I AM A PRODUCT DESIGNERLAURA ROCAHi! MY NAME is PROFESSIONAL EXPERIENCE

_Aug 2012 (Present)Owner of TranseúnteLeather hand-made objectsFan page Facebook: Transeúnte

_Aug 2012 (Present)Free-lance graphic designer

_ Aug - Dec 2012Collaboration with designerSantiago RestrepoDosuno DesignBogotá, Colombiawww.dosunodesign.com

_ Juin - Aug 2012Commercial DirectorGuadalupe Martiarena leather bagsBuenos Aires, Argentina www.peweb.com.ar

_Mar 2012 - Juin 2012Internship Federico Churba Industrial Design studioBuenos Aires, Argentinawww.federicochurba.com.ar

_Aug - Dec 2011Internship Dosuno Design StudioBogotá, Colombiawww.dosunodesign.com

_Nov 2010Collaboration I+EDIstituto Europeo di DesignExposition Casa DecorBarcelona, Spainwww.casadecor.es

_Jul 2009Arts and Crafts classeschildren [3 to 12 years old]Artes Plásticas AnnaPazSan Feliu de Llobregat, Spain

PERSONAL REFERENCES

Calle Santa Engracia, 107 Piso 5AMadrid, Spain

Tel. +34 633 91 0679

E-mail: laliroca@gmail.com

Twitter: @laliroca

Linkedin: Laura Roca

www.behance.net/lrocawww.thehowofthings.com

Birth date: 03/11/1989Nationality: Colombian

ACADEMIC FORMATION

_Jan 2013 - PresentMaster of Product Design LabsMaster of Design and InnovationIstituto Europeo di DesignMadrid, Spainwww.iedmadrid.com

_ Oct 2008 - July 2011Product DesignIstituto Europeo di DesignBarcelona, Spainwww.iedbarcelona.es

_Sept 2007 - Aug 2008Language exchange in FranceVilleneuve d’Ascq, LilleProgrammes Internationaux d’Echangeswww.piefrance.com

_Aug 1995 - Juin 2007American bilingual bachelorColegio AlbaniaAccredited by SACS,[Southern Association of Schools]La Mina, La Guajira, Colombiawww.colegioalbania.edu.co

COMPLEMENTARY FORMATION

_Feb 2012 - Jul 2012Leather CourseJorge Gurfein AtelierLomas de Zamora, Argentina

_Aug 2010Charcoal drawing (180 hours)Academia TaureBarcelona, Spainwww.academiataure.com

_Juin 2008Fine Arts course (180 hours)Gallery FábulaBogotá, Colombiawww.galeriafabula.com

EXHIBITIONS

_Aug 26-27 2013Showroom 13Designer pop up exhibitionStockolm, Swedenwww.showroom13.se

_Sep 24-26 2013Sustainable packaging design for the international design centre Bayern DesignNuremburg, Germanywww.bayern-design.de

_ Apr 30 2013Finalist of the medal Adi-FadExposition “Best design of the year”Barcelona, Spainwww.fad.cat _Jan 2011The Sketchbook Project TourInternational project of sketch books Exposed in The Brooklyn Art Librarywww.arthousecoop.com

RECOGNITIONS

_27 Feb 2012Project Ceramic chandelierBehance Student Show Gallerywww.studentshow.com

_12-17 Apr 2011Semifinalist of the Real 13+Light Salone del Mobile di MilanoZona Tortona Milan, Italywww.real13.eu

_Juin 2007Salutatorian award Colegio AlbaniaLa Mina, La Guajira, Colombiawww.colegioalbania.edu.co

COMPUTER KNOWLEDGE

Adobe Photoshop, Illustrator, Indesign, Premiere, Solid Works, Rhinoceros, Vray, Autocad, Office

LANGUAGES

Spanish: Mother languageEnglish: BilingualFrench: HighCatalan: Basic

WORKSHOPS

_Design for children with Alberto Marcoswww.ninetoninekids.com

_ Desk Job with Tomas Kralwww.tomaskral.ch

_ Abstract to Specific - Katharina Misher www.mischertraxler.com

_Design systems and SustainabilityVictor Martínez PhD candidate at Northumbria University

AS A PRODUCT DESIGNERBOOK 2013THIS IS ME

HUELLA RURALEncouraging the cultivation of organic vegetables at home for self consumption and subsequent exchange with their neighbors is the main objective of this project.

In cooperation with Laura Pelfort and Sergio Ferrao

BARCELONA / SPAINMedal ADI-FAD 2013: Finalists

NUREMBURG / GERMANYBayern Design 2013: Sustainable packaging design for the international design centre

Hemp8 Types of SeedCompressed soil

The interpretation of the Colombian writer Gabriel Garcia Marquez’s masterpiece: Love in the Time of Cholera. The time of the colony, where Facebook, Iphones, or instant messages were not around. Two figures that never touch, a forbidden love, unreachable where patience and waiting lasts a lifetime: Fifty-three years, seven months and eleven days to be exact.

Hand made in Colombia.Collaboration with an artisan.

CHANDELIER

Terracotta CeramicGloss lacquered

RE-INVERSEDThe deformation of the female body has been an issue today. Perfectly transforming the imperfections. For most addicts, it is transforming the body into something almost unrecognizable. This project reflects this reality.

Revealing the hidden and reversing the visible, making a distorted, asexual and surprising skin. A figure that eliminates any concept of beauty as a criticism of the thousands of esthetic plastic surgeries performed daily in the world.

Model: Dania Navarro

PERFORMANCE Barcelona, SpainModel: Antonio Valle MartIn

BURROPlywood stool inspired in the quotidian of a rural life in Colombia. It has an additional belt which is easily attached to the owners waist in order to free both of their hands and facilitate the work of farmers and gardeners.

PlywoodNylon tape

AS A GRAPHIC DESIGNERBOOK 2013THIS IS ME

Identity & Illustrations

est. — 2012

Art Deco Italiana Recocha ColombianatIpogRAfIA

ILUStRACIoNES

CoLoREStIpogRAfIA

CoMpoSICIoN EStEtICA

ELEMENtoS DECoRAtIVoS

Identity

“El arte de cocinar no es algo estático, es una evolución constante, es inventiva, cada persona aporta algo de su sabiduría y va experimentando con sabores e ingredientes, con la integración de costumbres de otras regiones, generando asi una mezcla de sabores y colores.”

AS AN ENTREPENEURBOOK 2013THIS IS Me

the how of things

The How of Things focuses entirely on the process. We are driven by our desire to explore process as phenomena and as physical trans-formation of materials. Our aim is to create objects and ideas that reflect our love for the process of creation, our scepticism towards production methods and our wish to share and include users and producers in our work.

The How of Things is a collabora-tion between Laura Roca and Emilia Molin. After meeting during their studies in Barcelona, the two have been working in different locations in Europe and South America gaining experience and exchanging perspectives. Currently the platform is based in Madrid and Malmö.

www.thehowofthings.com

Exposition in Stockolmwww.showroom13.se

TRANSEÚNTETRANSEÚNTE

Transeunte is a personal brand of hand-made leather bags. It’s a project that seeks to involve young people to prefer good quality objects upon price. We believe in the long life cycle of products, personalized details and craftsman touch.

TRANSEÚNTE

contacts

THANK YOU.

Tel. (+34) 633 91 0679E-mail. laliroca@gmail.comTwitter. @lalirocawww.behance.net/lroca