BOLO2010 Barber
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Transcript of BOLO2010 Barber
BEonTHElookoutTools for the Digital Agency
Michael Barber | BOLO 2010 | October 19, 2010
http://www.flickr.com/photos/tashland/259178493/
Tools, tools, tools. NO STRATEGERY.
• Search• Social• Email• Content creation• Location based• Display
Search tools.
http://www.flickr.com/photos/denverjeffrey/2561885967/
Search – SEO – Google Keyword Tool
Search – SEO – Ranking History
Search – SEO/PPC – SpyFu
Search – PPC Management
Search – PPC Management
Evo Terra - Sitewire
Social tools.
Conversation Prism 3.0 – Brian Solis & JESS3
Social – Facebook Insights
Social – Objective Marketer (Multi-channel insights)
Social – Monitoring Apps
http://wiki.kenburbary.com/
And, many, many more…
Social – Monitoring Comparison
Katie Van Domelen – Convince and Convert 7/10/2010
Social – Engagement, Monitoring & Workflow
Buddy Media – Enterprise Level Facebook Engagement
Email tools.
http://www.flickr.com/photos/esparta/1609874001/
Email Service Providers
Flowtown – Email Data Mining for Social
Content creation tools
http://www.flickr.com/photos/tanyewwei/4188668871/
Relevant
TubeMogul
Content Syndication Opportunities
Location-based tools
http://www.flickr.com/photos/southerncalifornian/22297111/
Geotoko
Display advertising tools.
http://www.flickr.com/photos/onegoodbumblebee/1413000491/
Retargeting
Thank you.
Michael Barber@michaeljbarberhttp://michaeljbarber.com