for

asylum seekers to return to their countries of origin. In the UK the programmes

are funded by the EU and the British government. Packages may include

applicants‟ travel expenses, support to obtain travel documents and funding

of up to £2000.

Critics of AVR in the UK have argued that it may be disingenuous to refer to

this migratory journey as „voluntary‟. Many rejected asylum seekers applying

for AVR have very few options other than return (the UK government often

withdraws welfare support from asylum seekers once a negative decision

asylum decision has been given). This effectively gives some people a choice

between destitution or AVR.

Grounded in Linguistic Ethnography, I analyse semi-structured ethnographic

interviews with the institutional staff providing the AVR service. I show how

staff negotiate their occupational identities and the responsibilities of their

work with regard to perceived institutional agendas and power roles, and the

„dirty work‟ of AVR. The analysis demonstrates how rhetorical-discursive

devices and narrative can contribute to occupational identity construction.

I conclude that fundamental doubt exists over what AVR is – migration

control tool or humanitarian project – and this manifests in staff members‟

professional discomfort and the difference in how they construct their

professional identities.

59

129

Title of Proposal: Lacuna of Translating Pun from Arabic into English in

The Holy Quran


Name: Mohammed H. Al Aqad

Affiliation: University of Malaya, Malaysia

Co-Author

Name: Ahmad Arifin Bin Sapar


Co-Author

Name: Mohammad Bin Hussin


Co-Author

Name: Ros Aiza Mohd Mokhtar

Affiliation: Universiti Sains Islam Malaysia, Malaysia

Co-Author

Name: Abd Hakim Mohad

Affiliation: Universiti Sains Islam Malaysia, Malaysia

Conference Theme:

Interpreting and translation in institutional/professional settings

The pun is a tricky use of a word or phrase which has very different

meanings that are closely interrelated, or of words with the same

sound but different meanings. The pun in English is a linguistic device

for humor or amusement, while in Arabic; Pun or (tawriyah) have many

names such as Illusion, guidance, imagination and fallacy. The Pun is a

term with dual meaning: „close‟ using obvious reference, and „far‟

using hidden reference. The hidden is usually meant. The close

meaning is the sooner that comes to the listener‟s mind. However, the

talker targets at the far one yet uses the close to hide it. Translating the

Quran text always raise several serious challenges in translation; these

problems are due to the different translations of puns and the

misinterpretations between the intended meanings of a pun with their

inherent notions, which could result in a certain amount of ambiguity.

The study examines the Quranic text and its three versions of English

translations, namely Pickthall (2011), Yusuf Ali (2004) and Arberry (1991).

The study employs Delabastita᾿s (1996) typology of horizontal puns,

Nida‟s translation techniques (1964) and Newmark‟s theory (1988). This

study attempts to inspect the semantic meaning of puns in the Quran

60

translation and to define the translation techniques applied in

translating the meanings of puns from Arabic into English. The findings

of the study show partial semantic changes of meanings, mainly due

to the misunderstanding of pun meaning.

145

Title of Proposal: The F-Word In English Songs: A Diachronic Analysis

Main Author:

Name: Flora Anak Goyak

Affliation: Universiti Pendidikan Sultan Idris

Corresponding Author:

Name: Mazura Mastura Muhammad

Affliation: Universiti Pendidikan Sultan Idris

Conference Themes:

Language

A song is vocally produced, linguistically meaningful and has melody and it

shares a few common characteristics with speech and poetry, a song

possesses its own unique qualities. Music studies have mainly focused on

musical, compositional and production of songs; while linguistic investigations

on musical lyrics are still limited. The primary aim of this study is to analyse the

f-word in a corpus of English songs covering four popular music genres,

namely Country, Pop, Rhythm and Blues (RnB) and Rock. The corpus of

English songs comprises a total of 1 412 601 tokens from 5000 songs ranging

from 1960 to 2010. Three computational tools were employed in this study to

assist in corpus analysis - USAS semantic tagger, EditPad Pro and AntConc.

For comparison purposes, two general corpora were used the British National

Corpus (BNC) and Corpus of Contemporary American English (COCA).

Variants of the f-word were analysed separately to get a clearer view of their

distribution patterns across genres over a span of 5 decades. The findings

show that there was striking development in the use of f-word starting from

1980s onwards in the Pop, RnB and Rock music genres. This development is

mostly a result of the increase in the frequency of f-word + Pronoun pattern.

The findings show the relevance of using songs as a basis of linguistic

investigation.

Keywords: Corpus Linguistics, music genre, diachronic analysis, English songs,

f-word

61

146

Title of Proposal: Pragmatic Functions of Repetitions and Hedging in Life

Insurance Sales Interactions


Name : Wan Irham Ishak

Affliation : Academy of Langugage Studies, Universiti Teknologi Mara

Cawangan Kedah.

Co-Authors

Name : Shameem Rafik-Galea

Affliation : Faculty of Social Sciences and Liberal Arts, UCSI University,

Kuala Lumpur

Name : Shafinah Md. Salleh

Affliation : Academy of Langugage Studies, Universiti Teknologi Mara

Cawangan Kedah

Conference Themes:


Communicative competence plays an important role in every day

conversations especially in sales talk. In sales encounters speakers often share

informative content and often use devices to attenuate or reinforce the

speech act. Hedges and repetitions are often found in sales meetings and

encounters between interlocutors and often used to perform various

functions in interactional discourse. In the domain of insurance sales and

promotions, life insurance agents consistently use repetitions in the selling and

promotion of life insurances to prospects. This paper adopts both a discourse

analytic approach in analysing the pragmatic functions of hedges and

repetitions of life insurance sales encounters where the main interlocutors are

the insurance agent and the prospect(s). This paper examines the discourse

and pragmatic functions of hedging and repetition devises during the selling

and promoting of life insurances used by non-native speakers of English

during life insurance sales meeting encounters. The data is based on more

than 20 hours of recorded sales talk. These recordings were transcribed, and

then member checks were performed to determine the accuracy of the

facts of the sales meetings. The findings indicate that hedges and repetitions

were used as discourse strategies by the insurance agents for different

purposes and reasons which helped them perform the communicative tasks

of selling in the different stages of the life insurance sales meetings. The

findings have implications for the training of life insurance agents in a

bilingual and or multilingual setting such as Malaysia.

62

147

Title of Proposal: An Invitation to Engage: How Language is Used to Attract

Potential Victims in The Online Romance Scam


Name : Kam-Fong Lee

Affiliations : Universiti Putra Malaysia, Serdang, Malaysia

Co-Author

Name : Mei-Yuit Chan

Affiliation : Universiti Putra Malaysia, Serdang, Malaysia

Name : Helen Tan


Name : Afida Mohd Ali


Conference Themes




The online romance scam is a crime becoming more prevalent worldwide

which has resulted in substantial impact on victims, both psychologically and

financially. Although extensive work has been done to describe and

deconstruct the various stages of the scam interaction, these descriptions do

not provide answers to how the scammer is able to use discourse to engage

potential victims. This study sought to examine the first stage in the scam

strategy which is the display of a personal profile put up by scammers in

online dating websites to attract potential victims. The personal profile is a

piece of discourse that serves as an invitation to engage and interact. It

constructs the online persona of the profile owner and at the same time seeks

to attract particular types of individuals to respond to their call for

companionship, by constructing the desired identity of the reader. In this

poster presentation, results obtained from the analysis of online dating profiles

of romance scammers are presented. The analysis focused on the use of

language in constructing the online persona of the scammer and to attract

an ideal target. Data for the study were scammers‟ online profiles obtained

from romance scam survivor support group forums. The study used corpus-

based analysis to examine linguistic patterns and themes in the data. Findings

from the study will help raise awareness about how manipulation is carried

out at the point of contact with a scammer‟s online profile, and more

importantly, what victim type is targeted as the “ideal” type by scammers.

63

WORK-IN-PROGRESS

PRESENTATIONS

64

401

Title of Proposal: Bad News? Good News! Disclosing Unpleasant News To

Private Customers


Name: Barbara Pizzedaz

Affiliation: WU - Vienna University of Economics and Business

Department of Foreign Language Business Communication,

Vienna, Austria

Conference Theme:


Receiving bad news from service providers, such as changes in contracts,

increases in premiums or fees, or rejection of insurance claims, is a common

experience for private customers. According to European insurance

companies‟ surveys (e.g. ERGO 2012), the comprehensibility of this written

communication is generally low because complex wording and jargon often

require re-reading and annoy recipients. However, although customer

communication is widely regarded as a key aspect of business

communication (e.g., Stahl/Menz 22014, Mast 72019, Bovée/Thill 2010,

Reinmuth et al. 2016), little research has been done on how unpleasant news

is formulated by service providers in practice and on how the use of plain

language can promote understanding of its content.

Drawing on both text and corpus linguistics, my doctoral thesis focuses on the

linguistic structure and characteristics of a corpus of bad news

communications regularly sent to non-business clients of insurance

companies and telecommunications providers. In order to describe the text

production process, it also analyses the text trajectories (Silverstein/Urban

1996, Blommaert 2005, Woydack 2019) on the basis of my own ethnographic

fieldwork, talks and interviews with in-house authors and those working in

external communication agencies which support language-

comprehensibility projects. This paper presents the preliminary results of my

study, which reveal increased awareness of how powerful the language used

in bad news communication can be. For instance, companies and agencies

are adopting frameworks and benchmarks from second language

acquisition to improve the clarity of their writing. Indeed, some even involve

customers directly in the drafting process.

65

402

Title of Proposal: The Use of Standard Marine Communication Phrases (SMCP)

Between Malaysian VTSO and Ship Personnel in Maritime Communication


Name ; Nurul Nadia Ansar Ahmad Khan

Affiliations : University Putra Malaysia

Co-Author

Name :Sharon Sharmini Victor Danarajan


Co-Author

Name : Yap Ngee Thai


Co-Author

Name : Zalina Bt Mohd Kassim


Co-Author

Name :Shameem Rafik- Galea

Affiliations : UCSI University (South Wing)

Conference Themes



The International Maritime Organization (IMO) Standard Marine

Communication Phrases (SMCP) was developed to ensure safety in the field

of verbal maritime communication among crew members on board ships

and between ships and shore services. The key aim of this study is to identify

communication issues and breakdown that can lead to maritime accidents.

Past studies have indicated that language misunderstandings have been

found to be a contributory factor to the various maritime accidents.

However, in the area of analysing standardised language use at the

workplace, far too little attention is given to ships and shore facilities such

as coastal stations or vessel traffic services. Thus, this study aims to

investigate the use of SMCP by Vessel Traffic Service Operators (VTSO) in ship

and shore based communication. In addition, this study seeks to analyse the

linguistic features of SMCP as well to gain insights of factors that may disrupt

the VTSO communication used by VTSO at selected ports in the Malaysia

maritime communication setting. Finally, the study will identify the perception

of SMCP and the effective and ineffective communication strategies

employed by VTSO to improve ship personnel communication. The study

66

employs a descriptive case study and the data is collected through

recordings, observations, semi structured interviews and survey questionnaires

regarding the use of SMCP with VTSO and ship personnel in ship-shore-ship

communication. This study will contribute to providing the VTSO with the

opportunity to select appropriate strategies and apply them in the daily

workplace interaction to reduce communication breakdowns at sea.

67

WORKSHOP

68

WORKSHOP SESSION

WEDNESDAY 25 SEPTEMBER 2019

11.30 am – 12.30 pm

Associate Professor Dr. Gina Poncini,

Department of Humanities and Social Sciences, Khalifa University, Abu Dhabi

Gina Poncini, Ph.D., is Associate Professor, Humanities and Social Sciences, in

the College of Arts and Science at Khalifa University, United Arab Emirates,

where she teaches Innovation and Entrepreneurship in Engineering Design,

and Corporate Leadership. Prior to this, she was Associate Professor of

Business Communications in the College of Business at Zayed University (UAE),

and tenured Associate Professor in the Department of Economics,

Management and Quantitative Methods, University of Milan, Italy. She also

taught Organizational Communication in Its Social Context at New York

University in Florence, Italy, and communication courses and seminars at the

University of Lugano, Switzerland. Her research interests focus on innovation

and meetings; community engagement, sports events and sports tourism;

ethnographic methods; multidisciplinary approaches; and discourse and

communication. She served 2 four-year elected terms as Association for

Business Communication (ABC) Vice President Europe and member of the

Board of Directors.

69

Workshop title:

Researching Business Communication and Professional Practice: Innovation,

Collaboration and Creativity

This workshop focuses on ways to develop and conduct research on business

communication and professional practice amidst current trends to foster

innovation, collaboration and creativity in businesses and other organizations.

Workshop participants will engage in interactive activities on themes such as

mixed methods, ethnographic techniques, ways to develop a more reflective

approach to qualitative interviews, interdisciplinary collaboration, and

research ethics. We will also incorporate selected themes emerging during

the workshop.

In particular, workshop participants will draw on the stages and tools of

design thinking to develop creative approaches to problem-solving, for

example ways to identify and reframe problems in the research process and

generate a range of potential innovative solutions. We will also review some

of the ways design thinking has been incorporated into professional practice

and research; for example, cases of how businesses have adopted its

ethnographic approach for a particular project and how design thinking

approaches were then used to make sense of the qualitative data obtained.

Other themes incorporated in discussions and interactive activities include

meeting spaces and the physical environment of professional practice,

drawing on concepts and insights presented in Doorley & Wittholft (2012) and

relating them to collaboration, different configurations of interaction, and

professional practice, with a view to fostering innovation, engagement and

creative collaboration in professional contexts.

The workshop welcomes researchers at different stages of their research

careers, work in progress, and collaborative endeavors.

70

LIST OF PRESENTERS

REF. NAME Organization TITLE OF PROPOSAL

102 Margaret Van Naerssen

Independent Consultant in Applied Linguistics, USA

Faking or Not Faking a Low Language Proficiency in Legal Cases?

103 Doris Dippold University of Surrey, UK

Using MOOCs as An Intercultural Communication Training Tool: Fostering Language Reflexivity and Developing Communicative Practice through An Experiential Approach

104 Michael Seyfarth University of Greifswald, Germany

Teaching Languages for Tourism: Empirical Findings for Curriculum and Course Design

105 Kerrilee Lockyer University of South Australia

We All Sell Wine, But It Comes Back to The Land Really”: The Narrative Construction of Place in Australian Wine Branding

107 Ashley Bennink Universidad de Oviedo, Spain

Globalization, Language Diversity and Spanish in The US Healthcare Setting

108 Lubie G. Alatriste City University of New York, College of Technology

Research Sharing Sessions with Multiple Stakeholders: (Un)Willing Participants or Odd Collaborators?

109 Marta Kirilova University of Copenhagen, Denmark

Interpreter Roles and Responsibilities in Police and Courtroom Interaction

110 Erah Apriyanti Enigma Pakar Lingua-Jakarta, Indonesia

Classroom Management Strategies for Migrant Volunteer Teachers Professional Development

111 Tiffany Bourelle University of New Mexico; USA

The Function of Metacognition as a Professional Genre in Business Writing

71

112 Ayeshah Syed Faculty of Languages and Linguistics, University of Malaya

Theme-Oriented Discourse Analysis: Findings from a Study of Decision Making about Insulin for Type 2 Diabetes

115 Dian Permatasari Kusuma Dayu

Universitas PGRI Madiun, East Java, Indonesia

Bigbook Fabel Culture in Increasing The Reading Literacy toward Indonesian of Elementary Students

116 Winda Ayu Cahya Fitriani

Universitas PGRI Madiun, East Java, Indonesia

The Existence in Local Languages, Bahasa Indonesia, and English Languages

117 Atsuko Misaki Kindai University, Japan Verbalizing Art through Self-Promotional Genres by Japanese Artists

118 Janet Ainsworth Seattle University, USA Anatomy of a False Confession: Discursive Construction of False Narratives in Police Interrogation

119 Erlin Kartikasari Universitas Wijaya Kusuma Surabaya, Indonesia

Lexical and Phonological Differences in Javanese in East Java, Indonesia

121 Darryl Hocking Auckland University of Technology, New Zealand

The Artist’s Statement, Online Guidelines, and The Interpretation of Creative Practice

401 Barbara Pizzedaz WU - Vienna University of Economics and Business

Bad News? Good News! Disclosing Unpleasant News to Private Customers

501 Jeanette Landgrebe University of Copenhagen, Denmark

Interactional perspectives on Information and Communication Technologies (ICT) in professional contexts

122 Victor Ho The Hong Kong Polytechnic University

Self-promoting: A double-edged sword

123 S. Vighnarajah UCSI Education Sdn. Bhd. Conceptions of Professional Practice Redefined in the Age of Globalization

72

124 Ghayth Kamel Shaker Al-Shaibani

UCSI University, Malaysia English-Malay Translation Problems in the film, 12 Years a Slave

128 Nor Azikin Mohd Omar

Universiti Sultan Zainal Abidin, Malaysia

Is Whatsapp the future of workplace communication?: Investigating the use of whatsapp in decision-making episodes

129 Mohammed H. Al Aqad


Lacuna of translating Pun from Arabic into English in The Holy Quran

130 Mohammed H. Al Aqad

Management Science University, Malaysia

The Key Factors Affecting Teacher’s Role in Curriculum Implementation from the Light of Modern Technology

132 Ena Bhattacharyya

Universiti Teknologi PETRONAS, Malaysia

Linguistic Strategies in Technical Oral Presentations: Perception of the Academic and Professional Engineering Community

131 Cordelia Mason Universiti Kuala Lumpur, Malaysia

Ethics and Professional Practice: Content Analysis of Case Studies Written by the CEOs in the Insurance Industry

402 Nurul Nadia Ansar Ahmad Khan

Universiti Putra Malaysia

The use of standard marine communication phrases (SMCP) between Malaysian VTSO and ship personnel in maritime communication

133 Adlina Abdul Samad Language Academy, UTM Enhancing Professional Practice among Heads of Schools towards Improved Organizational Outcomes

135 Chuah Bee Peng Universiti Teknologi MaraMerbok, Kedah

A Corpus-Driven Analysis of The Rhetorical Moves in The Introduction Section of Research Articles Published in Q1 Language and Linguistics Indexed Journals

136 Halina Sierocka University of Białystok, Poland

Designing Online Language Courses for Legal Professionals

73

137 David Yoong University of Malaya

How did Arul Kandasamy Manage Impressions of Culpability of 1MDB over BFM?: A Membership Categorisation Analysis

138 Shafinah Md Salleh Universiti Teknologi MARA Superior-Subordinate Talk in a Hypermarket: A Case Study

139 Zarina Othman Pusat Citra Universiti, UKM The Framework of Language and Communication in Doctor-Patient Interaction

140 Rozmel Abdul Latiff Pusat Citra Universiti, UKM Patient Perception on Doctor -Patient Communication in A Medical Health Center

141 Yanping Deng Waseda University, Tokyo, Japan

An Investigation into The Relationship Between Raters’ Severity and Raters’ Attitudes toward Accentedness in Speaking Assessment

142 Ali Sorayyaei Azar Management & Science University, Malaysia

The Impact of Explicit Oral Instructive Feedback on Enhancing Malaysian TESL Students’ Motivation

143 Neil Millar University of Tsukuba “This is The First Research to Prove That …”: Why Do Authors of Clinical Research Use Hype?

144 Abdul Halim Abdul Raof


Engaging Stakeholders in Training Heads of School for Professional Practice

145 Flora Anak Goyak Universiti Pendidikan Sultan Idris

The F-Word in English Songs: A Diachronic Analysis

146 Wan Irham Ishak Universiti Teknologi Mara Cawangan Kedah

Pragmatic Functions of Repetitions and Hedging in Life Insurance Sales Interactions

147 Lee Kam Fong Universiti Putra Malaysia/UCSI University

An Invitation to Engage: How Language Is Used to Attract Potential Victims in The Online Romance Scam

74

148 Wan Nor Fasihah Wan Mohd Fadzlullah

IIUM

Promotional Language of the Local and International Brands of Halal Food Products: A Comparative Analysis

151

Shalini Selvaraj

UTM Government and its Discourses of Flood Disaster Preparedness: Impact on Response and Action

152

Hadina Habil

UTM Soft Skills Development In An Entrepreneurship Course For Undergraduates.

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