Bom-vl Workshop Paul Gerhardt
-
Upload
stoffeltjen -
Category
Technology
-
view
1.370 -
download
0
description
Transcript of Bom-vl Workshop Paul Gerhardt
Public television archives: the strategic context
[email protected] 2008
Some questions
Why is public broadcasting at a crossroads?
Case study: what happened to the BBC Creative Archive?
Digital literacy – a new culture war?
How can we legitimise creativity?
Case study: the concept of the American Archive
Public service broadcasting
• from analogue to digital
• from scheduled to unscheduled
• from over the air to over the internet
• from one to many broadcast to one to one conversation
• from traditional production to user conversation
• from ephemeral to permanent
A new landscape where archive content can generate new public value.
But there is a paradox:
• we are capturing all new content• past content generally remains locked up
So: key issue for psb’s is how to release that public value.
What happened to the BBC Creative Archive?
Copyright: the Creative Archive proposition
Free access to selected content for learning, for creativity and for pleasure.
From home, members of the
public will be able to:
• search for legally cleared TV
and radio content – from
extracts to whole programmes
• preview and download
• modify and create their own versions
• share with others – and with the BBC – on a non-commercial basis
Headline results of the BBC pilot
• 500,000 downloads by the end of the pilot
• 100,000 registered users
• BAFTA for interactive innovation
• Commercial sector endorsement
• International support
• Only two minor breaches of the licence
http://www.bbc.co.uk/archive/index.shtml
BBC Trust
Management control through the public value test
Vision: Creative Archive UK
a Creative Archive for the nation, drawing on moving images, stills and sound content from a range of public and commercial sources
Public Value:home use/learning/creative applications
Commercial Value:Wider publicity/profile“Upgrade path”/commercial licensing/investment opportunities
Founding members:
New members
Creative Archive vision
Creative Archive UK will provide the public with online access to a rich heritage of moving images, pictures and audio for downloading, keeping, using, re-mixing and sharing. This unique and growing resource, supplied by broadcasters and national and regional archives, will support learning, self-expression and creativity.
Public Value:home
use/learning/creative applications
Commercial Value:Wider publicity/profile“Upgrade path”/commercial licensing/investment opportunities
Digital literacy – a new culture war?
“The cinema is a much more momentous invention than printing. Before printing could affect you, you had to learn to read……now, the cinema tells its story to the illiterate as well as to the literate.
That is why the cinema is going to produce effects that all the cheap books in the world could never produce.”
George Bernard Shaw 1914
The 5 types of digital literacy
• Photo-Visual Literacy – Learning to Read from Visuals• Reproduction Literacy: The Art of Creative Duplication• Branching Literacy: Hypermedia and thinking or
multiple-domain thinking• Information Literacy: The Art of Always Questioning
Information• Socio-Emotional Literacy
Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps
Aharon Aviram and Yoram Eshet-Alkalai
http://www.eurodl.org/materials/contrib/2006/Aharon_Aviram.htm
Read?
or
Read/Write?
TV Archives:
“…digital literacy is not equally shared among all age groups and … the commonly used notion that the younger generation is more digitally literate than the older one should be examined with care.”
Is digital literacy….
simply a new, additional set of skills for the internet age?
Or….
a “clash of cultures” between the “old” (modern, rationalistic, linear, conceptual, book based) and the “new” (post modern, branching, multimedia based, reproduction oriented)?
“The truth is that the book as invented in the 15th century has not been bettered as a compact, transportable and "sustainable" receptacle for almost all the human imagination can devise.”
Simon Jenkins, The Guardian 16/05/08
Legitimising creativity: Trying Things Out
CHILDREN TALKINGDay Trip to Calais1967
Harold Williamson joins a party of boys and girls from Lauriston School, Hackney for their first visit to France
MAN ALIVEVince, Paul, Lawrence and Richard1971
Denis Tuohy looks at the past and present lives of four young teenagers and their families
The project included“BBC in the East End updated”A film by Chris Dorley-Brown
“It’s about us!”- Comment at the exhibition
• The 20th century history of almost every community in England is represented in our important national film, television and sound archives.
• Much of it has value only to the communities themselves; to artists, to local historians, and to dispersed individuals and families.
• Archive sound and vision needs to take its place alongside the photograph and the printed word as a local source of cultural identity, history and creativity.
• This project brings back to the community an asset they already believe they own.
• It can stimulate new media creativity, historical and family research, and topics for teachers and schools.
• User generated content will complement, expand and enrich these unique collections.
Creative usage of clips
I used the clips to challenge myself to write music to them. I used it as
practice for the TV Composers competition the BBC ran.
(Composer)
I downloaded the nature clips and used them to help teach my son (14yrs) how to edit and
apply a voice over. So it had a real educational element to it. But it then got
really fun as we had a laugh putting our own silly commentary over the top like creature
comforts or Ricki Gervais Animals
(Producer)
I use the clips to download onto my laptop and then amalgamate them into my lesson plans I pull them up onto the whiteboard
within the lesson itself.
Showing video engages children much more than a book will.
(Primary Teacher)
I have used the clips as background to a presentation I have pulled together for
work, moving images make it much more dynamic and interesting
(Management Consultant)
Case study: the concept of the American Archive
• PBS and NPR stations: local digital innovations
• Core brand?
• American narratives
• Links with other cultural institutions
• Political dimension
$400m federal funding for pbs and sponsoring body for the American Archive
Corporation for Public Broadcasting
Is YouTube the de facto American Archive?
Thank you