Bond Art + Science Capabilities and Case Studies

HI, WE’RE BOND ART + SCIENCEWe make the internet better for the people who use it.

EVERYTHING THAT CAN BE

DIGITAL WILL BE

via flickr user negatendo

WE USED TO SAY

About Bond | September 2008

WE WERE RIGHT.

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BUT MOST OF IT STILL SUCKS.

“I can’t find anything”

“I don’t know where to look”

“This makes no sense to me.”

“Huh?”

“Why can’t it be more like Google?” “Why did they put that here?”

“I want to close my browser window and never come back.”

“I can’t find what I’m looking for”

“This site seems broken.”

“There’s too much stuff all over the place.”

“What am I supposed to do here?”

“It’s too hard to read.”

“I don’t know what to click on”

“It takes a million clicks to get to what you want.”

“It crashed.”

“It’s like they didn’t even think about it.”

“THIS IS LAME”

“WTF?”

WE MAKE THE INTERNET BETTER

FOR THE PEOPLE WHO USE IT.

BOND ART + SCIENCE

By providing insightful user experience design services, Bond Art + Science makes the internet better for the people who use it.

_We are a leading firm in New York City focused on delivering better user experiences through our expertise in information architecture and interaction design

_We offer workshops, expert assessments, and persona research, in addition to our core offerings of concept prototyping and user experience design

_We primarily work with clients who expect to derive significant business value from increased user engagement, participation, and loyalty online

_We were founded in 2006 by four veterans of the interactive services industry

_Everyone on our team shares a passion for making technology work better for the people who use it

OUR SERVICESWorkshops

We conduct half and full-day workshops at client locations that include presentations from our experts and hands-on exercises.

Expert AssessmentsAre you meeting your objectives online? Our experts in strategy and user experience design can perform an assessment of your goals and current site, and make recommendations for ways to improve.

Persona DevelopmentKnowing what to do online means knowing who your users are. We will conduct research and help you prioritize, resulting in a set of personas that will capture the most important information about your audience.

Concept PrototypesTap into our ideas for what you can do next online. Sometimes it’s more effective to brainstorm concepts independent of actually building them. This can help you build internal buy-in for your plans.

User Experience DesignWe excel at visual identity and branding, interaction design, information architecture, content strategy, and usability. We can deliver the documentation your existing development team needs to build the site, or we can help you evaluate potential partners and manage the entire process.

Lately, we’ve been making the internet better by:

_making media a 3-way experience

_blending community, content and commerce

_pushing the notion of social liability

_simplifying complex data

OUR CLIENTS

The Women on the Web

ckMedia

MICROSOFT ZUNE 2008

Their Challenge_Create awareness of the value Zune provides beyond device ownership

_Develop a brand perception around ‘discovery’ and ‘the social’ among potential customers

Our Solution_Zune Insider blog redesign to attract new customer segments

_Social strategy white paper about how to leverage popular social networks

_Online and installation concepts for new VIP event space

Microsoft Zune, Insider Blog Redesign

Zune Insiderhttp://www.zuneinsider.com

Microsoft Zune, Event Space Concept Site

Microsoft Zune, Event Space Installation Concept

Microsoft Zune, Event Space Installation Online Component

Microsoft Zune, Event Space Performance Participation Concept

FAST COMPANY LAUNCHED JANUARY 2008

Their Challenge_Cut through the noise of the internet to reach business professionals who want to create a

more innovative work environment

_Draw on their heritage as the first business community website but extend that proposition into new content, tools and services

Our Solution_Conducted user research to understand how busy professionals perceive social media and

Fast Company content

_Architected and designed new application that integrates magazine and web content with social features

_Placed user generated content in the same context as Fast Company’s editorial

Fast Company, Home Page

Fast Companyhttp://www.fastcompany.com

Fast Company, Member Profile Page

Fast Company, Article Page

SIGNAL PATTERNS LAUNCHED MARCH 2008

Their Challenge_Enable users to take surveys about their personality, their taste in music preferences, and

other personal preferences

_Give users ways to explore their feedback and connect with other people who share the same tastes

_Strike the right balance between scientific rigor and web 2.0 friendliness

Our Solution_Simple survey taking tools reduce barriers to entry as much as possible

_Engaging, rich feedback encourages users to explore

_ Integration with other social networking sites, such as Facebook, opens the site up to as many users as possible

Signal Patterns, Corporate Home Page

Signal Patternswww.signalpatterns.com

Signal Patterns, User Home Page

Signal Patterns, Personality Pattern Page

W DESIRES LAUNCHED DECEMBER 2007

Their Challenge_Create a value-added marketing site for W Magazine advertisers that users would want to

return to

_Give their print-focused audience a reason to go online; give digital readers a reason to engage with the print magazine

Our Solution_W Tear lets users grab images from any site to store products for reference, purchase, and

sharing

_W Desires provides additional benefits for advertisers, giving them additional ways to promote products

The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast Publications.Subscribe to W Magazine

FOUR SEASONS HOTELS ANDRESORTS

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Enter for a chance to win a trip for two tothe June 30th Hollywood premier ofHancock, starring Will Smith and CharlizeTheron.

Birger Christensen>

A Hollywood Affair>

Marciano >

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Janet League-Katzin, former awardwinning acress and Founder ofSphatika Holistic Treatment Centerand Skincare Line, created theSphatika Experience as a result ofa decade long, worldwide quest forwell-being.

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Join W Originals - our most elite,inner-circle of people that inspireus most - and never hold backtheir passion for fashion.

W Desires, Home

W Desireshttp://www.wdesires.com

FOUR SEASONS HOTELS ANDRESORTS

MORE >

Enter for a chance to win a trip for two tothe June 30th Hollywood premier ofHancock, starring Will Smith and CharlizeTheron.

Birger Christensen>

A Hollywood Affair>

Marciano >

MORE >

Janet League-Katzin, former awardwinning acress and Founder ofSphatika Holistic Treatment Centerand Skincare Line, created theSphatika Experience as a result ofa decade long, worldwide quest forwell-being.

MORE >

Join W Originals - our most elite,inner-circle of people that inspireus most - and never hold backtheir passion for fashion.

W Desires, Home

MORE >

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We know you love to rip pages from our magazine when you seehot looks, new products, or inspirations that catch your eye. We'vemade it really fun and easy to keep tearing when you're online. Allyou need to do is set up a profile and install the new W Tear toolto get going. Having Trouble using W Desires' all new Tearfeature? Here are some more details that can help you get Tearset up and get you started building your collections.

Please note that you won't be able to Tear images from sites builtin Flash

Internet Explorer Users

1. Right click the W Tear tool.2. Select Add to Favorites.3. You will get a warning that the Favorite may not be safe,

but you can trust us - click Yes to continue.4. Select Links from the Create In menu, then click Add.

Firefox and Safari Users

1. Click on the W Tear tool, and, while holding down yourmouse button, drag the tool to the links bar of yourbrowser.

2. Drop the tool right into your links bar, and the W Tear toolwill appear in your browser.

Learn to tear it up

W Desires, W Tear

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W Desires, W Tear Landing

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PAUL SMITH - CHEN

Super for summer. Good withSeersucker.

CAMPER - NAUTICOS

Love, love, love. Casual sporty fun!

MARTIN MARGIELA

Striped wool hi top sneaker on rubbersole. Thick rubber outsole and cap toe.Available in White. Made in Italy.

JOHN VARVATOS - OXFORD

Classic boat shoe with an elastic JVtwist.

COMMON PROJECTS

COMMON PROJECTS Perforated LeatherArchilles in Model Grey at RevolveClothing - Free Shipping!

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Copy to another collection:About Bond | September 2008

W Desires, W Tear Collection

CK MEDIA LAUNCHING MAY 2008

Their Challenge_Tap into a passionate, creative community of women to let them share their crafts

_Provide tools for members to upload their artwork and comment on other people's work

_Extend existing magazine brands and content — while not cannibalizing existing revenue

Our Solution_Rolls up all content and community features in a particular category under one umbrella

site and brand

_Makes it easy for users to participate, from simple "I love it" to much more involved ways of connecting and sharing

_Keeps the tone of the community positive through built-in community controls

Creating Keepsakes, Public Home Page

Creating Keepsakeswww.creatingkeepsakes.com

Creating Keepsakes, User Home Page

Creating Keepsakes Member Profilewww.creatingkeepsakes.com

Creating Keepsakes, Magazine Landing Page

Creating Keepsakeswww.creatingkeepsakes.com

THE WEEK LAUNCHED OCTOBER 2007

Their Challenge_Gain attention for a print brand with no newsstand sales

_Extend offline journalistic approach to online space without cannibalizing subscriptions

Our Solution_Architect and design a daily experience that provides the same benefit as the print

magazine — only shorter

_Support web editors in publishing shorter pieces several times per day with updated content management system

_Allow gated and free re-use of print content

ELECTION 2008

Bond Art + Science Capabilities and Case Studies

Business

Transcript of Bond Art + Science Capabilities and Case Studies