BODOG FOOTBALL2011/2012

CREATIVE CONCEPTS / PRESENTED BY: POUND & GRAIN / JULY 18, 2011

PREPARE FOR BATTLECONCEPT #01

“THE OBJECT OF WAR IS NOT TO DIE FOR YOUR

COUNTRY BUT TO MAKE THE OTHER BASTARD

DIE FOR HIS.” - GEORGE S. PATTON, JR.

FOOTBALL IS EPIC

It’s war. A fevered pitched battle of good vs. evil, city vs. city, andfan vs. Fan. A battlefield on the gridiron where you have to pick sides.

TO BE A PLAYER, YOU HAVE TO PREPARE FOR BATTLE

Just like your favourite teams and players, the bettor must plan, strategize, outthink, outwit, and prepare for battle just like the players on the field. This

season, prepare for glory by preparing for the ultimate battle.

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BE A PLAYER THIS SEASONCONCEPT #02

TOUGHNESS. PAIN. GUTS. DUTY. HONOR. GLORY. YOU GOTTA BE A PLAYER TO DOMINATE THE SEASON.

It’s about the intensity of everything being on the line. And the thrill of making the right call when it is.

FOOTBALL’S BIGGER THAN ALL OF US

BE A PLAYERIn life, it’s not what you hope for, it’s not what you deserve - it’s what you take!

This football season, it’s time to take action and be a player.

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PROUD SPONSORSBodog is football. It’s the defacto sponsor of making the game

better. Whether it’s in the stands, in front of the TV, at the water cooler Tuesday morning, Bodog is there.

CONCEPT #03

FROM SUPER BOWL RUNS TO GAME TIME SPREAD-COVERING HEROICS. Bodog brings people closer to the action, making every play, touchdown, and victory on the gridiron that much more real.

MAKING THE GAME BETTER SINCE 1994. Bodog is a proud sponsor of everything football, because they’ve been there. They are experts. They are fans.

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