Bob Stein - Publishing is Education
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Transcript of Bob Stein - Publishing is Education
![Page 1: Bob Stein - Publishing is Education](https://reader034.fdocuments.us/reader034/viewer/2022052521/54579e47af7959795d8b508a/html5/thumbnails/1.jpg)
A Romantic and Ambitious Vision
lunedì 25 marzo 13
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There are (at least) three chinks in Amazon’s armor
lunedì 25 marzo 13
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One — Purchased content is tied to Amazon hardware and/or software. Sort of like the roach motel — You can get in but you can’t get out.
lunedì 25 marzo 13
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Two — Publishers are treated like third class citizens. Amazon hides their brand, prevents them from having direct contact with users, undercuts their ability to set the
price for their products.
lunedì 25 marzo 13
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Three — Amazon fails to capitalize on the power of the network. The ever weaker associate program does a terrible job of motivating people to
be 3rd party sales agents.
lunedì 25 marzo 13
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Amazon knows how to compete, but not how to collaborate
lunedì 25 marzo 13
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Everything just said about Amazon goes for Apple too
lunedì 25 marzo 13
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The Amazon and Apple ecosystems are based on the zero-sum realities
of the object-based print world
lunedì 25 marzo 13
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This was likely necessary at a moment when people were taking the
first baby steps in the transition from analog (objects) to digital
lunedì 25 marzo 13
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But over time, an ecosystem based on the DNA of the print era will
turn from a strength to a problematic achilles heel.
lunedì 25 marzo 13
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We’re proposing to build the first truly post-print media platform, based on the following principles:
lunedì 25 marzo 13
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• Open will beat closed
lunedì 25 marzo 13
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• Open will beat closed• Collaboration will beat competition
lunedì 25 marzo 13
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• Open will beat closed• Collaboration will beat competition• Publishers need direct contact with their
customers; brands are crucial
lunedì 25 marzo 13
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• Open will beat closed• Collaboration will beat competition• Publishers need direct contact with their
customers; brands are crucial• In a world of infinite “stuff,” discovery is key
lunedì 25 marzo 13
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• Open will beat closed• Collaboration will beat competition• Publishers need direct contact with their
customers; brands are crucial• In a world of infinite “stuff,” discovery is key• Publishers, editors, bespoke retailing are
becoming more, not less important
lunedì 25 marzo 13
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• Open will beat closed• Collaboration will beat competition• Publishers need direct contact with their
customers; brands are crucial• In a world of infinite “stuff,” discovery is key• Publishers, editors, bespoke retailing are
becoming more, not less important • Consumers demand respect; no DRM, no
hardware silos
lunedì 25 marzo 13
![Page 18: Bob Stein - Publishing is Education](https://reader034.fdocuments.us/reader034/viewer/2022052521/54579e47af7959795d8b508a/html5/thumbnails/18.jpg)
• Open will beat closed• Collaboration will beat competition• Publishers need direct contact with their
customers; brands are crucial• In a world of infinite “stuff,” discovery is key• Publishers, editors, bespoke retailing are
becoming more, not less important • Consumers demand respect; no DRM, no
hardware silos• The old categories — books, music, video, games
are increasingly irrelevant
lunedì 25 marzo 13
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Welcome to the media ecosystem that will power it all!
lunedì 25 marzo 13
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Bookwire, Book2Look, and RekioskThree exquisitely complimentary
services
lunedì 25 marzo 13
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lunedì 25 marzo 13
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lunedì 25 marzo 13
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Three chinks in Amazon’s armor
lunedì 25 marzo 13
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There are (at least) three chinks in Amazon’s armor
lunedì 25 marzo 13