Bob Mangat's "The Insider" Newsletter Issue # 1

Welcome to the first edition of “the Insider” where we publish valuable “how to” strategies, cutting edge marketing ideas, swipe files, interviews, case studies and more EVERY Month. This is not your typical newsletter that sits on your desk collecting dust or WORSE get’s thrown in the trash can as soon as you get it. This is one you will save and revert back to as a valuable resource to be used in your business EVERY DAY!!

For those of you that don’t know me my name is Bob Mangat. I’ve built multiple 6 and 7 figure businesses using simple and PROVEN strategies using my very own proprietary 4-step Ascension System.

I recently published “The Automated Entrepreneur, How To Boost Sales, Maximize Profits and CRUSH The Competition” which hit the bestseller status on Amazon earlier this year. I’ve been featured on multiple media outlets such as Forbes, Entrepreneur, Huffington Post, Inc., and many more. I help business owners take their practice to a whole NEW level by automating and implementing PROVEN marketing strategies and follow up systems. Ok that’s enough about me.

The Insider is How-To “Actionable” information with implementation steps that will help prepare and separate your business from the rest. Our information is shared freely in the hopes you can take and use it in your business and share with us your results. We’ll share our own results and case studies too from clinics across the country. My team and I are excited to share these strategies with you and

we hope you use them in your business.

“Be SO Good They Can’t Ignore You”

If you need help with ANYTHING just ask. My personal email address is [email protected] or call Mike at my office at 236-999-0918 or 1.844.ROI.GUYS

In This IssuePage 2 4 Ways to Grow your

Business - Part 1

1 Attract High Value Patients

Page 13 Google Reviews Matter

Page 16 Tech Talk

Page 9 409 Calls A Day Using Periscope

Page 5 Maximize Your Strengths

invigo

VALUABLE

“HOW TO” STRATEGIES,

EXAMPLES, SWIPE FILES,

CASE STUDIES,

NEWS & IDEAS -

EVERY PAGE!

EVERY ISSUE!

The Only Resource You Need!

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PART 01OF 04

THE FOUR PRIMARY WAYSTO GROW YOUR PRACTICE

Maximizing the return on your efforts in the four key and critical areas

The number one thing… and one of the most important things for any business owner, manager, entrepreneur or professional to realize, is that there are four ways… four principal ways to grow a business – any business.

There are many things you can do to grow your business, but for purposes of our discussion here, we’ll be focusing on four primary things.

The truth is that other than some administrative functions, some of which are not under your direct influence or control, nearly ev-erything you do to build or grow your business can be classified under one of four different and

distinct areas, or categories. If you learn this one simple concept and how to apply it, believe me, your competition won’t stand a chance.

And the reason?

Because your competition doesn’t understand this concept and most of them have never even heard of it.

Now, here’s the first one of the four ways to grow your business. Simply…

That’s it. Build your customer base. Get more prospects to buy from you and become your customers.

You know how it works. When more people buy from you, you take in more gross dollars, and as a result (depending on your margins and overhead), you make more bottom line profits.

As a spin-off benefit, the more people you add to your customer base the larger it becomes, and the larger it becomes the more people you have to go back to for additional

2

PRACTICE

PART 01OF 04

THE FOUR PRIMARY WAYSTO GROW YOUR PRACTICE sales. And If you’ve been in

business for any length of time, you probably realize that getting new customers is not always the easiest, the most time-efficient or most profitable thing you can do.

Most businesses only have one or two main methods of attracting new prospects to their businesses.

For example, you probably know that a large number of businesses are heavy in the use of telephone soliciting.

In fact, you, yourself, have probably gotten more than your fair

share of calls while you were just sitting down for dinner.

Chiropractors, car dealers, truck driving schools, and lawyers take a different approach. Many of them advertise heavily on television, especially during the afternoon hours to attract new customers. They’ve

found that a large part of their intended audience, the people who are most inclined to use their services, watch television during those hours, and it’s a cost-effective way to reach them.

Each business, industry, or profession has their own methods and timing to contact those who are most likely

to be interested in their products and services. What works for some businesses, may or may not work for other businesses in the same or different industries or professions.

Think about your business and your company for a minute. Chances are, that you, like nearly every other business owner in your industry or profession also utilizes one, or perhaps two main methods of attracting new prospects.

Most likely, the method you use is the same method that nearly every other business uses. It’s called the, “That’s how things are done in our industry or profession,” method.

Typically, when a person first chooses to go into business, they look around and see what everyone else is doing.

Then they layout their office, shop or place of business just

like every other similar type of business they’ve seen.

They look at what everyone else is doing to market or promote their businesses, products and services, and adopt those same marketing plans and methods to market or promote their business.

This activity isn’t isolated to just a few businesses – nearly every business in nearly every industry or profession is guilty.

Get A FREE 7FigureClinic Growth Systems Consultation ($997 Value) - Limited Spots Available. Call Mike @ 236-999-0918 To Reserve Your Spot.

But, wait a minute. Who set up that system in the first place? And who says it’s right, or that it’s the best system for you to use? The fact is, that there are an unlimited number of methods of attracting new customers to your business, and your imagination is the only limiting factor.

Some of the best, most productive and cost-effective methods you can use, can be adapted from what others are doing in totally unrelated businesses.

Now, this brings up a couple of questions.

Next, look around at what other businesses, unrelated businesses in other, unrelated fields, industries or professions are doing. Have you seen what’s working for them? Is there one business that just stands out, by doing something different or unusual? Or, do they all pretty much use the same marketing methods?

Can you look at what some of the other businesses are doing, and adapt (with a few minor changes), their methods to your business?

In other words, if you were brand new, just starting in business, and had no idea of what anyone before you had done to attract

new customers, what would you do? How would you go about getting new customers? Would you use the same methods you use now, or would you do something completely different?

Take for example, a dentist I consult with specializes in working with children and their teeth. He loves children. And he recognizes that as they get older, they may need braces, they’ll probably get married, and have a spouse and children that will all need dental care.

So, he set up his reception room with a special “kid-height” counter, so when the children come in, they can talk directly to the receptionist, transact their business just as an adult would, and schedule their next appointment. He’s even decorated his reception area with artwork and pictures that some of his young patients have created.

How do you think those young people feel? Well, you probably guessed it. They absolutely love it there. And they tell their friends about it, too. And their parents? They’re thrilled.

Imagine, having your kids want to go to the dentist! And then be treated, not like a second-class citizen, but as an equal, transacting business (with the parent’s help, of course), and having a hand in scheduling their future appointments.

What a learning and growing experience for them. And who do you think the parents use for their own dentist? That’s right.

The spin-off business of catering

to, and working with children, is their parents.

As the kids grow up and have families of their own, which dentist do you think they’ll use… that they’ll insist their spouse switches to, and that they’ll bring their own children to?

The relationship this dentist is building with those young people—of friendship, of trust and of caring—will provide him all the financial security he’ll ever need, and allow him to do whatever he wants, and go wherever he pleases for the rest of his life.

So, what about you and your business? What are you doing? Specifically, what marketing methods are you using, right now to attract new customers, and to build lasting relationships with them so they’ll do business with you for a lifetime?

And second, how many different marketing methods do you presently, and concurrently, have working for you? There’s a real danger in having just one or two main methods of attracting new customers.

One of my consulting clients depended almost entirely on a telemarketing team to acquire leads for their salespeople to follow up with. When a well-funded competitor opened for business not far away, they hired most of that business’ telemarketing staff, and nearly shut the business down. The business was nearly a total disaster.

When they called me in as a consultant, I could see that we

WHAT ARE OTHERS

IN THE SAME

BUSINESS DOING?AND, HOW

EFFECTIVE

ARE THEY?

FIRST, HOW

OBSERVANT

ARE YOU?

Next Question: How creative are you?


What about your business?How can you apply this?

had to do something quick, just to save the business. So, we got to work and hired and trained a whole new telemarketing crew, and got the business up and running again.

But then we looked at other marketing options and put together an effective direct-mail program, started a proactive referral-generating system, and worked out some joint ventures and host-beneficiary relationships with other, complementary, but non-competing businesses.

Now, if something happens to any one of their marketing methods, they have other strategies or other “pillars” in place that can keep the business from collapsing, and keep it running smoothly.

Well, why not start by going back and revisiting the questions I asked earlier. Then see if there are some areas that you need to improve in.

Make sure you’re not dependent on only one or two main methods of attracting new customers.

New customers are important to your business, there’s no question. They’re important and vital to not only the growth of your business, but to the survival of it.

It’s critical that you have multiple systems in place to ensure that your business continues running, and growing, uninterrupted, if anything unexpected happens.

Because of the limited amount of space in these pages, we can’t talk about all the methods of getting new customers, but in the training materials and workshops we conduct, we go into great detail on effective ways to attract prospects by the bushel, and convert them into loyal, long-term customers.

As important as getting more new customers is, there are still three more methods you can use to grow your business. And each of these methods are more profitable, more effective, and give you greater potential for leverage than the first method.

It’s probably no secret that part of being a good leader is knowing your limitations. A good leader doesn’t try to do everything. For example, a head football coach whose background is on offense can be an effective leader, but he might need to hire an experienced defensive coordinator to run the defense.Or what about a husband-and-wife real estate investing team? Maybe one spouse is good at sprucing up houses and finding tenants, but is not as good at the invoicing and bookkeeping that’s involved. One person handles

what the other is not so good at.Another way to look at this is that each person is NOT doing what the other isn’t good at, but instead doing what he or she IS good at themselves.

It’s a shift in perspective, and it’s huge. Many leaders recognize their weaknesses and minimize them, most often by delegation. But the greatest of leaders also recognize their strengths — are keenly aware of them, in fact — and maximize them.

WANT TO BE A GOOD LEADER?

MAXIMIZE YOUR STRENGTHS!

5

Unfortunately, this is lost on many people. It’s easy to pinpoint weaknesses, what we struggle with, because they make us uncomfortable. But it’s sometimes difficult to recognize strengths.

The key to being a great leader lies in being aware of your strengths, and then consistently applying them.

“So what,” you say? “What do I need to know about being a leader?” Well, the fact is that in some way, shape or form, you ARE a leader.

A recent Gallup poll of 1,001 random people asked respondents to rate their leadership ability. And 97 percent of those people said they had leadership skills. That response shows that the overwhelming majority of people see themselves as leaders of something. So chances are, you, too are a leader, whether you realize it right now or not.

If you own a business, you are a leader. If you are in a management position at a company owned by someone else, you are a leader. A parent is a leader. A school teacher leads her classroom. The organizer of a book club is a leader.

You are most likely a leader in some way. How effective a leader are you?

It’s not that difficult to gauge if we simply look at the basic word “leader.” The best measure of a leader, at the most basic level, is whether or not people follow.

The leader of a company has employees that follow him to success. The leader of an army has soldiers that follow him into battle. The leader of the school PTA has enough followers to pull off a great bake sale. Without following, there is no leading.And here’s the thing: people respond (follow) the strongest when a leader plays to his strengths, not when he simply tries to cover up his weaknesses.

There are a lot of books out there about leadership — maybe you’ve read some of them. In his recent book, “Strengths Based Leadership,” author Tom Rath quotes former general Wesley Clark.

Your strengths as a leader are useless if you don’t recognize them, know how to apply them and continually work to keep

them sharp. Just like Tiger Woods knows what he can do with each of his golf clubs or how your dentist knows how to use each of his instruments, an effective leader knows his strengths and how to use them.So how do you do that?

According to Rath’s book, there are four domains of leadership strength. They are:

1. Executing2. Influencing3. Relationship-building4. Strategic thinking

When looking at organizations that have great leadership, researchers for the book found that, almost without exception, those with representation in all four areas were the strongest. You might not lead an organization, but it’s logical to assume you can become a better leader personally if you find and focus on the strengths that maximize your abilities in each of these areas.

I have a friend who practically bounces off walls for 18 hours a day, seemingly willy-nilly. He goes from one project to the next, kind of at random sometimes, but all the activity produces results. He gets a lot done, even if he is somewhat disorganized.

There are others who are far more deliberate. They schedule things out. They make lists of what they want to accomplish, then block time to accomplish them.

“I’ve never met an effective leader who wasn’t keenly

aware of his talents and working to sharpen them,”

- The former NATO commaner

EXECUTION

6

Both these types of people are “do-ers.” They accomplish a lot, though they are different. One person’s strength is sheer activity, the other’s is masterful organization. It would make no sense for either of them to try to execute the way the other does. If you can identify what your strength in this area is, you can execute better.Let’s shift gears for a bit and look

at parents. Parents, of course, influence the behavior of their children.

How do they do that? Well, some are mild-mannered and relaxed. They have children who are well-behaved. Others are caring but strict, they stick to routines and set expectations and consequences. They, too, have children who are well-behaved.

Again, these are different strengths. If you are mild-mannered, and that is how you want your kids to behave, you lead by example. If you are more rules-oriented and a disciplinarian, you lead by communicating your expectations

and rewarding or punishing certain results.

What is the strength you have when it comes to influencing others? Are you a good talker, an excellent salesman?

Are you better at leading by example?

This is maybe the toughest task of leadership, for several reasons.

When you’re leading a team, you must build relationships among the team members. The whole is greater than the sum of its parts.

As an individual, your relationships with others as well as the relationships of those people with each other are key. You can foster these relationships in several ways.

If you’re a “charmer,” then humor, a smile, putting people at ease with you and with each other might serve you well. Maybe you’re more of a motivator — a “rah-rah” person who builds relationships by getting others as excited about something as you

are. Or maybe your strength is as a competitor, and you challenge others to the point where friendly competition works for the common goal.

Think about how you solve problems. Do you remember past situations and put new ones in context? That would make you a contextual strategist. If you are more of a “fresh idea” person, the context of the past might not matter. You attack the problem with creativity.

Recognizing your strength here isn’t that difficult. Problem-solving, planning, big-picture goal-setting — these are all concepts for strategic thinking. Maybe your strength is adapting past results to present circumstances; maybe it’s ignoring the past altogether and coming up with a new, exciting solution. Neither approach is wrong; it just depends on what you are strongest at doing.

The biggest takeaway from Rath’s book is something you won’t read in every book on leadership. Instead of focusing on HOW to lead, it devotes a lot of attention to WHY people follow.

Remember, you are not a leader if no one is following you.

The book cites an interesting survey of people who were asked to list positive qualities that make up a good leader. It says “positive” because fear, obviously, is a huge motivator to follow, and feared people like

INFLUENCING Relationship-Building

Strategic thinking


Hitler and Stalin could hardly be described as great leaders.There were four clear-cut qualities that people need from the leaders in their lives:

With the majority of respondents to the study in the book, researchers determined that the best leaders kept followers engaged by exhibiting these qualities.

Think for a moment about the leaders you’ve had in your life. They had all of these qualities, didn’t they? A survey is one thing, but reflecting a little on your own experiences should confirm what the researchers found.

So a key, then, to leadership is using your strengths to convey each of these qualities to those who follow you.

Honesty and transparency, for example, establish trust. Being a good listener, or relating to others, shows compassion. If you are commanding, self-confident and responsible, you are conveying stability. If you are positive, future-based, or a good problem “fixer”, you provide hope.

You’ve read in this newsletter — and probably other places — about the commonalities among the wealthiest people in history. There’s little doubt that one big commonality was, or is, their ability to lead.

Some lead by executing, some by influencing or relationship-building or strategic thinking. Their style depends on their strengths. When you look at some of past and present great leaders — Steve Jobs, Donald Trump, Bill Gates, Warren Buffett — the leadership styles vary. Yet you can’t argue that each is an effective leader!

You might argue that each of the above leaders’ organization

REQUIRES leadership of a certain style. Buffett, as an investor, for example, must lead by influencing and relationship-building. Jobs, former CEO of Apple, had to lead with strategic thinking.

But it’s more likely that it’s the other way around. Berkshire Hathaway is what it is BECAUSE Buffett is who he is; and Apple is so powerful BECAUSE of Jobs’ vision.

The bottom line is that we are all leaders of some sort. To be a great leader, the key is to focus on what followers need to follow, then use your strengths to provide those needs.

Trust!

Compassion!

Stability!

Hope!


Absolutely. One of my doctor clients has over 20,000 followers and recently had 1500 LIVE viewers on his show. He’s easily doubled his practice this year, and has a 2 month waiting list for patients.

He sent me this text image of his call stats when I was at his office doing a site visit a few weeks ago...

409 Calls... IN 1 DAY!! OK it may not all be from periscope but I would say a bulk of them

are and what he does on his social channels. He does his scopes between 10 AM - 12 PM and you can see the spike in calls around that time, and then a few hours after when it’s pushed on other channels.

Many medical practices use social media to engage with existing patients and attract new ones. And using Periscope is a relatively new platform you might not have considered using. I’ll provide you with an overview of Periscope and how it works, and also give you some tips on using it to grow your practice.

Let’s start with an explanation of

what Periscope is and the things that make it different from other social media sites.

Periscope is actually a mobile app that is owned by Twitter. That means that in order to use it, you must download the (free) app onto your mobile phone. You can sign in using your Twitter account. If you have more than one Twitter handle, you have the option of adding handles to your account so it will post to all of them – or so you can choose which ones to use.

Once you have installed the app, Periscope allows you to film and share videos. While you do have the option of recording a video privately and then sharing it after the fact, the real benefit of Periscope is that it provides an easy way of broadcasting live, interactive videos to your followers.

Filming live video is a great thing to do if you are fairly comfortable talking off the cuff and taking questions from followers.

USING PERISCOPE?CALLS A DAY409

Can periscope marketing help you grow your practice?

Those are phone stays for YESTERDAY andthe girls said those stats are low

Stats, not stays

CRAZY!!

Delivered

Told you. It’s blowing up like crazy

2016-02-19, 12:14 PM

What is Periscope?

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Periscope videos are casual by design, and they are a good way to ease into video marketing if you have not made videos before.

The connection between Twitter and Periscope makes it very easy to attract new followers on Periscope. When you create a new video, you always have the option of posting it to Twitter. The videos you create are available on the app for 24 hours after they are broadcasted. However, the videos you record are also saved on your phone, and from there you can post them on your YouTube channel or your website, or share them on other social media sites.

There are many ways you can use Periscope to market your practice. One of the best things about Periscope is how informal and personal it feels. Viewers can type in comments and questions, touch the screen to add hearts (the equivalent of Facebook “likes”) to your video, and follow you so they don’t miss out on future broadcasts.

The first thing you should do is familiarize yourself with Periscope and its features. A good way to do that is to follow other people and watch some live broadcasts. You should also send out a Tweet to let people know you are using Periscope so they can follow you there.

Here are some of the best ways to maximize your presence on Periscope and grow your business accordingly.

1. Do a simple HOW-TO or demonstration video. When people follow healthcare providers on social media, they do so because they want helpful information. You could do a demonstration of a particular treatment, show off a new piece of equipment, or demonstrate a pain management or self-care technique that might be valuable to your followers. You might also explain a particular type of treatment. For example, a massage therapist might do a short video explaining the benefits of Reiki, and demonstrate some techniques patients can use to do Reiki on themselves.

2. HOST A LIVE Q & A session with your followers.Healthcare is an important topic, and one that many people want to learn about. One good way to establish yourself as an authority while providing information to your followers is to host a live Q & A. You have a few options in terms of how to do it. You might decide to limit the questions to a particular topic – something that would enable you to turn Q & A videos into a series. For example, a dentist might do one Q & A that focused on routine dental care,

and another that talked about orthodontics. Another option is to leave the Q & A open to any topic, and do new sessions periodically. (Note: Periscope users who are watching your video live can post comments – including questions – to you as you broadcast. You will have to keep an eye on the screen in order to answer questions.)

3. Use it the same way you would A PODCASTPeriscope isn’t the best platform for conducting interviews, but you can certainly use it to convey information without inviting live interaction from your followers. All you need to do is touch the little icon that looks like a lock when you start recording, which will keep the recording private until you are ready to share it. Talk about your chosen topic, save the video, and then share it. Remember that you can post the shared videos to your blog and other social media sites when you are done recording.

4. ENABLE THE TWITTER SHARING OPTION WHEN YOU START TO RECORD.Before you begin a broadcast, you will see a series of icons on your screen. One of them is the Twitter logo, and touching it will automatically send out a Tweet to let your followers know that you are live on Periscope. From Twitter, they can get to your broadcast by following the link. (Of course, you still have the option of Tweeting a link to the video after the fact.)

Ways to use Periscope to MARKET YOUR PRACTICE


5. TAKE FULL ADVANTAGE OF SHARING YOUR VIDEOS AFTER YOUR BROADCAST IS COMPLETE.

You might share your videos on Facebook, Twitter, and YouTube. You can also email them to your list and post them on your website. When you share them, make sure to encourage people to follow you on Periscope – and

let them know when your next broadcast will be. It’s also a good idea to get the word out before each broadcast to maximize your reach.

The primary benefit of using Periscope is that it can help you form connections that feel very personal if you do live broadcasts. New and existing patients will feel that they

have a direct conduit to you in a way that they might be missing on traditional social media like Facebook. That personal connection is important when it comes to healthcare. Think of it as bedside manner via social media, and use it to your advantage. If you use it properly, Periscope can be an extremely effective marketing option for your practice.

Every practitioner wants to grow their practice, whether growing refers to the number of patients or to their total revenue. One way to accomplish the latter is to find ways to attract high value patients to your practice. That might seem like a tricky proposition, but it doesn’t have to be.

The benefit of attracting high value patients goes back to a marketing theory known as the Pareto Principle. What it says is that, in any endeavor, 80% of the results come from 20% of the effort you make. In terms of a medical practice, that means that approximately 80% of your

revenue comes from only 20% of your patients. The key, then, is to attract more patients who resemble the 20%.

There are some simple things you can do to accomplish that goal.

1. IDENTIFY AND PROFILE THE 20%

The first step is to review your patients and do some analysis to identify the patients who earn you the most profit. What do they have in common? Some of the things to look for include:• Marital Status• Family Size• Income Level• Occupation• Age• Geographical Area• Services Purchased

When you have a clear idea of what the commonalities of your high value patients are, you can figure out ways to target them with your marketing.

HOW TO ATTRACT HIGH VALUE PATIENTS TO YOUR PRACTICE

1 1

2. Think about your POSITIONING STATEMENTSIf you want to attract more high value patients, you need to think about what messages those patients want to hear. For some practitioners, that might mean using words such as “concierge medical treatment” or words like “high-end, elite, platinum, premium etc...” Certain patients are going to want to see terminology in your marketing that reflects exclusivity. One way to accomplish that might be to tier the pricing of your services. A gold-level of service, or a concierge level, could go a long way toward attracting the high value patients you want to have.

Whatever words or tactics you decide to use, they should be reflected in all of your marketing, including printed materials, social media posts, and even the way you talk about your services with patients when they’re in your office.

3. Get your WEBSITE in line with YOUR MESSAGEThe next step is to make sure that your online presence is integrated with your new message, especially your website. A slap-dash website that you threw together in an afternoon isn’t going to be enough to attract the patients you want to have. The language that you use in your marketing materials must also be on your website. Also, your website needs to be mobile adaptive and very easy to use customers who are looking for a high-end experience won’t be very patient if your site is slow to load or has any technical issues. Make sure that you iron out any wrinkles in the technology so that new patients can have a smooth experience when they visit your site for the first time.

You will want to make sure that your website is optimized for the

best keywords for the patients you are trying to attract. Patients who want a sense of exclusivity will include the words and phrases that indicate it when they search. Doing some keyword research is a good idea. Google

AdWords has a free Keyword Planner available to anybody who has a Gmail account, and it’s a good place to get started.

4. Review Your ServicesWhat services do you offer that are likely to appeal to high value patients? Is there a way you can package and promote them that will make it easy for people to choose your practice over others in the area? One of the keys to attracting profitable patients is to offer them the things they desire. One option is called concierge medical service. Instead of having patients pay you by the service, concierge practitioners put patients on a retainer. In return for paying an annual (or monthly) fee, they get certain amenities, such as same-day appointments and 24-hour access to you if they need you.

Offering such services comes at a price to you, because you will have to provide a very high level of service and availability in return. However, the chances are good that few patients will avail themselves of the opportunity to call you in the middle of the night. Like everything else, it’s a trade-off. If you want those high value patients, you have to offer them something that they will value.

5. Come up with a SMART MARKETING strategy

After you have figured out which patients you want to attract and what you want to offer them, the final step is to come up with a marketing strategy that will allow you to reach those patients easily. Here are some of the things to consider:

• Identify the best social media sites to use to reach those patients, and come up with a content creation plan that will speak to their needs and wants. For example, Pinterest users tend to be women, and they also tend to be fairly affluent. If you want to target patients there, you will have to come up with compelling images to use and distribute through that channel.

• Target your advertising to those patients. If you’ve been running ads on

Facebook, you may need to set up a new campaign to reach those high value patients. You can use the customer avatar you created as a starting point. For example we have the capability to target anyone that is over 55, diabetic, has an issue with weight loss and subscribes to modern woman. (see my swipe files and notes for inspiration)

• Segment your mailing list. If you have an email list with whom you communicate regularly, separate your high value patients from the rest and come up with a new series of emails that will sell them on your high-dollar services.

• Encourage patient referrals. If you start by offering high-dollar services to a select group of patients and let them know that you will accept new patients via

referral, it’s a good way to emphasize the exclusivity of what you are offering – and a cost-free way to get new patients in the door.

The key to attracting high value patients is to come up with your statement of value first, and then go after the patients.

1. Message2. Market3. Media

Most start with media and fail to do any REAL research on their markets. If you want to separate yourself then start doing things differently.

The value of what you are offering must be solid and undeniable, and that means that every aspect of your practice has to reflect it, including outsourced services such as collections and answering services. If you have those things in place, attracting high value patients will be easy.

Have you struggled to get more “Google reviews” – in a way that’s quick and easy for customers and for you?

Customer reviews matter to your local rankings. I’ve found that the average #1 ranking has 33% more customer reviews than the average #7.

HOW TO GET MORE GOOGLE REVIEWS FROM PATIENTS

The fastest way to get GOOGLE PLUS REVIEWS - Guaranteed...

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Google reviews are even more important than reviews written on other sites (like Yelp). They can generate more clicks from potential customers.

Those golden stars catch their eyes.

Reviews become even more important when people Google your company by name.

They’re your leads to lose: They’re thinking hard about taking the next step (visiting your site, calling you, etc.). That’s the time to impress those people.

Not having reviews is not a wise option.

When potential customers see you in Google’s local search results, they’ll only see the number of Google reviews you have, and your average “star” rating.

Doesn’t matter if you have 70 reviews on Yelp and 200 on Facebook. If you have no Google reviews, it will appear as though you have no reviews at all. They’re less likely to consider you, and more likely to check out your competitors.

Your competitors also have a better chance of outranking you if they have more Google reviews, even if those reviews stink and their customers hate them.

You know Google reviews are crucial to your local rankings and reputation. But you don’t know of an easy way to encourage customers to review you.

If you’ve ever tried explaining to customers how to create a free Google Plus account (which is required), how to find your Google page, and how to post a review, you know what a pain all this explaining can be.

(Oh, and you’d have to do all of that in just a couple of minutes, or your customers will tune out. It’ll be 8th-grade algebra class all over again.)

You find it frustrating and time-consuming.

Your customers get confused.

And you end up with no reviews and a phone that doesn’t ring.

PROBLEM: How to get google reviews EASILY


Patients

I know your pain, because my early clients went through it. They didn’t have clear instructions to give customers.

They’d spend time walking every customer through Google’s hoops. They’d have to be patient as oysters and not seem frustrated when a customer didn’t “get it.”Maybe they’d end up with a review – if they were lucky and if their customer didn’t give up first.

I knew there had to be a better way.

Solution: clear instructions for your customers.

Getting Google reviews doesn’t have to be hard for you. You just need a system that makes it easy for you to ask your customers, and that makes it easy for them to write you reviews.

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That’s over $1200 in FREE Money making resources and ideas you can copy and use in your business EVERY Year.

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Did You Know?

• 44% of salespeople give up after one follow-up

• 80% of sales require five follow-ups

…Are you reading this? 44% of salespeople have an 80% probability they won’t close the sale.

Believe it or not we are ALL in sales. We’re all selling something. If you or your staff is not reaching out at a minimum of 5 times to potential prospects then you are losing 80% of sales.

Do you think it’s time to review your sales process with your staff?

Office Hours:Monday To Friday 9-5 PST

www.BobMangat.comwww.invigoMEDIA.com

Mailing Address:

invigoMEDIA, LLC8105 Birch Bay Square St. #205

Blaine, WA 98230

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P. 1.844.ROI.GUYSE. [email protected]

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• Part 2 - The 4 Primary Ways to Grow Your Practice

• How this one simple $30 dollar piece of technology increased conversion rate by over 30% and created major goodwill with existing patients.

• ALL NEW tech talk and acquisitions

• The DEATH of the website. Why websites are dead and why this 3 PART new customer acquisition strategy TRUMPS all.. .

• My PERSONAL weight loss marketing system... and why you need to add this to your practice

• How to generate leads on facebook for 10 Bucks per day!

• Follow Up Systems and templates...

• And MUCH MORE…

Have a GREAT month!16

Bob Mangat's "The Insider" Newsletter Issue # 1

Business

Transcript of Bob Mangat's "The Insider" Newsletter Issue # 1