Book Felicia for Your Next Business Event, Convention ... Kit for Felicia.pdf · Book Felicia for...
Transcript of Book Felicia for Your Next Business Event, Convention ... Kit for Felicia.pdf · Book Felicia for...
Book Felicia for Your Next Business Event,
Convention, Conference or Meeting!
In 2016, Felicia formed BusyGal, LLC in Dallas, Texas after having
had an exciting 25+ year career in show business both on and off
Broadway, in Hollywood, and London (FeliciaLopes). Dallas is her
hometown in that she attended elementary and high school at Ursuline
Academy, and began college at Southern Methodist University prior to
leaving for New York City in the 80's. She moved back in 2014, to
care for her elderly mother who is now alone. Dallas is not known as a
theatre industry hub, so she had to dream another dream
— thus BusyGal LLC was formed!
Though one of the divisions of her company (BusyGal Friday VA Services),
Felicia has combined the power of social media with video marketing, website design and virtual admin services
so as to provide her clients a remarkable platform of services specifically designed for Entrepreneurs and Small
Business Owners. She is also a speaker, mentor and business coach for entrepreneurs, small business owners and
“solo”preneurs who are disillusioned with the amount of time and effort it takes to executive effective Social
Media Strategies for their businesses.
Through her 5 Step Social Media Blue Print Strategies and her Signature Programs - the Six-Month Rock Star
Social Media Marketing Breakthru, the BabySteps Monthly Social Media Transformation, the Social Media
Awakening, these Done-For-You Services give her clients peace of mind because they are able to focus on the
business of their business, rather than on figuring out all the details of social media marketing!
Her LEARN AND LAUNCH SOCIAL MEDIA BASICS STRATEGIES FOR SMALL BUSINESS
OWNERS’ BOOTCAMPS are Intensive 1 Day / 6 Hour Workshops designed for Small Business Owners. Each
one-day Bootcamp covers the Big 6 Platforms (Facebook, Twitter, LinkedIN, Pinterest, YouTube, and Google
Plus) as well as providing an overview of CRM platforms, Email Automation and Video Alternatives to enhance
all social media and email marketing campaigns.
Outside of speaking and coaching small business owners on effective strategies when using Social Media and
Video Marketing, Felicia has a passion to empower the lives of female entrepreneurs, business owners,
professionals and executives. Having experienced life’s ups and down herself, she created BusyGal, LLC to
galvanize women – specifically, Women Over 40 – to become more independent and authentic to who they are,
while defying the gravity of financial strongholds that keep us marginalized, so that we can ultimately live lives
of Purpose, Passion, and Profit! By taking this stand for Women Over 40 she helps them re-design their lives by
showing them that they must become P.R.I.C.E. oriented – (that is Passionate, Relevant, Inspired, Connected,
and Empowered) which is a program that she created to help female business owners, professionals and
executives. Her goal with her clients is to act as a coach so they can make a big difference in their world all while
making a big profit!
Internet marketing reaches millions of consumers. Use it as an effective and low-cost
approach to spread the word about your business.
SPEAKING TOPICS
THE 5 POINTS OF SOCIAL MEDIA MARKETING
MASTERY In this 90 minute overview, students will learn the foundational principals of
creating engaging posts and how to do it effectively and consistently, the
vision and strategy of the design of each social media platform and their
various components, the strategic social media funnel that every small
business owner should follow, how their List is the key to their online
success, and the 7 Step-by-Step System to Small Business Social Media
Marketing Mastery. They will discover how these steps can grow their
business in a short period of time (<12 months).
FACEBOOK SUCCESS TIPS FOR SMALL BUSINESS OWNERS |
90 MINUTES In this 90 minute overview, we will take a study of FACEBOOK. Students will be able to ask questions and will learn the following:
The 7 Step Facebook Success Plan
How to set-up the strategy How to create your Facebook presence
How to build your tribe
The 10 ways to build traffic and likes to your Facebook site The 5 simple strategies to build a targeted friend base
The 5 steps to effective Facebook marketing strategies
How to build a targeted community
How to optimize your timeline design How to ignite page engagement
How to leverage targeted ads
How to track your results The 7 Methods to generate email leads on Facebook
The 5 Steps to setting up a Facebook lead generation funnel
LINKED-IN SUCCESS TIPS FOR SMALL BUSINESS OWNERS | 60
MINUTES This is a 60 minute Intensive on LINKEDIN. Students will be able to ask questions, build their profiles,
and they will learn the following:
The 11 characteristics of a top notched LinkedIN profile and why it’s so important to have one
The 6 reasons you need a company page
The 7/7 characteristics of a stellar company page
The 7 step LinkedIN Success Plan
The 7 strategic tips to build a targeted LinkedIN community
The 4 reason to invest time in groups
The 4 was to get noticed in a group
The 8 quick steps to create a rocking group
The 8 most powerful and engaging types of posts
TWITTER SUCCESS TIPS FOR SMALL BUSINESS OWNERS | 60
MINUTES This is a 60 minute intensive on TWITTER. Students will be able to ask questions, create their
profiles, and they will learn the following:
The 3 Types of Tweets
5 steps to build a slamming Twitter profile
5 steps to building a fabulous Twitter community
The 6 steps to build your Twitter tribe
The 7 Step Twitter Success Plan
The Twitter interaction funnel
How to tweet – “the strategy”
What to tweet – “the content”
When to tweet – “the schedule”
Defining the PIC Principle
The 10 Twitter principles to live by
What and how to use informational tweets
The benefits of conversational tweets
When to use promotional tweets
THE LEARN AND LAUNCH SOCIAL MEDIA
STRATIES BOOTCAMP | 6 HOUR WORKSHOP
In this 6 hour intensive workshop, students will learn about popular
social media tools that are driving consumer behavior. Students will
discover how these marketing channels are relevant to growing their
businesses. Felicia will guide them in a hands-on learning experience to setup their business
profiles using Facebook, LinkedIn, Twitter and Google Plus, YouTube and Pinterest so as to set
their company apart from their competition.
Key Points & Take-Aways: Students will learn the following:
1. The 5 Point Social Media Blue Print which will ultimately guide them to best practices of
online engagement.
2. The Foundational Principals of Creating Engaging Posts and How to Do It Effectively
3. What the PIC Principle is and why you should ALWAYS remember it when posting.
4. The Strategic Social Media Funnel That Every Business Should Follow
5. Why List building is the key to online business success
The Bootcamp Overview & Objectives Focusing on the Big-6 Platforms, (Facebook, Twitter, LinkedIN, Google Plus, YouTube and
Pinterest) Felicia will navigate you through each platform’s best strategies for success. By the
end of the day students will leave with a workable strategy for their individual business/brand
and with be armed with the knowledge of how to apply social media tools and techniques to
promote their business online.
This is exactly what each student will learn in this 1 Day Intensive:
Facebook The 10 ways to properly position your personal profile for success
5 elements needed to build a killer Facebook group
The benefits of Facebook Groups
The power of Facebook Ads
The best times to post on Facebook and why
The 7 Step Facebook Success Plan
How to set-up the strategy
How to create your Facebook presence
How to build your tribe
The 10 ways to build traffic and likes to your Facebook site
The 5 simple strategies to build a targeted friend base
The 5 steps to effective Facebook marketing strategies
o How to build a targeted community
o How to optimize your timeline design
o How to ignite page engagement
o How to leverage targeted ads
o How to track your results
The 7 Methods to generate email leads on Facebook
The 5 Steps to setting up a Facebook lead generation funnel
Twitter The 3 Types of Tweets
5 steps to build a slamming Twitter Profile
5 steps to building a fabulous Twitter Community
The 6 steps to build your Twitter tribe
The 7 Step Twitter Success Plan
The Twitter interaction funnel
How to tweet – “the strategy”
What to tweet – “the content”
When to tweet – “the schedule”
Defining the PIC Principle
The 10 Twitter principles to live by
What and how to use informational tweets
The benefits of conversational tweets
When to use promotional tweets
LinkedIn The 11 characteristics of a top notched LinkedIN profile and why it’s so important to
have one
The 6 reasons you need a company page
The 7/7 characteristics of a stellar company page
The 7 step LinkedIN Success Plan
The 7 strategic tips to build a targeted LinkedIN community
The 4 reason to invest time in groups
The 4 was to get noticed in a group
The 8 quick steps to create a rocking group
The 8 most powerful and engaging types of posts
Google+ 8 ways to build an awesome profile on the Google+ platform
The difference between a personal and professional page on Google+
Steps to build your tribe of followers
The 7 step Google+ Success Plan
The 8 business building benefits of the Google+ platform
How to build their Google+ platform or the best targeted business reach
How to create and benefit from Google+ Communities
How video posted from YouTube on Google+ creates instant credibility and why
Pinterest Why the Pinterest platform drives much more sales that Facebook and Google
The 7-Step Pinterest Success Plan
The How and What of Setting Strategic Pinterest Goals
8 Steps to Setting Up a Powerful Pinterest Business Profile
4 Steps to Setting a Social Network Widgets and what they are
6 Fabulous Tools for creating images
8 Pinterest Principles to Live By
5 Types of Popular Content to Pin
How to Pin
When to Pin
How to Build Your Pinterest Tribe of Followers
YouTube Why every business needs YouTube
Answering the 12 Question Marketing Assessment
Developing 3 realistic SMART Goals for YouTube
The 2 components of the YouTube platform
How to Maximize the visibility of your videos
How Research Keywords is a powerful tool to utilize
What Source Information is
How to create a video content schedule
The online video distribution funnel as well as community building ideas
Video Types Why VIDEO gives your post more of a chance to “go viral” and what that means?
Where and how video can be utilized in your social media marketing campaigns
Questions you should ask
Types of Video and what the differences are
o Branding Videos
o Promo Videos
o Facebook / YouTube Ads Videos
o Product / Service Explainer Videos
o Whiteboard Animation Videos
o Facebook App and Newsfeed Videos
o Customized Videos
Methods of Measurement Platform specific: Full overview of free proprietary analytics tools available on all social
platforms
Measurement tools: Advice on the free tools available online for tracking social activity
Metrics for success: Tried-and-tested metrics for measuring performance
Google Analytics: Advanced techniques to track web traffic and page views
Search performance: How to measure impact in search engines
Competitor benchmarking: How to gauge your performance with your key competitors
and wider industry
Email Marketing, Ads, Websites, & CRM Automation A brief discussion on how SEO Ads, Websites, Email Marketing, Blogging, and CRM
Automation Platforms such as Lead Pages, InfusionSoft, Aweber and Mail Chimp can drive your
business messaging forward in the most effective manner.
My 2 Head Shots are below for you to use in your marketing of the event.