Book Cover Design
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Transcript of Book Cover Design
Judging a Judging a Book Book
by Its Coverby Its Cover
Judging a Book by Its Judging a Book by Its CoverCover
Results from PollResults from Poll
Comments from Bestselling AuthorsComments from Bestselling Authors
Working with a Graphic DesignerWorking with a Graphic Designer
Journey through a Book Cover DesignJourney through a Book Cover Design
Martha BeckMartha Beckwww.marthabeck.comwww.marthabeck.com
I believe that many I believe that many good books have good books have disappeared disappeared without a trace without a trace due to poor cover due to poor cover design, and some design, and some unremarkable unremarkable books have done books have done well because of the well because of the cover.cover.
Seth GodinSeth Godinwww.sethgodin.comwww.sethgodin.com
Tactically, the cover Tactically, the cover sells the back sells the back cover, the back cover, the back cover sells the flap cover sells the flap and by then you've and by then you've sold the book.sold the book.
Tips for Tips for Working Working with a with a Graphic Graphic DesignerDesigner
Tips for Working with Tips for Working with DesignerDesigner
What is your budget? What is your budget?
Expect to pay for expertiseExpect to pay for expertise
Have a general ideaHave a general idea
Send book overview and sample Send book overview and sample chapter to your designerchapter to your designer
Tips for Working with Tips for Working with DesignerDesigner
Find and share examples of Find and share examples of book covers you likebook covers you like
Illustration, photo, graphic - Illustration, photo, graphic - what kind of image would what kind of image would create the feeling you wantcreate the feeling you want
Time scheduleTime schedule
Journey through a Journey through a DesignDesign
Be open to ideas Be open to ideas from your creative from your creative
collaboratorcollaborator
Journey through a Journey through a DesignDesign
Uprooting Anger - Eliminating the Emotion that Uprooting Anger - Eliminating the Emotion that KillsKills
Journey through a Journey through a DesignDesign
Uprooting Anger - Eliminating the Emotion that Uprooting Anger - Eliminating the Emotion that KillsKills
Journey through a Journey through a DesignDesign
Journey through a Journey through a DesignDesign
Journey through a Journey through a DesignDesign
Journey through a Journey through a DesignDesign
Journey through a Journey through a DesignDesign
Who else will be Who else will be included in included in decision process?decision process?
Get the specs from Get the specs from the publishing the publishing house house
In ReviewIn ReviewDoes the Book Cover Influence the Buying Does the Book Cover Influence the Buying
Decision?Decision?
75% People polled said 75% People polled said “Always”“Always” or or “If Author Unknown”“If Author Unknown”
In ReviewIn ReviewDoes the Book Cover Influence the Buying Does the Book Cover Influence the Buying
Decision?Decision?
75% People polled said 75% People polled said “Always”“Always” or or “If Author Unknown”“If Author Unknown”
Bestselling author, Martha Beck Bestselling author, Martha Beck says, says, “A great cover is a necessary “A great cover is a necessary but insufficient condition for a book but insufficient condition for a book to sell well.”to sell well.”
In ReviewIn ReviewDoes the Book Cover Influence the Buying Does the Book Cover Influence the Buying
Decision?Decision?
75% People polled said 75% People polled said “Always”“Always” or or “If Author Unknown”“If Author Unknown”
Bestselling author, Martha Beck Bestselling author, Martha Beck says, says, “A great cover is a necessary “A great cover is a necessary but insufficient condition for a book but insufficient condition for a book to sell well.”to sell well.”
Journey through Design… Journey through Design… Collaborate with your designerCollaborate with your designer
Thank you!Thank you!Vanessa Lowry Vanessa Lowry
[email protected]@gmail.com