BONELESS CHICKEN

August 9th, 2011

The Products2

Chicken Tenders Chicken Strips Chicken Nuggets Popcorn Chicken

The Competitors

McDonald’s Burger King Wendy’s Dairy Queen Sonic Arby’s Popeyes Chick-fil-A

Church’s Jack in the Box Hardee’s Carl’s Jr. Zaxby’s Bojangles’ Raising Cane’s

3

* According to their online menus, Boston Market and El Pollo Loco do not sell boneless chicken products

McDonald’s4

http://www.mcdonalds.com/us/en/food/full_menu/chicken.html

Chicken Nuggets(6ct $3.50) (10ct $4.39) (20ct $4.99)

Tender, juicy Chicken McNuggets made with white meat, wrapped up in a crisp tempura batter. Made for sharing, or, if you want ‘emall to yourself, then that’s our little secret.

Chicken Selects Premium Breast Strips(3ct $3.89) (5ct $4.76)

Crispy strips of all white chicken breast, premium dipping sauces . . . this is luxury lunching. Because you won’t touch anything but the best.

Burger King5

http://www.bk.com/en/us/menu-nutrition/index.html

BK® Chicken Fries(6ct $2.39) (9ct $3.39) (12ct $4.19)

Can’t decide between chicken and French Fries? You don’t have to. Try premium white meat chicken breast shaped like fries, and

served with your choice of five dipping sauces. Grab 6, 9, or 12 pieces to go today.

Chicken Tenders(4ct $1.10) (10ct $2.63) (20ct $5.49)

Four pieces, eight pieces, twenty pieces. But don’t let that limit you. If you want 24 of the new, crispy Chicken Tenders, just order a twenty and a four. Thirty-two? Order a twenty, a four and an eight. What’s that you ask? You want an odd number of Chicken Tenders? Order any amount, take one,

dip it in some BBQ, Honey Mustard, Ranch, or Sweet & Sour sauce, eat it and presto. An odd remainder. (Frankly, most of the mathematical variety here will depend on you eating a

few. Mmm. Crispy, delicious mathematical variety.)

Wendy’s6

http://www.wendys.com/food/Family.jsp?family=2

5 Piece Crispy Chicken Nuggets($1.39)

Eat with your fingers. Crispy outside, juicy inside, Wendy’s ® Chicken Nuggets are all-white meat and cooked fresh to order. You choose the sauce: barbecue, honey mustard, sweet and sour, or honey.

10 Piece Chicken Nuggets ($2.78)

Even move of the nuggets you love. Crispy, all-white meat, superlicious chicken bites with 2 dippers of your favorite sauce: barbecue, honey mustard, sweet and sour, or honey.

5 Piece Spicy Chicken Nuggets($1.99)

Get big spice for a little price with five pieces of crispy, all-white meat chicken. They’re a mouth-watering treat with three different kinds of peppers and savory spices.

10 Piece Spicy Chicken Nuggets($3.98)

Get your spice on with double the amount of the crispy, all-white meat chicken nuggets that you crave. It’s like a spicy flavor explosion for your mouth with three different kinds of peppers and savory spices – what a kick!

Dairy Queen7

http://www.dairyqueen.com/us-en/eats-and-treats/

Chicken Strip Basket(4 pc basket $5.86) (6 pc basket $7.30)

DQ’s signature 100% whole-tenderloin white meat chicken strips served with crispy fries, Texas Toast, and your choice of dipping sauce, such as our delicious country gravy. Available in four or six-piece baskets.

Sonic8

http://www.sonicdrivein.com/menu/viewSection.do?sectionId=426

Chicken Strips(3ct $3.00) ($1.00 per piece)

Crispy-on-the-outside, juicy-on-the-inside all white meat chicken strips. Dip them in sauce or eat them plain.

They’re good either way.

Jumbo Popcorn Chicken® (4 ounce $2.99, 6 ounce $3.99)

Bite-size pieces of crispy all white meat chicken. Try them with ranch, honey

mustard or BBQ sauce. Even ketchup if you want. They aren’t picky.

Arby’s9

http://www.arbys.com/menu/prime-cut-chicken.html

Prime-Cut™ Chicken Tenders(3ct $3.49) (5ct $4.49)

These crisply breaded chicken tenders are the real thing – whole white meat from the prime cut of the chicken breast – and they come with a choice of dipping sauces, including our tangy Buffalo Dipping Sauce, BBQ, Ranch, and sweet Honey Mustard.

Popeyes10

http://popeyes.com/menu.php

Louisiana Tenders(3ct $5.49) (5ct $6.99)

Flavorful and juicy tenders. Available in 3-piece or 5-piece servings.

Louisiana Nuggets(8ct $3.49)

Premium, all-white meat. Available in 6-piece or 8-piece servings.

Popeyes - LTOs11

http://popeyes.com/menu.php

Wicked Chicken - Limited Time Offer (combo $3.99)

Popeyes Wicked Chicken are thin strips of tender, juicy, all white meat marinated in authentic Louisiana

seasonings and cooked in our uniquely crispy coating until twisty and curly. Served with Cajun fries, a buttermilk

biscuit and your very own mini bottle of TABASCO sauce.

Rip’n Chick’n - Limited Time Offer(combo $6.49)

…we cut a plump, all white meat chicken breast into big strips, marinate it in four different peppers and Louisiana seasonings then hand batter and bread it in our signature coating then fry it up crispy. We call it Rip’n Chick’n because you just rip it and dip it. Get it right now with our Cajun fries, buttermilk biscuit and Ranch dipping sauce.

Chick-fil-A12

http://www.chick-fil-a.com/Food/Menu-Detail/

Chick-fil-A® Nuggets(8ct entrée $3.15) (12ct entrée $4.65)

Bite-sized pieces of tender all breast meat chicken, seasoned to perfection, hand-breaded and pressure-cooked in peanut oil. Available with your choice

of dipping sauce.

Chick-n-Strips™(3ct entrée $3.45) (4ct entrée $4.49)

Made from the most tender part of the chicken breast, Chick-fil-A Chick-n-Strips are marinated in special seasonings, hand-breaded and pressure cooked to

perfection in 100% refined peanut oil. They are mouth watering and generously portioned. Chick-fil-A Chick-n-

Strips are served with your choice of dipping sauce.

Church’s13

http://www.churchs.com/menu-chicken-original-chicken.html

Tender Strips™(4ct $5.99) (12ct $12.49) (20ct $19.59)

Delicious all white meat chicken tenders available in spicy or original. Choose your favorite dipping sauce and you’re good to go.

Jack in the Box14

http://www.jackinthebox.com/menu/

Grilled Chicken Strips(4ct $4.29)

Grilled white meat chicken strips served with Teriyaki dipping sauce.

Crispy Chicken Strips(4ct $4.29)

Crispy, white meat chicken strips served with Buttermilk Ranch dipping sauce.

Hardee’s15

http://www.hardees.com/menu

Hand-Breaded Chicken Tenders™(3ct $3.29) (5ct $4.79)

A freshly prepared hand breaded chicken tenders. Premium, all-white meat chicken

hand-dipped in buttermilk, lightly breaded and fried to a golden brown. Served with honey mustard, creamy buffalo, buttermilk ranch, and Sweet Baby Ray’s BBQ Sauce.

Hand-Breaded Chicken Tender™ 10/15/20 Piece Box

(10ct $9.39) (15ct $12.99) (20ct $16.99)

Freshly prepared hand breaded chicken tenders. Premium, all-white meat chicken hand-dipped in buttermilk, lightly breaded and fried

to a golden brown. Served with honey mustard, creamy buffalo, buttermilk ranch, and

Sweet Baby Ray’s BBQ Sauce.

Carl’s Jr.16

http://www.carlsjr.com/menu

Hand Breaded Chicken Tenders™(3ct $3.29) (5ct $4.79)

Freshly prepared hand-breaded chicken tenders. Premium, all-white

meat chicken, hand dipped in buttermilk, lightly breaded and fried to a golden brown. Served with a choice of honey mustard, buttermilk ranch or sweet & bold

BBQ dipping sauces.

Chicken Stars(6ct $2.19) (9ct $3.19)

Crispy Star-Shaped Chicken with Choice of Dipping

Sauce.

Hand-Breaded Chicken Tender™10/15/20 Piece Box

(10ct $9.49) (15ct $13.49) (20ct $14.49)

Freshly prepared hand-breaded chicken tenders. Premium, all-white meat chicken,

hand dipped in buttermilk, lightly breaded and fried to a golden brown. Served with

a choice of honey mustard, buttermilk ranch, or sweet & bold BBQ dipping

sauces.

Zaxby’s17

http://www.zaxbys.com/menu_nutrition/the_menu.aspx?section=4&item=3

Chicken Fingerz(5ct $3.99) (10ct $6.99) (20ct $12.99)

Served with Zax Sauce®Available in 5, 10, or 20 piece orders.

Buffalo Fingerz® (5ct $4.99) (10ct $7.99) (20ct $14.99)

Buffalo Fingerz® are served with celery and Ranch. Available in 5, 10, and 20

piece orders, tossed in the sauce of your choice.

Chicken Finger Plate($5.89 for a meal)

Chicken Fingerz, Crinkle Fries, Texas Toast, Cole slaw, and Zax Sauce®.

Big Zax Snak® Meal($5.29 for a meal)

Chicken Fingerz, Texas Toast, and ZaxSauce®, served with crinkle fries and a

22oz beverage.

Bojangles’18

http://www.bojangles.com/menu#sandwiches

Roasted Chicken Bites Combo($5.00)

Marinated, boneless, oven-roasted chicken bites seasoned to perfection

and served with a made-from-scratch buttermilk biscuit, your choice of home-style fixin’ and a drink.

12 Piece Supremes™Box($20.03)

Twelve pieces of our juicy, boneless whole-breast select tenderloin filets,

seasoned to perfection and served up hot and fresh with four made-from-scratch

buttermilk biscuits. Serves 3-5.

4 Piece Supremes™ Combo($6.23)

Four pieces of our juicy, boneless, whole-breast select tenderloin filets, seasoned to perfection

and served up hot and fresh with a made-from-scratch buttermilk biscuit, your choice of

home-style fixin’ and a drink.

Raising Cane’s19

http://www.bojangles.com/menu#sandwiches

The Box Combo ($7.27)

4 Chicken Fingers, Fries, Coleslaw, 1 Cane’s Sauce, Texas Toast, and a

Regular Drink.

The 3 Finger Combo($6.41)

3 Chicken Fingers, Fries, Coleslaw, 1 Cane’s Sauce, Texas Toast, and a

Regular Drink.

The Caniac($9.52)

6 Chicken Fingers, Extra Fries, Coleslaw, 2 Cane’s Sauce, Texas Toast, and a

Large Drink.