Book Building vs Fixed Assets ROSH

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BOOK BOOK BUILDING BUILDING

Transcript of Book Building vs Fixed Assets ROSH

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BOOKBOOK BUILDINGBUILDING

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Book-building is a process of  price

discovery used in public offers. The issuer

sets a base price and a band price within

which the investor is allowed to bid forshares.

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y The company does not come out with a 

fixed price for its shares; instead, 

it indicates a price band that mentions the 

lowest (referred to as the floor) and the highest (the cap) prices at which a share can 

be sold. 

y Bids are then invited for the shares. Each 

investor states how many shares s/he wants 

and what s/he is willing to pay for those 

shares (depending on the price band). 

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y The actual price is then discovered based 

on these bids. 

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y Every public offer through the book-

building process has a book  running lead 

manager (BRLM), a merchant banker, who 

manages the issue.

y Further, an order book, in which the 

investors can state the quantity of  the 

stock  they are willing to buy, at a price within the band, is built. Thus the term 

'book-building.'

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Three classes of  investors can bid for the 

shares:

1. Qualified Institutional Buyers(QIBs)

2. Retail investors:Anyone who bids for 

shares under Rs 50,000 is a retail investor.

3.High net worth individuals and employees of  the company.

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y Take the recent,Yes Bank  , the floor price was Rs 38 and the band was from Rs 38 to Rs 45.

y

The investor had to bid for a quantity of  shares he wished to subscribe to within this band. 

y An issue through the book-building route 

remains open for a period of  3 to 7 days and can be extended by another three days if  the issuer decides to revise the floor price and the band.

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FIXED PRICING

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Fixed price issues are issues in which the 

issuer is allowed to price the shares as he 

wishes. The basis for the price is explained 

in an offer document through qualitative and quantitative statements. This offer 

document is filed with the stock  

exchanges and the registrar of  companies.

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Fixed priceFixed price vsvs book buildingbook building

methodmethod

ISSUE TYPE OFFER

PRICE

DEMAND PAYMENT RESERVATIONS

Fixed Price

Issues

Price at which the securities 

are offered and would be 

allotted is made known in 

advance to the investors. 

Demand for the securities 

offered is known only 

after the closure of  the 

issue .

100 % advance payment is 

required to be made by the 

investors at the time of  

application.

50 % of  the shares offered 

are reserved for applications 

below Rs. 1 lakh and the 

balance for higher amount 

applications. 

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BOOK BUILDING ISSUEBOOK BUILDING ISSUE

OFFER PRICE DEMAND PAYMENTS RESERVATION

A 20% price band 

is offered by the issuer within which investors 

are allowed to bid and the final price 

is determined by 

the issuer only after closure of  the bidding.

Demand for the 

securities offered , and at various prices, is available 

on a real time basis on the BSE

website during 

the bidding period.. 

10 % advance 

payment is required to be made by the QIBs 

along with the application, while 

other categories 

of  investors have to pay 100 %advance along 

with the application. 

50 % of  shares 

offered are reserved for QIBS, 35 % for 

small investors and the balance 

for all other 

investors. 

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y Globally, the book  building method is favoured

for its mutually beneficial nature: investors get 

the shares at a fair price that typically has 

potential upside, and the issuing company receives fair compensation. 

y However regionally it is likely to take some 

time to adapt to this method. This will upset 

some investors in the short term, who are used to making a lot of  money from these fixed price 

IPOs. 

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