BoKlok the very short version...A concept for affordable housing 50/50 Cooperation with IKEA on...
Transcript of BoKlok the very short version...A concept for affordable housing 50/50 Cooperation with IKEA on...
Jonas SpangenbergStanford 23/02/2017
BoKlokthe very
short version
§ A concept for affordable housing
§ 50/50 Cooperation with IKEA on concept level.
§ 100% Skanska operation on business level
§ 20 year anniversary 2016§ Specialized unit established
2010 with full responsibility for all BoKlok business including construction
§ Acts in whole value chain from business development to construction on site with own production facility
Melker Schörling & Ingvar Kamprad at the grand inauguration of the first BoKlok-project in Ödåkra 1997
Basic facts
Speed (10-12 months from sale start to handing over)§ Short lead times,
uncomplicated land§ High turnover rate in land
bank, >50% options§ High capital turnover rate,
target >2 times per year
Predictability§ Industrialized process§ Few subcontractors and close
cooperation with CS
Low cost§ Volumes§ Limited product portfolio and
customization
Attractive return for
the owners (margin &
ROCE)
Truly proud employees
Highly satisfied
customers
Key success factors
Volume development 2011-2020 (# sold homes)
CAGR (11-16):Volume: 24%Earnings: 53%
CAGR (16-20):Volume: 13%Earnings: 13%
0
500
1,000
1,500
2,000
2,500
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Actuals 2011-2016
BP 2011-2020
Best case 2017-2020
1. Continue the BoKlok formula; – small scale projects in the affordable
residential segment – highly standardized and industrialized
processes, controlling the whole value chain
– high capital turnover rate (>2,0) 2. Growth in Sweden, establish solid
footprint in the capital areas in Finland & Norway
3. Transform BoKlok into the obvious sustainable offer for the many people
Current focus
A NEW MULTIFAMILY-HOUSING SOLUTION
FernandoBarcenasVPofConstruction
Involved with industrializedconstruction for over 25 yearsholding positions at OutinordUniversal, Western Forms, amongothers. Via his company wasresponsible for the industrializedproduction of over 125,000 housingunits. B.S. in Architecture from UAG.
HugoMedinaVPofRealEstate
Extensive experience in multifamilyreal estate investments, holdingpositions in real estate privateequity and capital markets in NewYork. Master’s in Real Estate fromCornell University.
CuauhtémocPérezExecutiveDirector
Prior to starting hi:hab, was abusiness consultant at the BostonConsulting Group. Also held variouspositions in real estate developmentand urban planning in the largesthomebuilding company in Mexico.MBA from Stanford.
Executive Summary (I / III)
ABOUTUS
hi:hab designsandsupplieslow-costmultifamilybuildingsdirectlytocustomersunderasubscriptionmodel.Thebuildingsarefullyremovableandarehostedinurbanlotsnotforsale,usingafixed-termlease.
THEOPPORTUNITY
Thereisalargeaffordabilityproblemintherentalindustrythathasledtorentersspendingover50%oftheirincomeonrentinmajorcities.
Thereisavastamountofunderutilizedlotslocatedinurbancoresthatcouldbebetterutilizedforthedevelopmentofmultifamilyrentalbuildings.InUScitieswithpopulationsover250k,15%oflandareaconsistsofvacantlandtypicallynotforsale.
Byapplyingtechnology, hi:hab aimstoprovidecustomerswithaccesstotheirmostdesiredlocationsthatwerepreviouslyunavailable.
OURREVENUEMODEL
SupplyFee18%marginonbldg.materials
hi:hab providesinvestorswiththeprojectplan&thebuildingkitdirectlyfromourfactorysuppliers.
Executive Summary (II / III)
OURTECHNOLOGY
Wehaveengineeredabuildingsystemthatallowsustobuildlow-cost,high-qualitymultifamilybuildingsthatcanbeinstalledorremovedin30days.Thisallowsforanewwayofacquiringlandformultifamily:fixed-term RevenueShareAgreements(RSAs)
RSAs arealignedtotheneedsofurbanlotowners:maintainownershiptocaptureappreciation,getoutsizedmonthlyincomeandkeepalloptionsopenuponterminationofagreement.
SalesFee8%feeonmonthlygrosssales
Wecollectmonthlysubscriptionsfromcustomers.Wesupportlandlordsinservingourcustomersthroughanintegratedsuiteofoutsourcedapps.
Executive Summary (III / III)
HOWDOESAHI:HABBUILDINGFAREVS.ALTERNATIVES
LOTOWNER(in-network)
BUILDINGINVESTOR(in-network)
CUSTOMERS(subscribers)
MexicoCityCaseStudy:TopNeighborhood
2-4xnetrevenueMX$3,000/m2/yr compared toMX$670-1,300/m2/yr for aparkinglot lease (depends on location fortraffic flow)
>1.6x netrevenue
3Xyield on cost
MX$4,150/m2/yr compared toMX$2,650/m2/yr rent income
30%YOC vs.10%(30%savings onhard costs /1.6xrevenue)
<30%disposableincome
50%ofav.marketticket
Pricestarting@MX$4k/mo vs.$8k(shared,oldapt.)Targettop80%ofprofessionalworkforce,vs.top20%.
hi:hab’s supply chain
3.SIPSystemforFloors
4.BoardsforInteriorWalls
5.Fixedfurniture
6.Plumbing&Electrical
7.RollUpWindows&Doors
2.InsulatedMetalPanelsforRoof&ExteriorWalls
1.SteelBeamStructure
SpecializedSteelBuildingSubcontractor
SpecializedSubcontractors
TERNIUM(SteelGlobalConglomerate)
CustomOSBBoards
GAVIOTA/DICKSON
VariousFixtures
VIEGA DURMAN
Manufacturing(National)BuildingSystems SiteInstallation(LocalGCs)
BLSSYSTEMS(Chinese/Canadian)
VALSAPANEL
SpecializedPrefabInteriorsSubcontractors
Planned construction schedule
STEELBEAMSTRUCTUREASSEMBLYDAY1
STEELBEAMSTRUCTUREASSEMBLYDAY2
STEELBEAMSTRUCTUREASSEMBLYDAY3
STEELBEAMSTRUCTUREASSEMBLYDAY4
STEELBEAMSTRUCTUREASSEMBLYDAY5
STEELBEAMSTRUCTUREASSEMBLYDAY6
STEELBEAMSTRUCTUREASSEMBLYDAY7
STEELBEAMSTRUCTUREASSEMBLYDAY8
STEELBEAMSTRUCTUREASSEMBLYDAY9
STEELBEAMSTRUCTUREASSEMBLYDAY10
STEELBEAMSTRUCTUREASSEMBLYDAY11
STEELBEAMSTRUCTUREASSEMBLYDAY12
PLANTABAJA
PLANTAPRIMERYTERCERNIVEL
PLANTASEGUNDONIVEL
FACHADAFRONTAL
FACHADALATERAL1
FACHADALATERAL2
SECCION
MODELOESTRUCTURAL1
DISEÑOSCONEXIONES
DISEÑOSCONEXIONES
DISEÑOSCONEXIONES
DISEÑOSCONEXIONES
VISTATRIDIMENSIONALESTRUCTURA
PLANTAESTRUCTURA
SECCIONTRANSVERSAL
SECCIONLONGITUDINAL
ESTRUCTURADEACEROVISTA1
ESTRUCTURADEACEROVISTA2
ESTRUCTURADEACEROVISTA3
ESTRUCTURADEACEROVISTA4
PROPUESTADECONEXIONESTIPONODO