Bobbles get the nod as top MLB giveawaySports Business Journal

Volume 16 Issue 30

By: Hannah Johnson

Top 10 Worst MLB Gameday Promotions10. Bark at the Park9. Mullet Night8. Victor Martinez Bobblehead Giveaway7. Car Freshener & Inflatable Guitar6. Seat Cushions5. Vuvuzelas4. Ball Night3.Wet T-Shirt Night2. Disco Demolition Night1. 10 Cent Beer Night Tannock, R. (2001, Sept 12). Top 10 worst mlb gameday promotions ever . Retrieved from http://bleacherreport.com/articles/846519-top-10-worst-mlb-gameday-promotions-ever

2013 MLB GameDay Promotions

• MLB clubs hosted 886 giveaway dates

• 15% Increase from 2012

Bobbleheads

• # 1 promotion/giveaway 2013 season• 2.59 Million • 46% increase compared to 2009• Los Angeles Dodgers

Other Promotions

• Fireworks Displays• T-Shirts• Stan Musial Harmonica• Run The Bases

When Is The Best Day…

• During the Week & Day Games• Weekends

Sponsors

• Coca-Cola• MillerCoors• Pepsi• Anheuser-Busch• Chevrolet

Sources

• Broughton, D. (2013, November 11). Bobbles get the nod as top mlb giveaway. Sports Business Journal , 16(30), 14-15.

• Tannock, R. (2001, Sept 12). Top 10 worst mlb gameday promotions ever . Retrieved from http://bleacherreport.com/articles/846519-top-10-worst-mlb-gameday-promotions-ever

Questions??

• Would a special gameday promotion encourage you to attend a certain game?

• Is there a gameday promotion that sticks out to you that you have received at a professional sporting event?