BOLO 2010 Preso (Du4-TRG) October
-
Upload
christopher-dufour -
Category
Business
-
view
425 -
download
0
description
Transcript of BOLO 2010 Preso (Du4-TRG) October
![Page 1: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/1.jpg)
Strategic Communications. Geopolitical Consulting. Edge Thinking.
Great Big Brain Dump of Strategic Communications AWESOMENESS
Chris DufourDirector, Strategic [email protected]
![Page 2: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/2.jpg)
2
Advertising, Communications, WHATEVER…
…it’s still about SELLING.
![Page 3: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/3.jpg)
3
Most people hate being sold to…
![Page 4: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/4.jpg)
4
…but there are still ways to advertise…
STRATEGICALLY.STRATEGICALLY.
Cool shirt.
![Page 5: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/5.jpg)
5
Edge concepts for advertising
Self-organization & Strategic ambiguitySelf-organized criticalityBrandjackingTransmediaMeta-identityCloud-seedingHacktivismMashupsBRINGING THE FUNNY
![Page 6: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/6.jpg)
6
moldova
iran
colombia
mexico
Strategic ambiguity
Self-organizing systems
dharma
![Page 7: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/7.jpg)
7
Self-organized criticalitySelf-organized criticality
![Page 8: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/8.jpg)
8
Brandjacking in action
![Page 9: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/9.jpg)
9
A detour: Counterinsurgency theory
![Page 10: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/10.jpg)
10
Multimodal storytellingMultimodal storytelling
![Page 11: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/11.jpg)
11
Meta-identity
![Page 12: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/12.jpg)
12
Cloud-seeding
![Page 13: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/13.jpg)
13
HacktivismHacktivism
![Page 14: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/14.jpg)
14
Mashups
![Page 15: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/15.jpg)
15
Bringing the Funny
Bringing the Funny
![Page 16: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/16.jpg)
16
When all else fails… ENTERTAIN!
![Page 17: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/17.jpg)
17
What does all of this constitute?
![Page 18: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/18.jpg)
18
An An ECOSYSTEMECOSYSTEMAn An ECOSYSTEMECOSYSTEM
![Page 19: BOLO 2010 Preso (Du4-TRG) October](https://reader035.fdocuments.us/reader035/viewer/2022062701/553810684a79591b688b46da/html5/thumbnails/19.jpg)
19
Never stop being AWESOMENever stop being AWESOME