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Transcript of Bodyscan 3D, LP Business Plan[1]
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Bodyscan 3D, LP
Bodyscan 3D, LP24 E Centennial DrMedford, NJ. 08055
888-708-9575
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Confidentiality Agreement
The undersigned reader acknowledges that the information provided by Bodyscan 3D inthis business plan is confidential; therefore, reader agrees not to disclose it without theexpress written permission of Bodyscan 3D.
It is acknowledged by reader that information to be furnished in this business plan is inall respects confidential in nature, other than information which is in the public domain
through other means and that any disclosure or use of same by reader, may cause seriousharm or damage to Bodyscan 3D or its Portfolio Companies.
Upon request, this document is to be immediately returned to Robert Marco, ManagingPrincipal, Bodyscan 3D.
___________________Signature
___________________Name (typed or printed)
___________________Date
This is a business plan. It does not imply an offering of securities.
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Table of Contents
1. Executive Summary.........................................................................................................11.1. Objectives.................................................................................................................21.2. Mission......................................................................................................................21.3. Keys to Success.........................................................................................................2
2. Company Summary.........................................................................................................32.1. Company Ownership................................................................................................32.2. Start-up Summary.....................................................................................................3
3. Products and Services......................................................................................................5
4. Market Analysis Summary..............................................................................................54.1. Market Segmentation................................................................................................54.2. Target Market Segment Strategy..............................................................................74.3. Service Business Analysis........................................................................................7
4.3.1. Competition and Buying Patterns......................................................................75. Strategy and Implementation Summary...........................................................................8
5.1. SWOT Analysis........................................................................................................85.1.1. Strengths............................................................................................................85.1.2. Weaknesses........................................................................................................85.1.3. Opportunities......................................................................................................85.1.4. Threats................................................................................................................9
5.2. Competitive Edge......................................................................................................95.3. Marketing Strategy....................................................................................................95.4. Sales Strategy..........................................................................................................10
5.4.1. Sales Forecast...................................................................................................10
5.5. Milestones...............................................................................................................136. Web Plan Summary.......................................................................................................156.1. Website Marketing Strategy...................................................................................166.2. Development Requirements....................................................................................16
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1. Executive Summary
Bodyscan 3D a Delaware Limited Partnership located in Medford NJ has been created with theintention of achieving significant, long-term capital appreciation for its partners by ushering in thefuture of retail e-commerce and 3D virtual reality with the creation of the True Avatar.
Digital Sizing of the human form opens up a seemingly endless list of products and services. Itsubstantially increases functionality, efficiency and productivity, from design to manufacturing andfrom socializing to shopping. We believe the future of the internet is "getting IN"- the internet and
Bodyscan 3D through its portfolio of products and services will make that happen. The beginning of amajor change is underway. The internet is in the process of transitioning into the next generationwebsite, from a 2 dimensional brochure style website to a 3 dimensional interactive one. TheBodyscan 3D partnership will provide a key component in that shift; the digitization of the humanform.
We believe the missing link to a revenue explosion is the presence of a company willing to supplyconvenient public access to 3D scanning locations along with an expanding portfolio of retail uses inan intriguing and exciting environment. Bodyscan 3D has put in place these missing variables. Wehave arranged for the purchase of the most accurate 3D scanners available along with a solution tointegrate various software and web enabling components into a seemless product that will enable theinternet with a new level of functionality.
The process of 3d scanning has been around for some time, however, it is the recent advancements insoftware that now allow that scan to be effectively used in some of the largest markets, namely appareland accessories which is a $250 billion market. Online & catalog sales in 2007 were estimated at $60billion, and they couldn't try on the products. The Bodyscan 3D, True Avatar service allows you tovirtually try on and try out any product in the 3d virtual world. The partnership has recentlyconsummated a licensing agreement with the premier clothing simulation and design software.
We have put in place the two most important infrastructure deals needed and we have designed amerchandising strategy for delivering a lengthy list of great products and services.
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Highlights
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
FY 2009 FY 2010 FY 2011
Sales
Gross Margin
Net Profit
1.1. Objectives
1. Finalize the licensing of Optitex software and Purchase of Cyberware WBXcolor 3D scanner.2. Complete a functional software and web integration of the technology3. Open one location by October 2008.4. Scan 100 people per day5. License 50 designer products by December 2008
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1. Ease of use, the company must provide a functional and easy to apply scanningprocess for the consumer as well as provide an expanding list of retail products andservices for that data scan.2. Supply, access to scanning locations must be convenient to the online shopper.By providing supply of scanning access centers the Bodyscan 3D partnership will beable to capture a significant portion of the online apparel and accessories market if wealso provide the same goods that are available in 2D.3. Discrete, the scanning process for apparel must be discrete. The consumer hasto be informed that they are the only one who will ever see their scan. A detailedexplanation of the security and scan process must be conveyed so that people will not beintimidated by the process.4. Comfortable, the department store was chosen as a delivery vehicle for the
scanning process because it provides the shopper with an environment that they are usedto as well as allowing the company to offer a multitude of products and services.
2. Company Summary
Bodyscan 3D, a Delaware Limited Partnership was created as an investment partnership and parentcompany for the following; Evolutions Digital Department Store, Evolutions Virtual Mall, TruE
Catalog and True Avatar Game Portal. 3D Consortium, LLC is the General Partner and responsible tothe business operating decisions and direction. Capital Street Investments will offer financial andinvestment management.
2.1. Company Ownership
3D Consortium shares 30% of the Bodyscan 3D partnership profits after the investors receive
100% ROI. The investors will share 70% of the profits. Capital Street Investments will receive a2% per annum management fee for the financial and investment management of the partnershipand its portfolio companies.
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Start-up
Requirements
Start-up Expenses Legal $40,000Stationery etc. $5,000Insurance $1,500Rent $16,000Computer $5,000
Other $50,000Total Start-up Expenses $117,500
Start-up Assets Cash Required $300,000Other Current Assets $55,000Long-term Assets $100,000Total Assets $455,000
Total Requirements $572,500
Start-up
$600,000
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3. Products and ServicesFor the consumer we provide a True Avatar image, a 3D digital clone through the process of 3Dscanning. We also provide products and services for that 3D data image. We will offer the service of3D human scanning in a retail department store environment. The Evolutions Store will offer moregoods and services in a 5000 square foot space than a traditional department store whichtypically occupies 200,000 square foot on average. The efficient use of space and the ability to notcarry inventory while still offering a great variety of products and services will allow the company agreat advantage over its competitors. The retail environment can go through great struggles when salesslow, not having to carry the large rents and operating expenses will significantly increase our abilityto profit.
For the designer we offer retail distribution and 2D to 3D product conversion, virtual fitting, and TruECatalog marketing services. We will also provide 3D virtual store development and links tomanufacturing.
4. Market Analysis Summary
The target consumer market primarily are those who comprise the $26 billion in online apparel andaccessories revenue. Total online and catalog sales in 2007 were $60 billion. These consumers areinclined to purchase merchandise through 2d pictures it would stand to reason they would easily switchto a 3d format. The main reason most people don't make purchases online or via catalog is becausethey can't try it on. Our True Avatar apparel and accessories fitting solves that problem. Total appareland accessories for 2007 was in excess of $250 billion.
Business service revenue will be initially targeted toward small and middle market designers. We can
offer them a retail distribution outlet with state of the art technology and marketing. The future ofecommerce will be virtual reality. The ability to put a true digital version of yourself into the internetor other closed networking is an instrumental part of that. We can offer these designers an edge on thelarger competition.
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Business service segmentation initially will be targeted toward small and middle marketdesigners. These designers often do not have access to mainstream distribution or CADmanufacturing. We can offer them a level of functionality they cannot achieve on their own bybringing their target customers to them in the virtual world, provide them with a virtual store anda link to CAD pattern cutting.
Market Analysis
2008 2009 2010 2011 2012Potential
Customers
Gro
wth
CAG
RConsumer Market
100 mile radius of
scanning location
30% 30,000,000
39,000,000
50,700,000
65,910,000
85,683,000
30.00%
Consumer Market
- Evolutions store
in tourist
destination
30% 5,000,000
6,500,000
8,450,000
10,985,000
14,280,500
30.00%
Small & MiddleMarket Designers
30% 200,000 260,000 338,000 439,400 571,220 30.00%
Total 30.00%
35,200,000
45,760,000
59,488,000
77,334,400
100,534,720
30.00%
Market Analysis (Pie)
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4.2. Target Market Segment StrategyThe consumer market is so diverse and open to all who are inclined to use it. The main obstacleis supply. The ability to get scanned in a location that is reasonably close to your homeor work is an important part of the logistics in choosing scanning locations. High populationdensities and tourist destinations are the prime targets for scanning locations.
As for the Business Service Market, we are initially targeting the small and mid market designersbecause they are more in need of distribution then the larger ones. They are easily approachableand are more inclined to sign a licensing agreement on our terms. Once we develop a reputationand track record we can than be better suited to negotiate with the larger market players.
4.3. Service Business Analysis
The industry we are in ranges from e-commerce retail apparel and accessories to virtual realityand multi media gaming services. The generation of the True Avatar is the last frontier indigitization. Digital sizing of the human form enables all digital media and commerce to functionmore effectively. As a provider of the data scan and owner of the data we can control the flow ofuses to our consumers and continue to capture revenue every time a purchase is made using theirdata scan. The partnership will be in the middle of connecting 3D products with 3D consumersand capitalizing off of every transaction.
4.3.1. Competition and Buying Patterns
There still is no U.S. presence of a scan based retailer worth mentioning. All attemptshave not brought the components together to make it successful. They did not integratethe right software and uses to make it effective. Nor did they offer more than aproprietary line of products. They technology for customization can reasonably compete
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5. Strategy and Implementation Summary
Bodyscan 3D has issues a Private Placement Memorandum for equity financing with an objective of$7 million to fund the first 10 locations and build the infrastructure. Primarily at least $600,000 isneeded for the building and beta testing of the system infrastructure. This would include the WBXCyberware Color Scanner, the licensing of Optitex Software, the software integration, virtual websiteand data base management.
5.1. SWOT Analysis
The SWOT analysis provides us with an opportunity to examine the internal strengths andweaknesses Bodyscan 3D and its portfolio companies must address. It also allows us to examinethe opportunities presented to Bodyscan 3D as well as potential threats.
5.1.1. Strengths
Bodyscan 3D has a valuable inventory ofstrengths that will help it succeed. Thesestrengths include: first mover advantages, industry insight, early identification of amarket need and the ability to supply that deficiency in a reasonable time, the ability tolock out competitors to acquiring 3D color scanners and the premier apparel simulationsoftware. We believe our revenue model will be a key component to our success, the freescan and distribution royalty will create a seamless transition to the new technology.
5.1.2. WeaknessesWeaknesses include: being an under funded start-up and the dependence on a singlescanner supplier, and the cost factor associated with keeping state-of-the art hardware andsoftware As well as the rapid competition that could occur if the availablitiy and price of
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Internet shoppers and Multi Media Online users, it is estimated that by 2011 80% ofinternet users will participate in online virtual worlds. The technology has reached apoint that makes the scanning process commercially viable and highly functional, theboom in online worlds and the rapid advancements in 3D software make the currentopportunity for investment nothing short of spectacular. There is a virtual gold rush thatis about to occur and Bodyscan 3D and its portfolio products and companies can be at theforefront of this revenue explosion.
5.1.4. Threats
Threats that Bodyscan 3D should be aware of include, the rapid advance in competitivescanning technology and software as well as well capitalized competitors entering thespace. Security is one of the most important factors to consider. We can not afford thetheft of 3D scan data. We must take the necessary precautions to not allow theft of dataon our server. The assembly of the scanned information will be encrypted and encodedon the customer's computer so that the shift of risk is on the user and not the company.
5.2. Competitive Edge
The advantages Bodyscan 3D has over its competitors are numerous:
1. Reduced Costs, no inventory2. Efficiency, Minimal space needed, 5000 square foot of space replaces 200,000square feet3. First Mover Advantages4. Pre-existing agreements with infrastructure suppliers. e.g. Cyberware & Optitex
5. Pre-existing dialogue for exclusivity or out right purchase of Cyberware &Optitex6. Increased functionality for the consumer, the designer and the manufacturer7. Vertical system integration
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Once the systems are completely functional we will advertise the location on local radio,newspaper, internet and T.V. We will also run promotional events with celebrity endorsments.
5.4. Sales Strategy
The process of scanning is free. The charges will come from the royalty agreements withdesigners for distributing their merchandise over the website, Evolutions Virtual Mall. Also,virtual rent will be charged for designing and offering store space on the virtual site. Proactivemarketing through the TruE-Catalog will also offer tremendous revenue potential. For example,if we have a database of one million scans we can offer for $3 per scan to the designer a customcatalog of that scanned customer wearing whatever they want them to be seen in. There is nobetter marketing information than knowing every physical aspect of the target customer than the3D scan. If we provide 10 designers that 1 million scan data base catalog that would equal $30million in revenue with a estimated 60% profit margin.
5.4.1. Sales Forecast
In 2009 we have assumed that if we can do 100 scans per day per scanner and if we add anew scanning location every 3 months on average we can do 90,000 scans in 2009. Sincewe own the rights to the data it can be stored and sold multiple times, therefore thegrowth is exponential. 2010 we have assumed a total of 8 scanners and 2011 a total of 15scanners. Once scanned the data can be used indefinitely.
Unit Price assumptions for Royalty Fees are as follows; each person scanned willpurchase $500 of merchandise using their scan each year and we will have a gross profitof $100 per year per scan. That same person can make purchases in subsequent years
without getting re scanned and we would still collect a fee from that use, thereforeannuitizing the data. The same goes for TruE-Catalog. As for the Virtual Rent andAdvertising these fees are annual and will go up parallel with traffic. We have assumedthat if we charge $3 per catalog per recipient (which is in line with traditional media) and
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Sales Forecast
FY 2009 FY 2010 FY 2011
Unit Sales Scans (Royalty Fees
derived)
90,000 250,000 540,000
TruE-Catalog 153,000 1,700,000 8,800,000Virtual Rent 30 90 250Total Unit Sales 243,030 1,950,090 9,340,250
Unit Prices FY 2009 FY 2010 FY 2011
Scans (Royalty Feesderived)
$100.00 $100.00 $100.00
TruE-Catalog $3.00 $3.00 $3.00Virtual Rent $5,000.00 $5,000.00 $5,000.00
Sales Scans (Royalty Fees
derived)
$9,000,000 $25,000,000 $54,000,000
TruE-Catalog $459,000 $5,100,000 $26,400,000Virtual Rent $150,000 $450,000 $1,250,000Total Sales $9,609,000 $30,550,000 $81,650,000
Direct Unit Costs FY 2009 FY 2010 FY 2011Scans (Royalty Fees
derived)
$31.00 $31.00 $31.00
TruE-Catalog $0.60 $0.60 $0.60Virtual Rent $1,000.00 $1,000.00 $1,000.00
Direct Cost of Sales
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Subtotal Direct Cost ofSales
$2,911,800 $8,860,000 $22,270,000
Sales Monthly
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
Scans (Royalty Fees derived)
TruE-Catalog
Virtual Rent
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Sales by Year
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
FY 2009 FY 2010 FY 2011
Scans (Royalty Fees derived)
TruE-Catalog
Virtual Rent
5.5. Milestones
The following table represents important milestones, dates and budgets. The most important ofwhich is the raising of capital for implementing the remaining.
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Milestones
Milestone StartDate
EndDate
Budget Manager
Department
Raise $600,000
through the sale of LP
Units
8/26/2008
9/25/2008
$0 RMarco Managing
Principal
License Optitex
Software
9/16/2008
9/25/2008
$22,000 RMarco Managing
Principal
Purchase or Lease
Cyberware Scanner
9/16/2008
9/25/2008
100000to
240000
RMarco Managing
Principal
Hire Virtual Web
Developer
8/26/2008
9/15/2008
$100,000
Rmarco Managing
Principal
Hire Software
Integration Specialist
8/26/2008
9/15/2008
$100,000
Finalize First Location 8/26/2008
9/15/2008
$72,000
Start Beta Testing
Web Site
8/26/20
08
9/15/20
08
$25,000
Sign 5 Designers 8/26/2008
9/25/2008
$40,000
Name me 8/26/20 9/25/20 $0
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Totals $359,000
Milestones
9/1 9/8 9/15 9/22
Raise $600,000 through the sale of LP Units
License Optitex Software
Purchase or Lease Cyberware Scanner
Hire Virtual Web Developer
Hire Software Integration Specialist
Finalize First Location
Start Beta Testing Web Site
Sign 5 Designers
Name me
Name me
6. Web Plan Summary
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6.1. Website Marketing Strategy
Item body here
6.2. Development Requirements
Item body here
7. Management Summary
Item body here
7.1. Personnel Plan
Item body here
Personnel Plan
FY 2009 FY 2010 FY 2011Name or Title or Group $0 $0 $0Name or Title or Group $0 $0 $0Name or Title or Group $0 $0 $0Total People 0 0 0
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Start-up Funding
Start-up Expenses to Fund $117,500
Start-up Assets to Fund $455,000Total Funding Required $572,500
Assets
Non-cash Assets from Start-up $155,000Cash Requirements from Start-
up
$300,000
Additional Cash Raised $0
Cash Balance on Starting Date $300,000Total Assets $455,000
Liabilities and Capital
Liabilities Current Borrowing $0Long-term Liabilities $0Accounts Payable (Outstanding
Bills)
$0
Other Current Liabilities
(interest-free)
$0
Total Liabilities $0
Capital
Planned Investment Owner $0
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Total Funding $572,500
8.2. Important Assumptions
Item body here
8.3. Break-even Analysis
Item body here
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Break-even Analysis
Monthly Units Break-even 0Monthly Revenue Break-even $0
Assumptions: Average Per-Unit Revenue $39.54Average Per-Unit Variable
Cost
$11.98
Estimated Monthly Fixed Cost $0
Break-even Analysis
$0
$50
$100
$150
$200
$250
$300
$350
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Pro Forma Profit and Loss
FY 2009 FY 2010 FY 2011
Sales $9,609,000 $30,550,000 $81,650,000Direct Costs of Goods $2,911,800 $8,860,000 $22,270,000Other Costs of Goods $0 $0 $0 ------------ ------------ ------------Cost of Goods Sold $2,911,800 $8,860,000 $22,270,000
Gross Margin $6,697,200 $21,690,000 $59,380,000Gross Margin % 69.70% 71.00% 72.73%
Expenses Payroll $0 $0 $0Marketing/Promotion $0 $0 $0Depreciation $0 $0 $0Rent $0 $0 $0Utilities $0 $0 $0
Insurance $0 $0 $0Payroll Taxes $0 $0 $0Other $0 $0 $0 ------------ ------------ ------------Total Operating
Expenses
$0 $0 $0
Profit Before Interest
and Taxes
$6,697,200 $21,690,000 $59,380,000
EBITDA $6,697,200 $21,690,000 $59,380,000Interest Expense $0 $0 $0
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Net Profit/Sales 48.79% 49.70% 50.91%
Profit Monthly
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
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Profit Yearly
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
$45,000,000
FY 2009 FY 2010 FY 2011
Gross Margin Monthly
$900 000
$1,000,000
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Gross Margin Yearly
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
FY 2009 FY 2010 FY 2011
8.5. Projected Cash Flow
Item body here
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Pro Forma Cash Flow
FY 2009 FY 2010 FY 2011
Cash Received
Cash from Operations Cash Sales $9,609,000 $30,550,000 $81,650,000Subtotal Cash from
Operations
$9,609,000 $30,550,000 $81,650,000
Additional Cash
Received
Sales Tax, VAT,
HST/GST Received
$0 $0 $0
New Current Borrowing $0 $0 $0New Other Liabilities
(interest-free)
$0 $0 $0
New Long-term
Liabilities
$0 $0 $0
Sales of Other CurrentAssets
$0 $0 $0
Sales of Long-term
Assets
$0 $0 $0
New Investment
Received
$0 $0 $0
Subtotal Cash Received $9,609,000 $30,550,000 $81,650,000
Expenditures FY 2009 FY 2010 FY 2011
Expenditures from
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Purchase Long-term
Assets
$0 $0 $0
Dividends $0 $0 $0Subtotal Cash Spent $4,282,109 $14,742,810 $38,052,466
Net Cash Flow $5,326,891 $15,807,190 $43,597,534
Cash Balance $5,626,891 $21,434,081 $65,031,615
Cash
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Net Cash Flow
Cash Balance
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Pro Forma Balance Sheet
FY 2009 FY 2010 FY 2011Assets
Current Assets Cash $5,626,891 $21,434,081 $65,031,615Other Current Assets $55,000 $55,000 $55,000Total Current Assets $5,681,891 $21,489,081 $65,086,615
Long-term Assets Long-term Assets $100,000 $100,000 $100,000Accumulated
Depreciation
$0 $0 $0
Total Long-term Assets $100,000 $100,000 $100,000Total Assets $5,781,891 $21,589,081 $65,186,615
Liabilities and Capital FY 2009 FY 2010 FY 2011
Current Liabilities Accounts Payable $638,851 $1,263,041 $3,294,575Current Borrowing $0 $0 $0Other Current
Liabilities
$0 $0 $0
Subtotal Current
Liabilities
$638,851 $1,263,041 $3,294,575
Long-term Liabilities $0 $0 $0T t l Li biliti $638 851 $1 263 041 $3 294 575
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Ratio Analysis
FY 2009 FY 2010 FY 2011 Industry
ProfileSales Growth 0.00% 217.93% 167.27% 0.00%
Percent of Total Assets Other Current Assets 0.95% 0.25% 0.08% 100.00%Total Current Assets 98.27% 99.54% 99.85% 100.00%Long-term Assets 1.73% 0.46% 0.15% 0.00%Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 11.05% 5.85% 5.05% 0.00%Long-term Liabilities 0.00% 0.00% 0.00% 0.00%Total Liabilities 11.05% 5.85% 5.05% 0.00%Net Worth 88.95% 94.15% 94.95% 100.00%
Percent of Sales Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 69.70% 71.00% 72.73% 0.00%Selling, General &
Administrative
Expenses
20.91% 21.30% 21.82% 0.00%
Advertising Expenses 0.00% 0.00% 0.00% 0.00%Profit Before Interest
and Taxes
69.70% 71.00% 72.73% 0.00%
Main Ratios Current 8.89 17.01 19.76 0.00Quick 8.89 17.01 19.76 0.00
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Debt Ratios Debt to Net Worth 0.12 0.06 0.05 n.a
Current Liab. to Liab. 1.00 1.00 1.00 n.aLiquidity Ratios Net Working Capital $5,043,040 $20,226,04
0$61,792,04
0n.a
Interest Coverage 0.00 0.00 0.00 n.a
Additional Ratios
Assets to Sales 0.60 0.71 0.80 n.aCurrent Debt/Total
Assets
11% 6% 5% n.a
Acid Test 8.89 17.01 19.76 n.aSales/Net Worth 1.87 1.50 1.32 n.a
Dividend Payout 0.00 0.00 0.00 n.a
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Sales Forecast
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JanUnit Sales Scans (Royalty Fees derived) 0% 3,000 3,000 3,000 6,000 6,000 6,000 9,000 9,000 9,000 12,000 12,000 12,000TruE-Catalog 0% 3,000 3,000 3,000 6,000 6,000 6,000 18,000 18,000 18,000 24,000 24,000 24,000Virtual Rent 0% 1 1 1 2 2 2 3 3 3 4 4 4
Total Unit Sales 6,001 6,001 6,001 12,002 12,002 12,002 27,003 27,003 27,003 36,004 36,004 36,004Unit Prices Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JanScans (Royalty Fees derived) $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00TruE-Catalog $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00Virtual Rent $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00
Sales Scans (Royalty Fees derived) $300,000 $300,000 $300,000 $600,000 $600,000 $600,000 $900,000 $900,000 $900,000 $1,200,000 $1,200,000 $1,200,000TruE-Catalog $9,000 $9,000 $9,000 $18,000 $18,000 $18,000 $54,000 $54,000 $54,000 $72,000 $72,000 $72,000Virtual Rent $5,000 $5,000 $5,000 $10,000 $10,000 $10,000 $15,000 $15,000 $15,000 $20,000 $20,000 $20,000Total Sales $314,000 $314,000 $314,000 $628,000 $628,000 $628,000 $969,000 $969,000 $969,000 $1,292,000 $1,292,000 $1,292,000
Direct Unit Costs Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JanScans (Royalty Fees derived) 31.00% $31.00 $31.00 $31.00 $31.00 $31.00 $31.00 $31.00 $31.00 $31.00 $31.00 $31.00 $31.00TruE-Catalog 20.00% $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60Virtual Rent 20.00% $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00
Direct Cost of Sales Scans (Royalty Fees derived) $93,000 $93,000 $93,000 $186,000 $186,000 $186,000 $279,000 $279,000 $279,000 $372,000 $372,000 $372,000TruE-Catalog $1,800 $1,800 $1,800 $3,600 $3,600 $3,600 $10,800 $10,800 $10,800 $14,400 $14,400 $14,400Virtual Rent $1,000 $1,000 $1,000 $2,000 $2,000 $2,000 $3,000 $3,000 $3,000 $4,000 $4,000 $4,000
Subtotal Direct Cost of Sales $95,800 $95,800 $95,800 $191,600 $191,600 $191,600 $292,800 $292,800 $292,800 $390,400 $390,400 $390,400
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Personnel Plan
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JanName or Title or Group 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
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Pro Forma Profit and Loss
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JanSales $314,000 $314,000 $314,000 $628,000 $628,000 $628,000 $969,000 $969,000 $969,000 $1,292,000 $1,292,000 $1,292,000Direct Costs of Goods $95,800 $95,800 $95,800 $191,600 $191,600 $191,600 $292,800 $292,800 $292,800 $390,400 $390,400 $390,400Other Costs of Goods $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 - --- --- --- -- - --- --- --- -- - --- ---- ---- -- ---- ---- -- ---- --- --- -- - --- --- --- -- - --- --- ---- - - ---- ---- --- --- ---- --- -- --- --- --- --- -- --- ---- --- - --- --- --- --
Cost of Goods Sold $95,800 $95,800 $95,800 $191,600 $191,600 $191,600 $292,800 $292,800 $292,800 $390,400 $390,400 $390,400Gross Margin $218,200 $218,200 $218,200 $436,400 $436,400 $436,400 $676,200 $676,200 $676,200 $901,600 $901,600 $901,600Gross Margin % 69.49% 69.49% 69.49% 69.49% 69.49% 69.49% 69.78% 69.78% 69.78% 69.78% 69.78% 69.78%
Expenses Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Marketing/Promotion $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 - --- --- --- -- - --- --- --- -- - --- ---- ---- -- ---- ---- -- ---- --- --- -- - --- --- --- -- - --- --- ---- - - ---- ---- --- --- ---- --- -- --- --- --- --- -- --- ---- --- - --- --- --- --Total Operating Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Profit Before Interest and Taxes $218,200 $218,200 $218,200 $436,400 $436,400 $436,400 $676,200 $676,200 $676,200 $901,600 $901,600 $901,600EBITDA $218,200 $218,200 $218,200 $436,400 $436,400 $436,400 $676,200 $676,200 $676,200 $901,600 $901,600 $901,600Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Taxes Incurred $65,460 $65,460 $65,460 $130,920 $130,920 $130,920 $202,860 $202,860 $202,860 $270,480 $270,480 $270,480
Net Profit $152,740 $152,740 $152,740 $305,480 $305,480 $305,480 $473,340 $473,340 $473,340 $631,120 $631,120 $631,120
Net Profit/Sales 48.64% 48.64% 48.64% 48.64% 48.64% 48.64% 48.85% 48.85% 48.85% 48.85% 48.85% 48.85%
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Pro Forma Cash Flow
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JanCash Received
Cash from Operations Cash Sales $314,000 $314,000 $314,000 $628,000 $628,000 $628,000 $969,000 $969,000 $969,000 $1,292,000 $1,292,000 $1,292,000Subtotal Cash from
Operations $314,000 $314,000 $314,000 $628,000 $628,000 $628,000 $969,000 $969,000 $969,000 $1,292,000 $1,292,000 $1,292,000
Additional Cash Received Sales Tax, VAT, HST/GST
Received
0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Other Liabilities
(interest-free)
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales of Other Current
Assets
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Cash Received $314,000 $314,000 $314,000 $628,000 $628,000 $628,000 $969,000 $969,000 $969,000 $1,292,000 $1,292,000 $1,292,000
Expenditures Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Expenditures fromOperations
Cash Spending $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Bill Payments $5,375 $161,260 $161,260 $166,635 $322,520 $322,520 $328,291 $495,660 $495,660 $501,167 $660,880 $660,880Subtotal Spent on
Operations
$5,375 $161,260 $161,260 $166,635 $322,520 $322,520 $328,291 $495,660 $495,660 $501,167 $660,880 $660,880
Additional Cash Spent Sales Tax, VAT, HST/GST
Paid Out
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of
Current Borrowing
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal
Repayment
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities
Principal Repayment
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current
Assets
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Cash Spent $5,375 $161,260 $161,260 $166,635 $322,520 $322,520 $328,291 $495,660 $495,660 $501,167 $660,880 $660,880
Net Cash Flow $308,625 $152,740 $152,740 $461,365 $305,480 $305,480 $640,709 $473,340 $473,340 $790,833 $631,120 $631,120
Cash Balance $608,625 $761,365 $914,105 $1,375,469 $1,680,949 $1,986,429 $2,627,138 $3,100,478 $3,573,818 $4,364,651 $4,995,771 $5,626,891
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Pro Forma Balance Sheet
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JanAssets Starting
Balances
Current Assets Cash $300,000 $608,625 $761,365 $914,105 $1,375,469 $1,680,949 $1,986,429 $2,627,138 $3,100,478 $3,573,818 $4,364,651 $4,995,771 $5,626,891Other Current
Assets
$55,000 $55,000 $55,000 $55,000 $55,000 $55,000 $55,000 $55,000 $55,000 $55,000 $55,000 $55,000 $55,000
Total Current
Assets
$355,000 $663,625 $816,365 $969,105 $1,430,469 $1,735,949 $2,041,429 $2,682,138 $3,155,478 $3,628,818 $4,419,651 $5,050,771 $5,681,891
Long-term Assets Long-term Assets $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000Accumulated
Depreciation
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term
Assets
$100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000
Total Assets $455,000 $763,625 $916,365 $1,069,105 $1,530,469 $1,835,949 $2,141,429 $2,782,138 $3,255,478 $3,728,818 $4,519,651 $5,150,771 $5,781,891
Liabilities and
Capital
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Current
Liabilities
Accounts Payable $0 $155,885 $155,885 $155,885 $311,769 $311,769 $311,769 $479,138 $479,138 $479,138 $638,851 $638,851 $638,851Current
Borrowing
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current
Liabilities
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current
Liabilities
$0 $155,885 $155,885 $155,885 $311,769 $311,769 $311,769 $479,138 $479,138 $479,138 $638,851 $638,851 $638,851
Long-term
Liabilities
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $155,885 $155,885 $155,885 $311,769 $311,769 $311,769 $479,138 $479,138 $479,138 $638,851 $638,851 $638,851
Paid-in Capital $572,500 $572,500 $572,500 $572,500 $572,500 $572,500 $572,500 $572,500 $572,500 $572,500 $572,500 $572,500 $572,500Retained
Earnings
($117,500) ($117,500) ($117,500) ($117,500) ($117,500) ($117,500) ($117,500) ($117,500) ($117,500) ($117,500) ($117,500) ($117,500) ($117,500)
Earnings $0 $152,740 $305,480 $458,220 $763,700 $1,069,180 $1,374,660 $1,848,000 $2,321,340 $2,794,680 $3,425,800 $4,056,920 $4,688,040
Total Capital $455,000 $607,740 $760,480 $913,220 $1,218,700 $1,524,180 $1,829,660 $2,303,000 $2,776,340 $3,249,680 $3,880,800 $4,511,920 $5,143,040Total Liabilities
and Capital
$455,000 $763,625 $916,365 $1,069,105 $1,530,469 $1,835,949 $2,141,429 $2,782,138 $3,255,478 $3,728,818 $4,519,651 $5,150,771 $5,781,891
Net Worth $455,000 $607,740 $760,480 $913,220 $1,218,700 $1,524,180 $1,829,660 $2,303,000 $2,776,340 $3,249,680 $3,880,800 $4,511,920 $5,143,040
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